Dragon Blood Bonus Scene #1: Fowl Advice

If you’ve finished Soulblade, and you’re looking for an extra Dragon Blood fix, I hope you’ll have fun with this short scene. There are a couple of spoilers for Book 7, so you might want to wait until you’ve read that before hopping into the duck blind.

Still here? Okay, good.

This scene came out of a discussion with beta readers along the lines of… does Ridge have a “man cave” in the new house? If so, what goes on there, since televised sports haven’t been invented in Iskandia yet? Let’s find out.

Dragon Blood Bonus Series #1: Fowl Advice

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Posted in Cut Scenes and Fun Extras | Tagged , , , | 44 Comments

Soulblade, Dragon Blood 7, Available Everywhere

The seventh book in my Dragon Blood series, Soulblade, is out everywhere now. I may revisit these characters in the future (and I have one another adventure with another side character coming out before long), but this marks the end of the core series. I hope you enjoy it!

soulblade-web

Blurb

It’s been a week since the dragon Morishtomaric fell, and Sardelle is not convinced that Ridge is truly gone. With a companion who thinks he’s a god and a soldier who would happily kill her, she heads back to the mountains to look for signs that Ridge survived. What they uncover threatens to destroy their country and all they care about.

Meanwhile, the Cofah emperor is furious with Iskandia over the loss of its airships and still has a bounty on Tolemek’s head. King Angulus sends Tolemek, Cas, and Kaika on a daring mission that could solve both problems… or leave them all dead.

Pick up the ebook at any of the following stores:

Amazon | Barnes & Noble | iBooks | Kobo | Smashwords | Google Play

Posted in Ebook News | Tagged , , | 25 Comments

Talking 30 Books, 5 Years of Self-Publishing, and Making a Living Writing on The Creative Penn

Hey, all! Just a quick note to let you know that Joanna Penn interviewed me for her popular and long-lived author-prenuer podcast, The Creative Penn. If you want to hear two full-time indie authors talk about the biz, stop by for a listen. She also has a transcript of the show up on her site, if you prefer to read.

If you’re an author and looking for more information on self-publishing and marketing, I’m also on the Science Fiction & Fantasy Marketing Podcast every week, interviewing authors and sharing what’s working out there. Come visit us too! 🙂

Readers, Dragon Blood 7, Soulblade, is either out now or will be in a few hours, so check your favorite store. Also, stop by the blog in a few days for a bonus scene.

Thanks, and enjoy the holidays!

Posted in Interviews / Success Stories | Tagged , , | 10 Comments

How to Increase Sales at Apple iBooks

Before I jump into this post, I have to disclose that Apple is my #4 earner and that while I always sell books there, I’m not a rock star by any means. (For me, sales at Amazon, Kobo, and Barnes & Noble always come out ahead.) Buuut, I’ve started to upload directly to Apple, and I plan to put more effort into getting on the radar with iBooks readers in 2016. I chatted with a rep from Apple and got some tips, and I also took notes at a “sell more ebooks at Apple” panel this summer at the RWA con. (The authors hosting it were rock stars on iBooks, with some outselling even the big Amazon kahuna.)

So this post is a summary/best practices from my notes. I hope you’ll find the information helpful. If you’ve found any tricks for improving visibility and sales at Apple, let us know!

First off, why bother?

Despite Apple being my fourth biggest income earner, it’s reputedly the second biggest market out there, so the potential for growth may be much more than at Kobo and B&N.

Also, Apple has global reach. Many of the sales I get there come from countries outside of the U.S.. They (and their iPhones) are all over the place. There are a lot of countries where an e-reader or tablet is too much of a luxury item for the average person go buy, but everyone gets a phone, and the iBooks reader comes pre-loaded on the Apple IOS (Google Play will be another market to watch out for, since they, too, are tied to a phone — I’m starting to get emails from readers who have enjoyed my books on their Androids).

The good news for authors is that in addition to all this sales potential, Apple seems to be making more of an effort these days to promote and sell their iBooks. Beyond adding the iBooks reader to their OS, they’ve been reaching out to more indies and running themed promotions in the various genres. Romance, in particular, seems to get a lot of love there, but there are plenty of self-published authors represented in other genres too.

How do you get on their radar and receive email about the opportunities they’re offering?

If you use a distributor to get into Apple, I’ve heard of authors getting in touch with the Draft 2 Digital and Smashwords people and asking about promotions (it probably helps if you’ve got several books out and are selling some already). If you’re able to go to any of the bigger conventions (i.e. Book Expo America, RWA, etc.) where Apple, Barnes & Noble, Amazon, etc. have reps, it may be as easy as walking up to their booths and putting your name and email address on a sign-up sheet. I did that with B&N this summer, and I’m on their promo list now.

So, in short, Apple has a huge audience and they’re looking for indies to promote right now.

All right, here’s the list of things you can do to improve sales, with or without access to those promo opportunities:

1. Sign up for the Apple Affliate program and link to your iBooks on your website, newsletters, and from within your own ebooks.

Every author should post their book links to all of the main stores, so I won’t spend much time on that, but you may not know that Apple, like Amazon, has an affiliate program. I’ve finally gotten myself signed up and will use affiliate links for my own books going forward (someday, when I’m feeling ambitious, I’ll go back and update all of the links for my existing books on here too). I’ve used affiliate links with Amazon all along, and in addition to providing a small extra source of income, it gives you a means of tracking book sales that originate from your site and newsletters.

