How Fanfiction Made Me a Better Author with Carolynn Gockel

In the Emperor’s Edge world, I’ve sent the final manuscript in the series off to the editor. It should be ready to publish by the end of July. In the blog world, I haven’t been getting many posts up. So, what’s new? Today, though, I have something for you, a guest poster to talk to you about a topic I don’t know much about: fan fiction and using it to improve your writing skills and build a readership.

50 Shades of Spock/Uhura: How fanfiction made me (an accidental) a better author

My name is Carolynn Gockel. I write stories about myths, modern and ancient.  I got my start writing fanfiction. And I am not ashamed.

The word fanfiction generally conjures one of a few reactions in people. The first is, “What is that?” The second is, “Like 50 Shades of Gray? Like porn?” And lastly, “Errr…isn’t fanfiction just really, really bad?”

To the first, fanfiction is stories written about other stories–whether movies, tv shows, books or comics, games, and occasionally real-life people.

As to the second, is it porn? Errr…a lot of it is, yes.

As to the question of quality, I don’t like to think of most fanfiction as bad; I like to think of it as immature. Most of the authors are in their teens or early twenties. They don’t have a lot of experience with life, let alone with writing. But it’s not bad that they are trying to explore life and writing through fanfiction…even if the result is sometimes “immature” porn.

Get to the part where it made you a better author!

Right. Well, first, understand I’m not someone who ever thought I’d want to write fiction. It happened by accident. I was captivated by the romance of Spock/Uhura in Star Trek 2009. I loved how it tweaked the notion of destiny. I liked how it combined one of my favorite genres, sci-fi, with just a little more romance than usual. Trolling the intertubes for Spock/Uhura, I first discovered fanfiction. I found some amazing stories that didn’t fit the description of porn or immature writing.

Unfortunately, I didn’t find enough stories to sate my appetite. So I started writing my own. It was a game at first. Just as most fanfiction authors are young, so is the audience. I wondered if a story that showed Spock and Uhura behaving in a professional manner, rather than gobsmacked on the bridge, could ever get traction. So I typed a short story up one evening, posted it, and waited. Almost to my surprise, the reviews I got were great. And then I wondered what else I could get away with. Specifically, if a story that snuck big philosophical ideas into a romance aimed at a general audience–most of them young–could ever get traction. (‘Cause big philosophical ideas don’t seem to get me much traction in casual conversation).

I wrote Descartes Error, a Spock/Uhura fanfiction that took its name from Antonio Damasio’s Descartes’ Error: Emotion, Reason, and the Human Brain. Despite being a bit rambling, in the fanfiction world it was a hit.

I was hooked. I discovered I loved poking fun at our modern myths, and I loved playing with big ideas: philosophical, scientific, psychological and political in the context of a story that could be action packed, emotionally moving, and fun.

In the end I wrote more than 50 novels, novellas, and short stories. In the process I made fans, and more importantly, made fans who enjoyed my work but could be honest and critical. They helped me keep my characters true and my stories humming along. As deep and as meaningful as I’d like my work to be, the last thing I want is to be boring.

Big deal! You could have gotten that from a writers group

Well, maybe. I would argue that my work which combines action, romance, fantasy and science fiction might have been hard to find a writers group for. By writing fanfiction in my chosen genres–sci-fi and fantasy–I was able to meet like minds.

But there is one thing that writing and posting fanfiction can get me that a writers group can’t– stats. That’s right. Numbers, Baby!

I can see how many people are reading my stories, what stories they’re reading, what chapters in the stories perked their interests, and when I let them down. I can tell which stories are well read, but aren’t getting a lot of reviews. Different fandoms (i.e. fan followings, such as for Star Trek reboot, Star Trek TOS, Star Wars, Harry Potter, etc) are more responsive than others. This is important when making the transition from fanfiction to original fiction. People who don’t review still buy stories.

Click on the image for some more blow by blow analysis of a recent “novel” I wrote for the “Thor” fandom, called Blue.

StatsforLindsayB
Stats don’t just let me see the mind of other authors, they let me see the minds of everyone.

Fanfiction is my sandbox

Fanfiction is a great place to see just how far you can push ideas in your stories and how you can maintain your readers’ interest. It is great place to test out plot devices you may encounter while writing original fiction.

What fanfiction is not

Part1Fanfiction is not the best way to market your original fiction. I’ve gotten perhaps 100 solid customers from my fanfiction writing, and about six editors whose opinions I trust. But most people reading fanfiction are reading it because there is a world they are interested in exploring. They aren’t interested in your world. (A bit of advice: if you write for different fandoms you’ll pick up readers in each genre who will like your writing so much they’ll “follow” you into fandoms they don’t care about–those readers will read your original stories with gusto. If you are going to write fanfiction, writing a variety of different story types in a variety of different fandoms is best).

Still, as a fun, inexpensive way to gain experience writing, without leaving your house, it is great.

The outer limits of fanfiction

When I started writing fanfiction I was preoccupied with ideas of love and logic. Spock/Uhura was perfect for that. But that perfection began to break down when I was interested in exploring other types of love beyond romantic. My first original short story, Murphy’s Star explored logic and other types of love.

Another issue with fanfiction is that the fandom you write for has expectations in their fiction. Most fanfiction audiences are female.  They may like action in their movies and books, but they’ve already gotten that from the source material. In their fanfiction they’re usually looking for an exploration of romances that were not the focus in the plot of the original story. I like a little more action with my romance, and that can be a harder sell. (Which isn’t to say it can’t be done!)

Finally, writing for a fandom, you’re confined by the characters and situations in that fandom. After a while it becomes too restricting.

These reasons are why, after approximately 3 years, every fanfiction author who has been writing consistently goes professional–whether through traditional publishing or self-publishing.

After love and logic I became enamored with chaos–probably because I have children. At first I played in Marvel’s universe with Loki, “God” of chaos, but Marvel’s Loki is an emotional wreck with daddy issues. He is supposed to be the embodiment of chaos…I think chaos is much more than that, and I also think chaos can be wonderful.

My latest original fiction series, I Bring the Fire, is based on Norse Mythology’s Loki. It is a romp through the realms, antiquity and the modern era, and a wink at myths ancient and new. It’s also, covertly, a celebration of chaos.

One last thing fanfiction taught me

If you keep writing, you will get better. And each time you stretch your wings–or fingers–to try a new genre, you’ll pick up more readers. I Bring the Fire hasn’t let me quit my day job, but my fans love it, and I love writing it. I don’t know that I’ll ever be a best selling author–I’m too quirky–action, adventure, fantasy, romance, humor and Rhyle’s refutation of Descartes’ mind body dualism with a dash of quantum physics on the side? It’s not Twilight. But if I keep at it, I’ll find more and more like minded quirky readers.

About the (Accidental) Author

C. Gockel makes a living designing and coding. The first book in her series, I Bring the Fire is available FREE at: Amazon, Smashwords, Kobo, Barnes & Noble, and Apple. Her short story, Murphy’s Star, is available here: Amazon, Smashwords, Kobo, and Barnes & Noble. She can be found on Tumblr and writes as Startrekfanwriter on fanfiction.net.

Posted in Guest Posts | Tagged , , , | 21 Comments

Is Using a Free Ebook Still a Viable Strategy for Increasing Overall Sales on Amazon?

Before Christmas of 2011, I made the first book in my Emperor’s Edge series free at Amazon (by setting it to free at Smashwords, Kobo, and other stores that allow the practice, which in turn can cause Amazon to “price match” an ebook to free), and it was shortly after that that I was able to quit the day job and start writing full time. Lots of people who wouldn’t have otherwise tried a new author (and a self-published one at that) downloaded the free Book 1 and went on to buy other books in the series. My sales had been respectable before, especially for someone who’d only been in the biz for a year, but this gave them a nice boost that persisted over the following months.

