Category Archives: Book Marketing

Authorpreneurship 101: Shameless Self-Promotion vs. Shameful Self-Promotion

As I’ve mentioned before, selling your first 1,000 books or so is excruciating (unless you’re one of those rare authors who love marketing and think nothing of carrying a crate of your books around in the trunk of your car, … Continue reading

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Can a Goodreads Giveaway Help with Book Promotion?

A while back, we debated whether it is, in this new world of e-publishing, still worthwhile to create print versions of our self-published books. That’s up to each author to decide, but, if you do have paperbacks made, it can … Continue reading

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3 Selling Tactics Authors Can Borrow from the Internet Marketing Gurus

Between the new wave of self-published authors and the traditional authors who are e-publishing their backlists, we have a whole slew of folks selling ebooks on their own now. More than ever, you have to think like a business person … Continue reading

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How to Improve Your Ebook Sales at Barnes & Noble, Smashwords, and iTunes

I hear a lot of independent authors say that their ebook sales at Barnes & Noble, Smashwords, iTunes, etc. are practically non-existent when compared to their Amazon sales. A lot of folks seem to have enrolled in KDP Select (which … Continue reading

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Newsletters 101: Email Marketing for Authors

I’ve had a couple of comments left in the bowels of the blog of late that lead me to think that I should say more about newsletters than, “You should have one.” Okay, my article on How to Start a … Continue reading

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Book Promotion Basics — Useful Articles for New Authors

I promised myself I’d spend most of my computer time editing today, so I’m doing a “best of” type post for authors who haven’t been hanging around my blog, reading every single word for long (it’s okay…you didn’t know any … Continue reading

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The Importance of Keeping in Touch with Fans (and how to find them in the first place)

Have you ever seen authors sell well with their first book and then disappear from the radar with subsequent titles? I’ve seen a lot of that in the e-publishing world over the last year. Independent authors would pop onto the … Continue reading

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What the Heck is Author Branding and How Do You Do It Anyway?

A few years ago, I watched a YouTube video from an internet marketing guru (yes, he did try to sell me something at the end) that talked about why Coca-Cola was such a good brand name. Among other things, it … Continue reading

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