Are There Really “Secrets” to Self-Publishing Success?

If you visit the Writers’ Cafe on Kboards in any given week, you can find authors plotting ways to engineer a bestseller or asking if there’s a way to work the system in order to “stick” on Amazon. Everybody wants success — of course! So, what’s the real secret to getting it?

Well, not surprisingly I’m going to tell you that for the vast majority of us, it involves thinking of this as a career, writing a lot of books, and accumulating more and more readers along the way.

The good news is that you don’t need to be anywhere within sniffing distance of the Top 100 on Amazon to make good money. Really good money.

If you find an indie author who has several full-priced ebooks (not 99 cents) in a series under a 10,000 sales ranking on Amazon, and they’re there consistently from month to month, that author is probably going to clear six figures this year. The more books you have out (that are selling at least moderately well), the easier it is to make that kind of money.

So what are my tips for making things sell moderately well?

I’m going to assume you’ve already read blogs and forums or have listened to podcasts and know the basics: write in a series, have awesome cover art, have a blurb that appeals to the target audience, have entertaining and well-edited stories, and pay attention to what’s working right now in the marketing world (we talk a lot about this on our Science Fiction & Fantasy Marketing Podcast, and most of the stuff applies to all genre fiction).

Beyond that? Here are my three suggestions:

Develop your own unique voice

I don’t think this gets emphasized enough in self-publishing circles. It’s what turns your books from a commodity into something that readers must have because no other author can deliver the same experience. It’s what gets people to not only read the book they chanced across on Amazon but to continue on and read your other books and your other series, as well. If you’ve had one series that sold well but then launched a second one to the sound of crickets, not having a compelling voice may be part of the problem (especially if those series are in the same genre).

So, how do you develop a unique and compelling voice?

Honestly, this mostly comes from writing a lot and from not being afraid to put your personality above the prettiness of the words. When you get started, your voice will often sound a lot like the voices of whoever your favorite authors are. That’s okay. It’s probably somewhere after your first 500,000 or million words that you stop emulating others and find your own style. Eventually, you internalize all of the writing rules and learn to stop worrying so much about whether your sentences have too many “to be” verbs. You just write, with the story flowing straight from the creative part of your brain to the keyboard, and it comes out in your voice.

Your voice has your sense of humor, it has your prejudices and passions, and it has your unique way of looking at the world. Essentially, it’s you on the page.

Will everybody love your voice? Of course not. But for those who have similar tastes, it will be an amazing match. Some of those readers will become lifelong true fans. You get enough true fans, and you won’t need to worry about paying the bills again (so long as you keep writing).

Publish consistently

I don’t think this gets emphasized enough either. For the most part, your six-figure (and more) indie authors of today are people who have been publishing the kinds of books their readers want regularly for years.

Not everybody can publish 10 books a year (few can!), but if you can publish one or two or three a year, and keep doing it regularly, you’ve got a much better shot at lasting success than someone who goes on a tear and publishes six books in six months and then disappears for three years.

Why?

With every new book that you put out, it’s like a doorway, a chance that someone can find a way into your world. And readers who have already found you will get used to thinking, ah, it’s November… I wonder if so-and-so has a new book out, since she usually publishes something in the fall. You’ll become a part of their regular schedule, something they look for at certain times of the year.

Time is on your side, too. Fans are accumulated over months and years. You’ll promote your books again and again, each time finding a few more readers. Even people who didn’t grab your stuff instantly will see your name again and again in the genre lists that they browse, and maybe it’ll be Series #3 that finally draws them in.

Also, the more books you publish, the more likely it is you’ll have something hit. Yes, you can write to genre tropes and try to engineer a bestseller, but that’s more likely to fail than succeed, unless you already have a big audience built up. The truth is that even the big publishers, corporations that have piles of money to throw behind advertising, don’t know ahead of time what’s going to hit.

In my own experience, it’s usually the book you don’t expect to be a hit that ends up sticking at the top of your category on Amazon for months. And the book you thought would push all the right buttons and become a big seller just does okay. Fortunately, for indie authors making 70% on each ebook we sell, steady earners are just fine. You can quit your day job once you have a stable of steady earners.

Consistently market your books

There’s that word consistency again. People really do underestimate the power of sticking around after so many others have dropped to the wayside.

I’m not one of those people who says you have to spend %X of your time marketing or that you have to do something every day, but I do try to do something every month that will result in a few hundred more readers trying one of my Book 1s. If I’m lucky and score a Bookbub ad, maybe that will be a few thousand. But that doesn’t always happen.

What are the things you can reliably do each month?