Shortly after that, Amazon came out with its KDP Select program, one that gave authors some perks if they were willing to make their ebooks exclusive to the Kindle Store. Among other things, those authors could make their books free for up to 5 days out of the quarter, allowing them to buy advertising and run other promotions to get lots of folks to download the books during the free days. A big number of downloads tended to help sales (paid sales) when the book returned to its usual price, because these downloads were counted as sales (or partial sales) and gave the book a boost on the popularity charts. As you might imagine, there were suddenly a lot of free ebooks available on Amazon.

This made more competition for those of us who had used the back door (price-matching) method to list our ebooks as permanently free, but it didn’t effect my bottom line much. I could run the same promotions and buy the same advertising that the KDP Select folks did.

All the free ebooks resulted in something of a backlash from Amazon though. They’ve taken some measures of late to make freebies less visible in the store, perhaps because they don’t make anything on those downloads.

Top 100 “Free” Charts Less Visible

For quite a while, Amazon was showing the Top 100 free ebooks in any given category side-by-side with the Top 100 non-free ebooks. This meant that if I ran a promotion for my Book 1, and it reached the Top 10 free in epic fantasy, it would appear right alongside all those G.R.R. Martin books dominating the paid charts.

Lately, Amazon has made a small change that requires a person to click “Top 100 Free” in a given category to be taken to that section. It doesn’t seem like a big deal, but this has resulted in a lot fewer downloads for me (and for other authors I’ve talked to who have perma-free titles). You’ve basically got a situation where the only people who are going to find your free ebook are the ones specifically looking for free ebooks (who might not be the best candidates to go on to buy other books you’ve written), whereas before I’d guess you got a lot of people from both sides of the fence. Even those who don’t mind paying $5-$10 for an ebook might try a freebie with good reviews, if they happen to see it.

As far as overall books sales go, I’m still doing fine (I have more books out in my series now, and the other books must appear often enough around Amazon that people find their way to the first book, even if they’re not scouring the free charts), but I’ve heard from other authors who are lamenting the lowered visibility, because their overall sales have taken a big hit.

Free Ebooks Don’t Appear in Also-Boughts of Non-Free Books

You guys can correct me if I’m wrong on this one, but I seem to remember a time when free and non-free books could appear in the also-boughts for any given book. I haven’t seen that for some time. If you look at The Emperor’s Edge (my freebie) on Amazon, you’ll see that all of my non-free ebooks appear in the also-boughts, but if you look at the second book in the series, you won’t see Book 1 anywhere in the also-boughts, even though people obviously would have “purchased” the first before buying the others.

What this means is that it’s entirely possible for the average person to never stumble across your ebook on Amazon, no matter how highly rated or how often it’s been downloaded, because it’s free. Only people who go looking for free ebooks have a chance at finding it.

Well, you think, these changes just mean you’ll have to work harder to drive more people to your free book; you can’t depend on Amazon helping you sell it. Unfortunately, it’s gotten harder to find places to promote freebies too.

Fewer Advertising Opportunities for Free Ebooks

There used to be a lot of sites that promoted these bargain books, and you could get a lot of downloads by buying an ad with such-and-such blog or email newsletter.

Earlier this year, Amazon made a change to its affiliate program, basically telling people that if a lot of their revenue came via click-throughs on free ebooks, their income would be forfeit for the month. A number of the big sites have made changes because of this, and there aren’t as many places to promote your freebie.

Also, those KDP Select post-free sales boosts I mentioned? The reason so many people started trying short bursts of free? To use gaming terminology, they’ve been nerfed. (I never joined KDP Select so can’t say I experienced them first hand anyway, but I’ve heard from many people that they’re not seeing bumps of any kind any more.)

So… Should we Ditch Free on Amazon? Or Can It Still be Effective?

It’s hard to say yes or no here. You’ll ultimately get more people checking out your work if there’s no cost to try it, but if they can’t find your book, it might not matter.

Personally, I am still getting downloads to my Book 1 on Amazon, but it’s hard to know how much of that is from people surfing through the free lists and how much is a result of the visibility of my other titles. I honestly don’t know if I’d do better or worse by simply making the first book a deal (say 99 cents) instead of free. I’m not planning to change the price on EE1, so I won’t find out any time soon (free still helps me out in all the other stores out there, and I personally like having a freebie that I can direct people to), at least not with this series. Because of all these changes, I am, however, planning on a 99-cent Book 1 for the next series. That will give me a chance to compare.

What are your thoughts on using free ebooks to drive sales at Amazon for other titles? Has the ship sailed? Or is it still a good idea?

 

Posted in Amazon Kindle Sales | Tagged , , , , , | 66 Comments

How Can You Sell More Books Through Your Blog?

A lot of authors start blogs because of a vague notion that they should, that it’s part of “building a platform” and that it can help sell more books. Is it? Can it? Sure, though, for fiction authors in particular, one can argue that it might be more efficient (and financially rewarding) to put that time into writing more books instead.

Buuut, let’s assume you’re going to blog. How can you make sure your blog is doing everything it can to help you sell books? Here are a few suggestions:

1. Monitor which sales come through your blog in the first place

If you don’t know, you’re simply guessing as to your blog’s effectiveness. It’s true that Amazon and the other book sellers aren’t going to make this easy by telling you which sales originated from clicks on your blog, but if you sign up for the various affiliate programs out there and use those links, you can see how many sales come from your site each day (and you might make a few dollars from other things people buy at the same time, eh?).

You can also use services such as Bit.ly to see how many times certain links on your site are being clicked. If a lot of people are clicking through to an excerpt but nobody’s buying the book… you might want to choose a better excerpt. For WordPress users, you can go a step further and install the Pretty Link plugin. This lets you make trackable links, similarly to Bit.ly, but the links will appear to originate from your domain name. (People can be wary about clicking bit.ly links because they can’t tell where it’ll take them.)

2. Put the sales links to your books in a prominent place on every page of your blog

In other words, make them part of the menu. Use the cover art as well as text links and make the cover art clickable (since the earliest day of the web, we’ve been trained to click on pictures, so it’s an utter waste if clicking on your cover art only takes a person to a larger version of your cover art — or doesn’t do anything at all). Since Amazon is the biggest online store and accounts for the majority of my ebook sales, I make my cover links point to Amazon, but you could also point them to an excerpt on your own site (one that includes links to all the stores).

By having your sales links on every page, you can catch the eye of someone who surfs in via the search engines and lands on a post you did two years ago. It also ensures that people who want to jump right to downloading a sample of your book (or even buying it) can do so without hunting around your site. I can’t tell you how often I’ve simply said, “Forget it,” after clicking through about three layers of an author’s site and still not finding the Amazon link for the book. I also recommend that you not waste someone’s time by sending them to Bookbuzzer or some third party widget site. Your links should go right to the store where the reader has his/her credit card information stored.

3. When appropriate, link to your books from within your blog posts

If you’re lucky enough to get people to subscribe to your blog, remember that they may be reading your updates from a third-party RSS feed aggregator. That means they’ll only see the blog post, none of the stuff in the menu. Linking to the book right in the post lets them easily click to its excerpt or sales page.

Also, there are still scraper sites out there that will steal your content and post it as their own. These sites usually steal verbatim, links included. It’s unlikely they’re getting much traffic, but just in case someone stumbles across you that way, it’ll help to have a link back to your blog or to your book sales page in the content.

4. Increase traffic to your blog

This is the answer to a lot of questions, including, “Why aren’t I selling any books from my blog?” There are encyclopedias devoted to the subject, but the basics are:

  • Write content that’s useful for people (it should answer the question, “What’s in it for me?” for your visitor).
  • Work on getting more links to your site, via other blogs, social media sites, etc. The more links there are pointing to your site, the more weight Google will give it, and the more traffic you’ll receive from people’s searches. Of course, visitors can also surf in from the sites that are linking to you as well.

