Snake Heart (Chains of Honor 2) Available Everywhere

SnakeHeartWebFor those of you following along with my Chains of Honor series (a spin-off set in the same world as my Emperor’s Edge series), the second book, Snake Heart, is now available. If you haven’t checked out the first book, you can read the first few chapters on my site: Warrior Mage preview.

Here’s the blurb and the store links for Snake Heart:

Tasked with an impossible mission, hunted by the very people he wants to protect, Yanko White Fox is the only one who can save his nation from famine and anarchy. Armed only with his fledgling skills as a wizard and accompanied by allies he’s not sure he can trust, he must track down an ancient relic before his enemies find it first. But countless obstacles stand in the way, including his mother. The deadly and infamous pirate Snake Heart cares nothing for the family—or the son—she abandoned, and wants the artifact for herself.

You can grab the novel at Amazon, Barnes & Noble, iTunes, Google Play, Kobo, and Smashwords. Thanks for reading!

Posted in My Ebooks | Tagged , , , | 35 Comments

Another Look at Amazon Advertising (with someone who is having success)

Last year, I did a blog post on Amazon’s then-new advertising program and whether it’s working for me. It wasn’t, and it still isn’t (I tried again recently with a couple of my pen name books, since they’re in KDP Select), but I had a recent comment from another author who is using Amazon ads to good advantage.

Since it was a useful comment, I decided to post it here where more people would see it, and I also asked the author, Yancy Caruthers, some follow-up questions (if you’re not already familiar with Amazon’s advertising opportunities for authors, check out my earlier post for more on the basics of what the program is and how it works).

Yancy writes:

As I read through the comments, the consensus seems to be that this is a waste of time, but I have had a very different experience.

First, connecting your book to specific titles doesn’t work. People go to that title because they care about that book, not yours. You can be creative with your genres – my book is a military memoir, and I advertise in action/adventure as well as military and medical biographies. Cast the net wide! If I was writing Sci-fi romance, I’d advertise in both sci-fi AND romance, and make sure my cover and title reflected my genre accurately. People who weren’t interested simply wouldn’t click. But some would be, and would want to read more.

I started out bidding at 5c, but wasn’t getting more than a few thousand impressions (in a month) and a handful of clicks. After a couple of months, I increased my bid to 8c and started getting more. Impressions don’t sell books, but they do give you data. Out of several thousand impressions, I was getting 0.8%CTR, and my conversion rate was about 5%. I calculated that at that rate, I could pay up to 12c for clicks and still break even, so I increased my bid to 10c. Realize that you won’t get any impressions at all until the Amazon computer connects your ad to a page or keyword.

I went from selling a handful of books per MONTH to selling a handful every day. I’m averaging between 100-200/month. I’m not getting rich, but for every dollar I spend on the ad, I’m making back about $1.50 (about 30c of that is from KU pages read). Those numbers bring reviews now and then for an added bonus.

The ads are flaky, and I think that’s Amazon’s formula – I’ll get sales every day for a week, then I’ll go a few days without any. It averages out – I even had two days when sales were so good, I hit #848 in the entire catalog. Then I didn’t sell any for almost two weeks and was back down into the high five digits with the one-book-a-day-ers.

A couple of things people should understand – The number of impressions you get is a result of your bid and in what market you are bidding into. Your CTR depends on having a great cover, title, and a catch phrase for the ad – and 1% is considered very good. Your conversion rate depends on having a good landing page with a catchy blurb that makes people who land there want to buy. They are already interested or they wouldn’t have clicked. Just reel them in.

So before you pass judgment on Amazon’s PPC, realize that it’s a lot more complicated than “Does it work or not?” The PPC thing now drives 75% of my online sales. Everything else I do drives the other 25% as well as my physical copy sales (about 10% of the total) but that means I’m spending 98% of my time on 28% of my revenue. I’m currently looking at eliminating my time-wasters (like Twitter – ugh – I’m obviously not doing that right) and focusing on things that I have figured out how to make work for me.

After commenting here, Yancy agreed to answer a few more questions:

You mentioned going really wide with your targeting (i.e. all of science fiction and all of romance if you’re writing science fiction romance, even though that’s a pretty small niche). When I used to do Google ads, I’d find that you would be punished (your ad would be shown less) if you had a low click-through-ratio. It seems that when you go really wide like that, there would be a very small percentage of people who would click and that your CTR would suffer. Thoughts?

