How to Use Your Blog to Sell More Books

Whether you’re e-publishing on your own or being published through a house, you’ve probably heard that a blog is a must for book promotion.

Writers like to write, so it’s not a big hardship for most of us (though one does have to balance blogging time with writing-the-next-book time), and you can usually find a blog on an author’s site. Unfortunately, that blog usually isn’t doing much for the author.

Why? Not many people are visiting it.

Before we talk about how to change that, let me make an argument for why a blog is worth working on.

When I released my latest novella this weekend, a steampunk adventure called Peacemaker, I posted an announcement with an excerpt on my blog. I also sent out an email to my newsletter subscribers (I’ve talked about email marketing and newsletters before), subscribers who originally signed up through the form on my blog (in essence, if I didn’t maintain a blog and invite readers to visit, I wouldn’t have any newsletter subscribers!).

Because of those two quick announcements, 200+ people bought Peacemaker the first full day it was out and nearly half of those purchases came through my links (one on the blog post and one in the newsletter). I know this because, as I’ve mentioned before, I use affiliate links to track sales (and get a little extra of a cut from Amazon). Those sales mean that Peacemaker paid for itself (insofar as editing, formatting, and cover art expenses go) in the first day it was out. I had a similar experience last November when I released my third Emperor’s Edge book (if you’re new to my blog and haven’t tried those books yet, the first one is free at Smashwords, Amazon, Barnes & Noble, and iTunes). Though that was a full-length novel, and my expenses were close to $1,500, it paid for itself in the first week.

Of course, lots of those sales came through Amazon and other stores, but a lot of them, especially those immediate ones, came from folks who heard about the new release on my blog or from my newsletter.

So, how can you make your blog work for you? Here are a few tips:

  • Blog regularly about informative and/or entertaining things — Nobody wants to hear about your writers’ block, your cats, or your favorite dinner recipe (sorry!). Save that stuff for your personal diary-style blog. Your author blog is for selling books. Assume a potential fan is stumbling upon your blog for the first time. What’s there for them? News related to the genre? Interviews with your characters? Interviews with other authors in your genre? Tips related to writing or the book world? Inspirational posts? (You’d be surprised how many readers are aspiring authors themselves, so success stories can be popular, especially when they offer helpful tidbits.)
  • Get links back to your blog — I’m not exaggerating when I say maybe 1% of the authors out there do this effectively, and it’s so key. Blogging isn’t a build-it-and-they-will-come-Kevin-Costner movie. You have to promote it, and the best way is by guest blogging or otherwise convincing people to link to your site from theirs. Links are votes of popularity in the eyes of the search engines (make sure to read my old post on search engine optimization), and every link is a potential pathway people can stumble across that leads to your blog.
  • Start a newsletter — I know I already mentioned it, but this is also key. Far more of those early purchases that I mentioned came from my newsletter than from my blog post. You could even argue that the main reason to have a blog is to get people onto your mailing list. Here’s the link to my newsletter basics article again in case you ignored it the first time!
  • Use your ebooks to promote your blog and newsletter — I put my blog address and social media links in the afterword of my ebooks and invite fans to come say hi. I get mail (through my contact form) from these rocking people, so I know it works!
  • Display your book covers prominently on your blog, along with links to Amazon, B&N, and Smashwords (at the least) — I’m amazed at how often I visit an author’s blog or website, only to have to surf through several pages to get to a link that’ll take me to Amazon. I’m a Kindle-gal, and I really just want to get right to Amazon and download a sample, because that’s what’s going to sell me (or not) on the book. Don’t put a lot of page-clicks between your visitor and a bookstore where he/she can sample or buy. You can have excerpts on your site, too, but don’t make people go through them to find the store link — lots of folks prefer downloading samples to their e-readers.
  • Use social media sites to promote your blog posts — Now that you’re writing interesting content, let people know about it. A lot of authors simply try to sell their books via Twitter, Facebook, and other social media sites, but people join those sites to socialize, not to whip out their credit cards. They’re more likely to check out free information (and free ebooks, but that’s another story), such as can be found on your blog. And they might just retweet/share those posts, helping you increase the visibility to your blog (other news-hungry bloggers might see your post and include it in a round-up, too — this gets you free links to your site).
  • Do a product launch via your blog — I haven’t talked much about product launches yet (I’m not a hardcore marketer myself, and I don’t do a lot in this arena), but the idea is to get people excited about your new book before it comes out. A couple of weeks before you publish, you might want to post the cover art, then an excerpt, then a longer excerpt, etc. If your snippets are interesting, you might just pick up a few new readers this way, and you’ll have your existing readers ready to go out and get the new book on Day 1.

All right, I could go on (and on and on…), but these are the basics. If you put time into building and promoting a blog, it can pay you back in spades by making it much easier to sell books. Even when I’m not actively promoting a new release, I get a small but steady trickle of sales (measured through those affiliate links) through my blog.

Do you have any blog tips you’d like to add? Please let us know below!

Posted in Blogging | Tagged , , | 14 Comments

Signed Emperor’s Edge Paperbacks, Extra Scenes, Audiobooks, and More

After talking about running a Kickstarter campaign for a couple of weeks, I’m finally doing it!

In an effort to raise money so I can continue to have the Emperor’s Edge audiobooks professionally produced, I’m using Kickstarter to give away all sorts of goodies. To name a few, we’ve got…

  • Signed paperbacks
  • Complete, unabridged audiobooks
  • Extra scenes with Amaranthe, Sicarius, and the others that will be written with your help, just for the folks who donate (it only takes a $5 pledge to get in on the action)
  • The opportunity to name a character or interview me or one of my characters

There’s more too. You can check out all of the rewards and make a pledge right here.

Thanks for reading and for thinking about helping out. Your support is greatly appreciated. I know that not everyone listens to the audiobooks, but having the first one out there brought a lot of new fans into the Emperor’s Edge series, so I’d really like to get the rest of the series done. Thanks, again!