  • Play around with running sales on your Book 1 and buying a few ads.
  • Join (or create) a multi-author boxed set with your series starter in it, or do an anthology with all-new fiction that leads into your series.
  • Join (or start) a mailing list campaign with other authors in your genre, where you put together a list of everyone’s free or 99-cent books and then each agree to share the list with your subscribers.
  • If you’re in KDP Select, try rolling Countdown Deals where each month (or even week), you have something that’s on sale for 99 cents.

I’m a big fan of doing things that have lasting impact when it comes to marketing. Back in 2011, I had audiobooks made of the first three books in my Emperor’s Edge series, and I put them out there for free via Podiobooks. I still have people emailing me to tell me that they first found my books that way. Ditto for Wattpad. I don’t do anything to promote stuff there, but I have the first three books in that series up there, too, and people still find the posts and read the books that way, some going on to buy the rest of the series.

Try different things. Keep track of what moves the needle. Avoid wasting time and money on the things that don’t. Month after month, if you keep getting new people to try your work, you should be able to increase the number of fans you have, and you’ll get to the point where you always have people moving through your various series and buying your books. Income becomes steady and reliable. And voila: you become a successful author.

Posted in Tips and Tricks | Tagged , , , , , , , , | 24 Comments

Dragon Blood Bonus Scene #1: Fowl Advice

If you’ve finished Soulblade, and you’re looking for an extra Dragon Blood fix, I hope you’ll have fun with this short scene. There are a couple of spoilers for Book 7, so you might want to wait until you’ve read that before hopping into the duck blind.

Still here? Okay, good.

This scene came out of a discussion with beta readers along the lines of… does Ridge have a “man cave” in the new house? If so, what goes on there, since televised sports haven’t been invented in Iskandia yet? Let’s find out.

Dragon Blood Bonus Series #1: Fowl Advice

Continue reading

Posted in Cut Scenes and Fun Extras | Tagged , , , | 44 Comments

Soulblade, Dragon Blood 7, Available Everywhere

The seventh book in my Dragon Blood series, Soulblade, is out everywhere now. I may revisit these characters in the future (and I have one another adventure with another side character coming out before long), but this marks the end of the core series. I hope you enjoy it!

soulblade-web

Blurb

It’s been a week since the dragon Morishtomaric fell, and Sardelle is not convinced that Ridge is truly gone. With a companion who thinks he’s a god and a soldier who would happily kill her, she heads back to the mountains to look for signs that Ridge survived. What they uncover threatens to destroy their country and all they care about.

Meanwhile, the Cofah emperor is furious with Iskandia over the loss of its airships and still has a bounty on Tolemek’s head. King Angulus sends Tolemek, Cas, and Kaika on a daring mission that could solve both problems… or leave them all dead.

Pick up the ebook at any of the following stores:

Amazon | Barnes & Noble | iBooks | Kobo | Smashwords | Google Play

Posted in Ebook News | Tagged , , | 25 Comments

Talking 30 Books, 5 Years of Self-Publishing, and Making a Living Writing on The Creative Penn

Hey, all! Just a quick note to let you know that Joanna Penn interviewed me for her popular and long-lived author-prenuer podcast, The Creative Penn. If you want to hear two full-time indie authors talk about the biz, stop by for a listen. She also has a transcript of the show up on her site, if you prefer to read.

If you’re an author and looking for more information on self-publishing and marketing, I’m also on the Science Fiction & Fantasy Marketing Podcast every week, interviewing authors and sharing what’s working out there. Come visit us too! 🙂

Readers, Dragon Blood 7, Soulblade, is either out now or will be in a few hours, so check your favorite store. Also, stop by the blog in a few days for a bonus scene.

Thanks, and enjoy the holidays!

Posted in Interviews / Success Stories | Tagged , , | 10 Comments

How to Increase Sales at Apple iBooks

Before I jump into this post, I have to disclose that Apple is my #4 earner and that while I always sell books there, I’m not a rock star by any means. (For me, sales at Amazon, Kobo, and Barnes & Noble always come out ahead.) Buuut, I’ve started to upload directly to Apple, and I plan to put more effort into getting on the radar with iBooks readers in 2016. I chatted with a rep from Apple and got some tips, and I also took notes at a “sell more ebooks at Apple” panel this summer at the RWA con. (The authors hosting it were rock stars on iBooks, with some outselling even the big Amazon kahuna.)

So this post is a summary/best practices from my notes. I hope you’ll find the information helpful. If you’ve found any tricks for improving visibility and sales at Apple, let us know!