Amazon doesn’t want ads that don’t sell anything, but those tend to weed themselves out.  It’s possible that somewhere buried in their magic formula is a mention of CTR and Conversions, but that hasn’t slowed me down as far as I know.

Targeting a wider audience makes sense, within reason.  I made the assumption that readers of fiction action/adventure would be potential readers, even though I wrote a piece of narrative military non-fiction.  Even people who read a narrow genre like sci-fi romance also read other genres.  Which other genres are the most common?

Since CTR is simply a function of the quality of an ad and where it is placed, one could certainly run identical ads in two different genres and measure the CTR.  If one is getting impressions but no clicks, you’re in the wrong market.  If neither is getting clicks, maybe the problem is the ad itself.  If it’s getting clicks but no sales, take a look at your landing page, cover, and blurb.

Do you have any advice for authors on how to measure what their earnings per click end up being? Since you can’t use your affiliates links, the way some do with Facebook ads, there’s no way to tell which sales came from the Amazon advertising campaign. If you weren’t selling any books, and suddenly you’re selling some at the same time as you’re getting clicks, I guess it’s pretty doable, but what if you already sell books, and the amount varies quite a bit per day?

Amazon tracks this data for you, independently of your other sales!  They list impressions, clicks, total spent, total sales, and cost per sale.  You can calculate your CTR by dividing the clicks by the impressions.  The number of sales can be calculated by dividing the total sales by the cost of the title ($2.99 in my case).  Cost of sale is also an important number, even though it’s misleading.  Since Amazon already takes 30% of my $2.99 sale, then 70% is the break-even point.

[Lindsay: Hah, I didn’t remember this feature from when I was tinkering last year, but maybe it’s just because I never got clicks! That’s excellent then.]

I assume you’ve played with ad copy quite a bit. Are there any tips or tricks specific to Amazon that you could share?

I have, but I know very little about it.  I think of it like a Tweet – there are a limited number of characters to tell the viewer why the book is interesting.  Play with it, but be patient and give it time.  No ad generates meaningful data until it’s been seen a few thousand times.  The quality of the ad is important, so check out what others have done.  Equally if not more important is the landing page. Back in September when I started my first campaign, I looked at the landing page and thought, “This is boring.  I wouldn’t buy this.”

It sounds like you also haven’t had much luck targeting specific books. Have you tried doing bestsellers or something that’s just gotten a Bookbub ad in your genre? (With sci-fi romance, I think there just wasn’t that much inventory to pick from.)

After I read your blog, I gave the title-linked ads a try. I chose the top 20 sellers in my specific category and added several more.  In the past 3 weeks I have gotten less than 100 impressions.  My theory is that the more popular titles require a higher bid-per-click.  If I could get impressions on those pages, I would probably sell books, but if I bid that high, then I lose money and I won’t pay people to read my title.

I have scaled it for demonstration purposes, but the CTR and Conversion Rates are actual:

Impressions     x    CTR    =   Clicks.    Clicks x Conversion Rate = Sales.

100,000           x     0.8%  =    800.        800 x 6.2%    =    49 sales…

Assuming a $2.99 title on which I make $2.05 in royalty, those 49 sales made me $100.45.  As long as I didn’t pay more than that for those 800 clicks, then I’m making a profit.  I currently bid a maximum of 10c/click, so my 800 clicks would cost $80 at the maximum and I still make $20.45.  Since my title is also enrolled in KU, then I also get paid for KU pages read.  This has varied, but covers the cost of almost 40% of my clicks.

You may also observe that a very slight variation in CTR or Conversion Rate will make a huge difference in sales.  If I could get my CTR to 1%, for instance, I would average 13 more sales per 100k impressions.

Yancy’s plan going forward:

I am going to stop my title-linked campaign at the end of this month.  It doesn’t seem to get me impressions since I am only bidding 10c/click.

I am going to split my current campaign into two parts.  I want to separate the fiction action/adventure from the non-fiction genres, to see what actually produces the most impressions.  I’ll use exactly the same ad, but I want to see if there is any significant difference in CTR and conversions.  It is possible that I am losing money on half of my campaign and making it back on the other half.

I’m also going up to 12c/click for a month.  If nothing else changes, I’ll be giving away a good chuck of my remaining royalty, but I want to see if I can get a substantial increase in impressions by bidding just slightly higher.