5. Make sure you’re writing for your target audience

Yea, yea, this blog is mostly about self-publishing instead of about fantasy or steampunk or the books my target audience reads, but I’ve found that there’s enough overlap (lots of writers are readers too) that I sell quite a few books via my blog. It also happens to be what I’m interested in (more so than reviewing new fantasy books or something of that ilk), so it’s working for me. That said, I also include excerpts from upcoming releases, do interviews with characters, and post snippets from cut scenes now and then. And it works for me.

My warning here is that you’re probably not going to get as many sales from writing about something unrelated to your books as you would if your books and your blog were closely linked.

What about personal blogs? Stories about the adventures of your kids and your dogs? Can they sell books? If you think you have a Dave Barry-like gift for making entertaining observations about the real world, these could certainly attract people and get them enthusiastic enough about your writing style to buy books. That said, you’ll probably find it easier to get links from other sites and increase traffic to your own by posting articles that are genuinely useful for people. In most cases when you see popular personal blogs by authors, they’re popular because the person had already become something of a celebrity from his/her books before jumping onto the blog bandwagon.

So, there you go, five ways to sell more books through your blog. Do you have any other suggestions for the authors in the house?

Posted in Tips and Tricks | Tagged , , , , | 15 Comments

New Old Short Story — Degrees of Delusion

Degrees of Delusion Cover -- Military Fantasy Short StoryI know you guys are patiently waiting for the Emperor’s Edge finale, and I did send the manuscript off to my beta readers, so things are moving right along. In the meantime, if you’re curious to read something I wrote about ten years ago (yes, before Amaranthe existed even in my mind!), I decided to dig out an old story that I once sold to a small (read: itty bitty) press for a mercenary-themed anthology. Alas, the press bit it before the book was published (and the authors were paid), and my story never saw the light of day.

With most “trunk” stories from back in the day, I don’t have any interest in foisting them on the unsuspecting public, but, years later, I still like this one (even if the Glen Cook “Black Company” influence is rather obvious!). So… I asked Shelley over at Holloway House to proof read it and had Glendon over at Streetlight Graphics muster up a cover, and I’m putting it out there on my own.

“Degrees of Delusion” is a long short story (no, that’s not an oxymoron — really!), coming in just under 10,000 words (I distinctly remember having to snip, snip a lot to get it below that requirement for the anthology), and is priced at 99 cents (unless you’re subscribed to my newsletter, in which case you’ve already received a coupon to grab it free from Smashwords). The story isn’t related to any of my other published works, but you can find my usual humor and adventure in there, as always.

If you want to give it a try, here’s the blurb and an excerpt:

Degrees of Delusion

Amazon | Kobo | Smashwords | Barnes & Noble (Apple coming soon)

Blurb

After being publicly shamed and kicked out of the imperial service academy, Fortis chose to serve in the only other way possible: as a mercenary.

Working far from the boundaries of his homeland, he never thought he’d have anything to do with the empire again… until a powerful wizard hires the company to destroy an imperial outpost. Fortis must choose between betraying his captain and comrades or firing on the very men he once dreamed of joining.

Excerpt

The cannonball slammed into the water three feet from the bow of our clipper. The deck rocked. The black powder I was pouring missed the muzzle of my rifle and trickled onto my hand. I cursed.

Barefoot sailors scurried past, grumbling as they tripped over the soldiers crowding the deck. They would stop complaining once we closed to grappling range and the company became useful—if we closed. The pirate ship seemed content to lob cannonballs from a distance.

Musket and pistol shots began peppering the air. Too much water separated us; their accuracy would be horrendous.

A shot thudded into the railing above my head. Wood splintered like bone cracking. I reminded myself luck counted for as much as accuracy. Being shot at was a familiar experience, but it set my heart galloping regardless. I cursed again and flicked shards of wood from my hair.

“Why so grouchy, Fortis?” Akari chirped from my side. She is one of only three women in the company, tough enough to march from dawn to dusk with sixty pounds on her back. And crazy enough to love this sort of thing.

I issued my best glower, alas somewhat diminished by the sawdust trickling into my eyes. “Our mission isn’t supposed to start until we get to the island.” I pulled a ball out of my ammo pouch. “I shouldn’t be fighting pirates. I’m an engineer. I studied at—”

“The Academy,” Akari interrupted, “the most competitive school in the empire where you were trained to be an officer in the Imperial Army. Really, Fortis. The way you work your education into every conversation is shameless.”

“I, er—” I cleared my throat. “That’s Corporal Fortis now, remember? You’re not supposed to be dressing me down.”

“Forgive me, Corporal.” Akari’s dark eyes twinkled. “You never did explain why they kicked you out.” She was loading her own weapons, a musket and two pistols. Her black-skinned hands moved with swift competence.

I peeked over the rail. Our merchant ship was closing with the pirate ship, but had not reached a range worth shooting across. I preferred not to take a shot until I knew I could hit.

“I had a relationship with another cadet. We kept it quiet, since they don’t approve of that sort of thing. But then we got stupid. There was an incident on a parade field that was supposed to be empty, but wasn’t….” I caught Akari’s smirk, scowled, and rushed the rest, “Anyway, I did it to myself. Drunk and horny make an unadvisable combination.”

“Four years at the highly vaunted Imperial Academy and you couldn’t figure that out without the benefit of an audience?”

“It was five years, and—”

Another cannonball rocked the ship—closer this time. How long until the pirates had our range down? And why did we only have one cannon while they had a bank of four on each side? Cursed second-rate merchant ship.

“Corporal Fortis!” The captain’s bark cut through the chaos like a musket ball through smoke. “Get over here.”

I gave Akari a good luck pat on the shoulder, then scampered across the deck, hunching to keep my head out of the line of fire. I darted up the stairs to the forecastle. The captain crouched against the rail nearest the pirate ship, his scarred, hulking form reminiscent of a thug rather than an officer. Lieutenant Jorres squatted at his side.

My grousing forgotten, I slumped down beside them and glanced back and forth, eager to be part of whatever plan they had.

“That thing loaded?” The captain jerked a thumb at my rifle.

“Yes, sir.”

“Show us you’re worth your pay, Corporal.”

“Any particular target?” Unfortunately, the siding of the pirate ship protected the men at the cannons.

“The officers,” Lieutenant Jorres said, even as the captain said, “The sail.”

“The sail?” Jorres asked.

I caught on. Our cannons had torn through the rigging of the middle sail on their main mast, and it hung by a couple of ropes.

I concentrated on the rise and fall of the ship, sighted, and fired. The pan flashed and smoke bled from the muzzle. My ball sliced through the target. The captain handed me his rifle, and I aimed at another rope. Hit. I wiped sweaty palms on my trousers, then repeated the motion with Jorres’s weapon. The heavy sail crumpled to their deck, burying half the scurrying crew and temporarily smothering two out of the four cannons.

“Nice shooting,” the captain said.

“Huh.” Lieutenant Jorres chortled. “That was almost as fine as watching a woman’s dress drop to the floor.” He thumped me on the back. “Not that you’ve seen that.”

“Oh, I’ve seen you in your dress, sir.” I flashed a smile.

He clenched his jaw, and the tendons in his thick neck leaped to attention.

“Cocky git, isn’t he?” the captain asked.

“Yes,” Jorres growled. “Don’t know why you promoted him, sir. Just because he can shoot doesn’t mean he can lead.”

“We’ll see.”

A cannonball sailed over the deck, reminding us we still had work to do. The captain handed me his reloaded rifle and told me to pick off anyone giving orders. We started a routine, the captain and Jorres loading, me firing. With grim satisfaction, I watched the distant figures pitch over. Given a choice between killing or subduing, I’d prefer the latter, but if the captain wanted someone dead, I would make him dead. The others respect the captain because he’s big and tough; I respect him because he beats me four out of five games at Strat-tics. Either way, we jump to obey his orders.

