Ebook Fantasy Author to Hit over $100,000 in Earnings This Year

A couple weeks ago, Smashwords posted an interview with one of their star authors, Brian S. Pratt. I didn’t write about it at the time, since I’d just posted about Joe Konrath making over $600 a day from his Kindle sales. How many success stories do y’all want to hear, anyway?

But I thought this might make for some inspirational Christmas reading, especially since Mr. Pratt has something of a rags to riches story. He wasn’t an established print author when he turned to ebooks, and he was living below the poverty level until recently. Now his fantasy ebooks are selling all over the place. (Since I’m a fantasy author myself, it’s nice to see my genre doing well out there!)

Here are a few quotations from the interview:

Last quarter, he earned over $18,000 from sales across the Smashwords retail distribution network. This quarter, with three weeks to go, he’s on track to break $25,000. He’s on track to earn over $100,000 in 2011 at Smashwords, and up to $200,000 total when he includes his projected Amazon sales.

His writing style is completely his own, and any New York editor would surely bristle at the rules Brian breaks. His most popular series, The Morcyth Saga, is written in the present tense (though he changed to past tense for subsequent series). It’s no wonder that after years trying to land an agent and a publisher, he faced unanimous rejection from publishing experts…Today, Pratt has 17 books at Smashwords, and we distribute the books to Barnes & Noble, Apple, Sony and Kobo, as well as to online mobile app catalogs of Stanza and Aldiko.

Make sure to check out the rest of the interview for information on how he advertised, how he used a free ebook to kickstart other sales, and his answer to the “What three secrets to success would you share, and why?” question.

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Where to Upload Your Free Ebooks

While there’s some debate going about whether offering a free ebook is a good marketing tactic, you may want to give it a try for yourself.

So far, I’ve got Ice Cracker II up at Feedbooks and Smashwords, where it’s gotten quite a few downloads. I’ll try some other sites as time permits, but, for now, here’s a short list of sites.

Where to Publish Your Free Ebook (for free!):

There are other sites I found through Google, but some of them never sent the verification email they promised or seemed a bit sketchy (sketchy stuff on the internet associated with the word “free”–who knew?). If you have other recommendations, please post them in the comments.

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Publishing a Free Ebook: Pros & Cons

Can giving away a free ebook be a good marketing tactic? I’m about to try it.

As I type, I’m uploading my novel, The Emperor’s Edge, to Smashwords. I’m going to sell it there and on Amazon, B&N, etc. for $2.99. While $2.99 isn’t exactly an exorbitant sum, especially compared to what the mainstream publishers are selling ebooks at, I figure it’s a high price for an author you’ve never heard of (and one who self-published at that!)

So, I uploaded a free short story at Smashwords last night: Ice Cracker II. It features the same heroes that star in the longer work, and I included a novel excerpt at the end of the story. Ice Cracker II hasn’t been previously published, but it made it to the “held for consideration” list in the last Sword & Sorceress anthology, so I figure it’s halfway decent (not decent enough to make it in, but, hey, we can’t have it all). The hope is that some of the people who read the story might be interested enough to buy the novel.

But will it work? I’ve read about quite a few people offering a free ebook (often the first book in a series) and having thousands of people download the freebie but never go on to purchase the non-free ebooks. I suppose there’s a reason restaurants always make you buy one meal (and two beverages, thank you very much) in order to get one free.

As far as publishing a free ebook as a marketing strategy, here are a few pros & cons that come to my mind at this point (and I may come back and revise this list later, when I see results–or a lack of results–of my own):

Pros

  • A free ebook could theoretically hook a reader, especially if it’s Book 1 in a series.
  • It lets people sample your writing without losing anything if they don’t like it.
  • There are numerous sites around the web where you can upload free ebooks.

Cons

  • Amazon and some of the other retailers won’t let indies list free ebooks, so you’re missing out on the busiest marketplaces.
  • Large numbers of downloads don’t really signify anything, because people have proven time and again they’ll take something just because it’s free, whether they have an interest in it or not.
  • You have to have an ebook cover made (I’m not artistic, so this involves a monetary cost for me).

