5 Tips for Getting More Likes and Participation on Your Facebook Author Page

| Posted in Social Media |


My Facebook Author PageIf you’re like most authors these days, you’ve been told that you need to be active on social media sites, especially Facebook with its 1 billion users. At least some of those people must be part of your target audience, right? (If you haven’t made an author page yet — and this is different from your personal Facebook account — you can read about how I made my first one a little over a year ago).

But what if nobody visits your author page? What if nobody comments? Does it matter?

I’m sure there are authors doing just fine without Facebook, but here’s what more likes and participation can do for you:

  • Increase awareness of your “brand” on Facebook (especially when people share your posts with others you wouldn’t have normally reached).
  • Help sell books (I have readers who won’t sign up for newsletters and who don’t follow blogs but who are on Facebook, so they depend on my announcements there to know when new releases are out).
  • Keep your name in readers’ minds in between books.
  • Allow you to easily interact with readers and build a sense of community.
  • Send traffic to your blog, interviews, book excerpts, etc.
  • Publicly show agents/publishers (if you’re hoping to find them) that you’ve built a platform/fan-base.

Though I may not be a Facebook rock star with a million followers, I’m having some success with my author page, at least in terms of interaction and bringing traffic to my site. Here’s what seems to be working for me:

How to Get More Participation on your Facebook Author Page

1. Step 1 is to get some likes for your page.

There’s little chance of Facebook users seeing your updates if they haven’t given you a thumb’s up. This isn’t to say that you should be out there lobbying for likes from strangers (in fact, don’t do this, as there’s no point in extracting likes from people who haven’t read your work and, er, liked it, as they’ll be indifferent to your updates).

The folks you want to stop by are those who’ve read and enjoyed your work (and might want to read and enjoy more of it someday). The easiest way to reel them in is to put your Facebook link at the end of your ebooks and ask them to stop by.

Don’t assume they’ll automatically think to look you up online. With e-readers, though, it’s easy for them to check out a link right from their device. You can include your blog address, newsletter sign-up page, and other social media links in your afterword too.

2. Post regular updates.

People only see recent updates in their Facebook news feeds. If you haven’t posted this week, you’re not going to be on anyone’s radar.

Also, if a long time passes without users interacting with a particular news source (AKA a certain author’s page), that source will fall off the radar. Past likes or not, you’ll have to pay for “promoted posts” if you hope to pop up before those people again, and then it’ll be in the form of an ad. In other words, the more people often you post, the more likely people will see the updates and interact with them.

Some people recommend daily updates, but I think three times a week is sufficient unless you simply adore posting on Facebook. These don’t need to be novel-length entries either (and probably shouldn’t be). Anything from a quick question to a few sentences is considered normal on the site.

3. Post images and videos.

I admit I’ve never done a video (maybe someday), but I’ve heard many social media gurus recommend it, and I can see the potential. I have posted book covers and fan art, and those are almost always the posts that get the most likes, most comments, and most shares. (Shares are great because there’s an opportunity for folks outside of your regular fan base to see those posts.)

4. Pose questions or ask for feedback.

If all you ever do is make announcements (i.e. the new book is out, the cover art is done, I’m working on a new short story), you might get some likes and comments, but not nearly as many as if you pose a question or otherwise invite a response of some sort. Remember, the more people interact with your page, the more likely it is that your announcements will continue to show up in their feeds.

5. Be fun and interesting.

You can certainly post the day’s word count or announce that you’ve sent your manuscript off to your editor, but think of posts that might be more fun for those who follow your page. Out of the bazillion pages on Facebook, why should people visit yours again and again?

I’ve posted humorous excerpts from projects I’m working on, links to character interviews and other “bonus extras,” and I’ve offered folks chances to participate with my world-building in small ways. For example, I just did a post asking for ideas on naming a type of pastry that’ll appear in a novella I’m working on. I got a lot of fun suggestions, and I imagine people who saw that post will smile when they see the “emperor’s buns” mentioned in print.

There are lots of things you can do on Facebook to increase the participation on your site, and they needn’t be big time sinks. I can’t think of many weeks where I’ve spend more than 5-10 minutes maintaining my author page. For this small investment of time, you can reap a lot of benefits.

If you have any other suggestions for increasing participation, please let us know in the comments. Thanks for reading!

Subscribe to the blog: EMAIL | RSS.

Comments (12)

Nice post Lindsay. I went with a book page instead of an author page. Do you think that’s a bad idea, or that I should also create one for me as an author in addition to a book page?

You should focus your facebook page on your “brand”, if you focus your marketing on your book, then you can make a page for it, but if you put out a lot of work, then it might be better to create an author page or a page affiliated with the overall genre or topic of your books. If you focus on a single book or a series, then you can get a lot from focusing on that single brand, and then a book page is very viable.

Hope that helps,

I think the copyright to anything posted on Facebook – images, words – becomes the property of Facebook. Kris Rusch says she posts only links to images, not the images themselves, because of this problem. (One wouldn’t want a book cover to become Facebook’s property!) Presumably she doesn’t mind if her conversation becomes Facebook’s property.

Facebook (and Pinterest for that matter) only get access to use your posted image for marketing their own sites. They do not hold any copyright claim for the material in itself.
So if you post a book cover, then Facebook is allowed to repost it to market their site, which is actually a good thing for you as an author, since this will put a lot of potential readers’ eyeballs on your cover. It is unlikely that Facebook will do this, unless of course you are Stephen King or some other high profile author.


Oh, I see. Thanks for clarifying that. (You are right: I wish Facebook would post my latest cover! Grin!)

Great post as always, Lindsay. I’m glad you touched on the ‘paid promoting’ option. At the moment I’m failing to see any good things with FB..I have likes, but if I have to then pay money to promote posts…it doesn’t seem work it.

However, I shall persevere for now!

[…] 5 Tips for Getting More Likes and Participation on Your Facebook Author Page by Lindsey Buroker. […]

[…] 5 Tips for Getting More Likes and Participation on Your Facebook Author Page | Lindsay Buroker […]

Great post, Lindsay. I’ve long been a big fan of Facebook mainly for reaching out to ‘true fans’ or ‘tribes’, but I’ve recently lost a lot of love for it mainly because I felt like I’d run out of things to say. Blog post sharing didn’t seem to be getting much interaction, not compared to Twitter, anyway.

Then, last week, when I shared pictures of me holding my proof copies, the likes skyrocketed for the picture and undoubtedly got the page in a few people’s news feeds that had previously dropped me. I decided at this stage that it’d be a great chance to use my Facebook page to reach out to READERS and not to writing fans (well, the occasional writing based post from time to time). As a rule of thumb, I seem to get more writerly interaction on Twitter and more readerly on Facebook.

I like your Facebook/mailing list analogy. That’s essentially what it is — I think it takes a lot more to hit the ‘like’ button than it does the ‘follow’.

Use Facebook to please your tribe. That’s my five cents worth, anyway.

Again, good post.


I’ve created a facebook page for my blog but havent’ done much with it. I know I should create an author page but I just hate the idea of forgetting to post or not saying anything interesting enough to make people want to talk.

Maybe it’s just me. Thanks for the post. I learned a lot 🙂

Great Post Lindsay.. Maybe we should provide good content for our page, so visitor will satisfied.
Satisfied is the key for making more Like to our Facebook page.

[…] 5 Tips For Getting More Likes and Participation on Your Facebook Author Page by Lindsay Buroker […]

Post a comment

\r\n"; } // end function form_reset() Contact";