Around the deck, our men formed knots and followed our example. While the pirates struggled to push their errant sail out of the way, our ammo tore through their cadre. Smoke hazed the air and stung my eyes, but I kept firing.

The pirates gave up. They slunk away having never closed to boarding range.

The sailors cheered and whooped. Our men yawned and feigned boredom. We’re professionals, after all.

The captain gathered Lieutenant Jorres and his senior non-coms. They had been planning our mission before the pirates’ appearance. I raised hopeful eyebrows.

“Yeah,” the captain told me. “You can join us.”

We gathered around a crate. Four pistols pinned the corners of a map against the wind.

“Here’s the situation,” the captain said. “The desert’s wizard-rulers have formed an alliance. Again.”

We chuckled. Nothing new there.

“This time, they’re planning to take on the empire.”

We sobered. That was new.

“We’re leading the first attack, taking the imperial outpost on Kershan Island.”

I cleared my throat. “Sir…the empire? Those wizards don’t have a chance. The emperor matches their power, and he’s got more troops, superior resources and organization.” I grew up in the empire. How could I attack an outpost manned by the army I had been trained to serve in? “Should we be considering this?”

Lieutenant Jorres scowled at me. “It’s the job. You don’t question it, you just do it.”

Surprisingly, the captain’s eyes were more sympathetic. I don’t know his past, but he has my bronze skin and black hair, and the vestiges of an imperial accent.

“There wasn’t a choice,” he said.

“Oh.” That meant we had been drafted by some wizard who could arrange our deaths quite easily if we did not comply.

“Our orders are to capture the outpost and hold it for two weeks. That’s it. After that, our employer will arrive with his own troops. They’ll be responsible for repelling further imperial attacks.”

“After we handle the dangerous part,” a sergeant grumbled.

The captain spread his hand, palm up as if to say, “That’s what we do.” He prodded the map. “The outpost faces a harbor on the western side of Kershan Island. We’re coming in from the southeast.” He circumnavigated the egg-shaped land mass with a callused finger. “There aren’t many beaches. The closest we can put ashore is here,” he stabbed a border along the southern edge of the island, “and march the rest of the way. With the rugged terrain, it’ll take a week to get to the outpost.”

“Why can’t we sail directly there?” someone asked.

“The harbor is shallow. Ships have to anchor in the depths, out of cannon range, then send their cargo in on longboats. We only have four boats. Would you care to port three hundred men back and forth while imperial soldiers fire on us?”

“No, sir.”

“Could we sneak in at night?” Lieutenant Jorres asked.

Aware of my background, the captain glanced at me. I confirmed his doubt with a headshake.

“The Imperial Army is not infallible,” the captain said, “but it is competent. The harbor will be watched day and night.”

“Marching it is,” Jorres sighed.

The captain’s eyes crinkled. He probably looked forward to a rigorous march after a week at sea.

“A small advance party,” the captain said, “will stay onboard. The ship will drop them off at the outpost. We’ve brought cases of alcohol. Our men will pose as traders. While they’re selling their wares, they’ll also be figuring a way to eliminate the sentries and let us through the gate at midnight on…” he traced the route of their march, “let’s say the seventh night.”

“Will we be killing all the soldiers stationed there?” I asked.

“There’s a four-cell jail block in the bottom of the headquarters building and that’s it. We can hardly let four hundred imperial soldiers wander free on their parole.”

I nodded glumly and reminded myself these people had ousted me from their army; I owed them no allegiance.

“The outpost is walled and guarded by cannons,” the captain continued. “They outnumber us, so it’s imperative we have surprise on our side.”

“Who do you have in mind for the advance party?” Jorres asked.

“Fortis.”

“Eh?” I said eloquently.

The captain’s eyebrows rose. “Do you want to lead it?”

Usually, I enjoy missions that require thinking rather than blowing things up. But could I do it this time? When it meant betraying my homeland?

The captain was watching me, eyes unreadable. He is difficult to know. I have seen him face down tyrants, beat unbeatable odds, and make us believe we can do the impossible. Among a company of mostly illiterate thugs, he owns a collection of books ranging from military strategy and history to philosophy and poetry. I want very much to know him better, to earn his trust and respect, to be more than a subordinate. Perhaps this was my chance.

“Yes, sir,” I said, then shrugged as if the matter concerned me little. “If it’ll get me out of a march, I’m your man.”

“Seven days, Fortis,” the captain reiterated. “I want the gate open for us on the seventh night.”

 

* * *

 

The sun peered over the forest and drove away lingering shadows in the harbor. The outpost loomed above the beach, walled and imposing. On all sides, the grass had been shorn away, leaving only finger-length stubble, too short to hide encroaching invaders. Similarly, the fat evergreens beyond the grass had been cleared for a mile in each direction.

Before we had rowed halfway to the dock, a squad of soldiers appeared, wearing imperial black with gold piping. They carried muskets and knives, and watched our approach with alert eyes.

Despite the cool morning breeze, sweat dribbled down my back. I rubbed the two-days’ growth on my chin, wondering if it made me look like a civilian or like a soldier trying to look like a civilian.

Akari, rowing at my side, portrayed calm I did not feel. Fang and Archer—one a hunter of men, one a hunter of animals, both renowned for their stealth—rowed a second longboat. The Gorelli twins, skilled fighters, sat one each in the bows. Sailors accompanied us to row their boats back after we unloaded. Then the ship would disappear, leaving us alone among enemies.

I leaned close to Akari. “Make sure you don’t get caught anywhere without one of us with you.”

“Why?”

“There’re hundreds of soldiers stationed here, and if I recall correctly, their assignments last a year. Families aren’t allowed, so unless there are some female traders, you may be the only woman on the island. That’s a little… tempting.”

She lifted her chin. “I can take care of myself.”

“Maybe so, but why chance drawing unwanted attention by setting yourself up for a fight when you can avoid it altogether?”

Akari acknowledged the wisdom with a clipped nod, then she smiled a bit. “Thanks for choosing me for this mission.”

“Sure.”

“I don’t get to do this sort of thing very often. Most of the company sees the women as liabilities, no matter how many times we prove otherwise.”

Did she realize I was just as prejudiced, only I condemned people based on their intelligence rather than sex? Maybe it didn’t matter to her, since my judgments came out in her favor.

Quietly, she added, “Sometimes you get so used to proving yourself that you forget to be yourself.”

“Mm. Quite.”

Our boats bumped against the dock. A soldier with corporal’s rank stepped forward, carrying a clipboard and pen.

“Morning, Corporal,” I said.

His eyes widened. Had I messed up already? Would a civilian merchant know a soldier’s rank from the pin at his collar? I hid my unease by gesturing for my comrades to tie the boats.

“State your purpose,” the corporal said, after I hopped onto the smooth wooden planks of the dock.

“Merchants, here to sell our cargo.”

“Which is?”

“Alcohol. Various spirits to please a variety of tastes.”

The squad of soldiers brightened and began chattering amongst themselves. The corporal waved them to silence.

“Anything else?”

“Just our baggage.”

The corporal scribbled on his pad, then told us to unload. Once we had crates and gear on the dock, his men searched us and our belongings. I clasped my hands behind my back to keep from wringing them. The company had kept our military-issue gear, powder, and firearms, but I worried the imperials would find something we had overlooked. They seemed more interested in our cargo than our belongings, though. They poked at bottles and casks, musing about samples, though under the corporal’s stern eye, none of their hands strayed. I wished they would stray, give me some excuse to dislike them. It’s always easier to kill miscreants than people just doing their jobs.

The soldiers apparently found nothing suspicious in our cargo, though they raised their eyebrows at the number of knives they discovered stashed on Fang. I threw him an exasperated look when the eighth blade, an ugly serrated thing, clunked to the dock.

“Extensive armory,” the corporal commented.

“He’s my bodyguard,” I said.