Are there any pros or cons you’d like to add? Have you had success “selling” one of your ebooks for free?

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Invite Twitter Users to Buy Your Book with #SampleSunday

If you’re into Twitter and looking to promote your ebook, you’ll want to check out David Wiseheart’s new idea of #SampleSunday. Authors from all over are using Sundays to post links to samples of their writing. You check out their work and (you hope!) they’ll check out yours.

It’s been running for a couple weeks now (I posted one of my Goblin Brothers stories today), and it looks like quite a few “tweeps” are participating. I clicked on a few people’s links and saw some blog comments at the bottom of their posts, so it looks like the sharing spirit is there: writers are checking out other people’s work and not just promoting their own.

Whether it’ll result in ebook sales, who knows? But it can’t hurt to participate!

Read about the details and what to do in David’s “What Is #SampleSunday?” blog post over at his Kindle Author site.

Look David up on Twitter and give me a follow while you’re there too!

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2 Link Building Techniques Perfect for Writers

It’s hard to find a writer without a blog in this day and age. We’ve all heard we have to have a platform. We have to blog regularly to draw in an audience of folks who will be enraptured with our prose and want to check out (AKA buy) our books.

The problem? We writers are good at writing blog posts, but we’re not always the best at marketing our blogs, so our brilliance goes unnoticed by the blogosphere. There are lots of things you can do to get more eyeballs on your site, but if you do nothing else, do this: get other people to link to you.

The more links pointing to your site, the more of an authority the search engines believe you are. It’s just like high school (depressing, I know): it’s a popularity contest. More links means more status with the search engines. Your posts will appear higher in the rankings for the keywords they’re discussing (we’ll talk more about keywords later), and you’ll be more likely to be discovered by people who aren’t related to you.

There are lots of ways to get links, and some are perfect for writers since they involve–you guessed it–writing. Let’s take a look at a couple methods.

1. Link Building Through Guest Blogging

It’s hard to pump fresh, original, and useful content out on a blog day in and day out, so lots of folks open up their sites to guest bloggers. They invite people to submit blog posts (useful articles) on subjects related to their blog. In exchange for this free content, they’ll usually allow you to mention your own site and link to your book’s sales page.

It’s best to have a bit of a relationship with a blogger before asking to guest post, especially on more popular blogs. Maybe you’ve commented on the person’s posts a few times, or maybe it’s someone you know from a forum or from Twitter. Either way, the blogger will be more interested in publishing your content if she has a vague idea who you are.

Ideally, you should guest post on blogs where your target audience hangs out. There’s nothing wrong with posting articles about writing on blogs for writers, but also consider hunting down blogs related to your niche or genre. If you’ve written a ripping space opera adventure, then a guest blog post on a science fiction site could earn you some new readers. Or perhaps you’ve written an ebook on yoga for golfers. Try guest posting on fitness and golf blogs.

2. Link Building Through Article Syndication

This is how I do a lot of my link building, and it’s great for the introverts in the crowd. No human interaction required!

Write an informative article related to your niche and include an author bio with a link to your blog or book sales page (or both). Then head over to EzineArticles and make an account. It’s free. When you submit your article there, other bloggers looking for content can find it, use it, and include the bio at the bottom (with the links back to your site). Though it’s rare, I’ve had articles I posted there end up in  major online newspapers. At the least, you’ll end up with a link from EzineArticles.

You can do the same thing at other sites as well. Google ‘article submission directories’ for lists (I usually just do Ezinearticles and a couple of the other top ones, since that’s where most people shopping for articles go).

Try these simple link-building techniques, and you’ll see your search engine traffic increase in the months to come!

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Can Emulating James Patterson Sell You More Books?

Formulas are nothing new in writing. From romance novels to Hollywood screenplays, you can find examples of popular works that follow specific patterns and styles.

Indie author Paul J. Coleman is experimenting with a formula based on James Patterson’s work. In his blog post, The James Patterson Experiment, he points out that the famous author might not be the most elegant wordsmith on the planet, but he’s certainly one of the best selling. Paul has broken down the master’s techniques and is employing them in his own novel.