Yancy’s recommendation:

Start out at 5c/click in your own and substantially similar genres.  Be patient, give it a month.  See if you get exposures (some genres are more expensive than others).  Once you have some data (and hopefully some sales) then you’ll know more and can make adjustments.  Understand that none of this happens quickly and real data comes with time.  Steering an ad campaign is a lot like piloting a battleship in a crowded harbor.  I’ve been doing this for almost 6 months and am still making adjustments, trying to find that sweet spot for sales.

Visit Yancy at:

http://yancycaruthers.com/

Facebook

Twitter

Check out his book on Amazon: Northwest of Eden.

Update: He’s provided an example of his ad for us:

NWoE ad

Posted in Advertising, Amazon Kindle Sales | Tagged , , , , , | 13 Comments

How to Appear in Popular Books’ Also-Bought Sections on Amazon

My January release, Shattered Past, has been getting a little extra advertising on Amazon. By that, I mean it appeared in the first slot of the also-bought section for several other fantasy books that were selling well because they were new releases or because the author was running a Bookbub promo. I’ll pretend it was planned and that I’m smart, but in truth, I noticed the effect later and realized what had happened. (Though I have theorized that this could work before on my podcast!)

Screenshot 2016-02-03 14.33.19I’ll tell you what I did, but before I jump in, let me fully admit that I can’t prove that being in the also-boughts actually led to more book sales. I figure it can’t hurt if people are seeing your book all over Amazon, but I have no way to track sales that might have come that way. Also, in order for you to do this yourself, you’ll need to have at least a small mailing list and/or social media following already built up, so it will probably be tough to do if you’re launching your first novel.

Okay, enough of that. The nitty gritty:

The TL;DR version:

If you plug other books in your genre at the same time as you plug your new release, and if people buy both, it’s likely that you’ll appear on the first page of those other books’ also-boughts.

The longer version with more explaining:

I’m in a new permafree boxed set with 14 other authors (if you like swords & sorcery, make sure to grab it!), and it happened to launch about the same time as my novel Shattered Past. We all plugged the set, Legends, to our lists, but I also plugged Shattered Past in the same newsletter announcement.

Even though we all presumably had readers who picked up the boxed set, my book is the one that’s been in that first also-bought spot since release (I’m sure that will change eventually, as my book isn’t a sequel to the one I have in the boxed set; it’s likely that those also-boughts will eventually populate with direct sequels to the various books in the collection). I suspect this is not only because a lot of people picked up both but because they were picked up at the same time, thus making a very close link in the eyes of whatever algorithm-bot figures these things out for Amazon.

The result is that Shattered Past was in that first slot during the main push of the boxed set. The collection reached as high as 16 in the free store, so a lot of people saw my book, if only out of the corner of their eye as they were clicking the download button for the freebie.

I don’t know how many people looking to download a freebie would randomly go on to buy a $2.99 book they’d never seen before, but that’s not the only book I plugged that week. One of my writer buddies, C. Gockel, dropped her urban fantasy boxed set to 99 cents because she had a Bookbub ad coming. She mentioned on Kboards that she was hoping to hit the USA Today bestseller list (and she did!), so I shared her Facebook post on my author page. Judging by the comments, several of my readers picked up her boxed set.

Don’t bother looking for me in the also-boughts on her book page now, because I just checked, and SP has been bumped all the way to the 22nd page, but that’s because her Bookbub ad ran last week, and thousands of people bought her book after that. You’ve probably noticed that anyone who runs a Bookbub ad will share the also-boughts with a lot of other Bookbub books from the previous days’ mailings — in essence, Bookbub does exactly what we’re talking about here.

But on the day of Gockel’s Bookbub ad, and I believe even the day after, those also-boughts hadn’t been reset with Bookbub books yet. Shattered Past, even though I’d only plugged it on Facebook and not to my mailing list, occupied the #1 slot for her boxed set, so I got some more free advertising. I’m not sure how high her book made it in the Amazon store, but I know that I was #1 in her also-boughts on that day that she got thousands of extra eyes on her book page. Essentially, I’ve gotten a lot of extra views of my book cover this last couple of weeks, even though I haven’t spent a dime advertising that book yet.

Here’s another book that I finished reading last week and plugged to my people yesterday, when I was again mentioning SP (just in case my readers had missed the last newsletter!):

Screenshot 2016-02-07 15.15.21As you can see, SP is already in the first also-bought spot again.

So, what’s the message here? 

