Indie Ebook Author Gets Six-Figure Offer from Print Publisher

If you’ve ever wondered if people who start out e-publishing their novels on their own sell enough to get noticed by the big boys, the answer is yes. In Ebook Authors Making Good Money with Amazon Kindle Sales, we’ve already looked at a couple success stories.

Michael J. Sullivan, author of The Riyria Revelations fantasy series is poised to be another one.

As I write this post, he and his wife are still deciding whether to take the offer. It may seem like a no-brainer, but with ebooks taking off these days, giving up one’s rights is a big deal. As an indie author with full control, you currently take home 70% of the earnings on ebooks sold through the Amazon Kindle marketplace. You make a much smaller cut if those same ebooks are being sold through a publisher. Even with a hefty advance on the table, there’s a question of whether an already popular e-author might make more continuing to sell on his own.

It’s an interesting debate (and a problem I’d love to have one day!). You can browse through the Kindleboards thread Stay Indie or Move to Large NY Publisher to see what they’re wrestling with.  And, if you’re a fantasy fan with an e-reader, don’t forget to pick up the first book in the series!

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Book Marketing 101: Does Your Blog Have a “Pitch Line”?

A lot of agent- and publisher-hunting authors have a 15-second elevator pitch prepared for their novels. Should they ever corner an agent in the bathroom or have the opportunity to leap out at an editor from behind a potted ficus, they are ready to rattle that pitch off. An enticing little tidbit designed to sell the novel.

This is great, but, as I’m perusing more writer blogs (and we’re talking published, unpublished, and self-published alike), I’m noticing that few of these folks have a tagline or pitch line or anything of the sort that tells visitors what their blog is about.

This is something easy to add to your blog (if it’s not easy to add, you may want to think about re-purposing your blog into something more focused), and it makes a huge difference.

People surf into and out of websites faster than they flip channels on the television.

This is especially true of folks who find your blog via the search engines. They tend to click a link and if they don’t see what they’re looking for on the page that loads, they’re out of there within seconds. It’s a shame if they leave not realizing you actually had what they were looking for.

A tagline on your blog, either right up in the header or high up on the menu, can help new visitors figure out right away whether this is the blog they’ve been looking for. And every new visitor to your blog has the potential to one day become a reader (a buyer!) of your books. This is where the relationship starts.

Here’s the one for this blog:

Publish your e-book, market your e-book, sell your e-book!

Here’s the one on my Goblin Brothers site:

Short stories for children of all ages.

There’s nothing witty or brilliant about either of those taglines (I’m sure your novel pitch lines are a heck of a lot better!), but they achieve their purpose: they let new visitors know exactly what the blog/site is about as soon as they land.

A tagline for your blog is a quick and easy way to send non-target visitors packing and invite potential readers to stay a while.

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Ebook Endeavors, Getting Started

I’ve never had much interest in writing personal blogs (the ones that make me money are information/review/shopping types), but I’m planning to document my ebook-publishing journey on this one (the web address is my name, after all). So, I’ll start out answering a few questions my thus-far-imaginary readers might have:

What’s your project?

Hey, thanks for asking. For my first ebook, I’ll be putting together a collection of short stories that star a pair of goblin heroes, Malagach and Gortok. Their adventures are for middle-grade readers (the heroes themselves are ten and twelve), but a few adult readers have admitted to enjoying the stories (yeah, amazing, I know–and they’re not even related to me!).

Five of the seven stories I’m putting into the ebook are already up at my website, Goblin Brothers Short Stories, and there’s a free pdf version of them for anyone who signs up for the newsletter. I’m adding two new stories for the Kindle ebook version.

Do you think you’ll make any money?

I’m planning to sell the ebook for 99 cents, and I’ll get to keep about 30 cents of that (this is at Amazon–I haven’t checked out the other marketplaces yet), so the short answer is… no. I’ll be shocked if I earn back what I’m paying for a cover design.

This one isn’t about making money though. I’d actually list it for free in the Amazon store if I could, but apparently you have to be a somebody (i.e. have a publisher) to be able to swing that with the Amazon Gods. I wrote the short stories with the intent of introducing people to the characters. I’m planning to do a series of novels with these heroes (working on the first!), so I figure it couldn’t hurt to have some potential readers before the first novel comes out.

How much is it going to cost to put together your ebook?

Ebook vendors like Amazon and Smashmouth have made it easy to get an ebook out there without spending any money to get listed. If you have skills and/or know people with skills, you could theoretically publish an ebook for free.