In Jack Klak: MAESTRO, Paul is using Patterson’s fast-paced style (short paragraphs, short chapters), plenty of action (“when in doubt, blow something up or shoot someone”), and plain language (no purple prose here), among other tactics. Read the blog post for the complete run-down on Patterson’s style.

Though Paul’s ebook is brand new and we’ll have to wait a while to see the results of his experiment, there’s doubtlessly some truth in his observations. If you’re writing exciting genre fiction (or that’s your goal, anyway!), then you may want to think about employing some of these tactics yourself. Of course, we all have to find our own styles and write in a way that’s natural to us, but there’s nothing wrong with swiping a few tricks from those who have proven their marketability.

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99-Cent Kindle Ebooks You Can Check out

If you’ve got a few dollars, and you’re looking to try some new authors, these are some ebooks I recently downloaded from writers over at the Kindleboards. We did a you-buy-mine-and-I’ll-buy-yours exchange, which I suppose could be a marketing tactic (albeit a pricey one), if done on a grand enough scale so as to increase your sales ranking to a point where your book started appearing on the various lists around Amazon. I just had a gift card to spend and thought it’d be a fun way to try some new authors (and be tried by new authors).

For those who are curious, I sold about 20 ebooks out of the deal, which briefly moved my sales ranking to 2,000 something. It wasn’t there long enough to matter (help people find my work), and it dropped back down quickly.

Ultimately, I have a bunch of new books to read, and I still have a couple bucks left on the gift certificate. You can buy a lot of ebooks at $0.99 a pop. Why not give some of these guys a try?

My 99-cent Ebooks

Ice Cracker II and Other Stories 99 Cent Ebook

Ice Cracker II (and other stories) — Three fantasy short stories (17,000 words) featuring the heroes from The Emperor’s Edge. Available at Amazon & Smashwords

The Goblin Brothers Adventures Vol. 1 — Eight short stories featuring a pair of spunky goblin heroes (fantasy for middle great readers). $0.99 at Amazon, Smashwords, and Barnes & Noble.

$0.99 Ebooks from Other Indie Authors

Scott Neumyer‘s Jimmy Stone’s Ghost Town — For Jimmy Stone, life in “Boredsylvania” has been pretty tough. His mom’s died, his dad’s completely checked out, and he spends his days running from the Coogan Boys, the local bullies. It isn’t long, however, before “Boredsylvania” gets a lot more exciting. With his new friend, David and his dog, Trex, by his side, Jimmy discovers that the woods beyond his backyard hold the key to a world he could never even imagine. Soon, he ends up in Ghost Town, where he’s greeted by his ghost guide, Gasp, and receives an ominous prophecy…

Lacy Maran & Kevin Michael’s The New Wizard Of Oz — Dorothy Gale is fifteen years removed from Oz and the last of her friends to get married. But Dorothy’s long time boyfriend Peter is dragging his feet proposing. After a visit with Peter’s wacky divorced parents, Dorothy sees behind the curtain to a failed proposal in Peter’s past, making her worry he’ll never pop the question. Enter John Timmins, an old friend with a perfect family who’s ready to propose now, yet doesn’t get Dorothy’s heart racing. At a yellow brick crossroad, Dorothy is visited by the Tin Man, Scarecrow, and Lion to help her decide: wait it out with the man she loves, or settle with a man she’ll have to learn to love?

Jason Letts‘s Powerless: The Synthesis — Mira Ipswich couldn’t have ever known the startling difference that separates her from the rest of humanity. But when she discovers a strange anomaly in the midst of her seclusion, her parents are forced to reveal she exists in a world where everyone is imbued with a wondrous natural gift. Everyone except herself that is. Accompany Mira as her attempts to fit in among peers and understand her inconceivable condition embroil her with the dangerous forces threatening her homeland. Protected by nothing more than her imagination and ingenuity, she begins to explore the strange world around her she never knew was there.

John A Karr‘s Xeria — Xeria’s home planet of Iegaké had nearly been purged of life by demons with greater technology and firepower. Their spaceships hold hostage not only the paltry number of survivors — including her father — but the entire solar system. If Xeria does not return from a neighboring planet with the Drayden Dust that allows demons to dream, Mizk will destroy the entire planet, and prey upon the next ….