Posted in News | Tagged , , , | 8 Comments

Steampunk Fans: Flash Gold Is Free & Peacemaker Is out!

For those awaiting the third installment in the Flash Gold Chronicles, Peacemaker is officially out at Amazon, Barnes & Noble, and Smashwords (it’ll be available in other e-bookstores in a couple of weeks, but you can download any ebook format at Smashwords if you don’t want to wait).

I listened to those who asked for longer stories, and while Peacemaker isn’t a novel, at 40,000 words, the adventure is almost as long as the previous two combined.

For new steampunk readers who might amble by, the first adventure, Flash Gold, is free at Smashwords for a limited time.

Peacemaker Blurb:

Half-breed tinkerer Kali McAlister doesn’t care that the gold rush has stormed into Dawson and prospectors are flooding the north—all she wants is to finish construction of her airship, so she can escape the Yukon and see the world.

Unfortunately, the world keeps chucking wrenches into her machinery: a mysterious gambler is pumping her for information on her bounty-hunting business partner Cedar; the notorious gangster Cudgel Conrad is after Kali’s knowledge of flash gold; and a series of gruesome murders is plaguing Dawson. Someone—or something—is ruthlessly slaying tribal women, and, if Kali and Cedar can’t find the killer, she might be the next target.

I posted a short excerpt the other day, but I’ll give you another one just in case you’re on the fence. 🙂

Excerpt:

Low clouds hung over the Yukon River as Kali’s self-automated bicycle—SAB for short—rumbled along the muddy road, heading toward Moosehide. The fat, reinforced wheels navigated over and around roots, puddles, and horse droppings littering the trail. Kali curled a lip at the latter, not wanting excrement smashed into her treads.

Cedar sat behind her, and behind him smoke from the stack rose into the air, mingling with a morning fog that hugged the banks. Summer was still in hiding, but at least it had stopped raining. That meant a lot of prospectors were boating along the river, to and from Dawson. All of those people gaped at the strange bicycle when it passed.

Kali barely noticed. Her mind was focused inward, dwelling on the upcoming meeting with people she hadn’t talked to in eight years. Though she didn’t expect a physical confrontation at the camp, she’d brought a vial with a couple of her precious flash gold flakes anyway. They had proven useful to have on hand in the past, when she’d made numerous tools and gadgets, using the alchemical ore as an easy energy source.

Cedar touched her shoulder and pointed to a rowboat aground ahead of them. A few shards of wood floated nearby in the river. Nobody stood near the boat, but the grass and foliage along the riverbank obscured the view.

“Problem?” Kali peered up and down the river. At the moment, no other boats were visible.

“Perhaps. Perhaps not.”

Figuring he wanted to investigate, Kali slowed the bicycle. Cedar hopped off and jogged through the undergrowth to the boat. He stared down at something inside for a moment and then slung his Winchester off his back.

“Problem,” Kali confirmed.

She veered off the trail and set her machine to idle. Over its rumble, she almost missed the fact that Cedar was talking to someone. She jogged over to join him and found him crouching to help an older man lying in the bottom of the boat. Blood streaked his weathered face, and a bulbous lump rose from the crown of his bald head.

“Don’t need no help!” The man pushed Cedar away when he tried to help and clambered out of the boat by himself. “That boodle of mother-kissing lickfinger pirates got all my cussed gold. Shot my partner and knocked him into the river. Lowdown, thieving cutthroats.” The man clenched a fist and snatched a shotgun out of his boat. “Let them come back out of the clouds, and I’ll fix them. Pirates!” He spat, barely missing Cedar’s boot. “Got me wrathier than a treed coon.”

The old man took a step and tilted sideways, like he might topple back into the boat. When Cedar reached out a hand to steady him, he growled, “Don’t need no help,” again.

“Out of the clouds?” Kali asked.

“Air pirates,” Cedar said. “Must be a new ship. The Mounties said they shot down the last outfit preying on successful miners.”

This was the first Kali had heard about it, but it was hardly surprising. Not all of Dawson’s swelling population could strike it rich legitimately. She gazed skyward. Though pirates might know about the reward for her capture, and could be a lot of trouble, she found herself wishing to glimpse the airship. A completed, working airship. They were so rare in the Yukon. The last one Kali had seen, she and Cedar had been forced to destroy, and she’d never gotten a chance to view the engines up close.

“It’s not appropriate to look wistful right now,” Cedar murmured to her.

Kali blushed. The old man was still stomping about, cursing over his losses. The missing gold seemed to be upsetting him more than the dead partner.

“I’m not wistful,” she said. “I’m just being observant…checking to see if it’s still out there. That’s all.”

“Uh huh.” Cedar raised his voice for the old man’s sake. “Are you sure there’s nothing we can do to help you, sir?”

“Don’t need no help,” the man repeated.

Cedar shrugged and waved for Kali to lead the way back to the SAB. As they walked back, she gave the skies one last glance—and, yes, maybe it was a wistful glance. She didn’t expect to see anything, but a dark shape stirred the clouds. Kali froze, mid-step. She blinked and the disturbance was gone. Her imagination? Or simply an unusually shaped storm cloud? No, it had been too angular to be a natural part of the sky.

“I saw it,” Cedar said with another nudge for her back. “Let’s get out of here before they decide your contraption is something they’d like to steal.”

“Good idea,” Kali murmured, hopping on. Though she and Cedar had taken down a ship before, it had been luck that they’d had the right supplies. She hadn’t brought any kerosene for the trip to the Hän camp, although she did have her weapons, including a couple of—

“Go,” Cedar urged. He pointed toward the clouds.

The craft had come into view again, its shape distinguishable this time. Like a marine vessel, it had an open deck, but instead of having sails above that deck, a vast oblong balloon hovered overhead, dwarfing the ship with its size. At either end of the deck, enclosed weapons platforms rose like castle turrets poised over a moat. Open cannon ports ran along the wooden sides of the ship. Its size promised room for a crew of thirty or forty with plenty of room to spare for cargo—or stolen goods.