Like I said, it’s unlikely that appearing on the first page of also-boughts for a book results in piles of piles of sales, even if it’s a popular book, but I do believe it’s likely that it will result in at least some sales over time. I know that I’ve grabbed samples of a lot of books I’ve seen in the also-boughts of other books I’ve purchased, especially if they have cool covers that really draw my eye.

So, not only does it pay to plug other authors in your genre, but it might pay to scheme a bit in the way you go about it. In the very newsletter where you’re mentioning your latest release, you might mention another new release by an author, one that you maybe read and enjoyed yourself. (I think you’ll get more mileage from plugging a newer release, because the also-boughts won’t have filled in with all of the author’s other titles yet, something that usually happens with a series writer.)

I haven’t tried this method yet with a real big name in fantasy (for good or ill, I tend to prefer the quiet little books that aren’t best sellers to the heavy hitters, and I’ll usually only recommend what I’ve liked, especially to my newsletter subscribers), but if I see the opportunity someday, I certainly will.

Can you do this with a small list?

If, as I mentioned above, you’re thinking that this won’t work for you because you don’t have many mailing list subscribers yet, I wouldn’t necessarily assume that. All I did with the Gockel book was share her post on my Facebook page, so I’d guess that a maximum of 10 people (10 people who also had purchased SP) bought her boxed set. That was all it took to get me into the first slot on a book that had been out for a while — who knows how long I might have hung out there if she hadn’t wiped the slate clean with a Bookbub ad?

I think you’ll find that unless people are actually doing what I described here, most of the typical also-boughts may only be linked by a couple of shared buyers. It shouldn’t be that hard to appear on the page of the book of your choosing, assuming some of your readers pay attention to and buy your recommendations!

Posted in Amazon Kindle Sales | Tagged , , , | 8 Comments

Patterns in the Dark Audiobook Available

patterns-in-the-dark-audiobookHello, audiobook fans!

As you may already know, Podium Publishing is producing my Dragon Blood series. If you haven’t grabbed it yet, the first three books are available in one collection (a crazy good deal if you buy with Audible credits or if you already own the ebook, since you can add the audio for only $2.99 through Amazon).

Now, the fourth book in the series, Patterns in the Dark, is also available.

You can pick it up at Audible, Amazon, or iTunes.

Thanks for listening!

Posted in My Ebooks | Tagged , , | 4 Comments

5 Tips for Getting Accepted by Bookbub

I mentioned on Twitter last night that I’d snagged another Bookbub ad for one of my boxed sets, and someone asked what the trick was, since they had been trying for years to get accepted. I thought I’d do a write-up with some tips, since I’ve had 20-odd ads with them over the years, between my pen name and my regular name (there’s one tip: you can technically have two Bookbubs in a month if you have two names). I don’t apply every month, but I do it as often as it makes sense. Maybe one day I’ll have enough series out there that I can keep cycling through my Book 1s and have a different one to promo each month of the year.

For those who haven’t heard of Bookbub, it’s the one sponsorship site out there that pays off for most authors who use it, meaning you’ll often make your money back and more on Day 1 or 2 of the ad if you’re doing a 99-cent title. If you’re advertising a free book that’s the first in the series, you’ll often make the money back and more in the sales of the subsequent books, though that usually takes a little longer, as people have to work through the series. Bookbub is also the most expensive site out there, with ads in some categories costing over a thousand dollars. But right now, the size of their subscriber base is far, far larger than that of any of the other sponsorship sites.

As you can imagine, they’re popular with authors wanting to purchase ads, too, and they hand at more rejections than acceptances. So, what’s the trick to getting an ad? I’m sure most, if not all, of this is already out there, so I’ll attempt to keep my list short. I’ve also included a video of an interview with a Bookbub employee at the end, and she answers a lot of questions about what they’re looking for and why some books are chosen over others.

1. Have a professional cover

They get tons and tons of submissions and can afford to be picky. I’m a subscriber to the sci-fi and fantasy lists, and it’s super rare to see a cover that looks homemade (usually when it happens, it’s an old trad published book!). Plenty of indie books get accepted, but they all have covers that look like a pro made them.

If you have a truly awesome cover (and sometimes it’s hard to self-judge on this), your odds can only get better.

2. Make sure you’re offering a big discount

I’ve had $2.99 books that I wanted to drop to 99 cents get accepted, but they’ve stated straight out in interviews that they want to give their subscribers the best deal possible. I believe this is why the boxed sets get accepted so often–a lot of these are 6.99 and more, and the authors are discounting them to 99 cents. If you’re selling your ebook at 99 cents or 2.99 right now and planning to apply eventually, you may want to bump the price up to 3.99 or 4.99 for the three months prior.