If you have audiobooks, you stand to earn more, too, on those affiliate sales.

2. Use their promo codes + pre-orders to launch with a boost and lots of reviews

Promo Codes for iBooks

Lots of people, from authors to e-tailers and distributors, have mentioned that pre-orders can really boost sales and rankings in the non-Amazon stores, where the sales help with release day visibility, but you may not have realized that Apple lets you give away copies of your book without the hassle of emailing people your files. Your non-tech-savvy readers will thank you for this, and it may make it easier for you to get iBooks specific reviews.

You do need to be uploading direct to iBooks in order to access the promo codes. Find them by heading to your iTunes Connect page, selecting “My Books,” clicking on the book, and clicking on the “Promo Codes” button.

I haven’t played with the promo codes yet, as I only recently started uploading ebooks directly there, but I’m looking forward to seeing if I can make a splash in 2016 with the launch of a new series.

Note: Apple now allows you to upload “asset-less” pre-orders up to a year in advance, meaning you don’t need the ebook file or even the cover, if you upload directly. If the sales are strong on a pre-order, it’s possible Apple will feature your book in their what’s-coming category.

3. Do a first-in-series free book

There’s been a lot of talk of how permafree isn’t working as well these days, especially at Amazon where the freebie seekers may have shifted en mass to Kindle Unlimited. Well, we’re talking Apple here, not Amazon, and in Mark Coker’s big end of year “what worked in 2015” report, he reported that authors with free Book 1s were outselling those without free series starters in their partner stores, including Apple.

If you surf around in the iBooks store, you’ll see that the free books are fairly easy to find. One day, they’ll make me super happy by adding the ability to drill down into sub-categories instead of just lumping all of the fantasy stuff under fantasy. On that note, it’s also a good idea to browse around their store and to get a feel for how things work there and what books are selling well in your genre.

Extra tips:

#1 Make sure to use 2-dimensional covers for collections, boxed sets, etc.

I’ve noticed that you can get the 3D bundle images into the Apple store if you upload directly, but they’ve stated that they will only feature flat 2D book covers, so make sure you have a 2D version of all of your “boxed sets” for them.

#2 Tweet links to your books on Twitter and include the @iBooks account.

We’re all told not to spam our buy-my-book links on Twitter, but if you’re running a sale or have a new release, that’s the time to share on the social media sites. Instead of making a tweet with links to three or four stores jammed in there, do specific ones for each store. Make them clever or throw in interesting quotes, and include the @iBooks account on the Apple tweets. I’m sure they tagged often, but you can see from their feed that they do occasionally retweet things to their 500K+ followers.

#3 Be aware that iBooks readers may pay more for ebooks

I’ve heard in a couple of interviews with the folks who distribute to Apple, as well as the authors who led the iBooks panel at RWA, that Apple readers may be willing to pay more for ebooks than readers at other stores. The reasoning is that iPhones, iPads, and Macs are among the most expensive devices out there, so Apple users in general may have more disposable income that they’re willing to spend on quality digital content.

I wouldn’t charge more for a book on one store than I did on another, but I have been thinking about putting together a boxed set with my complete Emperor’s Edge series (7 books + a novella) and selling it for 19.99 on Kobo and Apple. There’s no point on Amazon, since you only get 35% on ebooks priced above 9.99, but it looks like Kobo and Apple both give you the 70% for higher priced items. (If anyone is doing this and wants to report, I’d love to hear about it.)

That’s it from my notes, but if you have any other tips or want to share your experiences with Apple, please comment below.

Oh, and if you’re a fantasy fan, be sure to grab Balanced on the Blade’s Edge or the first Emperor’s Edge book free on iBooks! 🙂

Apple’s: Marketing Your Book on iBooks page.

Posted in Book Marketing, Tips and Tricks | Tagged , , , , | 18 Comments

Dragon Blood Contest [Winners Announced!] — Describe a couch, win signed paperbacks!

If you’ve been following along with my Dragon Blood series (excerpt of Book 1 here if you haven’t tried the books yet!), then this contest is for you.

One of our heroes (who may or may not be alive) lost his infamously hideous couch when his house was blown up in Book 3. In Book 6, a new couch was incinerated by a dragon before it crossed the threshold of his home. In Book 7 (assuming he’s alive), he’ll be receiving a new couch, a gift from his squadron of pilots. It’s very possible these pilots don’t have the best taste in furnishings, but I shall leave that up to you. The winning couch will find its way into the end of Book 7.

If you wish to enter this contest, please describe the new/old/refurbished couch that you think our stalwart hero should receive. Pictures are acceptable. Please post your entry in the comments and make sure to use an email address you check, so I can contact you if you’re the winner.

The winner will receive signed paperbacks of the first five Dragon Blood books. 

Thanks for playing along!

Update 11/16/15: Thanks for the entries, everyone. I’ll be picking a winner in the next couple of days!

Winners Announced!

Thanks, everyone. We had some truly hideous recommendations (perfect!). I decided to go with a blend of Justin Sheard’s suggestion of a frame made from flier parts, and then I just had to use Derin Attwood’s line about, “the green you get when you squish caterpillars.” Sounds so perfectly awful!

Look for this couch in Soulblade, which is available for pre-order now and will be out on December 22nd.

