Pen Name Launch: First Month Earnings $3043 (what worked and didn’t for marketing)

If you’ve been following the blog and Twitter, you may have heard me mention my pen name project. I haven’t shared the details with many people — mostly just my editor and beta readers — because I wanted to see if I could start from scratch today and do reasonably well as a “new author.”

I have a breakdown of sales and borrows farther down, but the quick summary is that I earned about $3043 in the first month, most of that coming from one book (but that book being bolstered by another free one). The book was priced at $3.99, participated in KDP Select (and therefore Kindle Unlimited), and received 638 sales and 683 borrows between October 17th and November 16th.

Note: I’m using the $1.33 October figure to calculate earnings from borrows. If that drops in November, it might knock off $100 or $200 from my earnings estimate here.

The multi-book launch strategy

I knew it would be hard gaining any momentum with just one book, so I planned from the beginning to launch with three, with the goal of putting out another novel (or at least a novella) each month after that. I wrote the rough drafts for the three novels this summer, but of course I was working on my own LB novels at the same time. By the time the pen name books were beta read and edited, it ended up being more of a launch with two novels with the third coming almost a month later (it went live on Friday night, November 14th, and had 79 sales and 59 borrows Sunday night when I tallied everything). But at least I had two books to work with from the start and that was key in gaining some momentum.

Here’s a look at what I tried for marketing, what worked and what didn’t, and what I didn’t bother with.

Pre Launch

I didn’t want to make a whole second persona that I would have to manage, so I didn’t sign up for any of the social media sites with the pen name. I did put up a website, using WordPress as the backbone, and started a mailing list with the sign-up form on the front page of the site. I put some samples chapters up on the blog, but I don’t think that did anything, since nobody knew the site existed yet.

So far all I’ve done on the blog is post release information. Honestly, because I already sink time into my posts here, that’s all I’m planning to do in the future.

Wattpad Experience

In the hope of finding some people who might review the first book when it launched, I made a Wattpad account for my pen name. I started posting chapters as soon as I had the rough draft finished (around July) and updated regularly to try and get some early fans. There were a handful of people who found it and followed along, but I never gained much traction on Wattpad. I had a few positive comments from the people who did read it, but part of the trouble, I believe, is that the novel has R-rated material in it, so I had to check the R-rated box. On Wattpad, users have to specifically checkmark that they’re looking for adult content in order to see it, and I don’t think they even see that option if they’re younger than 18 (perfectly understandable).

(For those who are wondering at the how and why the pen name came about, I got some backlash from readers last spring when I published Balanced on the Blade’s Edge, a steampunk romance which had a sex scene in it. Even though I haven’t exactly been a prude in my other novels, most of them are less detailed in that area. I decided to split things off and use the pen name to write stories that include more, ahem, naughty bits.)

I have heard of authors gaining a good-sized following when they have R-rated content on Wattpad (even though there’s a large user base of teenagers, I learned in an interview with a Wattpad representative that there are also some 20+ readers), but I should point out that I am writing in a small niche here. There are some voracious readers (i.e. the types of people who go through a book a day) in it, but it’s quite a limited pool of people overall. I wouldn’t have tried jumping into this niche at all if Amazon hadn’t finally made a subcategory for it about a year ago.

(I’m debating here whether to share the niche, but because I’m still incognito with the pen name, I think it would be pretty easy for curious people to go find me if I talked about it here. By the end of this post, you might be able to guess anyway, but I’m going to wait another month before going public, as I want to see how the “30 Day Cliff” and other things effect the pen name before muddying the waters as to where readers are coming from.)

I won’t say that Wattpad was a total waste of time, but it was pretty close, at least in this case. I ended up with two pre-launch mailing list signups, and I don’t think anyone commented more than twice over the course of the novel, so I didn’t feel we had enough of a relationship for me to send them private messages and ask if they would like review copies of the final book.

