Posted in Advertising, Tips and Tricks | Posted on 22-03-2016|
Anthologies have been around for a long time, and it’s no surprise that indie authors are editing and publishing them, along with all other types of fiction.
We’ve talked before about how it’s tough to do well with short stories, in part because readers often prefer longer fiction, and in part because the minimum price you can list your ebooks for on Amazon and the other stores (without doing free) is 99 cents. When you sell entire novels for 3.99 or thereabouts, it can be tough to ask a dollar for a story that might only be 5,000 words and take 20 minutes for someone to read.
I thought I’d present another option, something that I’ve done in the past with my pen name and that I’ll be participating in again this summer (this time with my usual name).
Right now, I’m working on a new science fiction series (for regular readers, think The Emperor’s Edge in space). Since it’s a new genre for me, and I’m not sure how many of my fantasy-loving fans will jump over to it with me, I’m looking for promo ideas. I was pleased when fellow SF&F author C Gockel approached me about putting a short story into an anthology with about ten other authors. Right away, I got excited about writing a short story that could work to lead people into my new series, much as Ice Cracker II did several years ago for my Emperor’s Edge series (long before I made EE1 free, I made that short story free).
With the Ice Cracker II ebook, I made a single short story free. There’s nothing wrong with that, but there are a few reasons why I’m more excited about multi-author anthologies now (and why you may want to consider organizing one for short fiction too).
1. Multiple authors involved means multiple people promoting it
If you publish a short story on your own, chances are you’re going to be the only one promoting it.
Much as with boxed sets, if you do an anthology with 8 or 10 authors, you have 8 or 10 people promoting it. You’ll send word of it out to your mailing list, and they’ll send the word out to theirs. If you get a couple of established authors in the mix, with thousands of people on their mailing lists, that can be quite a bit of exposure that you wouldn’t usually have.
Instead of a few hundred people checking out your short story, you may get thousands, or even tens of thousands, especially if the book ends up sticking on Amazon, something that’s more likely to happen with all of those people helping promote.
2. You’ll probably make more money overall
In the case of our scifi anthology, I believe we’re going to make it permafree, since our goal is to get as much exposure as we can (I want to get people to try my series more than I want to make money from the short story). But you don’t have to do that.
With an anthology, you’ll likely end up with an ebook that has as many words in it as a novel, so there’s no reason you can’t charge 2.99 and get the 70% royalty.
You can also charge 99 cents if you want more sales overall. Believe it or not, with lots of people promoting these multi-author collections, you can make some money even at 99 cents and even divided eight ways.
3. It’s possible to get ads for an anthology
There are precious few promo sites out there that will let you plug a short story, even if you try to throw money at them. Their readers want full-length novels, and for the most part, that’s what they take. This can make it super tough to sell many copies of your short stories unless you already have a big mailing list of fans and unless you’re writing something that ties into one of your regular series.
But an anthology is a different beast, and numerous sponsorship sites will accept them. Even Bookbub will run anthologies now and then. If you want a BB ad, you’ll probably have to start at a higher price and be prepared to discount to a lower price if you’re accepted (i.e. going from 2.99 to 0.99 or from 0.99 to free). Some people will launch their collection at a low price, such as 99 cents, and promo it to their lists, and then raise the price to 2.99 for a few months before applying — Bookbub likes to give their readers discounted books.
If you’re able to snag a Bookbub and can combine that with all the promo that everyone is doing to their lists, then you can definitely get a lot of eyes on your short story. Compare this to just launching a short story on your own, and I think you’ll see a big difference in the results.
I’ll let you know how my own results are this summer when I have the new series out and when we publish the anthology (as I mentioned, I’ve already had good luck doing this with the pen name — I joined several other authors last summer in writing original novellas for a boxed set, and we hit the USA Today list on our release week.)