Thanks!

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Raptor, Dragon Blood 6, Preview and Release

In a few hours, Raptor, the sixth book in my Dragon Blood series, will be out everywhere. If you haven’t given these stories a try, and you like your fantasy with humor, adventure, magic, and a little romance, you can give Balanced on the Blade’s Edge a try, or pick up the first three books in the discounted boxed set. There’s also an audiobook of the first three novels that you can get for one credit through Audible.

For those who are all caught with the series and are ready for Book 6, here’s a peek at the prologue. This is only the second prologue I’ve written in twenty-odd books. (Bonus points if you remember which other book of mine has a prologue!) I thought it would be fun to introduce our dragon through eyes of… well, you’ll see.

If you want to skip reading it here and grab the book, here are the links:

Amazon | iBooks | Barnes & Noble | Kobo | Smashwords | Google Play

Raptor — Prologue

 “Hope we get her delivered before the rain starts.” Jort clucked at the horse team, encouraging greater alacrity on the muddy street.

“That’s why she’s under a tarp.” Jort’s comrade, Ox, yawned and scratched himself, the wooden bench shivering as the big man adjusted his weight. “A few raindrops won’t hurt her.”

“I was thinking of us.” Jort eyed the late spring clouds scowling down from the heavens. “Figured we’d be delivering this to base housing, not some dead-end out in the middle of nowhere.”

“We’re less than twenty minutes from the city walls.”

“It feels like the middle of nowhere.” Jort waved at the towering firs and hemlocks closing in on either side of the puddle-strewn road, the branches leaving only a strip of cloudy sky visible overhead. “Besides, twenty minutes is a powerful long time if you’re getting poured on.” He spotted an algae-covered pond up ahead, marking the end of the road. They had only passed three houses since the turnoff, and he had checked the addresses on all of them. No sign of 374 yet. “You wouldn’t expect a general to live out so far.”

“Bet his witch picked the place.”

“Don’t say things like that.” To ward off evil magic, Jort circled his heart with two fingers, his movements so hasty that he dropped the reins. “There’s no such thing as witches. Not real ones.” He circled his heart again before picking up the reins, just in case. A man couldn’t be too safe.

“If you believe that, you can knock on the door and be the one to talk to her.”

“You don’t think she’ll be there, do you?” Jort licked lips that suddenly seemed drier than the white-sand deserts. He didn’t believe in magic, but he’d heard plenty of stories about General Zirkander’s lady friend, stories that would make any man twitchy. She supposedly had all sorts of potions and kept the famous pilot under her spells. And she had a sword that could melt a man’s balls off. No wonder the general had bought her such an expensive piece of furniture.

“Better be there,” Ox said, not sounding concerned. “Someone’s got to sign for the couch.”

Jort’s heart rate was up about five hundred percent by the time the horse team stopped in front of the last house on the road, a cozy two-story cottage with a tidy, green lawn out front and picnic tables and a horseshoe pit in the back. It looked innocent enough, but the tall trees along the borders hid it from its neighbors, and nothing but an overgrown blackberry patch occupied the lot across the street.

“It looks… private.” Jort eyed the windows, wondering which room the witch used to brew her potions. A curtain upstairs stirred, and he froze. He couldn’t see anyone, but he felt certain someone was watching them.

“Yup.” Ox hopped out of the wagon and strode around back to untie the canvas tarp.

A raindrop spattered Jort’s nose, and he tore his gaze from the cottage. He needed to help his partner so they could deliver the couch and escape back to the safety of the city.

“They probably like it private so they can get wild without anyone hearing,” Ox added, dropping the gate on the back of the wagon. “Maybe on this very couch.”

“Gross.”

“Pilots got needs, same as anyone else. Now, go knock and ask the witch where she wants it.”

“Don’t call her that.” Jort glanced at the curtain that had shivered. “Not when she might hear.”

Ox gave him a dramatic sigh. Jort wiped his hands on his trousers and walked up the flagstone path to the door. He took a bracing breath and lifted his hand to knock.

The door opened before he touched it, and he jumped back. He almost found himself reaching for his hip, where he had carried a sword during his infantry days, but the barefoot, brown-haired girl standing there in a paint-stained sundress was not an imposing figure. She certainly didn’t look old enough to be the witch Jort had expected. She didn’t even seem old enough to be the girlfriend of anyone without pimples and a squeaky voice.

“It’s here,” she blurted and clapped her hands. “Sardelle will be so happy.”

Sardelle. Yes, that was the name on the clipboard.

“I think she was secretly pleased that Ridge’s last couch was blown up along with his house,” the girl went on. “Did you ever see it? I never did, but I heard about it.” She shuddered.

“Uhm, no, miss.” As if the legendary General Zirkander would invite Jort to his house for dice and cocktails.

“That’s it, isn’t it?” The girl pointed to the wagon, where Ox had removed the tarp and levered the couch partway out. “It’s so sleek. Is that suede?”

“Yes, miss. Where do we put it?” Jort allowed himself to relax slightly. Maybe the witch wasn’t here, and this girl could sign for the couch. He and Ox could be back in the city before the rain grew serious.

“In the front room, here.”

“Good, we’ll bring it right in as soon as you sign this.” Jort held out a clipboard.

The girl gave him a blank look. She pulled a wet paintbrush out of her pocket and raised her eyebrows.