First off, why bother?

Despite Apple being my fourth biggest income earner, it’s reputedly the second biggest market out there, so the potential for growth may be much more than at Kobo and B&N.

Also, Apple has global reach. Many of the sales I get there come from countries outside of the U.S.. They (and their iPhones) are all over the place. There are a lot of countries where an e-reader or tablet is too much of a luxury item for the average person go buy, but everyone gets a phone, and the iBooks reader comes pre-loaded on the Apple IOS (Google Play will be another market to watch out for, since they, too, are tied to a phone — I’m starting to get emails from readers who have enjoyed my books on their Androids).

The good news for authors is that in addition to all this sales potential, Apple seems to be making more of an effort these days to promote and sell their iBooks. Beyond adding the iBooks reader to their OS, they’ve been reaching out to more indies and running themed promotions in the various genres. Romance, in particular, seems to get a lot of love there, but there are plenty of self-published authors represented in other genres too.

How do you get on their radar and receive email about the opportunities they’re offering?

If you use a distributor to get into Apple, I’ve heard of authors getting in touch with the Draft 2 Digital and Smashwords people and asking about promotions (it probably helps if you’ve got several books out and are selling some already). If you’re able to go to any of the bigger conventions (i.e. Book Expo America, RWA, etc.) where Apple, Barnes & Noble, Amazon, etc. have reps, it may be as easy as walking up to their booths and putting your name and email address on a sign-up sheet. I did that with B&N this summer, and I’m on their promo list now.

So, in short, Apple has a huge audience and they’re looking for indies to promote right now.

All right, here’s the list of things you can do to improve sales, with or without access to those promo opportunities:

1. Sign up for the Apple Affliate program and link to your iBooks on your website, newsletters, and from within your own ebooks.

Every author should post their book links to all of the main stores, so I won’t spend much time on that, but you may not know that Apple, like Amazon, has an affiliate program. I’ve finally gotten myself signed up and will use affiliate links for my own books going forward (someday, when I’m feeling ambitious, I’ll go back and update all of the links for my existing books on here too). I’ve used affiliate links with Amazon all along, and in addition to providing a small extra source of income, it gives you a means of tracking book sales that originate from your site and newsletters.

If you have audiobooks, you stand to earn more, too, on those affiliate sales.

2. Use their promo codes + pre-orders to launch with a boost and lots of reviews

Promo Codes for iBooks

Lots of people, from authors to e-tailers and distributors, have mentioned that pre-orders can really boost sales and rankings in the non-Amazon stores, where the sales help with release day visibility, but you may not have realized that Apple lets you give away copies of your book without the hassle of emailing people your files. Your non-tech-savvy readers will thank you for this, and it may make it easier for you to get iBooks specific reviews.

You do need to be uploading direct to iBooks in order to access the promo codes. Find them by heading to your iTunes Connect page, selecting “My Books,” clicking on the book, and clicking on the “Promo Codes” button.

I haven’t played with the promo codes yet, as I only recently started uploading ebooks directly there, but I’m looking forward to seeing if I can make a splash in 2016 with the launch of a new series.

Note: Apple now allows you to upload “asset-less” pre-orders up to a year in advance, meaning you don’t need the ebook file or even the cover, if you upload directly. If the sales are strong on a pre-order, it’s possible Apple will feature your book in their what’s-coming category.

3. Do a first-in-series free book

There’s been a lot of talk of how permafree isn’t working as well these days, especially at Amazon where the freebie seekers may have shifted en mass to Kindle Unlimited. Well, we’re talking Apple here, not Amazon, and in Mark Coker’s big end of year “what worked in 2015” report, he reported that authors with free Book 1s were outselling those without free series starters in their partner stores, including Apple.

If you surf around in the iBooks store, you’ll see that the free books are fairly easy to find. One day, they’ll make me super happy by adding the ability to drill down into sub-categories instead of just lumping all of the fantasy stuff under fantasy. On that note, it’s also a good idea to browse around their store and to get a feel for how things work there and what books are selling well in your genre.

Extra tips:

#1 Make sure to use 2-dimensional covers for collections, boxed sets, etc.

I’ve noticed that you can get the 3D bundle images into the Apple store if you upload directly, but they’ve stated that they will only feature flat 2D book covers, so make sure you have a 2D version of all of your “boxed sets” for them.

#2 Tweet links to your books on Twitter and include the @iBooks account.