The corporal let us keep one knife each and had his men confiscate the rest. He said we could pick them up before we shipped out. We did not complain.

The corporal handed me the clipboard. “Sign here.”

I hesitated. My father still lived in the empire—I did not want my exploits here to make trouble for him—so I scrawled the name of a cadet who had died during training exercises my third summer at the Academy. Two thousand miles away, it seemed unlikely anyone would have heard of him here, and it was a name I would have no trouble remembering.

The corporal sent his men marching up the beach, then told me, “Watch out for your woman.”

“Trouble with that sort of thing here?”

“Has been in the past.” As an afterthought, he added, “Watch out for yourself as well.”

“What?”

He snorted. “You’re prettier than she is.”

Before I could think of a reply, he clomped after his men. The Gorelli brothers chortled at this proclamation. Even my dour hunters looked amused.

“Oh, be quiet,” I said. “Let’s get this stuff up the beach.”

Akari elbowed me and grinned. “Make sure you don’t get caught anywhere alone.”

“Yeah, yeah.”

The interior of the outpost had the same fastidious, martial feel as the exterior. The familiar scent of lye soap trickled from an open door. It would not be a military base without someone somewhere cleaning.

Three other visiting merchants had stalls in the small marketplace. A gaggle of off-duty soldiers gathered outside our booth before we finished unpacking. I left my comrades to set up, then grabbed Fang and went to rent rooms. Every man we passed wore imperial blacks and carried weapons. Every man we passed would have killed us if he knew our thoughts. No reason to be nervous.

When we returned, even more soldiers loitered. Akari threw me a worried look. I opened my mouth to inquire, but a strong arm clamped onto my shoulder.

“You Henaer Absillon?” a sergeant asked, naming the pseudonym I had signed on the clipboard.

“Yes.”

“You’re under arrest.”

* * *

Grab the rest for 99 cents: Amazon | Kobo | Smashwords | Barnes & Noble (Apple coming soon)

Posted in My Ebooks | Tagged , , , | 23 Comments

Monetizing Serialized Fiction

E-publishing is making ways of sharing stories feasible that weren’t when physical books were the only option for self-publishers. We’ve seen a return of novellas and short stories, as well as a surge in serialized fiction, both by independent authors and by publishers (Amazon has been putting out Kindle Serials for several months now).

Though I mull over the idea of writing a serial now and then, I haven’t put anything together yet (unless you want to count certain cliffhangers at the ends of certain novels… ahem), but I’ve got a great guest post for you today from someone who’s done a lot of research in regard to the effectiveness of publishing serialized ebooks as a way to earn an income as an author.

Monetizing Serialized Fiction by Zachary Bonelli

Thank you for having me on your blog, Lindsay.

My name is Zachary Bonelli. I’ve been writing in my free time for over a decade. Last year I decided to take the story I’d been working on forever, Voyage, and realize it as science fiction serial.

Voyage’s format eluded me for a long time. Like most writers, I’d just assumed I was writing a novel. If it’s that long as a whole, what else would it be, right?

One of the most liberating moments in my career as a writer was the moment I realized Voyage was not a traditional novel, but in fact a serial. I was finally able to give myself permission to tell the story in the way I wanted to tell it, unrestricted by the conventions of novels, which were holding my story back.

The most important way that a novel differs from a serial is that a novel’s chapters cannot stand independently of the novel as a whole, whereas each episode of a serial can.

Voyage consists of largely independent, novella-length episodes that weave together to form a bigger narrative. Serialization was definitely the right choice for this project in terms of style and execution.

But was it the right choice in terms of marketing?

Choosing to go serialized is a mixed bag. There are some big advantages, but also some important disadvantages to consider. At nine episodes into my massive seventy episode arc, and with a second serial on the way soon, here’s what I’ve learned about working with this format.

Pros

Higher Return on Investment

A few months back, I did an interview on Google+ with developmental editor David Arney on the topic of return on investment for serialized fiction as opposed to the standard novel. David pulled items from Amazon’s Top 100 list, approximated their word count based on page length, then worked out the return on investment for each book.

While the novels averaged a mere $8.15 per hour, the serialized fiction averaged $20.89. Releasing smaller works more often, it turns out, causes revenue per word to shoot through the roof. [Click to tweet]

Customers are less likely to feel reticent about many small purchases spread out over time, even if they are many in succession, and even if they add up to more than what they would have spent on a single large purchase.

Here’s a concrete example. Let’s say you’ve got a 100,000 word epic novel. If it’s possible to break that epic into 10 episodes of 10,000 words each, then you can charge $.99 for each one as opposed to $3.99-$6.99 for the whole thing. And, you can still market the collected epic after the individual episodes have run their course.

More Frequent Releases

We’re all aware of the awesome impact of social media. Facebook, Google+, and Twitter permeate our modern collective conscious. I’ve even heard mumblings that they now are our collective consciousness.

Whether you find that prospective frightening or exciting, the fact remains that the mechanics of social media play well with the mechanics of publishing serialized fiction.

We all know that we’re only supposed to blog and tweet and post when we have something relevant to say about our work. Just spewing out your book’s Amazon link ad nauseum is likely going to get you ignored. When you have a single novel, you get to push its release, then maybe when it gets a review, or maybe when something relevant in the real world relates to your book.

When you have a serial, a legitimate reason to post is every time you release an episode. Not to mention any time any of the above legitimate reasons applies to any single episode you’ve ever released.

More Engaged Readership

More frequent releases mean a more engaged readership. Each episode that you release on schedule adds to the perception that you are a dependable source for new content.

Post your release schedule on your website. Make it public once you’re sure you can meet the deadlines. And whatever you do, make sure you have enough content built up in advance that your schedule isn’t blown away if something unforeseen happens in your personal life (or your other career, if you’ve got one).

For example, you can see my timeline for releasing Voyage: Embarkation and Insomnium are public and therefore do not change. The second Voyage arc, Windbound, has a tentative release schedule, but I haven’t made the page public, because it might yet change.

Narrative Structure Opportunities

Since a novel is a single, giant block of narrative, you really have no control over where the reader will put the book down and pick it up again. A serial gives you more control.

By strategically placing the breaks between stories or by skillfully weaving just the right detail into an episode’s closure, you can make the reader squirm. You can make them need to know what happens next. And since you control the release schedule, it will, by definition be a week or two or three before the reader can continue the story.

I’ve written before about how I feel that the cliffhanger can be used manipulatively. But in terms of raw, profit-driving potential, it’s hard to ignore just how effective this trick is. Simply have the conclusion of an episode leave the main characters in some dangerous situation, unresolved.

I need to reiterate here the two things that drive me nuts about cliffhangers. First, your cliffhanger should not come out of left field, a kind of inverse deus ex machina. Your cliffhanger will feel “thrown in.” I recommend it be the natural consequence of your narrative’s progression. Second, do not resolve cliffhangers in a way that relies on luck or circumstance. These are the two easiest ways to make a cliffhanger feel hollow and forced.

There are other narrative techniques you can use. The serial gives you the unique opportunity to explore characters across a wide variety of stories and situations. How do they respond to this change? How do they grow over time? A novel usually follows characters over one stage of growth and development. A serial gives you the opportunity to explore many stages and for many characters.

Cons

Perhaps Not the Greatest Entry Point

One of the most disheartening moments of my career as an independent author so far came when Goodreads posted the results of their 2012 user surveys. See the section titled “Please, Sir, I Want Some More.”

As the graph clearly shows, readers are fairly interested in reading serialized fiction from well known, established authors. However, for an unknown author, interest plummets to an abysmal 54% of Goodreads users saying that they are not at all interested in reading serialized fiction from someone new.

Well, bummer.

I am committed to the serialized format. Voyage is a serialized story by its nature, and I will pursue it to completion as such.

However, if you have the option of starting a new project as either a novel or a serial, the data speaks for itself.