“Going is good,” Kali said. She shoved the lever that controlled acceleration, and the SAB surged forward. Cedar hung onto her with one arm around her waist, while he held his Winchester with his free hand, his torso twisted to watch the sky.

The airship was heading downriver, while Kali and Cedar were heading upriver. If it didn’t change its course, they had nothing to worry about.

“It’s coming about,” Cedar said.

“Figures.” Kali yanked her driving goggles over her eyes and pushed the engine to full speed, with a vague notion that they’d be safe if they reached the tents and cabins of Moosehide. At the least, the Hän would have weapons to help fight off intruders.

The wheels churned, slinging mud in every direction. She could get twenty miles an hour out of the engine on flat, even ground, but the Yukon River shoreline rose and fell, with the glacial rock beneath the dirt making navigation a challenge. The trail never ran more than ten meters without turning around a boulder or tree. Fog still hovering over the hallows added to the challenge.

“Are they after us?” Kali called over the breeze whistling past.

A boom cracked the air, and something slammed into the earth five meters ahead of them. Dirt and rock flew, and Kali jammed her heel against the brake lever to keep from careening into a newly formed crater.

“Yes,” Cedar said.

“Thanks, I got that.”

He fired a shot, though Kali was focused on steering the SAB around the ditch and did not see if it did any good. The river flowed past fifteen feet below, and they tilted and wobbled as she maneuvered past the crater. A big, black cannonball lay in the bottom.

“The artillery man is protected inside the turret,” Cedar yelled, “and I can’t see anybody else up there from this angle.”

Kali increased the speed again. It was only two more miles to Moosehide. Maybe they could—

Another boom sounded. This time the cannonball tore a hole in the riverbank, and the trail ahead of them disappeared in a rock slide. Dirt and stone sloughed into the river, and Kali had to brake again. They’d be lucky if they could climb past that. Driving was out of the question.

She stopped the bicycle and jumped off.

The airship had descended from the clouds, and Kali could see people in the turrets now, though the window slits protected them while allowing them to fire out. A few pirates scurried across the deck, though they were careful not to remain in sight for long. From the ground, the angle was poor for shooting at anyone up there. That didn’t keep Cedar from trying to keep them busy. He fired his Winchester, aiming for a slit in the closest turret.

Kali considered the wooden hull of the ship, wondering if she could find a weakness. The engines were protected, but twin ducted fans on the bottom propelled and steered the craft. Scenarios for disabling them ran through her mind, but she didn’t see how she could do anything from the ground.

Cedar fired another shot, but it only chipped at the wood on the turret.

Kali laid a hand on his arm. “That’s not going to do anything.”

“You have a plan?”

“I have some grenades.”

“Even better.” Cedar shouldered the rifle and held out his hand.

While Kali dug into her saddlebag, she kept an eye toward the ship. The gunner had to have them in his sights, but he did not fire again. A few men appeared at the railing, and one peered down with a spyglass held to his eye. Cedar promptly readied the Winchester again and fired.

The man ducked out of sight, and Kali imagined she could hear his cursing. A heartbeat later, he popped up again, this time with a rifle of his own. It cracked, and shards of rock sheared away from a towering boulder behind Cedar.

He grabbed Kali around the waist and pulled her behind the rock. Fortunately, she had what she needed in hand when he did it.

“What are those?” Cedar asked when she held up the fist-sized bronze balls.

“Grenades.”

“They don’t look like military issue.”

“No, they’re Kali issue. You press this, and it creates a spark, like with a flintlock and—”

Something clinked to the ground on the other side of the boulder. Kali leaned out, intending to check it out, but Cedar pushed her back. He was closer to whatever it was and had a better view.

“Smoke,” he said. “Up the hill.”

Though she debated on the wisdom of leaving cover, Kali figured he had more experience with being attacked, so she scrambled in the direction he pointed. The steep slope made it hard to keep her footing, and she had to stuff the grenades into her pockets. They clinked against tools, and she hoped she had made the triggers hard enough to pull that they couldn’t bump against something and go off.

“Faster,” Cedar urged, a hand on her back.

“I’d be faster if I knew where we were going,” Kali shot over her shoulder. The airship hovered in her periphery, no more than ten meters above them. Its engines thrummed, reverberating through the earth, and the fans stirred the ferns and grass on the hillside. “And if we weren’t leaving my bicycle behind,” she added under her breath.

“Just get away from—” Cedar coughed and pulled his shirt over his nose. He paused to loose another rifle shot at the airship, though it thudded harmlessly off a turret.

A sweet stench like burned honey trailed them up the hill. Not trusting it, Kali held her breath.

A copse of evergreens rose at the crest of the hill, and it seemed like as good a place as any to make a stand. The airship wouldn’t be able to maneuver through the trees, and Kali could throw a grenade at anyone who tried to steal the SAB.

A giant metal claw on a chain clanked onto the rocks to the left.

“Uh?” Kali said, for lack of anything more intelligent.

A second claw landed to her right, then a third one struck down a few feet ahead. As one, the devices swung toward her.

“Uh!” she blurted and scrambled backward.

Kali bumped into Cedar and was surprised he wasn’t moving more quickly. A glaze dulled his eyes, and confusion crinkled his brow.

“Move!” Kali tried to shove him out of the path of the claws, but he was heavy and didn’t help her at all. She didn’t seem to have her usual strength either. A strange heaviness filled her limbs, and numbness made her fingers tingle.

That honey smell. It had to be some kind of sedative.

The nearest claw scraped closer. It swung in, angling for Kali’s torso. She ducked and dove beneath it, but the lethargy in her limbs stole her agility, and she landed in an ungainly pile and skidded down the slope. Mud spattered her, and rocks dug at her through her clothing.

Something landed on her. Rope?

Kali tried to bat it away, but it was everywhere. Not just rope, she realized. A net.

Before she could reach for a folding knife in her pocket, the ropes tightened about her, scooping her up like a fish in the river.

“Kali!” Cedar shouted.