Daniel Arenson‘s Firefly Island — “Fans of gentler fantasy will welcome Arenson’s novel. In a land divided among four people, each with their own magic-Stonesons, who control stone; Esiren, who share thoughts; Helands, who have the power of healing; and Forestfolk, who emulate beasts-the servant girl Aeolia discovers she’s the Esiren Firechild, who embodies Esiren magic and alone can harm the Stoneson ruler, Sinther. Some not terribly realistic battle scenes may be too bloody for younger readers, but those who enjoy such traditional fantasy devices as love at first sight and princes raised as commoners will be rewarded.”

Camille LaGuire‘s The Enchanted Tree — Seven short fantasy and folktales, for children and adults. Including the title story – a bittersweet Christmas tale of a tree that touched a town. These stories were previously published in Cricket, Marion Zimmer Bradley’s Fantasy Magazine, and Brady Magazine, plus two written for this collection.

Laura Lond’s The Magic Bracelet — “I am a very unhappy man… Misrepresented and misunderstood,” says the mysterious owner of the Dark Castle, greatly feared by all. Is it true? Can he be trusted? And is his magical gift a wonderful blessing or a dangerous trap? That’s what Rogan, a careless wanderer and a gambler, has to find out.

Moses Siregar III‘s The Black God’s War — Her father-king wants war. Her messianic brother wants peace. The black god wants his due. She suffers all the consequences. “I enjoyed this novella from its opening chapter to its gripping end … The writing style … immediately put me at ease in the setting.” –Red Adept Reviews, 5 Stars

Daniel Pyre‘s Down the Drain — Bruce has lost everyone he ever cared about—even his cat. Now, when he thinks he’s finally alone in the house, something will come clawing its way out of the plumbing to prove him wrong.

PA Woodburn’s Cries in the Dark — Two prostitutes vanish. Chimps are mysteriously missing from a primate sign lab. Is there a possible link to a biomedical research facility? While premed student Alex Buchanan confronts her new-found ability to communicate telepathically with animals, the body toll mounts. When her boyfriend disappears with a dangerous secret, Alex knows a serial killer is stalking her. Can she solve this dilemma before becoming the next victim?

Pamela M. Richter’s The Necromancer — Omar Satinov, the Necromancer, has become a secret, whispered legend across several continents. The lure is a mystical religion based upon Witchcraft; his hook, the ‘natural’ herbal products that addict his followers. But does he really have supernatural powers, as many of his disciples believe?

Cathy Quinn‘s Getting Gabriel — Getting Gabriel is a romantic comedy about best friends discovering that their feelings run deeper than they thought.

Frank Zubek‘s Empath — After being shot in the cemetery, Detective Nick Crowell encounters ghosts and people with paranormal problems. In this collection of nine stories, five of which were originally published in DemonMinds from 2007 to 2008, you’ll read about people who’s lives have changed so drastically that they seek out Detective Crowell for help. The problem, in many cases, is that there is little he can do. This tends to weigh on him each time.

Sandy Night’s Lying Cop — Alaska Roper, owner of Cliff Café, hates liars! Liars ruined her life, but she doesn’t hesitate to commit the crime of aiding and abetting an escaped convict—he’s her brother. And when he tells her his dead victim, Whip Cunningham, isn’t dead at all but alive and well in Branson, she plans on hunting the weasel down, drag his ass to the authorities, and have her brother exonerated. Fortunately, she bumps into Colt, a jalapeno hot construction worker, she can use him to help her. And she can’t keep her hands off him…

LC Evans‘s Jobless Recovery — Dave Griffin is a poster boy for the American consumer. He drives a blood-colored Behemoth model SUV, has a new home in the suburbs, a beautiful girlfriend, a computer programming job, and all the benefits that come with middle class life in America. Then Dave’s employer replaces American computer programmers with cheaper imported labor in order to increase company profits. Soon Dave is out on the street. But he still believes in the system. All he has to do is bring the problem to the attention of the media and the people in Washington to get results. This move only deepens his trouble…

Patricia Rockwell‘s Sounds of Murder — When Psychology Professor Pamela Barnes discovers her department’s star researcher strangled to death in the computer lab, she’s determined to find out who did it. Will an accidental recording of the murder allow Pamela to use her expertise in acoustics to identify the killer? A unique cozy mystery–set in the world of academia and high-stakes research–full of excitement, humor, and romance.