Remember the upsides! If serials are your passion, perhaps you could write a few short stories and novellas first, put those out, then start your serialized fiction.

Lindsay has written before about not putting all your eggs in one basket. By maintaining a diverse portfolio of writing, you can spread risk around.

More Inventory to Manage

Above I talked about how great it is to have so many books out there on the market. Well, there’s a dark side to that benefit. You’ve got to manage that inventory. To boot, you will lose more time to releases because they will happen more frequently and for smaller works. And oh, if only you knew how much time I lose to updating the backmatter in extant Voyage episodes. Oi.

This is definitely something to consider when starting a serial. If your serial is twenty episodes long, are you going to update the backmatter on each ebook as a new one becomes available? How are you going to communicate to readers at the end of an episode when the next one will become available and how to get it? Will you have to update the messaging after every release?

This kind of work compounds upon itself. At episode two’s release, you have to update episode one. At three’s release, you update one and two. At four’s release, one, two and three. This is called a linear growth curve. And it is not fun. Trust me.

Build in coping mechanisms. For example, in Voyage, I plan to make the backmatter for all episodes in the Embarkation arc static once the Windbound arc begins. In other words, I won’t have to update those at every release anymore.

Readership Communication Issues

Novels have a long literary history. The narrative form goes back at least a couple of centuries. The standards and expected styles of novels are very clearly established, and they have been more or less stable since the inception of the form.

Serials, though they’ve been around almost as long, do not enjoy consistency over their history or any establishment of standards. They started with writers like Charles Dickens and Herman Melville in the nineteenth century, but petered out quickly into the twentieth. They experienced some stops and starts in the professional publishing world, little side roads along the way, never leaving the realm of genre, before finally getting appropriated fully by television in the 1960’s.

Readers and feedback givers who don’t understand the rules of serialized fiction, or that you’re even writing a serial, may judge your serial on the terms of a novel. This is not good.

My famous example of this is my botched attempt to market multiple episodes of Embarkation together in chunks I called “parts.” It was only after an angry blog comment from a potential customer, who thought I was attempting to sell groups of unfinished novel chapters, that I realized I had a communication problem.

Episodes can be marketed individually because they can stand on their own, and the term “episode” communicates that intent. Call your episodes just that—episodes. Don’t use a different term like “part” or “chapter.” This will just create confusion.

I am still working on what you call the book collections of episodes that form a story arc. So far, “arc” and “sequence” are all I’ve got. Sean Platt and David Wright group their works into “seasons,” but that term is a remnant of a time in cable television history when episodes of television shows aired over the course of a particular yearly season in a cycle of filming, production and release. I’m not a fan of that term, but if it became standard for serialized fiction, I’d adopt it to clarify my market positioning.

Eventually, one term or the other will win out, and all of us doing serials will adopt that. Until then, feel free to contribute to the diaspora of lexical choices.

Challenges Managing a Sprawling Multiverse

I highly recommend joining a writing critique group. It’s one of the best things you can do for your development as a writer.

I get a lot of feedback from my peers, most of it useful, some of it not to my liking, and on some rare occasions, I find myself reeling at the things I hear. This is all part of growing as a writer.

However, there is one type of feedback on Voyage that has never, ever been silly or frivolous or inane: consistency of world details.

It is very hard to manage all your details in a novel. But a novel is one story. Maybe two or three intertwining stories. The number of stories in a serial is the number of episodes you have. And all of those have to be both internally consistent, and consistent in the larger context of your serial’s mega-narrative. As a result, it is woefully easy for an episode’s details to come into conflict with previously established story.

Get lots of eyes on your work before release, and build up a group of smart beta readers who pay close attention to details.

~

Serialized fiction has its share of positives and negatives, just like any other format. After writing in the serialized fiction format for many years, it’s my belief that doing a serial, even a short one, can be very beneficial, especially as part of a larger portfolio of writing.

~

Zachary Bonelli is the author of the ongoing Voyage Along the Catastrophe of Notions series. It is currently in the middle of its first sequence, Embarkation. He is active on the Google+ Science Fiction Writers community, and muses about serialized fiction, and randomly as well, on his blog.

Insomnium, Zachary’s second serial, is due out this October. He is currently running a Kickstarter campaign to raise money for the series’ cover art on Kickstarter.

Posted in Guest Posts | Tagged , , , , , | 25 Comments

Self-Publishing Basics: Focus on One Book Series or Start Multiple Series?

If you take a look at the indie authors doing well out there (i.e. those who’ve been able to quit the day job and write full time), most of them have a number of books out. I had four novels and several shorter stories out before I started thinking, “Hm, maybe this could be the day job.” Now I have eight novels out, and it is the day job. Just having novels out isn’t the only factor though; six of my eight books are part of a series (and the others are part of a mini two-book series that ties in with the first).

A lot of successful authors, self-published and otherwise, have a core series that accounts for the majority of their income. So if you’re starting out, you should definitely focus on putting out a series… right?

Well, maybe. I thought I’d take a look at some of the pros and cons of focusing all your efforts into publishing multiple books in a series.

Pros

  • As I’ve mentioned, if a series takes off, it can not only pay the bills every month, but it can become that reliable source of income that allows you the freedom to quit the day job (while there are no guarantees in publishing, it’s likely that you’ll have X number of people buying your new releases when you put them out, so you can predict your income months in advance, something that’s hard to do if every book is a new, unrelated one that might — or might not — appeal to readers).
  • It can grow on people, making them more likely to share the series via word-of-mouth. With rare exceptions, most books are pretty forgettable, especially as the months and years pass and you read lots of other things. The more books a person reads with a certain set of characters, though, the more likely that series will stick in their memories, and the more likely, too, that they might think to share the title with friends looking for new reads. It’s unlikely that Harry Potter would have been a huge phenomenon if Rowling had stopped at Book 1!
  • Advertising dollars can go a long way. I’ve talked about everything from paid advertising to doing book tours and submitting to review sites here. With a lot of these things, it’s difficult to break even (even if the only investment is time — time is valuable!) on the sales of one book. If your book is priced at $2.99, and you make $2 per sale, a $200 advertisement has to move a lot of copies for you. (The numbers are far worse for $0.99 novels.) But, if you have a series, and you can expect a certain number of people who try Book 1 to go on and buy the next five books, you stand to make more from your time or your advertising dollar.

Cons

  • The big one here, and I’ve seen it often, is what if Book 1 doesn’t catch on? If, for whatever reason, people don’t twig to it, nobody’s going to buy the others in the series. And if you’ve invested a lot of time in writing a sprawling six-book epic… ouch.
  • You might be missing out on more success by sticking to one series. Now, if you’re doing well with your first series, this might not be an issue, but maybe you’re selling a few hundred books a month and thinking that’s not bad, but in the meantime you have this idea for a different series that you’re putting off because you’re focusing on the first series. And what if that other series is the one that might really take off? In this case, you might be limiting yourself.
  • If Book 1 of your series is your first novel, it may very well be the weakest novel you have out. Ask any seasoned writer, and she usually cringes a bit when talking about her first published novel. And it’s not uncommon to see reader reviews along the lines of, “If you stick with the series, it’s gets better in the second book.” Well, not everyone is going to stick with the series. Book 4 might be where you really hit your stride, but you’re having to focus on selling Book 1 because that’s where people start.

Is there a way to balance the pros and cons?

I think so. Whether this is feasible for you or not is going to depend on how prolific and how patient you are, but you may want to start two or three different series, or at least put out a couple of stand-alone books that could be turned into a series if they do well. Once you have these starter books out, you can spend time on advertising each one and see which has the most potential.