We’re all told not to spam our buy-my-book links on Twitter, but if you’re running a sale or have a new release, that’s the time to share on the social media sites. Instead of making a tweet with links to three or four stores jammed in there, do specific ones for each store. Make them clever or throw in interesting quotes, and include the @iBooks account on the Apple tweets. I’m sure they tagged often, but you can see from their feed that they do occasionally retweet things to their 500K+ followers.

#3 Be aware that iBooks readers may pay more for ebooks

I’ve heard in a couple of interviews with the folks who distribute to Apple, as well as the authors who led the iBooks panel at RWA, that Apple readers may be willing to pay more for ebooks than readers at other stores. The reasoning is that iPhones, iPads, and Macs are among the most expensive devices out there, so Apple users in general may have more disposable income that they’re willing to spend on quality digital content.

I wouldn’t charge more for a book on one store than I did on another, but I have been thinking about putting together a boxed set with my complete Emperor’s Edge series (7 books + a novella) and selling it for 19.99 on Kobo and Apple. There’s no point on Amazon, since you only get 35% on ebooks priced above 9.99, but it looks like Kobo and Apple both give you the 70% for higher priced items. (If anyone is doing this and wants to report, I’d love to hear about it.)

That’s it from my notes, but if you have any other tips or want to share your experiences with Apple, please comment below.

Oh, and if you’re a fantasy fan, be sure to grab Balanced on the Blade’s Edge or the first Emperor’s Edge book free on iBooks! 🙂

Apple’s: Marketing Your Book on iBooks page.

Posted in Book Marketing, Tips and Tricks | Tagged , , , , | 18 Comments

Dragon Blood Contest [Winners Announced!] — Describe a couch, win signed paperbacks!

If you’ve been following along with my Dragon Blood series (excerpt of Book 1 here if you haven’t tried the books yet!), then this contest is for you.

One of our heroes (who may or may not be alive) lost his infamously hideous couch when his house was blown up in Book 3. In Book 6, a new couch was incinerated by a dragon before it crossed the threshold of his home. In Book 7 (assuming he’s alive), he’ll be receiving a new couch, a gift from his squadron of pilots. It’s very possible these pilots don’t have the best taste in furnishings, but I shall leave that up to you. The winning couch will find its way into the end of Book 7.

If you wish to enter this contest, please describe the new/old/refurbished couch that you think our stalwart hero should receive. Pictures are acceptable. Please post your entry in the comments and make sure to use an email address you check, so I can contact you if you’re the winner.

The winner will receive signed paperbacks of the first five Dragon Blood books. 

Thanks for playing along!

Update 11/16/15: Thanks for the entries, everyone. I’ll be picking a winner in the next couple of days!

Winners Announced!

Thanks, everyone. We had some truly hideous recommendations (perfect!). I decided to go with a blend of Justin Sheard’s suggestion of a frame made from flier parts, and then I just had to use Derin Attwood’s line about, “the green you get when you squish caterpillars.” Sounds so perfectly awful!

Look for this couch in Soulblade, which is available for pre-order now and will be out on December 22nd.

Thanks!

Posted in News | Tagged , , | 52 Comments

Raptor, Dragon Blood 6, Preview and Release

In a few hours, Raptor, the sixth book in my Dragon Blood series, will be out everywhere. If you haven’t given these stories a try, and you like your fantasy with humor, adventure, magic, and a little romance, you can give Balanced on the Blade’s Edge a try, or pick up the first three books in the discounted boxed set. There’s also an audiobook of the first three novels that you can get for one credit through Audible.

For those who are all caught with the series and are ready for Book 6, here’s a peek at the prologue. This is only the second prologue I’ve written in twenty-odd books. (Bonus points if you remember which other book of mine has a prologue!) I thought it would be fun to introduce our dragon through eyes of… well, you’ll see.

If you want to skip reading it here and grab the book, here are the links:

Amazon | iBooks | Barnes & Noble | Kobo | Smashwords | Google Play

Raptor — Prologue

 “Hope we get her delivered before the rain starts.” Jort clucked at the horse team, encouraging greater alacrity on the muddy street.

“That’s why she’s under a tarp.” Jort’s comrade, Ox, yawned and scratched himself, the wooden bench shivering as the big man adjusted his weight. “A few raindrops won’t hurt her.”

“I was thinking of us.” Jort eyed the late spring clouds scowling down from the heavens. “Figured we’d be delivering this to base housing, not some dead-end out in the middle of nowhere.”

“We’re less than twenty minutes from the city walls.”