3. Make sure you’re promoting Book 1

Unless you have the kind of open-ended series where someone can jump in at any point, make sure you’re applying with the first book in your series. (If it is an open-ended series, I would mention that in the comments box.) Bookbub has specifically stated that they prefer Book 1s.

4. Have a LOT of reviews

I’ve had books accepted where there are less than 100 reviews on Amazon, but it just seems to be much more likely that you’ll get a spot if it’s clear that your book is already popular and that lots of readers have liked it. The more competitive the category, the more true this appears to be.

Yes, it’s a chicken and an egg thing — how do you get that many reviews before you’ve used something like Bookbub and gotten massive exposure? If you’re struggling to get reviews, consider doing a free run and using some of the smaller and less picky sponsorship sites to get some exposure to your book at the same time. Also, in the back of the book, politely ask your readers to leave a review. Believe it or not, that does make people more inclined to do so.

I’ve heard that Bookbub looks at reviews on Goodreads as well as Amazon and some other sites in determining whether to accept a title, so if you don’t have much going on over at GR, you might consider doing some giveaways there of physical books or just asking your regular readers to leave reviews there.

5. Make sure you’re a good match for one of their categories

With the stuff I write under my regular name, it’s easy. It’s all fantasy. I request the fantasy category.

With my pen name, things get trickier. It’s science fiction (space opera) romance, and they often balk at the idea of putting those kinds of books into their sci-fi category (I wouldn’t be surprised if that’s dominated by male subscribers).

The first two times the pen name got Bookbub ads, they insisted on putting the books into paranormal romance. That’s usually vampires and werewolves and the like, and the stories are set on Earth and have magic in them (in short, they’re fantasy). I didn’t think my space adventures would be a good fit. I paid for the ads anyway, because even a bad Bookbub experience tends to pay for itself or at least get you a lot of exposure, but they definitely underperformed compared to what I was used to. I knew that even with the romance element, the pen name stuff would do better in straight up SF.

So… when it came time to submit a boxed set, I redid the cover and gave it a pure space opera look (stars, a planet, a space ship!) with no sexy shirtless guys or couples in the clinch. I also composed a blurb that mentioned that romance was included (along with adults scenes), but which played up the adventure sci-fi aspect. The boxed set got in, and it did extremely well.

Tip: it’s tougher to get a Bookbub ad with a KU title, but if you can, you’ll probably do really well running it as a Countdown Deal, since you earn 70% on that 99-cent book instead of 35%, and you’ll also get a lot of extra borrows.

Note: you may be asking if it’s worth redoing your blurb and maybe even your cover just to have a better shot at fitting into a Bookbub category. It probably is, not just because of Bookbub, but because the book might very well perform better in general if it seems more inline with a specific category’s tropes. Sadly, originality isn’t usually what sells books. An original story on the inside is fine, but in general, people seem to be more likely to buy more of what they already know they love!

If you have any other Bookbub acceptance tips, please leave them in the comments. Now, here’s that interview and a couple of links to helpful articles on the Bookbub blog too:

Posted in Book Marketing | Tagged , | 18 Comments

Shattered Past, a New Fantasy Adventure Novel (links and excerpt)

While I was debating whether to write any more novels with Ridge, Sardelle, Cas, Tolemek, etc., I decided (a beta reader may have convinced me) to write another side story, this time with Therrik getting a chance to be the hero (or maybe anti-hero?). And he’s not alone. I’ve brought in a new heroine to add to the cast.

If you’re looking for a new action-adventure fantasy novel to read, one with a little romance, then here’s the blurb and the first chapter of Shattered Past:

ShatteredPastWebAn elite forces officer with a dreadful reputation.
A bookish paleontologist with a love for mysteries.
An ancient stronghold full of secrets that will take both of them to unearth.

Professor Lilah Zirkander (yes, she’s related to the famous pilot, and no, she can’t get him to autograph your undergarments) is looking forward to a summer in the paleontology lab, researching and cataloging new fossils. But that summer takes an unexpected turn when the king sends her into the Ice Blades to a secret mine where ancient dragon bones have been discovered. Rumor has it that they’re cursed and dangerous, but Lilah is more concerned about dealing with the outpost commander, a fierce officer with the temperament of a crabby badger.