Now, he woke up. Great.

The net constricted movement, and Kali couldn’t get an arm free to dig into her pockets. It swung her into the air. In fits and jerks, a rope slowly pulled her up. Clanks sounded above her—someone winding a winch.

Kali snarled and thrashed without any strategy, aside from an overriding desire to damage something. She was angry at herself for running up the hill without a plan, and for being captured like some dumb animal. Her thrashes did nothing; the net merely tightened.

Then something rammed into her from behind.

“Tarnation! What now?” Kali demanded.

“Sorry,” Cedar said from behind her ear.

Kali twisted her neck—even that was an effort in the suffocating rope cocoon. Cedar clung to the outside like a spider. His eyes still had a glazed cast to them, but his jaw was clenched with determination.

He drew a knife and started sawing at her ropes. “I thought you might like to get down.”

“Yes, thank you.” Kali could be calm and polite when someone was working to set her free. So long as he finished before whoever was working the winch got them on board. Already, they were nearly twenty feet from the ground. The fall would not be pleasant.

“Get him off!” a man yelled from somewhere above. “Shoot him!”

“I believe someone is making plans for you,” Kali said.

Cedar’s swift cuts were opening up her prison, and she gripped the ropes above her head with both hands so she wouldn’t fall free when the support disappeared.

“Not plans I’m partial to,” Cedar said. “I’ll have you down in a second.”

Wood creaked above them, and Kali looked up, fearing they might weigh too much for whatever winch was operating up there. She wanted freedom, yes, but she didn’t fancy the idea of a long drop while still entangled in the ropes. A man wearing a black bandana around his head and holding a shiny steel six-shooter leaned out through a trapdoor…

* * *

Want to read more? Grab the ebook at Amazon, Barnes & Noble, and Smashwords. Thank you!

Posted in My Ebooks | Tagged , , , , , , | 12 Comments

Stay Independent or Sign on with a Publisher?

In the fourteen or fifteen months I’ve been involved with the self-publishing scene, I’ve heard of quite a few independent authors being picked up by major publishers. In some cases, they were noticed and in other cases, they decided to approach agents after proving that they’d developed a fan base and could sell books. Hearing about stories like that is what prompted me to write “Best Way to a Traditional Publishing Deal: Query Agents or Self-Publish?” a couple of months ago.

I have another data point to add to the mix: me.

Earlier this week, an acquisitions editor from Amazon’s new SF/F/H imprint, 47North, contacted me about my Emperor’s Edge series. I wasn’t expecting anything like that, because I’m not a huge seller, at least not by the standards of the indie authors I’ve seen get picked up, but the editor said that she (after seeing how many awesome reviews you guys have left for the books!) checked out the series and enjoyed it.

So, I find myself with a couple of new options to consider. I can stay independent, and continue to do things my way, or I can sign on with a publisher and have a chance at being discovered by a wider audience. If I were to decide I’m interested in the latter, there’d also be the question of whether to sign on with Amazon or to perhaps look for an agent. It’s possible that if one publisher is interested, others may be too, and even if that’s not the case I’d be a little leery about signing contracts without someone around to decipher the fine print.

As far as signing up with Amazon goes, the idea is intriguing and scary at the same time. I’ve heard Robin Sullivan talk about some of the old-school boilerplate contracts that the Big 6 publishers use, and they don’t sound author-friendly, especially to an author who might want to do the hybrid thing and continue to self-publish some titles. From what I’ve read from JA Konrath and other authors who have signed with Amazon, the company seems to be more progressive and flexible. A concern, though, is that there’s a lot of anti-Amazon sentiment out there right now, and, if I went through them, I wouldn’t necessarily be able to walk into a Barnes & Noble and find my book on the shelf.

One of my reasons for making a blog post out of this is that I’d love to hear what you guys think.

Right now, I’m leaning toward staying indie for the immediate future, but I want to keep an open mind too. I’ll get to see a contract in the next week or so, just to get an idea of what exactly is on the table. In the meantime, I’m mulling over pros and cons.

Pros of Going with a Publisher

  • Help with marketing and a chance to reach a larger audience — A traditional publisher could get print copies of my books in all the stores, and, while Amazon might not be able to guarantee that, I imagine the expose at Amazon alone could make a huge difference in sales. As a traditionally published author, it’d be easier to get reviewed on the big book blogs as well.
  • Not having to deal with the little things — Having cover art done, ebooks formatted, paperbacks formatted, etc. isn’t necessarily that time consuming if you’re just doing one book, but, when you’re publishing often, it does start to feel like these non-writing aspects eat up quite a bit of time each week.
  • More chance of recognition in the biz — This isn’t much of a motivating factor for me, but as a traditionally published author, I’d be able to join the SFWA, get onto panels at cons, and be eligible for awards and such (I’m trying not to snort my latte at the idea of someone giving my goofy characters a serious literary award… though Maldynado would be tickled). And, of course, you can say things like, “I had lunch with my agent/editor today…” in casual conversation with friends, and that’s guaranteed to make you sound extra cool.

Cons of Leaving the Indie Life

  • Earning less per book — It’s hard to know how things would balance out (maybe I’d sell many more books overall and end up doing better), but it’s tough to beat the 70% cut you take home as a self-published ebook author. At the end of the day, you can make a very nice living as an indie author when you’re selling 1,500-2,000 ebooks a month, so you don’t necessarily need to be a bestseller (for new indies who think those are huge out-of-read numbers, check out my post on “What Can We Learn from JA Konrath’s $140,000 Month?” where we peep at his sales numbers and point out how much being in the biz for a while and having a lot of titles out helps).
  • Less control on every level — Traditionally published authors don’t get much, if any, say on things like cover art, publication dates, and price points. Also, you’re working with an editor now. That could be a really good thing, if you agree with the changes your editor suggests, and the books are better overall, but I’d imagine it could mean making changes you’re not 100% behind at times as well.
  • Slower publishing process — Let’s face it: nothing is speedy about the traditional system. I wonder if I’d have even found an agent by now if, back in November of 2010, I’d chosen to start querying folks instead of jumping straight into self-publishing. Because I chose the indie route, I’ve managed to get four books out already (along with my short stories and novellas), and I’ve already made it to the point where I’m making enough to do this for a living, if a modest one.
  • Infrequent sales reports — One of the things that I love about e-publishing is that you can log into the Amazon or B&N digital platforms and check your sales stats any time you want. If you’re running some kind of promotion or advertising campaign, this lets you get real-time feedback on whether something is working. Traditionally published authors get royalty statements a couple of times a year, and that’s the only way they have any idea how many books they’re selling.