“It feels like the middle of nowhere.” Jort waved at the towering firs and hemlocks closing in on either side of the puddle-strewn road, the branches leaving only a strip of cloudy sky visible overhead. “Besides, twenty minutes is a powerful long time if you’re getting poured on.” He spotted an algae-covered pond up ahead, marking the end of the road. They had only passed three houses since the turnoff, and he had checked the addresses on all of them. No sign of 374 yet. “You wouldn’t expect a general to live out so far.”

“Bet his witch picked the place.”

“Don’t say things like that.” To ward off evil magic, Jort circled his heart with two fingers, his movements so hasty that he dropped the reins. “There’s no such thing as witches. Not real ones.” He circled his heart again before picking up the reins, just in case. A man couldn’t be too safe.

“If you believe that, you can knock on the door and be the one to talk to her.”

“You don’t think she’ll be there, do you?” Jort licked lips that suddenly seemed drier than the white-sand deserts. He didn’t believe in magic, but he’d heard plenty of stories about General Zirkander’s lady friend, stories that would make any man twitchy. She supposedly had all sorts of potions and kept the famous pilot under her spells. And she had a sword that could melt a man’s balls off. No wonder the general had bought her such an expensive piece of furniture.

“Better be there,” Ox said, not sounding concerned. “Someone’s got to sign for the couch.”

Jort’s heart rate was up about five hundred percent by the time the horse team stopped in front of the last house on the road, a cozy two-story cottage with a tidy, green lawn out front and picnic tables and a horseshoe pit in the back. It looked innocent enough, but the tall trees along the borders hid it from its neighbors, and nothing but an overgrown blackberry patch occupied the lot across the street.

“It looks… private.” Jort eyed the windows, wondering which room the witch used to brew her potions. A curtain upstairs stirred, and he froze. He couldn’t see anyone, but he felt certain someone was watching them.

“Yup.” Ox hopped out of the wagon and strode around back to untie the canvas tarp.

A raindrop spattered Jort’s nose, and he tore his gaze from the cottage. He needed to help his partner so they could deliver the couch and escape back to the safety of the city.

“They probably like it private so they can get wild without anyone hearing,” Ox added, dropping the gate on the back of the wagon. “Maybe on this very couch.”

“Gross.”

“Pilots got needs, same as anyone else. Now, go knock and ask the witch where she wants it.”

“Don’t call her that.” Jort glanced at the curtain that had shivered. “Not when she might hear.”

Ox gave him a dramatic sigh. Jort wiped his hands on his trousers and walked up the flagstone path to the door. He took a bracing breath and lifted his hand to knock.

The door opened before he touched it, and he jumped back. He almost found himself reaching for his hip, where he had carried a sword during his infantry days, but the barefoot, brown-haired girl standing there in a paint-stained sundress was not an imposing figure. She certainly didn’t look old enough to be the witch Jort had expected. She didn’t even seem old enough to be the girlfriend of anyone without pimples and a squeaky voice.

“It’s here,” she blurted and clapped her hands. “Sardelle will be so happy.”

Sardelle. Yes, that was the name on the clipboard.

“I think she was secretly pleased that Ridge’s last couch was blown up along with his house,” the girl went on. “Did you ever see it? I never did, but I heard about it.” She shuddered.

“Uhm, no, miss.” As if the legendary General Zirkander would invite Jort to his house for dice and cocktails.

“That’s it, isn’t it?” The girl pointed to the wagon, where Ox had removed the tarp and levered the couch partway out. “It’s so sleek. Is that suede?”

“Yes, miss. Where do we put it?” Jort allowed himself to relax slightly. Maybe the witch wasn’t here, and this girl could sign for the couch. He and Ox could be back in the city before the rain grew serious.

“In the front room, here.”

“Good, we’ll bring it right in as soon as you sign this.” Jort held out a clipboard.

The girl gave him a blank look. She pulled a wet paintbrush out of her pocket and raised her eyebrows.

Before Jort could explain that a pen would be better, a man walked into view and stopped behind her. He had silver hair that fell to his shoulders, a strange color for someone who appeared no older than twenty. His eyes were an eerie yellowish brown, reminiscent of a wolf, and he had a presence that made Jort want to take a step back. Several steps back. Fortunately, the intense gaze did not land on him. The man stepped past the girl and looked toward the sky. He rested a hand on the girl’s shoulder, and they stared at each other. They didn’t talk. They just stared, as if some kind of communication was happening that didn’t require words.

“We’ll, ah, get that couch now,” Jort said, stumbling as he backed away. He turned and strode toward his partner. Maybe there were multiple witches staying here. A coven. Wasn’t that what a bevy of witches was called?

“You get the signature?” Ox asked.