I inadvertently did this myself, publishing the two novels I had ready, Encrypted and Emperor’s Edge in the first month that I got started. I’d always had a series planned for the Emperor’s Edge characters, but if Encrypted had taken off for some reason (I confess, that was my second novel, and I’ve always thought it was a better story than EE1), I could have developed a series with the characters. Early on, I also gave pure steampunk a try with my Flash Gold novellas. It’s hard to compare novellas with novels (I’ve always found that my book-length works sell better), but if those had started selling extremely well, I could have written more of them. (I’m still planning to write a couple more, but they’re in no danger of dethroning EE as my flagship series, so I’ve had my focus on EE this last couple of years.)

What do you guys think? Have you had better luck focusing on one series or in writing multiple series? Or are you a screw-series-I-prefer-stand-alone-novels-thank-you-very-much person?

 

Posted in New Author Series | Tagged , , , , , | 25 Comments

Tips for Collaborating with Other Authors

If you’ve ever thought about writing with another author, you might enjoy today’s guest post with Catherine Nault and Mana Findley. They met online and have written Shadow War: Innocence, their first book (something they managed in a few short months) and are working on their second, all without ever meeting face-to-face. They have some resources and advice to share with others who may be thinking of going this route.

I’ll let them take over from here!

Collaborating and Co-Authoring Books

Thank you, Lindsay, for hosting us today.

shadow-war-innocenceWithout further ado, on to the introductions. We are the writing duo Catherine Nault and Mana Findley. Just over eight months ago, we decided to write together, and recently published our first novel, Shadow War: Innocence, with a second book in the Shadow War series due out by the end of summer. Over the past few months, we’ve learned a lot about writing, editing and publishing a book, and how to work with each other. To some, this may not sound like a big achievement, but to us, it is. You see, we’ve never met face to face!

Co-authoring a book with someone you only know through online communications brought unique challenges we needed to address and are still now learning to manage. Here are a few of the lessons we learned along the way. But first, a little background on both of us.

Our meeting and getting to know each other

CN: It all started on Lindsay’s forum, where we connected and started working together on some short stories (ok, fanfiction… what can I say, we’re fans!). Then came the idea of making our association somewhat more serious and working on a longer, original novel. There were many hurdles to overcome, not the least of which being that we barely knew each other.

MF: Catherine and I realized early on in our association that each of us “see” different parts of the same scene. Yet, our writing styles function well together. We compensate for each other’s weaknesses and we combine our strengths to produce better writing than we’d do individually.

Right as we were finishing one short story, Catherine approached me with an idea about one of the main characters in what would become Shadow War. After lots of back and forth in which the original idea morphed into a complete story arc (at least three books!), we decided to try to to write our own novel.

Our writing ways

CN: Shadow War: Innocence was our first attempt at a “formal” writing system between us, and we learned a lot by trial and error. Our first challenge was finding a way to both work on our draft together. With me in Canada and Mana in the States, the distance separating us is not easily traveled. The best way we found of doing so was by using Google Drive. In Drive, two or more people can write in the same document at the same time, and the changes will appear immediately for everyone to see. It’s not a perfect solution, but it serves our purposes as it allows us to both see and edit each other’s writing in real time.

Apart from Google Drive, we use instant messenger to keep in contact and discuss plot points, disagreement, editing, and anything else that’s needed to keep working (and uh… lots of things not in any way linked to writing).

MF: Innocence was written in chapter format. I kept a spreadsheet of the chapters and the general scene contents. I used that document every day to keep track of where I was, and referred back to it for continuity checks. Writing in chapter format was nice for story flow, but hard as could be when you needed to move a scene around.

In Shadow War: Betrayal, we approached the draft differently. We are writing it scene by scene, not caring about defining chapters while doing the first draft. A little like with Scrivener, it allows us to play with scene placement within the chapters as we didn’t have a detailed outline from the start. This has been good and bad. Reading the story for flow seems to be negatively affected, but moving around scenes is a heck of a lot easier.

As you can probably guess, our workflow is still a work in progress. Recently, we have also taken to leaving a note in each scene’s title for whose turn it is to edit it. It helps in being organized and assessing the amount of work left to do in the novel. We also use a website called Lino. Its biggest feature is the possibility to write digital post-it notes and “stick” them on boards. This is how I typically outline, and it has given me the ability to share my notes with Catherine.

Strengths and weaknesses of writing as a duo

CN: Writing with someone is not that different than being in a relationship. I sometimes joke that we need to learn to communicate and compromise like any couple would. At first, I was mostly afraid to suggest changes in the book without seeming pushy or overly critical.

Original Cover

Original Cover

Money was another issue, or more specifically, the spending of it. Since we’re just starting with the business side of writing, our royalties are still low. Still, there are some purchases we needed to consider: editing, cover art, website, and a few more that I’m probably forgetting. Some of those were easily solved: Mana is a programmer so she built our website herself; our awesome editor is also a friend from the Emperor’s Edge forum and she agreed to help us out in exchange for help building her own website. But there are some expenses we couldn’t avoid. We released Innocence with a cover we did ourselves, but it was clear it would be only a temporary solution. This probably was one of our hardest discussions since starting to work together, but after a lot of back and forth and some time to think about it, we decided to bite the bullet and pay for a professionally-made cover.

But without Mana to write with me, I don’t think I would ever have managed to release anything. She’s my everyday cheerleader, my critique partner, my best friend, and I couldn’t have done it without her.

MF: I think our strengths and weaknesses are similar to those of a single author. Everyone suffers through continuity changes and keeping the story straight. The distance adds a level to our organization. Since we can’t keep physical notes, everything from character sheets to world building and timelines has to be online where the other person can read it and add to it if needed.

During the nitty gritty of editing, we take turns reading what was written before and making it our own through highlights and strikethroughs of words. We alert the other to changes and they go in and approve/deny those changes and add their own touches. After several passes we end up with our agreed upon final draft.

As for Catherine’s last statement, I would have to say the same.

Challenges going forward

CN: We have so many projects in mind that we can continue writing together for years to come. Right now, our biggest challenge is probably to keep communicating about problems as they come up, and hope not to get into the fight of the century. Oh, and also actually sell books…

MF: I believe we will work through any communication issues, or other writing hang ups. My biggest challenge is time. I have several irons in the fire, as they say, and creating the time to write is difficult.

In conclusion

We appreciate you hosting us today. We enjoyed discussing how we collaborate. Somehow, it seems a lot more complicated when we try explaining it than simply doing it.

You can visit Catherine and Mana at their website,  follow them on Twitter or say, “Hi” on Facebook. Their first Shadow Wars book is available at Amazon, Smashwords, Barnes & Noble, and other stores.

Posted in Guest Posts | Tagged , , | 11 Comments

How Do You Establish a Fan Base *Before* You Launch Your Book?

I get a lot of variations of this question from writers who are working on their first book and are planning to self-publish (or seek an agent and a traditional deal) in a few months. Since I didn’t have much of a master plan myself (it went like this: a) release first novel and b) try everything to sell it), but things eventually worked out for me, I usually say focus on writing more books and don’t worry much about the marketing for now.

Buuut, people don’t want to hear that. Go figure.

And I get it. When it’s your first book, it’s a big deal. If you’re anything like I was, it might have taken seven years to get that book to the point where you’re ready to share it. Who knows when the next one will be ready? Also, how will you know if it’s worth doing a series or a spinoff until enough people read the first that you have a gauge as to its commercial potential? Or, if you’re seeking an agent/publisher, how do you show that you have people who will buy that first book before you start querying it? (Yes, I understand that agents/publishers do check up on a potential author’s “platform” these days.)

So let me do a what-I’d-do-if-I-were-starting-today-knowing-what-I-know-now post. I’ll pretend I’m finishing up my first book and plan to publish it (or query it) in a few months.