So, those are some of my thoughts at the moment. As I mentioned, I’d love to hear what you guys think.

UPDATE: My decision here (thanks for the feedback, all!).

Posted in E-publishing | Tagged , , , , | 98 Comments

Peacemaker (Flash Gold 3) News and Preview Chapter

Peacemaker is now out and available at Amazon, Barnes & Noble, and Smashwords.

Excerpt from the first part of the first section:

Part I

In a cave on a hillside above Dawson, whale-oil lamps spat and guttered, creating dancing shadows against the wooden frame of a ship, an airship. Still in the earliest stages of construction, it was perched on a row of wooden braces stretching the length of the earthen chamber.

Kali McAlister bent over a sawhorse, sweat dribbling from her temples as she concentrated on cutting the lumber she had laboriously ported from town on a sledge dragged behind her self-automated bicycle. When she had first imagined building an airship, she had dreamed of designing the engine, crafting clever weapons systems, and—of course!—flying the finished craft. Dreams of hours upon hours of measuring and cutting wood hadn’t come a-calling in her mind. As the bandages on her fingers attested, she didn’t have an aptitude for carpentry.

Ding!

Kali froze midway through a cut and stared at the row of bells laid on the muddy cave floor near the exit. A tiny hammer flicked against the third bell, resulting in a second ding.

“Now what?”

Another curious wolf or fox had probably tripped it, but Kali couldn’t assume that, not with the number of people after her these days. Thanks to her late father’s invention, an alchemical power source called flash gold, a number of conniving gangsters had set bounties for her capture.

Kali set the saw aside and reset the alarm. She grabbed her 1873 Winchester and a pair of smoke nuts, pocket-sized shrapnel-flinging grenades that she’d invented. Ready for trouble, she jogged outside, heading down the slope toward Booby Trap Number Three.

She followed a game trail that meandered through the undergrowth. Rain pattered onto ferns, spruce trees, and moss, creating plenty of mud to squish beneath her boots. From a lookout point above her cave, one had a view down to the marshy lowlands where Dawson sprawled, but here, in the thick of the woods, she could see little more than trees.

As Kali drew closer to the trap location, she veered off the trail so she could approach under cover. She picked her way through damp fireweed and ferns, and soon soaked the cuffs of her overalls. The calendar said late June and there were only three hours between sunset and sunrise, but so far the mosquitoes and flies were the only ones who thought summer had come.

Movement stirred the branches ahead, and Kali hunkered behind a stump for a long look. Twenty meters away, a man dangled ten feet above the ground, one ankle caught in her trap. So. Not a fox this time.

He was big and broad, and for a moment she thought it might be her bounty-hunting business partner Cedar, but he knew where her traps were, and this fellow’s hat had come off, revealing hair a few shades lighter than Cedar’s tousled black.

As Kali watched, the man swung himself up and grabbed the rope, trying to free himself. That would take him a while. Kali had used rope threaded with steel and made a knot that would only grow tighter if someone fiddled with it.

The man’s bowler hat lay in the mud beneath him, along with a Colt Peacemaker. There was also a rectangular case with the lid flung open and round ivory chips scattered all about. The revolver drew more of Kali’s attention. Nearly every man—and more than a few women—carried firearms in these parts, so the Colt didn’t necessarily mean this fellow had villainous intentions, but it was a good reason to be careful.

Kali nestled the butt of her rifle into her shoulder and crept closer. “Looking for someone, mister?”

The man let go of the cable and, dangling upside down again, craned his neck to see her. “Looking for a girl that’s supposed to be the best tinkerer in Dawson.”

“She’s a woman, not a girl.” Kali figured she could, at eighteen, make that claim legitimately, though the man had a few gray flecks in his hair and might not agree. “And she’s got a shop in town. If you asked about her, that’s where folks would have sent you.”

The man hung silently for a moment before saying, “Does that mean you’re not she?”

“That’s right.” Kali glanced over her shoulder to make sure the cave—and her future airship—weren’t in sight. It might be hard to deny she had tinkering tendencies when she was building such a craft.

“But you must know her,” the stranger said. “Someone modified your rifle.”

Kali frowned at him. She had indeed altered the Winchester to reload automatically without her needing to manually chamber the rounds, but most people wouldn’t notice the subtle changes from a distance. “You’re powerful observant for a man hanging upside down.”

“Yes, ma’am.” He touched his head where the brim of his hat would have rested if it were not in the mud below. “I’m a gambling man. Having a keen eye pays in my business.”

So those were poker chips on the ground, and the box likely contained cards, dice, and other gaming gear. The gun made sense too then. For obvious reasons, knives and firearms were part of many a gambler’s kit.

Kali lowered her rifle, though she kept both hands on it. “Why’re you looking for a tinkerer?”

“Got in a fracas a spell back, and somebody busted my pistol ring. I’m looking for someone to fix it.”

A pistol ring? Kali had heard of the tiny weapons, but she’d never seen one. They were specialty items, custom-made by a few European masters. She sure wouldn’t mind taking a look at one, but she was not yet ready to believe his story. How had he known to come up here looking for her? Only Cedar knew about her cave, and she had not seen him in days.

“I checked,” the man went on when Kali said nothing, “and the best smiths in town have closed shop and taken to the river to work their claims.”