“Not yet. Let’s just hurry and get it in there. This place is creepy.” Jort glanced back toward the house. The young man was standing in the yard now and waving for the girl to go back inside, while his gaze remained locked on the cloudy sky.

“Boss will throw our balls in an apple press if we don’t get it signed for.” Despite his protest, Ox shrugged and pulled the couch out further. Jort jumped into the bed to push from inside. He and Ox had never gotten such a heavy piece of furniture off the wagon so quickly. Ox did not appear worried—he had not seen the man’s eerie eyes—but with his brawny arms, he had no trouble carrying his half of the couch and matching Jort’s pace.

They were halfway up the walk when the girl shouted. “Look out!”

“Get in the house,” the man ordered, raising a hand toward her. The girl staggered backward, and the door seemed to shut of its own accord.

Jort was so busy finding that unnerving that he was completely surprised when Ox dropped his end of the couch.

“What are you doing?” Jort blurted. “If it’s damaged—”

“Run,” the young man ordered. His voice was calm, but it cut through Jort’s words like a sword through butter.

A huge gust of wind struck Jort in the back, and the horses screeched. Jort tumbled over the couch, and then was hurled through the air in the direction of the wagon—or where the wagon had been. It and the horses were taking off up the road.

As Jort scrambled to his feet, a hand gripped him from behind. He yelled in surprise. It might have been a shriek. What in all the hells was going on?

“Get down, you idiot.” Ox pulled him through a mud puddle, water spattering in all directions.

An utterly alien cry thundered from the sky. Jort looked up and promptly wished he hadn’t. He had only seen pictures of dragons in history books, but he recognized the massive flying creature for what it was. There was no doubt. The cry came again, the ear-splitting noise a cross between a roar and a scream as the golden-scaled creature descended, its wings pulled close to its huge muscular body as it plummeted toward the yard.

Jort and Ox backed across the road as quickly as they could. Jort expected the young man to get out of the way, too, but he stood, staring defiantly at the sky.

At first, it looked like the dragon would crash into the earth, but like an eagle diving for a fish, its wings unfurled from its body to slow it at the last moment. Those wings easily spanned forty feet, stretching from the house to the road. The dragon’s giant fang-filled mouth opened, and a gout of fire streamed forth. Flame poured onto the grass, the couch, and the man standing in the yard.

Even from across the street, with the blackberry bushes clawing at the back of his shirt, Jort could feel the heat. He lifted his arm to protect his face, but he couldn’t tear his gaze from the yard. Impossibly, the man wasn’t burned from the fire, even though the grass had yellowed, then disintegrated, as flagstones cracked and smoke poured from the tormented earth.

The dragon’s talons grasped at the air where his prey stood. At the last instant, the man rolled to the side, moving for the first time under the assault. Those talons bit into the ground where he had stood, tearing a gaping hole before the dragon’s powerful wings flapped, taking it into the air again.

The draft batted at Jort, almost pushing him farther back into the brambles. The young man jumped to his feet. The door opened slightly, but he flung a hand, and it closed again. Then, as if Jort hadn’t been shocked enough, the man leaped into the air. Before his feet came back down again, his clothes disappeared and his body transformed, silver scales replacing skin, and wings replacing arms. He also expanded in size, and while Jort stared, his mouth hanging down to the ground, the figure became a dragon.

Without hesitating, the former man flew over the house and into the trees behind it. Branches shivered as he passed, alternating between flapping his wings and tucking them in close to streak between the evergreens. Jort’s first thought was that he meant to fly into the sky to confront the other dragon, but he stayed in the trees. The gold dragon didn’t seem surprised at having its prey transform. It gave pursuit immediately, soaring above the treetops and breathing flame into the branches. The damp wood smoldered and did not catch fire, but it charred and fell limp under the fiery assault.

“Phelistoth,” came the girl’s voice from the house. She opened the door and ran outside.

Without glancing at Jort and Ox, she raced around the corner of the house and into the woods. She would never catch the dragons. Even with the impediment of the trees, they were too fast. Before long, they disappeared from view.

Jort’s gaze lowered to the destroyed patch of yard where the young man had stood. And where the couch had stood. It had burned to the ground, only four charred stumps remaining where its legs had been. The cushions, the frame, the suede… gone. Completely gone.

“You should have got that signature,” Ox said.