Tonya Plank‘s Swallow — Sophie Hegel is a shy New York lawyer from small-town Florence Arizona, known not for the Renaissance but for housing a large prison. She’s just graduated from Yale Law School and landed her first job when, one evening she feels a fist-like ball form at the base of her throat. Diagnosed with the psychological condition Globus Sensate, this “fist-ball” wreaks havoc on her life, causing difficulty eating, speaking, and eventually breathing…

K. Crumley‘s Carousel — College student Mitchell Rainley is plagued by nightmares…or are they repressed memories of the carnival his parents used to take him to when he was a kid? As the nightmares start to invade his waking life, he realises his dreams hold the key to a local mystery…the disappearance of a young girl…

Christopher Truscott‘s Stumbling Forward — Alex Hogan’s congressional campaign is going nowhere fast. Doomed by missteps, embarrassing gaffes and a complete inability to accept reality, he’s destined to lose big on Election Day to Tara Gunderson Hansen, a charismatic and politically gifted incumbent. Hogan’s talented staff tries everything, but nobody can save a guy who alienates key supporters at every turn, creates a new disaster each time he opens his mouth and even manages to fall into a pile of horse manure while marching in an Independence Day parade…

A couple ebooks over the $0.99 mark that were available with coupons:

Rachel Howzell‘s The View from Here — Nicole Baxter has always tried to control every element of her life, but that control is slipping away. She has issues. Abandonment issues. Marital issues. Conception issues. And she thinks her house in the hills is haunted. It doesn’t help that her husband Truman spelunks and climbs, making her worry more with each adventure he takes. As the two grow apart, Nicole makes decisions that may ultimately shatter her fragile marriage. Her life changes on the afternoon she receives a phone call from the harbor. During a scuba dive, Truman disappears. No one — not his diving instructor, not the Coast Guard — can find him. Is he still alive? Or is grief making her believe the impossible?

LK Rigel‘s Space Junque — The DOGs want to destroy the world. The gods want to make a new one. The trick is to survive both. “It’s been awhile since I’ve read anything set in the future or in space … loved the politics and action … impressed with the ancient mythology references and the world-building. I’m definitely picking up the rest of the series.” — 25 Hour Books

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Is There Money in Writing Ebooks for Children & Young Adults?

If you write stories (or plan to) for children or young adult readers, you may wonder if there’s a market. Sure, YA and MG books are doing well in print editions, but do kids actually have ebook readers? Or is this club predominantly ‘adults only’ for the time being?

The good news is ebook readers are taking off in popularity amongst all age groups. As the prices drop for the entry level models, more and more people are picking them up. With several readers under $150 this holiday season, they’re no longer too expensive to give as gifts to family members. A lot of the new color ebook readers also make viewing picture books an option. Other readers are being designed specifically with kids in mind.

Over at the MobileRead Forums, I asked if anyone had given their kids ebook readers (or planned to), and quite a few people chimed in with positive responses.

A blog post this summer over at Teleread pointed out that even young children are using ebook readers.

Stores like Barnes & Noble are going out of their way to attract youngsters with their Nook Kids program.

There are even people toting the educational benefits of these devices. A Kansas State University professor believes kindles can motivate less enthusiastic readers.

I noticed over at Amazon that many of the books I enjoyed as a kid are popping up in the Kindle store, but they’re often priced as expensively as paperbacks ($7 for Old Yeller and A Wrinkle in Time). Watership Down is $13, gee whiz. If you’re an indie author writing good stories for children, your $2.99 ebook might just appeal to parents trying to make their e-dollars stretch. (And, as an indie selling at Amazon, you’ll take home 70% of that $2.99, so we’re hardly talking peanuts.)

With so many encouraging posts out there, it seems likely the number of e-readers in kids’ hands will grow and grow in coming years. So author friends, if that’s your target audience, write on!

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