Before Jort could explain that a pen would be better, a man walked into view and stopped behind her. He had silver hair that fell to his shoulders, a strange color for someone who appeared no older than twenty. His eyes were an eerie yellowish brown, reminiscent of a wolf, and he had a presence that made Jort want to take a step back. Several steps back. Fortunately, the intense gaze did not land on him. The man stepped past the girl and looked toward the sky. He rested a hand on the girl’s shoulder, and they stared at each other. They didn’t talk. They just stared, as if some kind of communication was happening that didn’t require words.

“We’ll, ah, get that couch now,” Jort said, stumbling as he backed away. He turned and strode toward his partner. Maybe there were multiple witches staying here. A coven. Wasn’t that what a bevy of witches was called?

“You get the signature?” Ox asked.

“Not yet. Let’s just hurry and get it in there. This place is creepy.” Jort glanced back toward the house. The young man was standing in the yard now and waving for the girl to go back inside, while his gaze remained locked on the cloudy sky.

“Boss will throw our balls in an apple press if we don’t get it signed for.” Despite his protest, Ox shrugged and pulled the couch out further. Jort jumped into the bed to push from inside. He and Ox had never gotten such a heavy piece of furniture off the wagon so quickly. Ox did not appear worried—he had not seen the man’s eerie eyes—but with his brawny arms, he had no trouble carrying his half of the couch and matching Jort’s pace.

They were halfway up the walk when the girl shouted. “Look out!”

“Get in the house,” the man ordered, raising a hand toward her. The girl staggered backward, and the door seemed to shut of its own accord.

Jort was so busy finding that unnerving that he was completely surprised when Ox dropped his end of the couch.

“What are you doing?” Jort blurted. “If it’s damaged—”

“Run,” the young man ordered. His voice was calm, but it cut through Jort’s words like a sword through butter.

A huge gust of wind struck Jort in the back, and the horses screeched. Jort tumbled over the couch, and then was hurled through the air in the direction of the wagon—or where the wagon had been. It and the horses were taking off up the road.

As Jort scrambled to his feet, a hand gripped him from behind. He yelled in surprise. It might have been a shriek. What in all the hells was going on?

“Get down, you idiot.” Ox pulled him through a mud puddle, water spattering in all directions.

An utterly alien cry thundered from the sky. Jort looked up and promptly wished he hadn’t. He had only seen pictures of dragons in history books, but he recognized the massive flying creature for what it was. There was no doubt. The cry came again, the ear-splitting noise a cross between a roar and a scream as the golden-scaled creature descended, its wings pulled close to its huge muscular body as it plummeted toward the yard.

Jort and Ox backed across the road as quickly as they could. Jort expected the young man to get out of the way, too, but he stood, staring defiantly at the sky.

At first, it looked like the dragon would crash into the earth, but like an eagle diving for a fish, its wings unfurled from its body to slow it at the last moment. Those wings easily spanned forty feet, stretching from the house to the road. The dragon’s giant fang-filled mouth opened, and a gout of fire streamed forth. Flame poured onto the grass, the couch, and the man standing in the yard.

Even from across the street, with the blackberry bushes clawing at the back of his shirt, Jort could feel the heat. He lifted his arm to protect his face, but he couldn’t tear his gaze from the yard. Impossibly, the man wasn’t burned from the fire, even though the grass had yellowed, then disintegrated, as flagstones cracked and smoke poured from the tormented earth.

The dragon’s talons grasped at the air where his prey stood. At the last instant, the man rolled to the side, moving for the first time under the assault. Those talons bit into the ground where he had stood, tearing a gaping hole before the dragon’s powerful wings flapped, taking it into the air again.

The draft batted at Jort, almost pushing him farther back into the brambles. The young man jumped to his feet. The door opened slightly, but he flung a hand, and it closed again. Then, as if Jort hadn’t been shocked enough, the man leaped into the air. Before his feet came back down again, his clothes disappeared and his body transformed, silver scales replacing skin, and wings replacing arms. He also expanded in size, and while Jort stared, his mouth hanging down to the ground, the figure became a dragon.

Without hesitating, the former man flew over the house and into the trees behind it. Branches shivered as he passed, alternating between flapping his wings and tucking them in close to streak between the evergreens. Jort’s first thought was that he meant to fly into the sky to confront the other dragon, but he stayed in the trees. The gold dragon didn’t seem surprised at having its prey transform. It gave pursuit immediately, soaring above the treetops and breathing flame into the branches. The damp wood smoldered and did not catch fire, but it charred and fell limp under the fiery assault.

“Phelistoth,” came the girl’s voice from the house. She opened the door and ran outside.

Without glancing at Jort and Ox, she raced around the corner of the house and into the woods. She would never catch the dragons. Even with the impediment of the trees, they were too fast. Before long, they disappeared from view.

Jort’s gaze lowered to the destroyed patch of yard where the young man had stood. And where the couch had stood. It had burned to the ground, only four charred stumps remaining where its legs had been. The cushions, the frame, the suede… gone. Completely gone.

“You should have got that signature,” Ox said.

