Category Archives: Book Marketing

Launching Multiple Books at Once: Pros & Cons

Posted on September 15, 2014 by Lindsay

If you’ve hung out on the indie forums or listened to the various self-publishing podcasts, you might have heard of new authors finding success with variations of Liliana Hart’s “5 down and 1 in the hole” technique (summed up on Hugh Howey’s … Continue reading →

Posted in Book Marketing | Tagged , , , | 30 Comments

How Do You Get Reviews for Your FIRST Book?

Posted on August 21, 2014 by Lindsay

I don’t have to tell you: getting reviews is invaluable when it comes to selling books (just try to get a Bookbub ad without a bunch of positive reviews, I dare ya). It’s something I’ve talked about before (and I do … Continue reading →

Posted in Book Marketing | Tagged , , | 17 Comments

Book Promotion When Time Is Limited — What’s Most Worth Doing?

Posted on June 27, 2014 by Lindsay

A blog reader sent me a note asking what I would do to promote a series like my Emperor’s Edge if I was starting from scratch and had an hour a day to work on the marketing side of things. … Continue reading →

Posted in Book Marketing, Social Media | Tagged , , , , , | 20 Comments

For New Indie Authors: What I Would Do if I Were Starting Today

Posted on June 18, 2014 by Lindsay

Sometimes when you give publishing and marketing advice on your blog, you get a little resistance from new self publishers. But you’ve been doing this for 3+ years. You have a fan base already. You have heaps of books out … Continue reading →

Posted in Book Marketing | Tagged , , , , , , , | 43 Comments

Google Play — Should You Be Uploading Your Ebooks There?

Posted on June 11, 2014 by Lindsay

As a self-publisher, I’ve been a big proponent of putting my ebooks in as many of the major markets as possible. Since there are already so many places where we can’t appear (such as all those thousands of physical bookstores), … Continue reading →

Posted in Book Marketing | Tagged , , , | 29 Comments

Finding New Readers with a Multi-Author Ebook Bundle

Posted on December 19, 2013 by Lindsay

Last week, I pointed out that bundles of ebooks are doing well on Amazon, multiple book collections by single authors and also multiple book collections by different authors who share a common genre or theme. In the comments section, Anthea … Continue reading →

Posted in Book Marketing | Tagged , , , , | 7 Comments

The Art of the Amazon Sale: Improving Rankings, Selling More Books, and Gaining Exposure

Posted on November 12, 2013 by Lindsay

I’m not a master marketer. I never hand someone a business card unless they ask, I rarely plug my titles on Twitter and Facebook, and if I had to sell my books face-to-face I doubt I’d have moved more than … Continue reading →

Posted in Advertising, Amazon Kindle Sales, Book Marketing | Tagged , , , , , , , , , | 24 Comments

Price Pulsing, Advertising, and Increasing Visibility on Amazon

Posted on October 21, 2013 by Lindsay

As authors, we’re always looking for ways to sell more books. We’re sure everyone (or at least %0.01384 of the population) would adore our stories… if only they knew about them. Obscurity is the enemy, so it’s no wonder that … Continue reading →

Posted in Book Marketing | Tagged , , , , | 59 Comments