Promote More, Work Less: Repurposing Your Content

I don’t know about you, but I’ve felt awfully busy since I published my first ebook.

I’m trying to maintain two new blogs (this one and Kindle Geeks), guest post to promote my books, write articles to syndicate for back links, experiment with various advertising methods, connect with peeps and tweeps on social media outlets, etc. etc. etc. Oh, and I’m trying to write the next novel, too! And let’s not forget the day job. You know that pesky thing that pays the bills.

You’re probably in the same boat. You wish there were more hours in the day for all these activities.

Well, I can’t make the days longer, but I can offer one tip for making your time go a little further. As the “green” folks always say, recycle, reuse, and repurpose. That goes for writing as well as plaid couches and avocado appliances found on Craigslist.

Example, you say? Here goes:

Let’s say you write an awesome blog post on e-publishing. Man that sucker was good. 1,000 words of pure fineness.

Why not take that same post and turn it into an article for Ezinearticles.com or Buzzle.com? You’ll want to change things up a bit to make sure there’s only original content on your blog, but it doesn’t take much to turn the same information into a slightly different article. Don’t forget to stick links to your blog in the bio boxes for those articles.

And then, why not use the piece again? Slap on a new introduction, re-write the core content, and then use it for a guest post on someone’s blog. You might even trim that original blog post down and see if you can start a thread with it on a forum–a forum populated by people interested in ebooks, naturally.

I have to confess I’ve gotten a lot of mileage out of an article I wrote on the pros and cons of e-publishing. It’s been turned into two guest posts (so far!) and submissions for various article directories around the web. It hasn’t been reused quite as often as the couch from Craigslist, but it’s getting there!

Needless to say, it takes a lot less time to rewrite an existing article than research and write one from scratch every time. Give it a try!

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