~

Continue on by grabbing the ebook from:

Amazon | iBooks | Barnes & Noble | Kobo | Smashwords | Google Play

Posted in My Ebooks | Tagged , | 8 Comments

5 Ways to Promote Your Free Book 1 Series Starter

You’ve probably heard that a lot of indie authors made their careers by giving away tens of thousands of copies of their series starters. (For me, The Emperor’s Edge, has been free since late 2011). You may also have heard that free doesn’t pack as much punch as it used to (i.e. it’s harder to get people to notice your free ebook and give it a try). I won’t deny the truth of that. There are a couple of things that have changed:

Amazon “hid” the free lists 

A couple of years ago, when you browsed through a Top 100 category at Amazon, you would see the top selling paid books side by side with the top downloaded free books. People didn’t have to click a special tab to see the free lists.

Amazon also doesn’t show free books in your also-boughts. If you look at the fourth book in my Dragon Blood series, Patterns in the Dark, you’ll see Books 2, 3, 5, 6, and the 3-book omnibus in the first page of the also-boughts. You won’t find Book 1 in there because it’s currently free.

This lessened visibility means it’s harder for people to stumble across your free book on Amazon. Readers have to consciously click over to the free ebook lists and browse for new stories to download. Some people still do that, but many don’t, especially if they’re Kindle Unlimited subscribers, which brings us to the next change.

Kindle Unlimited has reduced the need for readers to hunt for free books

In 2014, Amazon rolled out its Kindle Unlimited subscription service. Now, for $10 a month, readers can borrow and consume all of the ebooks in the lending library, which is a lot of books! You can see in my post from last week that Amazon offers a lot of incentives to get indie authors to enroll in KDP Select and KU.

A lot of price conscious and voracious readers — exactly the kind of person who might have surfed those free lists before — are now grabbing KU books instead of hunting for freebies. In essence, everything in KU is a “freebie” for them, so long as they keep paying their $10 a month.

There are more free books out there as competition

As I said, many authors have built fan bases and sold a lot of books by having their series starters out there for free, both in Amazon and on the other stores. Everybody now knows that you can get a book made permanently free or “permafree” on Amazon (a store that doesn’t allow you to price a book at less than 99 cents via the dashboard) by making it free elsewhere and waiting for Amazon to price match. You can also get a free ebook in Barnes & Noble (another store that doesn’t let you choose free as an option via the dashboard) by going through a distributor, such as Smashwords or Draft 2 Digital.

In addition to the widely known price-matching trick, KDP Select also allows its authors to make enrolled titles free for a few days each quarter. The result is that at any given time, there are a lot more free titles available these days than there used to be. And, as we’ve said, there may be fewer people looking for free books.

With all that being said, is having a free series starter out there still a viable option? Can it still “make” a new indie author’s career?

Yes, I believe so. In fact, I know so, since that’s how I kicked things off with my pen name last year. The pen name was anonymous at the time, so I was starting from scratch. You can read more about how that went in my 4-weeks-in and 10-weeks-in posts from last year. The short answer is that launching with three titles in a series the first month and making the first one permafree, at least for a while (it’s now 99 cents and in KDP Select), helped a lot.

But, as I said in the beginning, it’s not enough anymore to just make your book free. You have to promote it! (Most of us have always had to do some promotion, but there was a time when you could get thousands of downloads or even tens of thousands of downloads fairly easily.)

Here’s my list of five ways to get more people checking out your free series starter:

1. Buy Advertising

This is the obvious one. If you’ve got some reviews already and the average is decent, it shouldn’t be difficult to get some ads. There are a handful of lists out there with links to the major sponsorship sites (and many of the minor ones) that will promote your freebie for anything from a couple of bucks to hundreds of dollars. (Don’t pay hundreds unless it’s for a Bookbub ad!)

Ads do two things. First, you get immediate downloads from the people getting the sponsor site’s newsletter or following them on Facebook. Second, the downloads from those people help push your ebook up to a better slot in your category on Amazon, thus meaning that more of the people who surf the free lists will find and try your book.

Some authors like to buy an ad or two every month to keep the sales of subsequent books trickling in, and others like to “ad stack,” where they’ll buy several ads on consecutive days to try and stay at the top of their category for longer. Either plan can work.

2. Put an excerpt (or serialize the entire novel) up on your site and use social media to plug it.

Authors often struggle to figure out how to use social media effectively. It’s tough to get people to buy things on Facebook, Twitter, Google+, etc., and if you write a lot of sales-pitchy tweets or posts, you might find yourself blackballed by your target audience.

It is, however, easier to promote when you’re giving something away for free. People are less likely to roll their eyes at the sales pitch and more likely to click and take a peek. They have nothing to lose but a few minutes of their time.