~

Continue on by grabbing the ebook from:

Amazon | iBooks | Barnes & Noble | Kobo | Smashwords | Google Play

Posted in My Ebooks | Tagged , | 8 Comments

5 Ways to Promote Your Free Book 1 Series Starter

You’ve probably heard that a lot of indie authors made their careers by giving away tens of thousands of copies of their series starters. (For me, The Emperor’s Edge, has been free since late 2011). You may also have heard that free doesn’t pack as much punch as it used to (i.e. it’s harder to get people to notice your free ebook and give it a try). I won’t deny the truth of that. There are a couple of things that have changed:

Amazon “hid” the free lists 

A couple of years ago, when you browsed through a Top 100 category at Amazon, you would see the top selling paid books side by side with the top downloaded free books. People didn’t have to click a special tab to see the free lists.

Amazon also doesn’t show free books in your also-boughts. If you look at the fourth book in my Dragon Blood series, Patterns in the Dark, you’ll see Books 2, 3, 5, 6, and the 3-book omnibus in the first page of the also-boughts. You won’t find Book 1 in there because it’s currently free.

This lessened visibility means it’s harder for people to stumble across your free book on Amazon. Readers have to consciously click over to the free ebook lists and browse for new stories to download. Some people still do that, but many don’t, especially if they’re Kindle Unlimited subscribers, which brings us to the next change.

Kindle Unlimited has reduced the need for readers to hunt for free books

In 2014, Amazon rolled out its Kindle Unlimited subscription service. Now, for $10 a month, readers can borrow and consume all of the ebooks in the lending library, which is a lot of books! You can see in my post from last week that Amazon offers a lot of incentives to get indie authors to enroll in KDP Select and KU.

A lot of price conscious and voracious readers — exactly the kind of person who might have surfed those free lists before — are now grabbing KU books instead of hunting for freebies. In essence, everything in KU is a “freebie” for them, so long as they keep paying their $10 a month.

There are more free books out there as competition

As I said, many authors have built fan bases and sold a lot of books by having their series starters out there for free, both in Amazon and on the other stores. Everybody now knows that you can get a book made permanently free or “permafree” on Amazon (a store that doesn’t allow you to price a book at less than 99 cents via the dashboard) by making it free elsewhere and waiting for Amazon to price match. You can also get a free ebook in Barnes & Noble (another store that doesn’t let you choose free as an option via the dashboard) by going through a distributor, such as Smashwords or Draft 2 Digital.

In addition to the widely known price-matching trick, KDP Select also allows its authors to make enrolled titles free for a few days each quarter. The result is that at any given time, there are a lot more free titles available these days than there used to be. And, as we’ve said, there may be fewer people looking for free books.

With all that being said, is having a free series starter out there still a viable option? Can it still “make” a new indie author’s career?

Yes, I believe so. In fact, I know so, since that’s how I kicked things off with my pen name last year. The pen name was anonymous at the time, so I was starting from scratch. You can read more about how that went in my 4-weeks-in and 10-weeks-in posts from last year. The short answer is that launching with three titles in a series the first month and making the first one permafree, at least for a while (it’s now 99 cents and in KDP Select), helped a lot.

But, as I said in the beginning, it’s not enough anymore to just make your book free. You have to promote it! (Most of us have always had to do some promotion, but there was a time when you could get thousands of downloads or even tens of thousands of downloads fairly easily.)

Here’s my list of five ways to get more people checking out your free series starter:

1. Buy Advertising

This is the obvious one. If you’ve got some reviews already and the average is decent, it shouldn’t be difficult to get some ads. There are a handful of lists out there with links to the major sponsorship sites (and many of the minor ones) that will promote your freebie for anything from a couple of bucks to hundreds of dollars. (Don’t pay hundreds unless it’s for a Bookbub ad!)

Ads do two things. First, you get immediate downloads from the people getting the sponsor site’s newsletter or following them on Facebook. Second, the downloads from those people help push your ebook up to a better slot in your category on Amazon, thus meaning that more of the people who surf the free lists will find and try your book.

Some authors like to buy an ad or two every month to keep the sales of subsequent books trickling in, and others like to “ad stack,” where they’ll buy several ads on consecutive days to try and stay at the top of their category for longer. Either plan can work.

2. Put an excerpt (or serialize the entire novel) up on your site and use social media to plug it.

Authors often struggle to figure out how to use social media effectively. It’s tough to get people to buy things on Facebook, Twitter, Google+, etc., and if you write a lot of sales-pitchy tweets or posts, you might find yourself blackballed by your target audience.

It is, however, easier to promote when you’re giving something away for free. People are less likely to roll their eyes at the sales pitch and more likely to click and take a peek. They have nothing to lose but a few minutes of their time.

Andy Weir of The Martian fame started out serializing his novel on his website. Something that doesn’t always get mentioned was that Andy had a blog readership before he got started serializing the novel, so this isn’t necessarily a path to ultra success for everyone, but the combination of free + serialized installments + social media can definitely work to build an audience.

(You don’t have to serialize, but that gives you something to promote every week when you post a new installment, instead of always promoting the same free ebook.)

I’ve posted excerpts of my books and promoted those, usually with new releases, and I’ve definitely had people tell me they first bought one of my books because they got caught up in the excerpt.

Aside from my experience with Wattpad (more on that below), where I was serializing books that were already published, I haven’t tried serializing an entire novel yet. It is, however, on my to-do list for 2016 — serializing the first book in a new trilogy I have planned (before I publish anything).