As punishment for irking the king, Colonel Vann Therrik is overseeing the hardened criminals working in the remote Magroth Crystal Mines. He would like a chance to redeem himself—and escape the loathsome duty station—but nothing is going his way. Cursed fossils have delayed production, miners are trying to escape, and now a scientist has shown up, making demands on his time. Worse, she’s the cousin of his nemesis General Zirkander. As if one Zirkander in his world wasn’t bad enough.

Investigating the fossils leads Lilah and Vann into the depths of Magroth Mountain where centuries-old secrets lurk, and a long-forgotten threat stalks the passages. To have any chance at survival, they’ll have to work together and perhaps learn that neither is what the other expected.

Available at: Amazon, Barnes & Noble, Kobo, iBooks, Google Play, and Smashwords.

Chapter 1

Professor Lilah Zirkander walked down the aisles between the desks, setting exams facedown in front of students who alternated between looking warily at her and gazing longingly at the clock. She stood between them and their summer vacation. Well, they stood between her and an exciting summer project too.

“For those of you who need to pad your academic résumés—or need extra coursework to complete your degree—Professor Haytar has informed me that we’ll need a couple of assistants for our summer project,” Lilah said.

“Are you going out to the field again, Professor?” Natashi, a third-year student, asked. She was one of the few students who had seemed to enjoy the class, taking it because of an interest in the subject matter, rather than because it satisfied a math requirement, without actually requiring much math. As if math was something to shy away from. Hmmph.

“No, the project will take place in the science lab.”

Lilah handed out the last exam to the sandal-wearing boy in swimming trunks who had drawn his answer to the last essay question. Had it been an anatomically correct drawing, she might have awarded a small amount of credit, but his dragon skeleton looked more like a lizard skeleton, and it included genitalia completely inappropriate to either.

“Most of our government funding was siphoned off for military use this year,” Lilah added when Natashi’s face fell with disappointment, “so we can’t afford any projects that involve travel.”

Lilah also found the news disappointing, since she enjoyed her annual escapes from the campus, but a quiet summer without any students to teach would be appealing too. She secretly hoped that nobody took her up on the offer for extra credit. It wasn’t that she didn’t like the kids, but teaching left her feeling fraught. Research was so much more appealing than dealing with people, especially young people. They were so… recent. And mouthy. Who could fathom them and enjoy their company? She much preferred fossils.

“We will be undertaking an intensive cataloging project in the lab. All those fossils that were unearthed in the Sundaran Ice Field last summer are waiting to be studied and labeled for a museum exhibit this fall.”

“Dragon fossils?” the student with the propensity for drawing asked, his gaze jerking from the window to Lilah’s face for a rare moment of eye contact.

“It’s an amazingly complete collection of Glophopteris rugoniana specimens.”

“Gloph-what?”

The student behind him slapped him on the back. “Plants, you idiot. It was on the test.”

“Ferns, to be exact,” Lilah said. “Giant ferns from more than three million years ago. Iskandoth used to be quite the tropical haven.”

Several sets of shoulders slumped. Lilah admitted that fern fossils didn’t pack the museum the way that dragon bones did, but there was so much to learn from studying them. And dragons were frustrating. She had given ten years of her life to trying to identify their ancestors so someone could complete their phylogenetic tree in a manner that made sense. Alas, she had never found the missing link. Plants had proven less of a mystery, thanks to the fact that their fossils were so much more easily found.

Shouts and cheers and the stamping of feet came from the hallway, some lenient professor letting his or her class out early. Typically, Lilah would not be disposed to do the same thing, but when two-dozen hopeful sets of eyes turned in her direction, she sighed and relented—it wasn’t as if those distracted brains would process anything else she said today.

“You can come see me after class if you’re interested in the summer work or in my paleobotany class in the fall,” Lilah said and waved toward the door. “Go. Enjoy your—”

The rest of her words were buried in the slamming of books, rustling of clothing, and overall noise of a mass exodus. Lilah dropped her arm and headed to her desk. Let them enjoy their youth. She planned to enjoy the solitude of a campus largely free of noisy students.

“Professor Zirkander?” Natashi asked. She was the lone student left in the room, and she looked oddly nervous as she clutched her books to her chest and smiled tentatively.

“Yes? Are you interested in the cataloging project?” Lilah liked Natashi more than her other students. She studied hard, earned good marks on her papers, and showed a genuine interest in the field. She also dressed appropriately for a place of learning, eschewing the swimming trunks and sandals fashion that had cropped up of late.

“Maybe, ma’am, but I was also wondering… uhm, you’re related to General Zirkander, the pilot, aren’t you?”