Andy Weir of The Martian fame started out serializing his novel on his website. Something that doesn’t always get mentioned was that Andy had a blog readership before he got started serializing the novel, so this isn’t necessarily a path to ultra success for everyone, but the combination of free + serialized installments + social media can definitely work to build an audience.

(You don’t have to serialize, but that gives you something to promote every week when you post a new installment, instead of always promoting the same free ebook.)

I’ve posted excerpts of my books and promoted those, usually with new releases, and I’ve definitely had people tell me they first bought one of my books because they got caught up in the excerpt.

Aside from my experience with Wattpad (more on that below), where I was serializing books that were already published, I haven’t tried serializing an entire novel yet. It is, however, on my to-do list for 2016 — serializing the first book in a new trilogy I have planned (before I publish anything).

3. Using Facebook advertising to drive readers to your mailing list (where they receive your free ebook for signing up)

Facebook is different from the sponsorship sites. Instead of paying a flat fee to have your book appear in a newsletter or on a site for a day, you pay per click (that click can go to a landing page on your website or directly to your book’s page on Amazon). You can target readers far more specifically than you can on other advertising platforms (i.e. you can have your ads display only to women over 30 who are fans of X popular author who writes in a style similar to yours).

The downside of Facebook advertising is that you might be paying 50 cents or more per click. That’s a lot if your only goal is to give away a free ebook.

Thriller author Mark Dawson has pioneered a system of using Facebook to get people to sign up for his mailing list. He sends them a couple of free ebooks from his starter library and then, after they’ve had a chance to read those books, tries to get them to buy a boxed set of later books in his series. By using affiliate links and tracking clicks, he can see which sales come from his list and how much each newsletter signup is worth in the end. I.E. maybe he pays a dollar or two to get people to sign up, but if the average person ends up earning him $5 or $10 in book sales, then it’s worth it.

This is something I’m planning to try soon, but I can’t speak from personal experience yet, so I’ll direct you to Mark. He has three free videos up that explain things (his goal is to get you to buy a course on the subject, but there is a lot of good information in the free videos).

4. Wattpad

I have the first three books in my Emperor’s Edge series up for free on Wattpad. It’s a big site where authors will post everything from completed novels to installments of new projects that they’re working on. There are a lot of people that read books on the site, especially teens, who may not yet have a lot of money to spend on paid ebooks at Amazon.

Like many authors, I’ve had trouble converting those Wattpad readers to paid sales, but I have definitely had people write to me and say that they first discovered my ebooks there and went on to buy the rest of the series. I also figure that young readers who may not yet be book buyers will become adult readers with income to spend sooner or later. Maybe they’ll remember my series fondly and come back to it (or other titles I’ve written) one day.

Note: since there are so many writers on Wattpad, it’s like anything else in that it’s a struggle to be noticed. I never had much luck networking with others (I didn’t put much effort into it either), which is usually recommended there. Posting your complete novel in installments seems to help, and as time passes, more and more people stumble across the book and give it a read. If you have an awesome cover (I still need to redo my EE ones, so I can’t say that I do), that can go a long way toward attracting attention.

Note 2: I’ve never seen anyone have a great deal of luck by only posting the first few chapters of a book here, though lots of authors try it. A lot of readers, if not the majority of readers, wait until a book is marked complete before jumping into it.

5. Podiobooks 

Podiobooks is a site that will host your completed audiobook (so you have to turn your Book 1 into an audiobook before you can do this) for free and then send it out to iTunes, where people can chance across it, much as they would a podcast. I have the first three books in my Emperor’s Edge series out there where people can listen to them for free.

I won’t lie: audiobooks are expensive to create unless you do it yourself (and then it’s time consuming, which is expensive in another way). Because of that, this method won’t be for everyone.

That said, because there is that higher barrier to entry, there are a lot fewer free podiobooks out there with which to compete. There are thousands of free ebooks in each genre on Amazon, whereas you might only find hundreds of free podiobooks in iTunes in your genre (if that).

I published my podiobooks in 2011 and 2012. I do absolutely nothing to promote them, but I still get people emailing me to let me know that they found my series this way (and often asking if I’ll ever put the rest of the books into an audio format!). Some of those listeners go on to buy the ebooks in the series. (If I had audiobooks for the rest of the series, they would probably buy that way instead, which can be more lucrative than ebooks.)

If you’re going to be putting your books out in audio format anyway (I’m doing my Rust & Relics series through ACX right now), then you could also consider putting a free version of Book 1 out there. Then people who enjoy that can go on to buy the rest of the series through iTunes/Amazon/Audible.

There’s my list of five ways to promote your free Book 1. Do you have any to add? Or any experience with these that you would like to share?

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