Establishing a Fan Base Before You’re Ready to Publish/Query Your First Book

What I wouldn’t do

I’ll start out by talking about what many people do (I did too) and why that doesn’t work very well. A few months before the book is ready to go, they start a blog (usually on writing or the writing process), get on Twitter, and get on Facebook. They try to increase traffic/comments to their blog by commenting on all the other writing blogs out there. They try to increase Twitter followers by following the other writers out there (or maybe they’ll do a little better and realize they need readers who love their genre, and they’ll follow folks who mention books, science fiction, etc. in their Twitter bios). They’ll run contests or lobby other writers for likes to their Facebook page.

This is all largely ineffective (though it can make you appear popular, which may be enough for agents/publishers, but it won’t get you anywhere with sales). Why? Very few of these people will end up being your target readers, AKA people who love your writing style, your characters, and the type of story you weave.

It’s not that establishing connections with other writers and with readers in general can’t be useful (later on, after the launch, you may want to do some guest blog posts or interviews on their sites), but as far as building a fan base ahead of time goes, it’s a lot of work and not particularly effective.

What I would do

So there’s the “what not to do” side. What should you do? First off, realize that the people you really want subscribing to your blog, following you on Twitter, and liking your author page on Facebook are those who have read your work and LIKED it. Sure, it’s okay if you have other people (because I write about self-publishing and book promotion here, I get a lot of folks signing up for my newsletter who haven’t read my books), as you never know when someone might buy something to support you or might recommend you to others, but these shouldn’t be the people you target. You want readers who enjoy your work.

So, how do you find them when you haven’t released your book yet?

Ah, finally I get to the point! As I said, here’s what I would do if I were preparing for my first release today:

Start a website/blog and start posting samples of your work

Definitely grab your URL (yourname.com) early on. You can install WordPress (free) in a few minutes (most web hosts have a one-click install, or you can pay an internet-savvy friend to do it for a few bucks), and even if you’re not planning to blog, this can provide the framework for your site (more on finding a host, buying your URL, and setting up your site here), as you can create “pages” as well as “posts” with WordPress. All the free themes out there for WordPress mean you don’t need to pay anyone to design a special author site for you either (save that for later when you’re making money and need tax write-offs).

Once that’s set up, put a newsletter signup somewhere on the site (preferably on the front page or maybe on the menu so it shows up on every page). Let folks know what they’ll get if they sign up (coupons? free stories? access to early releases?)–it’s a good idea to provide an incentive.

Now post some of your work. Maybe it’s the first three chapters of your novel. Maybe you have some snippets from favorite scenes. Maybe you want to create some character interviews. Maybe you have lots of short stories that weren’t accepted for magazines/anthologies (or maybe they were and the rights have reverted back to you).

I think you’ll find you’ll get the most mileage here if these snippets tie in with your first novel. Some of my early sales success came from putting my Ice Cracker II short story out there everywhere I could. It features the two main characters from my Emperor’s Edge series (at the time, I only had the first EE book out), and it includes an excerpt of the novel at the end. I didn’t put it up on my website, because I was busy blogging about self-publishing then and trying to build an audience that way (remember, this is a do-what-I-say-not-what-I-did post), but I did put it everywhere else (more on that coming up).

Once you have some of your work up, you have something to tweet about on Twitter. I speak from experience here: people who will roll their eyes at yet another tweet advertising an ebook for sale will be more inclined to try something for free.

Give Wattpad a try

Trying to get readers to visit your website isn’t a bad idea (it’s the one place that your newsletter signup can be displayed right next to the work, so it’s ideal), but it’s a bit like having a garage sale versus putting something up on eBay. You have to work hard to drive traffic to your site, but the traffic is already there on eBay, and it’s already searching for the types of stories you write.

Wattpad has grown quite popular, and I started posting my own work there a few months ago. I’ve heard the site is more skewed toward the YA audience, especially young folks reading the stories via their smartphones, but I’ve still had some readers find EE and enjoy it (hey, even if the heroes aren’t teenagers, it’s the sort of thing I would have liked as a teen, when I wasn’t busy reading those Forgotten Realms books over and over). Within the last month or so, I’ve started hearing from Wattpad users who said they bought others in my series after finding me there, so it works.

Now, in my case, I had a whole novel I was willing to put up there. If you’re getting ready to launch your first book, you may not be ready to release it anywhere for free (though I’ve heard of authors putting a moderately-clean-but-not-yet-polished-and-professionally-edited version up on Wattpad, doing well, and having lots of folks ready to buy the final version when it was released). As with your website, you could try short stories or sample chapters. I’m sure you’ll do better if you post the whole book (I started getting a lot more readers for EE once it was marked “complete”), but that’s up to you.

Here are a couple of interviews I’ve done with authors who found some success on Wattpad:

There are other sites like this, where readers are waiting for new stories to try, but Wattpad seems to be the big dog right now. You can also look into Scribd, Authonomy, and, if you have some Harry Potter or Star Trek fics buried on your hard drive, the various fan fiction sites. (As you’ve probably heard, there are quite a few authors doing extremely well now who got their starts and built their “tribes” on fan fiction sites.)

Even though I came late to Wattpad (I’m planning to start releasing the first book of my next series there, starting a few weeks before I publish the novel), I like these sites because you can reach a lot of people who aren’t the same folks hitting Amazon, Barnes & Noble, Kobo, etc. and browsing for books. Don’t make the mistake of looking down upon readers who don’t do a lot of book buying. Lots of these folks are young people without a regular source of income yet — a few years down the line they could be devoted buyers of your books, and in the meantime they can do more than you can imagine to share your work with others, some of whom will buy now.

Publish something free on Amazon, Barnes & Noble, Smashwords, Kobo, and Apple

Ice Cracker II free short fantasy storyYou’re probably sensing a theme here… give away some of your work for free so people can try it at no risk. For these sites, it’s the garage-sale-versus-eBay analogy again. The readers are already there. You need to have something out there where they’re looking.

These sites generally want completed fiction (Smashwords, in particular, works this way), so here’s where a short story can work.

When I was getting started and making next to nothing from sales yet, I invested $200 in the cover art for that Ice Cracker II story I mentioned. I wasn’t rich and really debated on this, because it was only a 6,000-word short story. But, within a month, I’d sold enough copies of EE1 (then priced at $2.99) at Barnes & Noble and Smashwords (I didn’t know how to get Amazon to make an ebook free at the time) to pay for that cover art. It was absolutely worth the investment (you’ll want a custom cover for posting your work on Wattpad too).

You can also follow the route fellow indie Moses Siregar III took and turn the first chunk of the book you’re working on into a novella. He published that several months before the novel was ready, worked on promoting it, and had a lot of fans ready to buy the whole novel when he released it.

Later on, if you’re doing a series, you may want to try making your first book free, but I didn’t do that until I had three novels out (plus a stand-alone set in the same world).

Turning these readers into fans who are ready to buy when you finally release your book

All right, you’ve got some short stories or excerpts out there and people are reading them. Mission accomplished, right? Well, you’re half way there. The last thing you need to do is find a way to keep in contact with these folks. You want to be able to tell them when the book is ready to go, or it’s all been for naught.

I’ve already mentioned mailing lists, Twitter followers, Facebook likes, and blog subscriptions. These are the primary ways you’re going to be able to get in touch with folks, with the mailing list being ideal (people forget to check blogs, and it’s easy to get lost among the other people they follow on Twitter/Facebook, but everyone checks their email). Wherever you’re publishing these samples of your work, make sure to post your blog and social media links at the end. Don’t be afraid to ask people to follow you. Otherwise chances are they’ll forget about you, especially if you were using a short story — a novel may stick in their heads better, but some readers devour several novels a week. They might have to read three or four of your full-length books before you become an author that they remember to check up on now and then. Make things easy on yourself and encourage them to follow you right after they finish your story.

All right, gang, thank you for reading what’s become another monster post. If you’re trying any of these methods, or have others you’d like to share, please comment below. What did you do that worked to build a fan base before you launched your first book?

Posted in Book Marketing, New Author Series | Tagged , , , , , , , , , | 32 Comments