Tag Archives: advertising

Are There Really “Secrets” to Self-Publishing Success?

If you visit the Writers’ Cafe on Kboards in any given week, you can find authors plotting ways to engineer a bestseller or asking if there’s a way to work the system in order to “stick” on Amazon. Everybody wants success — … Continue reading

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Increasing Sales on an Old or Flagging Series

Do you have a series that isn’t selling as well as you wish it would? Do you have a series that once sold well but has dropped into obscurity? Do you have a series that’s never made it out of … Continue reading

Posted in Advertising, Amazon Kindle Sales | Tagged , , , , , , , , , | 16 Comments

Amazon Advertising Services for Indie Authors, Yea or Nay?

If you’re in KDP Select (i.e. exclusive with Amazon), you now have the opportunity to sign your Select titles up for pay-per-click advertising campaigns. As you can see in the screenshot below, your book will appear on other books’ sales … Continue reading

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6 Ways to Make Money as an Author (in Addition to Selling Books)

The “KU Apocalypse,” as some writers have called it, has cut into the bottom line for many independent authors, especially those who have refused to participate in Amazon’s KDP Select program, because they’re not willing to go exclusive with the … Continue reading

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Are Facebook “Promoted Posts” Ever Worth It for Authors?

I’ve talked a lot about buying sponsorships on book blogs and mailing lists such as Bookbub, Ereader News Today, Pixel of Ink, and sites of that ilk, but I haven’t covered pay-per-click advertising much, not since a very early (three years old … Continue reading

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For New Indie Authors: What I Would Do if I Were Starting Today

Sometimes when you give publishing and marketing advice on your blog, you get a little resistance from new self publishers. But you’ve been doing this for 3+ years. You have a fan base already. You have heaps of books out … Continue reading

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My Experience Advertising My Ebook on Twitter

Every now and then Twitter sends me an email to let me know about their advertising options. I ignored these for a while because the original site they directed me to didn’t seem very intuitive (I have the patience of … Continue reading

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The Art of the Amazon Sale: Improving Rankings, Selling More Books, and Gaining Exposure

I’m not a master marketer. I never hand someone a business card unless they ask, I rarely plug my titles on Twitter and Facebook, and if I had to sell my books face-to-face I doubt I’d have moved more than … Continue reading

Posted in Advertising, Amazon Kindle Sales, Book Marketing | Tagged , , , , , , , , , | 24 Comments