3. Using Facebook advertising to drive readers to your mailing list (where they receive your free ebook for signing up)

Facebook is different from the sponsorship sites. Instead of paying a flat fee to have your book appear in a newsletter or on a site for a day, you pay per click (that click can go to a landing page on your website or directly to your book’s page on Amazon). You can target readers far more specifically than you can on other advertising platforms (i.e. you can have your ads display only to women over 30 who are fans of X popular author who writes in a style similar to yours).

The downside of Facebook advertising is that you might be paying 50 cents or more per click. That’s a lot if your only goal is to give away a free ebook.

Thriller author Mark Dawson has pioneered a system of using Facebook to get people to sign up for his mailing list. He sends them a couple of free ebooks from his starter library and then, after they’ve had a chance to read those books, tries to get them to buy a boxed set of later books in his series. By using affiliate links and tracking clicks, he can see which sales come from his list and how much each newsletter signup is worth in the end. I.E. maybe he pays a dollar or two to get people to sign up, but if the average person ends up earning him $5 or $10 in book sales, then it’s worth it.

This is something I’m planning to try soon, but I can’t speak from personal experience yet, so I’ll direct you to Mark. He has three free videos up that explain things (his goal is to get you to buy a course on the subject, but there is a lot of good information in the free videos).

4. Wattpad

I have the first three books in my Emperor’s Edge series up for free on Wattpad. It’s a big site where authors will post everything from completed novels to installments of new projects that they’re working on. There are a lot of people that read books on the site, especially teens, who may not yet have a lot of money to spend on paid ebooks at Amazon.

Like many authors, I’ve had trouble converting those Wattpad readers to paid sales, but I have definitely had people write to me and say that they first discovered my ebooks there and went on to buy the rest of the series. I also figure that young readers who may not yet be book buyers will become adult readers with income to spend sooner or later. Maybe they’ll remember my series fondly and come back to it (or other titles I’ve written) one day.

Note: since there are so many writers on Wattpad, it’s like anything else in that it’s a struggle to be noticed. I never had much luck networking with others (I didn’t put much effort into it either), which is usually recommended there. Posting your complete novel in installments seems to help, and as time passes, more and more people stumble across the book and give it a read. If you have an awesome cover (I still need to redo my EE ones, so I can’t say that I do), that can go a long way toward attracting attention.

Note 2: I’ve never seen anyone have a great deal of luck by only posting the first few chapters of a book here, though lots of authors try it. A lot of readers, if not the majority of readers, wait until a book is marked complete before jumping into it.

5. Podiobooks 

Podiobooks is a site that will host your completed audiobook (so you have to turn your Book 1 into an audiobook before you can do this) for free and then send it out to iTunes, where people can chance across it, much as they would a podcast. I have the first three books in my Emperor’s Edge series out there where people can listen to them for free.

I won’t lie: audiobooks are expensive to create unless you do it yourself (and then it’s time consuming, which is expensive in another way). Because of that, this method won’t be for everyone.

That said, because there is that higher barrier to entry, there are a lot fewer free podiobooks out there with which to compete. There are thousands of free ebooks in each genre on Amazon, whereas you might only find hundreds of free podiobooks in iTunes in your genre (if that).

I published my podiobooks in 2011 and 2012. I do absolutely nothing to promote them, but I still get people emailing me to let me know that they found my series this way (and often asking if I’ll ever put the rest of the books into an audio format!). Some of those listeners go on to buy the ebooks in the series. (If I had audiobooks for the rest of the series, they would probably buy that way instead, which can be more lucrative than ebooks.)

If you’re going to be putting your books out in audio format anyway (I’m doing my Rust & Relics series through ACX right now), then you could also consider putting a free version of Book 1 out there. Then people who enjoy that can go on to buy the rest of the series through iTunes/Amazon/Audible.

There’s my list of five ways to promote your free Book 1. Do you have any to add? Or any experience with these that you would like to share?

Posted in Book Marketing | Tagged , , , | 10 Comments

Should You Go Wide or Join KDP Select/Kindle Unlimited?

When I uploaded my first book, The Emperor’s Edge, in December of 2010, it was a foregone conclusion that I would put it out there everywhere I could, in the hope that new readers would stumble across it and give it a try. Then, a couple of years later, Amazon introduced KDP Select, a program for self-publishers that requires exclusivity.

Right off the bat, Amazon introduced a couple of promotional tactics that are still available to those who are enrolled. Eventually, Kindle Unlimited and the ability to be paid for borrows also came along.

Here’s what the perks of KDP Select look like as I write this in October of 2015 (let me know if I’ve missed any!):

  • The ability to run a Countdown Deal once per quarter, a feature that, among other things, let’s you run sales on books (i.e. dropping them to 99 cents) while still receiving the 70% split that’s usually only available with ebooks priced between $2.99 and $9.99.
  • The ability to run a Free Book Promotion up to five days per quarter (The only other way to have a book listed as free in the Kindle store is to make it free elsewhere and hope Amazon price matches. This is unreliable and may involve being free longer than you wish.).
  • Enrollment in Kindle Unlimited, the Amazon lending library, where you’ll be paid for pages read and where ebook borrows can improve your visibility and sales ranking in the Kindle store (I did a big write up about this last year: KDP Select & Kindle Unlimited: Why Ebooks Not Enrolled Are at a Disadvantage).
  • Earning 70% on appropriately priced books sold in some of Amazon’s newer territories such as Japan, India, Brazil and Mexico (for some reason, perhaps to make KDP Select more appealing, Amazon decided not to offer everyone that 70%, as is the norm in other countries).