That part of his story rang true. The two smiths that shared a street with her tinkery had been closed for weeks. It seemed like everyone had gold fever and was out mucking about, which was why she hadn’t been able to find a carpenter, or anyone halfway decent with a hammer, to help with her ship.

“Pistol ring, eh?” Kali said. “Five, six shots? Five millimeter custom bullets or thereabouts?”

“Yes, ma’am. Won it in a game of five-card stud poker down in San Francisco. I reckon I could show it to you if you’d cut me down.”

“I reckon you could do a lot of things if I cut you down.”

“Less than you’d think. Thanks to that rather tight knot up there, my leg has gone quite numb, so I’m not aspiring to do more than stand again today.” He smiled ruefully.

Kali gave him the squinty eye. He seemed amiable enough—most men would be cursing and swearing at her to cut them down—but the fact that nobody was supposed to know she was up here continued to make her suspicious. Maybe he had been watching her shop and had followed her out of town that morning. If his intentions were honest, why hadn’t he simply asked for her help in Dawson?

“Grab that rope with both hands.” Kali pointed above his ankle.

The man did so, which lifted his head and hands high enough that Kali was sure he couldn’t grab her.

“Now what?” he asked.

Before he finished the question, she slipped beneath him and grabbed the Colt. She left the rest of the kit, though she glanced at the velvet inlay of the open case. A plaque read, “Preston Somerset.”

“I didn’t think you had the look of a thief,” the man said, his voice cooler.

“I hope I have the look of a cautious woman.” Kali stuffed the revolver into her overalls before pushing aside a stack of rocks and fiddling with the mechanism hidden behind them. She cranked a wheel, and the ankle noose released.

The stranger twisted in the air and landed feet first in a crouch. It was the sort of move Cedar could make look easy, but not many others could. Kali pointed her rifle in the man’s direction again.

“I suppose caution is wise around here.” He—Somerset—flicked his gaze toward her Winchester and held his hands out, but his stance was relaxed, his face calm. “Do you think you could talk to your tinkerer friend to see if she might work on my piece?”

He tapped a buttoned shirt pocket, and Kali had to admit she was itching to see the miniature gun. It might be smartest to send this fellow on his way, but Cedar had a saying about the wisdom of keeping one’s enemies close. That way one could see what they were fixing to do. If she shooed Somerset away, he might simply spy on her from afar. Better to pretend he’d won her over, so she could find out what he was up to. And—a smile curved her lips—maybe she could persuade him to saw a few boards while she was at it.

“I might be able to talk to her, a favor if you like, but you’d need to do a favor for me,” Kali said.

“That could probably happen.”

Quick to agree, wasn’t he? He hadn’t even asked what she had in mind. “How’re your carpentry skills?”

“I can manage tools,” Somerset said. “What’re you—”

A woman’s scream tore through the trees.

The stranger’s head whipped around. The cry had come from down the slope, somewhere close to town. Another scream followed, a sound of sheer pain, before it was cut short in the middle.

Kali was about to ask the man what he knew about it, but he spoke first.

“Someone’s in trouble.” He took a determined step toward her, his hand reaching toward the Colt, but caught himself and asked, “May I have my piece, please?”

Kali hesitated a moment, then tossed him the revolver.

Without another word, he sprinted down the trail in the direction of the screams. He disappeared into the trees, leaving his gambling kit behind.

Kali wasn’t certain it was the smart thing to do—she had a briar patch of her own troubles without getting tangled up in someone else’s—but she headed downhill anyway, following Somerset’s prints in the mud…

* * *

Get a copy at Amazon, Barnes & Noble, and Smashwords. Thanks for reading!

 

Posted in My Ebooks | Tagged , , , | 8 Comments

What Kind of Emperor’s Edge Goodies Would You Like to See for My KickStarter Campaign?

If you happened to read my post last week on Using KickStarter to Fund Self-Publishing Projects, you might remember that I was toying with the idea of running a campaign myself, one to help fund the production of my Emperor’s Edge audiobooks.

I paid for professional narration and editing of the first two audiobooks out of pocket (you can download all of The Emperor’s Edge through Podiobooks.com or iTunes, and the opening chapters of Book 2 will be out soon), and I put them out there for free, because that’s how I like to roll, but I have four more books planned in the series, and it’ll be quite an investment to get them all out there. So, KickStarter.

For those who don’t want to read the other article (hey, it’s long, I understand), this is a site that allows artists, authors, musicians, etc. to post projects and ask for “crowd-funding” help, meaning people can donate money to get the project off the ground. In return, they get goodies related to the project.

Here are things I’m definitely going to give away to folks who pledge:

  • Completed audio files of the books (instead of listening to a chapter a week on iTunes, you’d be able to listen to the entire book at once, similarly to a story you download from Audible)
  • Signed paperbacks of The Emperor’s Edge, Dark Currents, and Deadly Games
  • A USB drive with all of the audiobooks, all of the ebooks, cut scenes from the stories, interviews I’ve done around the web, and basically anything else I can think of that might be fun to include.

Here are a few more things I’m thinking of giving away:

  • A chance to name a minor character in Book 4
  • Advertising (probably sponsored posts, but I’m open to other ideas) for fantasy authors or artists who’d like a little exposure on my blog, Twitter feed, Facebook page, etc.

Are these good, or is there something else you’d like to see as a prize? Don’t worry — leaving a comment here under no way obligates you to pledge. I’d love to get your input though!

UPDATE: Here’s a preview link to what I’ve set up so far. Nothing is set in stone, so feel free to comment. I may add a partial manuscript or short story critique, since a couple of you have mentioned that, so if that’s something you’d be interested in, please give me an idea on a reasonable price point. Thanks!

Posted in News | Tagged , | 37 Comments

Writing Tips: It’s All in the Details with Khaalidah Muhammad-Ali

I’ve been buried in editing this week, finishing up the third Flash Gold novella (it’s off to the editor now, so almost done!), and I’ve been neglecting the blog. Fortunately, I have a couple of guest posts in the queue, so I can offer you something to read in the meantime. Today one of my Twitter buddies Khaalidah Muhammad-Ali (she’s the lady who interviewed me about my assassin, Sicarius, a couple of months ago) is here to talk to you about getting the details right when you’re writing.