The other thing I did with the pen name was join Romance Divas, a forum where self-published and traditionally published authors hang out. I had a notion of maybe finding some readers there by chatting about the industry and including a link to the Wattpad chapters in my signature (with a promise of review copies for anyone who was interested), but I didn’t end up posting there that much, as it felt weird to chime in and give advice on self-publishing and marketing when I was, for all they knew, an utter nobody without any books out.

In short, very little that I did pre-launch mattered.

Launch Week

On October 11th, 2014, Book 1 went live for 99 cents at Amazon and for free at Smashwords and Kobo (I ticked the distribution box, so it would eventually end up at Barnes & Noble and Apple for free as well). I knew I was going to launch the rest of my books in KDP Select so I could take advantage of the way Kindle Unlimited borrows count as sales (for more details, see my earlier post on Kindle Unlimited: Why Ebooks Not Enrolled Are at a Disadvantage), so the only reason I was putting Book 1 in the other stores was so it would be made free on Amazon.

I wasn’t sure how long it would take for Amazon to price-match the first book to free, but I didn’t expect it to happen quickly. It’s generally been my experience that already-popular books get price-matched almost right away, whereas it can take much longer for books that aren’t selling.

I wasn’t planning to do any marketing whatsoever of Book 1, since there was little point until I had Book 2 out, and since it wasn’t as if I would make much money with it at 99 cents. But a few people found it within 24 hours of publication (okay, three) and apparently liked the 99-cent price tag enough to give it a try, even though it was by a new author. That got me a little excited (yeah, I know, it doesn’t take much), so I decided to see if I could find any place to advertise.

Attempts at Advertising Book 1

If you’ve tried to buy advertising lately, you probably already know that there aren’t many places that will plug books with no reviews and on short notice. I was also limited by the fact that these books don’t fall neatly into any of the categories that book blog sites offer, so I stuck with sites that basically just say, “Yo, this stuff is free/99 cents today — go get it.”

That first weekend, I paid $5 each to bknights and genrepulse through Fiverr. Bknights has a site where he posts free and 99 cent ebooks, and GenrePulse (which has since moved off Fiverr, but still offers the same service) plugs your book through his Android and Kindle Fire aps. I had heard about these guys on Kboards.

I think I can attribute about 10 sales to each service (they went out a day apart). This was enough to get the book into the Top 100 for the subcategory. It currently takes a 9300 sales ranking to hit the #100 spot (that makes the category sound more popular than it is, but there are a ridiculous number of books in it that don’t belong there, and yes, it’s irritating).

I bought a couple more ads from places that accepted books but that had more of a delay. None of them went live until the book was free, something that happened after about six days.

Overall, I spent about $50. The only other site that gave me results worth mentioning was Ereader News Today, which currently allows you to plug a free book for a mere $15. This was a deal as I ended up getting over a thousand downloads that day from their site (even though the book ran with a big pile of other free books). I’m sure people publishing in more popular genres would get many thousands of downloads.

I should mention that the book got as high as 225 in the free list of its own accord when it first went free (before the ENT ad kicked in). I think that it helped that I had actually sold some copies at 99 cents before it went free. I also made sure to use the right keywords to have it listed in about five different subcategories, rather than the two Amazon gives you in the dashboard. (I admit I was a little nervous about adding those extra action-adventure types of categories, because even though the story surely qualifies, there are a lot more male readers browsing those other subcategories, and this was also clearly a romance. But overall, the experience has been positive, and I got some nice emails from male readers who probably would never have wandered over into the romance subcategory to look for it.)

As I write this now, Book 1 has dropped to 528 in the free store, but I have an ad coming up later in the month on My Romance Reads that may give it another nice boost. After that, I think I’m going to put the book back to 99 cents, rather than keeping it permanently free. Since the other books are in KU, I can play around with free or 99-cent days on them when sales start to fall.

How effective was permafree for selling copies of Book 2?

