Tag Archives: book launch

Marketing Your Series: a Plan for a Solid Launch and Sales for Years to Come

Posted on March 12, 2015 by Lindsay

Let’s talk about publishing and marketing a series today. It’s generally what you’ll hear authors recommend doing, since it can be tough to gain traction with readers when you’re doing unrelated stand-alone novels. A series has the potential to be … Continue reading →

Posted in Advertising, Book Marketing | Tagged , , , , , , , , | 56 Comments

Pen Name Update: 10 Weeks In (Earnings: $12,824)

Posted on December 26, 2014 by Lindsay

I’m about ten weeks into my pen name experiment, which I first blogged about back in November: Pen Name Launch: First Month Earnings $3043 (what worked and didn’t for marketing). The first book launched around October 10th at 99 cents and … Continue reading →

Posted in Amazon Kindle Sales, Pen Name Project | Tagged , , , , , , | 40 Comments

Pricing for Launch: Book 1 in a New Series, Go High or Low?

Posted on September 17, 2013 by Lindsay

If you’ve been following my blog for a while (or since last Thursday), you know I’m releasing the first book in a new series next week. As an independent author, you get to choose your own price for your ebooks, … Continue reading →

Posted in E-publishing | Tagged , , , , , , , | 33 Comments

How Do You Establish a Fan Base *Before* You Launch Your Book?

Posted on June 6, 2013 by Lindsay

I get a lot of variations of this question from writers who are working on their first book and are planning to self-publish (or seek an agent and a traditional deal) in a few months. Since I didn’t have much … Continue reading →

Posted in Book Marketing, New Author Series | Tagged , , , , , , , , , | 32 Comments

3 Selling Tactics Authors Can Borrow from the Internet Marketing Gurus

Posted on April 16, 2012 by Lindsay

Between the new wave of self-published authors and the traditional authors who are e-publishing their backlists, we have a whole slew of folks selling ebooks on their own now. More than ever, you have to think like a business person … Continue reading →

Posted in Book Marketing | Tagged , , , , , , , | 16 Comments