So, what do you lose? Obviously, if you’re exclusive with Amazon, you can’t receive ebook income from the other stores. Let me emphasize that we’re only talking about ebook income, as you can still have audiobooks in iTunes and paperbacks in Barnes & Noble and elsewhere. But, as you probably already know, ebook income is huge for self-published authors. Even though I’m working on getting more audiobooks out there, and I’ve done paperbacks for most of my novels, ebooks easily account for 95% of my income.

Are you wide or in Select?

Before I go further, I should disclose that I am not in KDP Select with any of the books under my name, but that my pen name is currently “all in” with KDP Select. I started the pen name books there, to take advantage of the sales ranking/visibility boost from Kindle Unlimited, and I returned them to KDP Select this August, after not gaining much headway in the other stores and after Amazon switched to Kindle Unlimited 2.0, a system that rewards novelists by paying based on total pages read.

For my LB books, I’ve been around longer, and my books do sell on the other platforms, especially on Barnes & Noble (Kobo has been coming on strong these last few months too). I also make some sales on iTunes and Smashwords, and through Smashwords, I make a nominal amount at Overdrive, Oyster, and Scribd. The Emperor’s Edge (Book 1 in a series that has grown to 9 books) and Flash Gold (the first in a steampunk series of novellas) have been permanently free out there for years, something that I’m sure has helped with finding readers in other places.

Still, even with all that, Amazon always seems to make up about 85-90% of my ebook income. In my case, if things are going well elsewhere, they’re going even better at Amazon.

There have been times that I’ve considered trying KDP Select with a couple of my series, to see how much it would affect sales and if I would make more overall with the borrows added in. But after almost five years of publishing widely, I’ve gained some loyal readers from those other platforms. It’s uncomfortable enough when I have to explain that my pen name books are only available on Amazon!

I also, from a moral and business standpoint, don’t like the idea of being exclusive with Amazon and relying wholly on one vendor for my income. I’m quite tickled to have reached the point, in the last year or two, where my non-Amazon income has grown to enough that I could still make a living at this if Amazon disappeared. (Of course, I hope it won’t!)

But I understand why some authors choose exclusivity and KDP Select. With 3-4 books out wide in all of the stores, my pen name made a little shy of $1,000 on platforms other than Amazon between January 2015 and July 2015 (that’s total, not per month). I had the first book in the series free, and I even managed to snag a Bookbub ad during that time. That helped a bit with sales on those other platforms, but not as much as I would have expected (I should note that my pen name writes science fiction romance, and Bookbub doesn’t have such a category–they put the book in paranormal romance, which I don’t believe was a good fit). The pen name gained some readers at Barnes & Noble, but barely sold any books at iBooks or Kobo.

Now, might things change if I had kept the pen name books in all of the stores for years and continued to have a permafree and continued to run promotions? Sure, it’s very likely that the income would have grown with time, but I do feel a little hampered with running ads for SFR, since it’s not a specific category for advertisements anywhere. Not all (or many) romance readers will pick up SF, and not all (or many) sci-fi readers will pick up romance. The niche does sell on Amazon, but it and romance > fantasy are definitely the smallest of the romance subcategories.

Since it’s tough to gain traction in that little category, I’ve found it easier to make headway by being in Kindle Unlimited, where those borrows help boost the book high enough in the rankings (at least when they’re new releases) that they can appear in the Top 20 of the SFR category for several weeks. I found it tough to stick in that Top 20 on sales alone (for a small subcategory, there’s still a lot of churn, and it takes around a 1000 overall ranking to hit that first page).

When KU changed to KU2.0 this summer, I decided to put all of the pen name books back into KDP Select. I’d probably recommend almost anyone doing a pen name start out this way, not only because it takes more effort to gain traction on the other stores but also because, if you’re publishing frequently, it’s more work to upload everywhere and keep the back matter updated. (I just did a serial with the pen name and was so pleased that I wasn’t putting up all six weekly installments everywhere.) As they say, time is money, and you want to make sure you’re not spending a lot of time on activities that don’t reward you with much of a payoff.

So, what was the result?

As I write this, we don’t know the September pages-read-payment-rate for Kindle Unlimited yet, but if it’s close to the .0051 rate of August, the pen name will have made over $10,000 just in borrows. A lot of that is thanks to a serial I published in August/September, but the books that struggled to make $1,000 all year in the other stores still accounted for about $3,000 in September. Sales took a slight dip from July, when the books weren’t in KU, but that only accounted for a $200 loss against that $10,000 gain.

In a situation like that, it’s hard not to sing the praises of Amazon and Kindle Unlimited, so I get it when people tell me they’ve tried both ways, and they’re sticking with KDP Select for now. Exclusivity sucks, but if you’re able to make orders of magnitude more within the program than you do outside of it, then it has to be considered. Against all logic, you could even be reaching more readers being exclusive with Amazon than you are being on all of the platforms.

Of course, this is not the case for everybody. That’s important to point out. I don’t want this to be like the “should I trad publish or self publish?” argument that goes around, as if it’s so easy to get those trad deals and it’s a simple either/or consideration.