I published the second book in the series on the night of October 16th (I don’t think it went live until the 17th). The day before that, the first book went free, so that was nice timing. I immediately added a link to the second book at the end of the Amazon version of the free book. (Note: the afterwords also include an invitation to sign up for my pen name’s mailing list.)

I don’t think permafree is nearly as effective as it used to be (there are more free books out there now; thanks to KDP Select making it easier for authors to make books free; the lists aren’t displayed as prominently as they used to be; and KU subscribers can essentially get all the “free” books they want for their $10 a month, so there’s no reason for them to browse the free lists anymore), but it was instrumental for me in my launch of Book 2, which jumped into the Top 100 of its subcategory right at the beginning.

It hung out in the 60-100 range for the first week, then gradually improved to make it into the Top 20. It topped out at 8 or so, which was about a 1350 Amazon sales ranking. It’s been around 2000 for a couple of weeks now, thanks in large part to the borrows. On sales alone, it wouldn’t have been anywhere near the Top 20, so I’ll thank KU for the extra visibility (even as I loathe this aspect for all of my other books, which aren’t in KU and which don’t get their sales rankings artificially propped up by borrows).

The book has been out for 30 days now, so I’m expecting to see it drop in rankings, as a result of the 30 Day Cliff, which I mentioned before. Countless authors have noted that books seem to get a boost in visibility when they’re first published on Amazon, but then start a downward descent after being out for a month. This doesn’t hold true for every book — some have enough sales momentum behind them that they keep going — but it’s true in enough cases that just about every author on Kboards knows exactly what you’re talking about when you mention it.

Permafree when Book 2 has different characters from Book 1

Even though having Book 1 free definitely helped me sell Book 2, I should point out that it wasn’t as effective as I think it would have been if Book 1 had left some things unresolved and 2 had picked up with the same characters. I am writing in a series, but all of the books stand alone and feature different main characters. Outside of writing serials that follow the same heroes across the different installments, it’s tough to get around this with romance-centric novels, where readers expect the hero and heroine to get together in the end. If you continue on, you’re not really writing a romance anymore, not to the formula anyway.

You’ll see from my numbers (below) that a relatively small number of people went on to buy Book 2 compared to the number who downloaded Book 1.

I do think more people “hoard” freebies these days, since there are just so many of them out there, and don’t try them right away (or ever), but I do see a much higher buy-through ratio with my Emperor’s Edge series where Book 1 is free and Book 2 continues on with the same characters.

On the plus side, because each novel stands alone with its own characters, I can experiment in the future with making different books in the series free or discounted — something that didn’t make much sense with EE, since it would be confusing for new readers to start with Book 4. With this series, there would be some spoilers for someone starting in the middle (the old heroes and heroines stick around as side characters), but it’s not as if there’s any surprise about whether or not people are going to hook up in a romance anyway.

Okay, this post has gone on forever, so let me include the numbers, for those who like that kind of thing, and then I’ll sign off on this subject for another month (I’m planning to post another update before I share the pen name with my regular readers around Christmas).

Book 1 sales and free downloads (Oct 10th to Nov 17th):

Sales at 99 cents: 89

Free downloads at Amazon to date: 14950

Book 2 borrows and sales at $3.99 (Oct 17th to Nov 17th):

Oct: 166 sales, 139 borrows

Nov: 472 sales , 544 borrows

Book 3 borrows and sales at $3.99 (Nov 15th to Nov 17th):

79 sales, 59 borrows

Book 2 sales chart on Amazon, for those who are curious about the snapshot for the month:

PenNameBookSalesAmazon1Month

 

A couple of extra notes

Books 1 and 2 have 50 reviews on Amazon now (and some on Goodreads as well), which I credit to making it clear in the back of the book that review copies were available to anyone who would post a review. I’ll likely take that out soon, since they have enough reviews now, but in the past, this is the kind of thing I would only put out to my mailing list. Since the pen name had two subscribers when I started, that seemed a little pointless. But I was more than happy to give away free copies to get some early reviews.

The mailing list is up to 58 subscribers (I sent out the first email on Saturday to announce Book 3).