“He’s my cousin,” Lilah said warily, having a hunch as to where the conversation was going. She endured such inquiries at least once a month. Multiple times a week after a newspaper article highlighted the actions of Wolf Squadron in driving off some Cofah attack farther up the coast. “I don’t know him well,” she added, waving vaguely toward the north. The capital where the flier pilots were based was more than two hundred miles up the coast.

“You don’t visit him?”

“Why would I do that? I don’t need anything from the capital. I don’t even have a horse for traveling that far.”

“But he’s General Zirkander!” Natashi said with the dreamy look that suggested she probably kept a few newspaper clippings of him in her notebook, ones that highlighted his face with hearts drawn around it.

“I can’t imagine what we would talk about.”

Lilah distinctly remembered Ridge—Ridgewalker, thanks to his parents’ fondness for quirky names—teasing her for reading books instead of playing with the other kids at one of those dreaded family get-togethers they had endured as children. He was an only child and had been delighted to run around with age mates, hurling balls like a fool. Lilah, with three older brothers, hadn’t been nearly as enamored with the idea of siblings and playmates.

“Oh.” Natashi bit her lip. “Well, uhm, just in case, would you be able to get his autograph for me if you happen to see him?”

Lilah forced herself not to roll her eyes. She was thirty-seven now. Entirely too mature for eye rolling. “If you haven’t graduated by the time I see him next, I’ll keep it in mind.” Along with the fifty-odd similar requests she’d had in the last year. At least Natashi didn’t pull out a bra and brazenly suggest that Ridge might like to sign it.

A throat cleared in the doorway. A short-haired, clean-shaven man in an army uniform leaned in, looking at the student and then at Lilah.

“Professor Zirkander?” he asked.

“Yes?” Lilah waved the man in, though she couldn’t imagine what would have brought him to the science and history college. Classes? There was a small navy outpost a couple of miles outside of town, where soldiers visited to practice sea-based exercises, but they did not usually have the time or interest to enroll. “You’re not looking for General Zirkander’s signature, too, are you?”

“Uh, no, ma’am. I already have that.” He lifted a beige folder as he walked down an aisle toward her desk. He stopped a few paces away, clasped his hands and his folder behind his back, and looked at Natashi. “I can wait, but I need to speak with you in private when you’re done, ma’am.”

He nodded at Natashi, giving her a slight smile. He wasn’t much older than she was, and he was handsome in his tidy, pressed uniform and his polished boots. Natashi would do much better to stare dreamily at him, rather than at pictures of someone who had crossed forty already.

“I’ll send you a message about the summer project, Natashi.”

Lilah dismissed her student with a nod, curious as to what was in this soldier’s folder. She was inclined to think uncharitably of the military, especially since they had been getting so much of what should have been the college’s funding of late, but she was sure this youngster hadn’t had anything to do with it. Besides, he had a sweet face and reminded her of Lieutenant Bakstonis from the Time Trek series. She wondered if her visitor had read the popular books and would understand the reference.

As soon as Natashi disappeared, shutting the door on her way out, the soldier opened the folder. “My name is Lieutenant Sleepy, ma’am. I’m from Tiger Squadron, and I’m here to fly you to the capital.”

“Pardon?”

“Sorry, it’s a nickname. You can call me Lieutenant Derkonith, if you like. Or Jhav.” He smiled and glanced at her neck, where she still wore the promise necklace her late husband had given her. At least, she thought that was where he was looking. Breasts weren’t far from necks, after all, and a lot of male gazes got hung up on her chest, no matter how demurely she dressed. At least the young men—students, as well as soldiers—weren’t usually impertinent enough to grab, bump, or make assumptions that her chest was available for handling. She’d had to snap at a couple of the distinguished professors over the years and had earned a reputation for being… difficult. As long as they let her keep researching and publishing papers, they could call her whatever they wished.

“My confusion wasn’t derived from your name, Lieutenant, but rather from your belief that you’re flying me somewhere.”

“Oh. Well, that’s in the orders, ma’am. I’m to allow you time to pack clothing and to collect whatever tools and equipment you need.”

“How generous of you. What happens if I refuse to go with you?” Lilah accepted the paper, so she could see for herself what this was about.

“He said you wouldn’t, ma’am, especially on account of your classes being finished today.”

“He? General Zirkander?” She bristled at the idea of a cousin she hadn’t spoken to in nearly five years making assumptions about her.