I’m lacking in illustration skills and patience, so I’ll be paying for someone to design the cover and also to do the formatting so it’ll look professional. A lot of people learn to do the formatting themselves, or use programs that do it for you (sort of), but I’m a big fan of outsourcing anything that’s likely to make me pull hairs out.

Another thing some folks pay for is editing. I’ve run my stories through my critique group, so the typos, missing words, awkward sentences, etc. should be taken care of at this point. I’m sure a couple typos will still slip through (I always find them in the first printing of traditionally published books too–nobody’s perfect!), but I’m not going to pay for an editor for this one.

Ultimately, I’m expecting this to cost me a couple hundred dollars.

When will the ebook be published?

Soon! I’ve got someone lined up to do the formatting and someone else is working on the cover art. I’m hoping to have this live before Thanksgiving. So, if you want to give yourself the gift of goblins this holiday season, you’ll have the opportunity to do so. And for only 99 cents. Not bad, eh?

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E-book Authors Making Good Money with Amazon Kindle Sales

So, you like the idea of publishing your novel as an e-book, especially with so many folks toting Kindles, Nooks, Ipads, etc. around these days, but you’re wondering if it’s worth your time. Can you actually make money selling ebooks?

The short answer is yes, and you don’t necessarily need to be an established print author to make it happen (though it can’t hurt!). Let’s take a look at a few folks who are doing well:

Joe Konrath is a thriller author who talks a lot about e-publishing on his blog, and he’s quite open with the money he’s making selling on Amazon.

Some of his notable blog posts:

  • Can E-books Outsell Print? “Print books start out strong, then over the years they earn less and less…Contrast this to my seven top selling self-published ebooks. Those earn me $11,120 a month, and rather than slowing down, they’re picking up speed.”
  • 2009 post (great to see how far he’s come!) Kindle Numbers: Traditional Publishing Vs. Self Publishing “If I had the rights to all six of my Hyperion books, and sold them on Kindle for $1.99, I’d be making $20,580 per year off of them, total, rather than $4818 a year off of them, total.”

Joe Konrath admits he has a lot of e-books for sale on Amazon (the more books you have out there, the more chances there are of being found!) and he first established himself as a print author.

What about up-and-comers who chose to self-publish out of the blocks? Folks who started as nobodies when they listed their first e-book for sale? Are any of them making money? As it so happens… yes.

Karen McQuestion started self-publishing her e-books on Amazon after years of trying to get published professionally. Through her success selling to Kindle readers, she’s now making good money and her novels’ popularity has earned her attention from print publishers:

“Once my novels had been up for awhile, I started to get good reviews on Amazon and positive emails from readers who enjoyed my books. A few months of this and I was no longer looking for a publisher, in fact, oddly enough, I’d stopped caring. I was making some money and people were reading my books–I was in writer heaven. Of course, that’s when I got an offer out of the blue.”

More articles about and from her:

Thriller author, Boyd Morrison, is the last success story we’ll take a peep at today.

After numerous rejections on his earlier novels, he landed an agent for his thriller, The Ark, but there weren’t any editors interested in buying the book. Until he e-published it on Amazon where its success soon landed him a print deal.

He tells his story on Joe Konrath’s blog. “As far as we can tell, I was the first author to get a Big Six publishing contract for a self-published Kindle book. Touchstone acquired The Ark and its sequel in a two-book deal.…”

If you’re thinking e-publishing, definitely check out these authors and their blogs. Their stories are inspiring and educational.

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A New Blog Is Born…

It’s been at least five years since I first registered this domain name, and I’ve had next to nothing up here the whole time. I make a living as a professional blogger, but I’ve never had much interest in maintaining a personal blog. Until now.

After watching the un-speed at which the publishing industry works, I’ve decided to forgo the traditional route and self-publish my first novel as an ebook for the Amazon kindle, iPad, etc. (Actually, it’s my third or fourth novel, but the others weren’t good enough to inflict on people). Patience isn’t one of my virtues, so I’m excited about the idea of getting the story out there quickly, but I’ve a long road ahead. Publishing your novel is one thing; marketing and selling it is another.

Since I do internet marketing for my day job, I’m hoping that experience will serve me well, but selling fiction is a different beast from selling non-fiction and physical products.  This blog will be an ongoing discussion on what works (and what doesn’t) when it comes to publishing, marketing, and selling e-books.

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