I used my regular editor (who isn’t the cheapest out there), but I did go cheap on cover art, having someone make collages with stock photos. Even so, the covers are better than a lot of them in the subcategory. (This niche is probably one of the few out there where there’s still a lot of really awful cover art in the Top 100).

Closing thoughts

Overall, I think the pen name is off to a nice start. As I’ve been saying, it’s not a very popular genre, but there’s something to be said for the big-fish-small-pond tactic. There will doubtlessly be indies who start in 2015 and rock it by publishing in a big, popular genre, but I’m positive it’s easier to get noticed today if you can find a subcategory that you want to write in and that has some readers but that isn’t super competitive. (The Big 5 publisher presence is entirely non-existent in my subcategory, presumably because they don’t think it represents a big enough market to bother with.) I would guess that if my pen name established herself here, then later moved into a more popular category that was closely related to this one (so readers would cross over), she would find it much easier to get the sales necessary to rank there.

I’m going to stop talking about myself in third person now. Thanks for reading this beastly long post. Good luck with your own endeavors!

Posted in Amazon Kindle Sales | Tagged , , , , , , | 101 Comments

6 Ways to Make Money as an Author (in Addition to Selling Books)

The “KU Apocalypse,” as some writers have called it, has cut into the bottom line for many independent authors, especially those who have refused to participate in Amazon’s KDP Select program, because they’re not willing to go exclusive with the mega retailer. I’ll be the first to admit that the sales rankings on most of my books have taken a dive since the program launched this summer.

I thought I would write this post to offer some ideas for authors who are feeling the pinch and are staring at their sales reports, wondering what they can do to boost the income a little. I do a couple of these things already, mostly out of habit (as some of you know, I was a professional blogger/content creator for my day job before I could make a living from my fiction, and I watched what a lot of the internet marketing gurus were doing, even if I never fully immersed myself in that world), and because it just makes sense not to leave money on the table.

Before jumping in, I’m assuming that as an author, you already have a mailing list and a blog (and possibly other avenues of putting out content beyond your books). If you don’t, maybe this will give you another reason to rethink the decision not to have those things.

1. Affiliate Income from Mentioning Your Books in Your Newsletter

Every time I send out word of a new release to the readers who subscribe to my newsletter, I put the links to my books in the email, and for the Amazon pages, I use an affiliate link. (Not a member of the program yet? Sign up here.) This means I get 70% of the ebook price from selling a book on Amazon and also that I get another 7% or so (the percentage depends on how many products you sell in any given month) from the affiliate commission.

Now, if you’ve got four people on your mailing list and you’re selling seven books a month, you’re not going to make a big wad of dough doing this. But if you’re determined to become a career author, and you’re succeeding in slowly building up a mailing list and accumulating readers, then this extra money can add up eventually. As some of the ladies pointed out on the recent Mailing List episode of the Self Publishing Podcast, this can end up covering all of the expenses associated with running a newsletter service and then some. (Many newsletters are free to start but then start to cost $XX/month as you acquire more subscribers.)

*Note: I’ve been too lazy to apply for the other stores, but Smashwords, Barnes & Noble, Apple, and Kobo all have affiliate programs too.

2. Affiliate Income from Mentioning OTHER People’s Books in Your Newsletter

Even if you’re prolific, there’s a limit to how often you’re going to release a new book, but common newsletter-publishing wisdom suggests that you stay in touch with your subscribers so they don’t forget about you (and then unsubscribe in a huff when they get a random email six months after they’ve signed up).

So what do you send them? If you’re reading widely in your genre and have some books you would be comfortable recommending, you can send them the latest title that rocked your reading world (with the affiliate code of course). You want to be careful here and not just send random books that you haven’t vetted, but readers are always on the lookout for more good books, and chances are, if they like what you write, they’re going to like a lot of the same types of books as you do.