It’s All In the Details

I’m that person who rolls her eyes in disgust when I watch a movie where the doctor checks for the patient’s pulse using his thumb.  I groan when a laboring woman gives birth to a baby with no umbilical cord who already looks mature enough to get up and walk away.  I hate when movie characters wake up with perfect make-up and hair.  I yell at the screen when a character doing CPR has his arms bent while giving chest compressions…way too slowly.  And for the life of me, and don’t get me wrong, I love the Walking Dead, but shouldn’t all those walking dead, emphasis on the word dead, have melted into puddles of rotten goop in the summer heat by now?

But that’s television.  In books, we get it right.  Right?  Not so much.

Who would ever notice?  Who cares?  I do.  While there are few things about which I can claim being an expert, believe me when I say that I am paying attention to everything.  If I’m paying attention then rest assured that there is some nitpicking picker who is scanning your prose with a magnifying glass.  If you don’t get the facts right, those little details, you’re likely to lose credibility.  Check out 5 Common Medical Errors in Movies.

When I wrote An Unproductive Woman almost fifteen years ago, I included a character named Khadijah who had recurrent breast cancer.  While I didn’t give hard details or facts about her disease or treatment, I did say enough to get it wrong.  After completing AUW, the manuscript spent the next ten or so years in a box in my garage.  Who would have thought that in the interim, as I raised my two eldest children, I would eventually go to nursing school and become a registered and certified breast oncology nurse?  Not me, that’s for sure.

When the opportunity to self-publish AUW presented itself, I grabbed it with both hands.  I immediately got to work re-reading and re-editing.  It is while doing the final edit that I realized how wrong I had been.  Chemotherapy typically lasts six months, not nine.  Radiation may burn the skin but does not cause the hair of the head to fall out, unless that is the area being radiated.  Not all chemotherapy causes nausea and weight loss.

Wikipedia is a terrific source of information for some things, but sometimes, it’s the small details that count.  Personally, I am impressed when I read about a character who’s received an intramuscular injection in the right hip as opposed to a shot in the butt.  I’m not talking info dumps here, nor am I looking for any House-like rare conditions with cures that are even more off the wall, but the basics should always be spot on if we are to earn our reader’s confidence.  Unless we’re writing fantasy, we can’t just make it up as we go along.  Actually, you can’t always make it up with fantasy either.

For an accurate and up to date medical reference, Medscape is a terrific online resource.  Look up any medical condition and you’ll get an explanation about disease presentation, diagnostic procedures, and possible treatments.  PubMed, while a tad scholarly, is a pretty good resource as well.  The regular old Centers for Disease Control also provides information that’s easy for the lay person to understand.  When in absolute doubt, just ask an expert.  If you’re the shy type, send an email.

Ah, so, it’s not medical information you need?  For more general knowledge try The Order of Things: Hierarchies, Structures, and Pecking Orders by Barbara Ann Kipfer.  This book is a fantastic organized reference book with dozens of lists about everything from religion, to philosophy, to economics and more.

The long and short of it is, it’s all in the details, and as a writer, you need to pay attention to them.  If you don’t, your reader will.

And for the record, if you want to take out a zombie, a gunshot to the frontal lobe isn’t likely to do the trick.  You’ve got to destroy or sever the brain stem.  Just saying.

*****

Khaalidah Muhammad-Ali lives and works in Houston as a breast oncology nurse. She is married and the mother to three brilliant artistic children who far outstrip her in intelligence. She writes because she loves to and also because she has a story (or two, or three…) to tell.

You can catch her online at her website, Goodreads, Facebook, Google+, and Twitter.

Her novel can be found on Amazon and Smashwords. (She’s offering a coupon code to grab the novel for free for the next couple of weeks at Smashwords: LC23T)

Posted in Guest Posts | Tagged , , | 9 Comments

Newsletters 101: Email Marketing for Authors

NewsletterI’ve had a couple of comments left in the bowels of the blog of late that lead me to think that I should say more about newsletters than, “You should have one.” Okay, my article on How to Start a Newsletter (and why every author should) covers a little more than that, but there are still questions afoot. So, let me see if I can answer a few questions and comments today. We’ll call this the email-marketing-for-authors FAQ.

My book just came out, and I want to email everyone I know, so that they’ll buy it. Should I?

My answer here is going to depend on who “everyone” you know is. Is it 20 or 30 friends and family members that you email on a regular basis? If so, sure, send them a note in case they’re interested in checking out your book, and you might even ask them to forward the message on to people they know who read in that genre.

If “everyone” you know is everyone you just happen to have an email address for, including the 500 people who work in your building, the 745 Facebook friends that you’ve never talked to, and basically everyone you’ve ever hit reply to in an email over the last five years, then my answer is no, leave these people alone. They don’t have a real relationship with you and probably don’t give a rat’s petootie about your new book. They might regard your random email as spam. Nobody likes to get spam. If you bug them more than once, they may mulishly decide they’ll never try your book (even if they might have been interested by it if they’d chanced upon it on Amazon).

If you want to engage in email marketing (and there are all sorts of benefits of maintaining a mailing list with your fans’ addresses, the main one being that you can send them a note and let them know when you have a new release out), then you need to start a newsletter.

What exactly do you mean by “newsletter”?

A lot of people seem to think I mean blog-rss-subscription-by-email when I say newsletter (i.e. people fill out a field on your blog and your posts are automatically delivered to their inbox). It’s fine to have this on your site, but this isn’t what I mean. There will be times when you want to email fans directly, and your messages might be for their eyes only (hey, they’ve signed up to be in your inner circle, so it makes sense to give them some special insider stuff).