“Uhm, King Angulus, ma’am.”

She blinked and stared down at the paper, glancing at the signature on the bottom. General Zirkander’s messy scrawl was on there, yes, but King Angulus Masonwood III had also signed the page. Nerves twisted in her belly. What could the king want with her? She’d never met the man or even been in the capital for one of his public speeches.

Reading the entire document might help. She started at the top, mumbling to herself as she skimmed it. “…your presence humbly requested… possible dragon fossils unearthed… top-secret facility… determine if the bones are legitimate, and if so, if they should be removed for study or if demolitions can continue.” She gaped up at the pilot. “Demolitions?

“I don’t know anything about the facility or the demolitions, ma’am. I’m just here to give you a ride to the capital.”

“Is that where the bones were discovered?”

“No, ma’am. But we’ll pick up General Zirkander there. Oh, I was told to tell you to pack warmly.”

Lilah looked toward the courtyard, which was lined by lavender bushes that had been blooming for weeks already. “Somewhere in the mountains?” she guessed.

The pilot shrugged. “I’m just a lieutenant, ma’am. They don’t tell us much. I assume the general will give you more details. But I do know enough to recommend that if you have any weapons, you may want to pack them too.”

Weapons?” That was almost as alarming as the idea of demolitions in an area of scientific importance. Were they going somewhere that wild animals would be a problem? She did have a collection of hunting rifles, though she hadn’t been out on safari since Taryn had passed away, so she hadn’t practiced with them in years. It was rare for rhinos and wildebeests to rampage through the streets of Port Yenrem.

“Do you have any, ma’am? The general said he’d send a bodyguard along, but it might not be a bad idea if you take a pistol or at least a dagger. In case, uhm. Well, I’m not supposed to know this, but I heard the general growl something about Colonel Therrik being in charge of where you’re going.”

The way the pilot said the name made Lilah think she should be familiar with it. She knew of a few historically significant Therriks, but hadn’t run into a modern person with the name. Was it some other soldier who was mentioned often in the newspapers? If so, she wouldn’t know about it, since she much preferred historical texts to current events.

“I’m sure you’ll be fine, ma’am. I shouldn’t have said anything to alarm you. Besides, the king said he’ll give you some orders to take with you, orders that will ensure Therrik is polite to you.”

The man had to be forced to be polite to a woman? That didn’t sound promising.

“Is this Colonel Therrik not someone known to cooperate with visitors from academia?”

The lieutenant rubbed his jaw, as if in memory of a painful punch. “I think he’s more likely to eat visitors from academia.”

~

If you want to keep reading, please grab Shattered Past from Amazon, Barnes & Noble, Kobo, iBooks, Google Play, or Smashwords.

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Dragon Blood Bonus Scene #4: A Fowl Proposal

The final bonus scene in the series is here! Also, for those who were wondering if Soulblade would be the last Dragon Blood, I’m almost positive that I’m going to write one more with all of the main characters before letting them retire. Also, look for Shattered Past, a side novel with Therrik and a new heroine, which will be out after January 22nd.

Read first:

Dragon Blood Bonus Scene #4: A Fowl Proposal

General Ridgewalker Zirkander did not usually pilot his flier over the capital and land in the street in front of his house, but this was a special occasion. He made sure his picnic basket was still secure, then hopped out of the craft, pleased that a couple hours of daylight remained. Once on the ground, he touched his breast pocket–again. The bulge nestled inside reassured him. He had left work early to visit Azerta’s Fine Jewelry and pick up the custom-made promise necklace for Sardelle. Continue reading

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Dragon Blood Bonus Scene #3: Fowl Revelations

This is the third in the series of Dragon Blood bonus scenes set between Soulblade and Shattered Past. You can read the first one here and the second one here.

Dragon Blood Bonus Scene #3: Fowl Revelations

General Ridgewalker Zirkander flopped down in his comfortable-if-hideous chair in the duck blind, groaning as he draped a leg over the armrest and settled in. He had been working non-stop for the last two weeks, and it hadn’t been the enjoyable kind of work, such as patrolling the shoreline, hunting down and shooting enemy aircraft. No, he had been lecturing at the academy, choosing graduating officers for the squadrons, training everyone on the new models of fliers that were rolling out, and traveling all over Iskandia for inspections. He’d hated inspections when he had been the one being inspected, and he found the rigmarole even more tedious as a general. Instead of enduring one inspection, he had to endure one at every base he visited. Continue reading

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