Category Archives: Book Marketing

How Do You Establish a Fan Base *Before* You Launch Your Book?

Posted on June 6, 2013 by Lindsay

I get a lot of variations of this question from writers who are working on their first book and are planning to self-publish (or seek an agent and a traditional deal) in a few months. Since I didn’t have much … Continue reading →

Posted in Book Marketing, New Author Series | Tagged , , , , , , , , , | 32 Comments

How Do You Keep Your Book Sales Momentum Going Over the Months and Years?

Posted on April 26, 2013 by Lindsay

When you first release your book, you’re excited to share it with the world, and you’re ready to devote tons of energy to marketing. Blog tours, forum posts, interviews, guest posts, tweets, Facebook updates, advertising campaigns… if you can do … Continue reading →

Posted in Book Marketing, E-publishing | Tagged , , , , | 27 Comments

Ebook Marketing Thoughts — What’s Changed and What’s Still Working? (guest post from Collin J. Earl)

Posted on December 14, 2012 by Lindsay

As we move into 2013, a lot of new authors are coming into the e-publishing world and many of the older ones are realizing that selling ebooks isn’t as easy as it was a couple of years ago. Collin J. … Continue reading →

Posted in Book Marketing | Tagged , , | 21 Comments

How Can You Sell More Books at Christmas?

Posted on December 5, 2012 by Lindsay

Christmas and other gift-giving holidays are around the corner. If you’ve embraced your inner marketer, you may be mulling over extra ways to promote your books and ebooks this season. You’re not alone — judging by the various blog tours, … Continue reading →

Posted in Book Marketing | Tagged , , , , , | 15 Comments

How Do You Maintain Steady Book Sales at Amazon, Barnes & Noble, etc.?

Posted on October 29, 2012 by Lindsay

Whether you’re self-publishing or releasing a novel with a traditional publisher, when you first launch your book, you’re excited to promote it. You jump onto forums, you get active on Facebook, you blog, you guest blog, you sign up for … Continue reading →

Posted in Book Marketing | Tagged , , , , , , | 37 Comments

Is Becoming a Best-Selling Author a Matter of Luck?

Posted on October 24, 2012 by Lindsay

A couple of days ago, I saw a video review of The Click Moment: Seizing Opportunity in an Unpredictable World on The Creative Penn. I needed something to listen to on a road trip anyway, so I picked up the … Continue reading →

Posted in Book Marketing | Tagged , , , , , | 56 Comments

Can Posting Stories on Wattpad Help You Sell Books?

Posted on October 5, 2012 by Lindsay

As authors, we’re always looking for new ways to stand out and attract readers to our work. The online world presents numerous opportunities, some of them effective, some not so much. I’ve been aware of Wattpad for a while, but … Continue reading →

Posted in Book Marketing | Tagged , , , , | 25 Comments

Where Can You Promote Your Free Ebook?

Posted on September 11, 2012 by Lindsay

If you’re an author and you’ve been offering a short story or perhaps a series Book 1 for free, in hopes that readers will try it and go on to buy your other work, you may have had some good … Continue reading →

Posted in Book Marketing | Tagged , , , | 26 Comments