For example, last month when I released my short story, The Assassin’s Curse, I put it up for 99 cents in the various stores, but I sent a Smashwords coupon to my newsletter subscribers, so they could get it for free if they were interested. A lot of people chose to buy it anyway, to support me as an author, but I’ve definitely had emails from people who mention that money is tight and that they appreciate how affordable my ebooks are, so it’s nice to be able to give away freebies or coupons now and then. Of course, I can’t give every book away free, but I figure it’s good karma to be generous when possible. After all, the folks who sign up for your newsletter are going to be some of your biggest fans, the types of people who tell other people that they have to try your books.

But, I digress… Back to the what-is-a-real-newsletter question.

When I talk of newsletters, I’m talking about a separate mailing list where your readers must “opt in” (choose to sign up of their own accord) in order to belong to it. They are agreeing to receive periodic newsletters from you, and they have the option to unsubscribe at any time. Every email you send should have an unsubscribe link at the bottom (if you join Aweber, Mailchimp, or another of the mailing-list services out there, this will automatically be included in your footers).

Anything else (like you signing people up just because they emailed you once or they commented on your blog) isn’t proper web etiquette and may even be illegal (I’m too lazy to go look up the details of the CAN-SPAM Act, but either way you don’t want to do anything that people could construe as harassment or an irritation).

When you make the leap from writer to published author, you also make the leap from artist to entrepreneur. If you’re trying to sell something, you’ll want to obey all of the rules and etiquette that good businesses follow. The last thing you want to do is alienate potential readers by coming across as a spamming pest.

What you can do is, when responding to reader emails, mention that you have a newsletter they might be interested in signing up for and include a link to that page on your site.

Where can I get a newsletter?

I use Aweber, but it’s mainly because I signed up with them years ago, when I ran several mailing lists for my various websites. I’ve been happy with them, but I don’t generally recommend that service to authors, because of the cost. They charge about $55 a quarter, and most authors won’t need all of the bells and whistles that come with the service (such as the ability to host multiple lists, run auto-responders, and a lot of fancy stats analysis such as click tracking). An exception would be if an author was very popular and saw themselves quickly racking up thousands of newsletter subscribers. (The free services I’m going to mention are only free to a point — after one- or two-thousand subscribers, for example, you have to start paying, and at that point they may become more expensive than Aweber).

Free-to-a-certain-point:

  • Mailchimp — up to 2,000 contacts
  • YMLP — up to 1,000 contacts

I haven’t tried either of these, but I’ve heard from authors who have, and they seem to be happy. The people I know have small lists and haven’t had to worry about going over the subscriber limit yet.

Why I’m sticking with Aweber

Even though Aweber is pricier when you’re starting out (they don’t have a free trial or free-to-a-point option), I expect to break into the thousands of newsletter subscribers before long (I have about 700 now, and I just started plugging the email list in August — I’m also planning a site re-design where the sign-up form will be more prominent). So, I’d end up paying sooner or later anyway.

Another option?

If you pay for your own web hosting, you might have a mailing list software already installed and accessible from your control panel. I’ve heard of WordPress plug-ins that you can use in conjunction with a list based on your own server. I’m not sure what kinds of features you might have with this option, as I’ve never checked into it for myself, but if you’re the techy type (or know someone who is) it may be worth looking into.

After my newsletter is set up, how do I get people to sign up for it?

The big thing is to let your readers know about it. I was slow to do this myself, but my subscriptions picked up when I started mentioning my newsletter at the ends of my ebooks. These days, in my afterword, I usually mention my website, Twitter, and Facebook links, and also that I have a newsletter that people can check out if they want to be notified when I have new releases, contests, giveaways, etc.

Some people want to jump-start their newsletter-subscriber numbers by hosting contests on their blogs, i.e. everyone who signs up for my newsletter will be entered for a chance to win an Amazon gift certificate! I, uh, possibly did that myself. 😛

The problem with that approach, though, is that you get people signing up who aren’t necessarily fans of your work. They’ll just unsubscribe later on.

The only people you really want to sign on are those who have read your stories and want more of your work. As I mentioned, the best way to get those people is by mentioning your newsletter at the end of the book. I know, I know, if you’re only selling a few books a week, this can feel like a tediously slow way to increase one’s fan-base.

My suggestion? Give some short stories away for free (if you have a series of novels out, you might even try giving the first book away for free — you’ve all seen that I’ve had my first Emperor’s Edge book available for free for a couple of months and it’s helped with newsletter sign-ups and sales of subsequent books in the series). You’ll get more people checking out your work that way, and, if they like it, they’ll come to your site and sign up for your list.

Sneaky internet marketers’ tactic to encourage signups:

When I spoke of free ebooks, I meant to get them out there in the Kindle, B&N, iTunes, etc. stores where lots of people will find them, but you can also use free as an incentive to get readers to sign up for your newsletter. If you stumble across some business’s website, you’ll probably be hit with a pop-up box that says something like, “Sign up for our newsletter and get our free ebook on 7 Ways to Melt Away Your Bellyfat Now!” Believe it or not, that stuff works. And you can use the tactic too (sans the annoying pop-up box, please).

Let’s say someone is a fan of your work, and isn’t that big on signing up for newsletters, but they do visit your blog now and then. You could try giving away an exclusive short story, cut scene, or character interview as a way to entice them to sign up. If your freebie isn’t available anywhere else, then they might be a little more tempted to sign up. (Again, this is going to work best with people who are already readers, so do your best to get your work out there in a lot of places where people can try it, maybe for free.) With a mailing list service, you can set up your first email message so that the free tidbit is included in the body of the email; that way people will get it right away and you don’t have to do anything manually.

I have to admit that I haven’t really used that tactic yet myself, but I did do a blog post last month, when I was showing off the cover art for that short story, and I mentioned that I’d be giving away free copies to people on my list. As you might guess, I had quite a few extra signups that week.

Okay, that’s enough for one post (more than enough!). I’ll continue this soon in “Advanced Newsletter Tactics for Authors” so stick around, and let me know if you have any questions you’d like to see covered.

Posted in Book Marketing | Tagged , , | 39 Comments