Posted in Book Marketing, Videos & Podcasts | Posted on 04-02-2011|
If you haven’t heard of book trailers, they’re just what they sound like: short videos, similar to movie trailers, that are designed to generate interest in your book. If there’s a film producer inside you, waiting to get out, you could create one yourself. If not, there are numerous companies willing to make one for you (for a fee, of course).
The question is…
Are book trailers worth the time and/or expense?
Judging by the view count of most of the ones I’ve seen on YouTube and the prevailing opinions on the KindleBoards forum…
Most of them just don’t get watched often enough to do any good.
YouTube, the biggest site you’ll likely upload your book trailer to, is similar to Amazon: it gets a lot of traffic, yes, but that doesn’t mean any of it is going to come to your page.
If you start a YouTube channel, you have to promote it, just like your blog and your books and everything else. Most people who become popular on YouTube post new videos regularly, much like running a podcast. If you’re just planning to post the one book trailer, then it’s unlikely you’ll get many page views or build an audience.
That doesn’t mean you can’t create a promotional video for your books. If it sounds like a fun project, give it a shot. In addition to Youtube, there are other sites where you can upload it (Veoh and Blazing Trailers are a couple, and Smashwords allows you to upload a trailer to your author page as well). That said, if you’re already feeling bogged down by all the online book marketing you’re trying to do, you can give this one a pass.
I tried creating a couple videos this week, mostly for kicks. They’re more about book promotion, with a little humor sprinkled in, than a trailer for my novels (though I did plug Encrypted). I used Xtranormal, a free program that does everything except write the script for you. Xtranormal may not be enough for creating a book trailer, but if you want to try something similar to what I did, you might find the site fun to play with.
Here’s my YouTube channel and the videos I did this week. Feel free to subscribe, comment, or send me a note on there, and I’ll be happy to come give a thumb’s up to your book trailer or whatever other videos you’ve posted.