If you can’t parlay those KU borrows into a Top 100 placement in your subcategories, then it’s becomes more of a toss-up as to whether being in KDP Select will help. The promotional perks (Countdown Deals and Free Promotions) aren’t without value, but KU earnings and the ranking boosts you currently get from those borrows are the reasons I’m there with the pen name (note: a borrow is always going to be easier to get than a sale, because it’s absolutely free to someone who’s paid their monthly subscription fee).

Now that I’ve shared my experiences, as someone who’s wide and who is also in KDP Select, I’m going to try and break things down a bit for those of you who might be trying to decide.

When does it make more sense to go wide?

Obviously, if you’re doing well on the other vendors, then you don’t want to give that up. It’s rare, but every now and then, I run into someone who’s selling like hotcakes at Apple (so far these have always been romance people — I’d love to hear from anyone who is killing it there in other genres!).

If you’re reading this post, I’ll assume it’s not so black and white for you.

In my opinion, if you’ve come to rely on your self-publishing income, and especially if this is your only source of income, being exclusive with Amazon should make you twitchy. You should be doing your darndest to diversify your income sources.

When KU 1.0 was introduced, it rewarded those who published short fiction and serials, because every single borrow was paid out at the same rate. Page length didn’t matter. All that mattered was if the reader made it past 10% (something that comes quickly in a short ebook). Some people started catering their work to KU, writing lots of short fiction and serialized fiction. When KU2.0 rolled around, and we started getting paid based on pages reads, people who’d been making thousands of dollars a month on short fiction were suddenly making hundreds, if that.

Obviously, one of the lessons is not change your writing style or quit your day job prematurely based on success in one program at one outlet, but I think the lesson is also not to rely only on one vendor, not when your income pays the rent and feeds the cats. What if Amazon decided to drop the split from 70% to 35% on all ebooks one day? Would you still be okay? Or would you be wishing you had income from other sources? (And if you think that can’t happen, Amazon started paying out only 35% in the old days.)

If you’re in KDP Select now because you’re rocking it, you might take a look at your books. Are they all rocking it or are some titles performing less well? It might be worth it to have some stuff in KDP Select and other books out there where you might gradually pick up fans on other platforms.

Also, like I said in the beginning, that exclusivity doesn’t apply to paperbacks and audiobooks. If you haven’t jumped into those arenas yet, this might be the time. Paperbacks do especially well in the months leading up to Christmas!

When does it make more sense to try KDP Select and exclusivity?

If self-publishing is hobby income right now, and it’s not a big deal if you lose it, it probably means you’re not selling that much yet. I think that’s the perfect time to experiment with KDP Select.

If you’re not selling much anywhere, you may find it easier to get those KU borrows when you’re out there promoting. As I said above, it’s easier to snag a borrow than a sale — it’s almost akin to having a free ebook up on Amazon, but you’re still making money from it. There’s no risk to the borrower to give it a try.

In the last year, since KU came into place, I’ve seen more no-name/no-backlist/no-mailing-list authors make it to the tops of the charts in the subcategories that I follow than ever before. Almost without fail, they’re in KU and they have an awesome cover that fits in with genre expectations. They don’t always have great reviews! Sometimes the blurbs are “just okay” too.

I believe this is a result of people being willing to borrow something they wouldn’t buy and those borrows counting for as much as a sale (it’s very possible borrows won’t always count for as much as a sale, as Amazon is always tinkering, but it still seems to be the case now). And once a book sticks in the sales rankings for a while, it gets rewarded by Amazon’s algorithms, and it gets plugged in Amazon’s newsletters. That stickiness is what we all crave!

(A side note: one of the reasons it’s almost always harder to gain traction on the other stores is that they seem to do more merchandising and hand selecting of items that will be promoted, as opposed to letting the “bots” make the decisions. I’ve had strong advertising runs result in stickiness at Barnes & Noble, but I’ve noticed it much less at Kobo and iBooks.)

Again, I don’t want to make it sound like everyone is going to have this kind of luck, but it does seem to be easier to manufacture some luck with the help of KU borrows.

Pen names

As I already explained with my own stuff, it’s easier to only have to worry about Amazon with the pen name. I’m still busy publishing as much as ever under my regular name, so it’s nice not to have upload new pen name ebooks at all of the vendors and change prices and blurbs across the board for sales.

If your pen name starts rocking it, you can always go wide later. But if you’re doing the pen name anonymously and don’t have your regular list to rely upon for sales, then that my be another reason to try KDP Select with it. (Here’s my pen name write-up from when I first launched it last year — I started out anonymously and, with the help of KDP Select, made some pretty good money out of the gate.)

For translations in countries where you don’t have a way to market

I know nothing about this personally, but Joanna Penn mentioned this last year when she was debating the pros and cons of KDP Select.

When you’re in a niche/category that’s hard to crack with advertising alone

As I explained up above, it’s hard to find ads that work for my pen name, since “she” writes cross-genre fiction. Many of the sponsorship sites now divide readers based on genre preferences, but broadly. They don’t target those small overlaps on the Venn diagrams. If ads aren’t working for you (or you don’t have enough reviews to get them), KU and the promotional perks from KDP Select could also be helpful.

All right, there’s my take on this all. I would love to hear from you. Are you in KDP Select? Are you wide? Have you tried both ways? What was your experience?

Posted in Amazon Kindle Sales, New Author Series | Tagged , , , , , , , , , | 44 Comments