Since I’ve read so little fantasy of late, I haven’t done this much (I’m going to try it with my pen name’s mailing list, because I’ve actually read more in that genre in these last couple of years), but I have done this with some of my beta readers’ books. We all write fantasy and have similarly quirky senses of humor, so I feel comfortable recommending their books.

If there are other independent authors you read and enjoy who write in your genre, you may even look into forming partnerships with them where they promote your new releases and you promote theirs.

I do think you have to be careful with these situations and make sure you’re still primarily giving your readers what they subscribed for — news about you and your works. What you can do when you’re plugging someone else’s book is also include an update about what’s going on with your own works in progress.

3. Affiliate Links on Your Blog/Author Website

I know, I know, you’re sensing a theme here… I’ll change it up after this, but let’s add this section too.

If you’ve been thinking of starting a blog, but you’ve been told it’s not very effective at selling books, what  if you were also making money from other things? At the least, you could have affiliate links for all of your books, but if you’re the kind of person who reads a lot, you can also review other people’s books, the same as with the newsletter.

The difference between your website and a newsletter is that there’s less risk that you’re going to be “bugging” someone by putting something in their inbox that they didn’t ask for. Also, if you’re blogging about things people are interested in, you can get random traffic from the search engines with first-time visitors landing on your site, visitors who might never have heard about you otherwise. They might just check out your books while they’re there. (I don’t sell a lot of books through this blog, , but I do sell some — because of the affiliate links, I can tell where the sales originated.)

So, what do you write about on your site? Product reviews work great with ads and affiliate links. Ebooks aren’t the way to riches, since the affiliate commissions are going to be pretty low unless you’re selling $10 ebooks, but if you’re a tech lover, you might also review some of the latest products related to reading that you’ve purchased or had the chance to play with. I reviewed one of the kindles before the holidays one year and ended up making some nice commissions, since these were $200 products. Before Christmas, you’ll get a lot of people buying extra items on Amazon, too, and you make a commission on anything they buy within the 24 hours that they click on your link.

4. Running Advertising on Your Blog/Site

This is how I made a living when I was a professional blogger (thank you, Google Adsense). I don’t do it on my author page, because I don’t feel the need to and I also don’t want to send people away from my site (and my books), which is what happens when people click on an ad, but the tradeoff is that I don’t make much money from this site, despite putting time into it every week.

If you’re producing content regularly and writing about more than your own writing struggles and book launches (as I mentioned, some people review books or other products), then it can make sense to add advertising to your site. If you’re a non-fiction author, this can be especially effective. Nobody’s out there bidding a lot for placement on ads about “fantasy novels,” but if you cover diet and fitness, home repair, travel, or even self-publishing, there are merchants with related products who want to advertise on your site.

Wet your feet with Google Adsense, and if you don’t mind giving up the real estate on your site and you have the traffic to support it, you can also sell banner or text links directly to interested parties (this takes more work since you have to find interested parties).

5. Setting up a Subscription Model

This is something I toy with every now and then but have never done myself. I’m not sure if I’m ready to take on the pressure of putting something out every month for reader-subscribers. But there is no steadier income than having subscribers who are automatically paying $X every month or quarter. The money is typically withdrawn from their account (Paypal has a subscription option) until they unsubscribe. And if you’re giving them what they want, they might stick around for a while.

So how would this work for an author? The guys over at the Self Publishing Podcast are so prolific that they started a subscription service for their “Story Studio” that allows their dedicated readers to get their newest content every month, often before they release it to the stores. I believe this is a fairly new endeavor for them, but it’s a way to bypass the retailers, sell direct to the customer, and earn more overall on your books.

Don’t think you can put out a new novel a month? Yeah, that’s kind of crazy. But here’s someone else that I interviewed a couple of years ago who uses a subscription model for short fiction.

The ultra prolific Dean Wesley Smith puts out an entire magazine of his own work every month.

A perk to starting a subscription service? The added pressure to produce! Okay, okay, that’s the same thing that has me leery of doing this, but if you need a reason to get your butt in the chair every day, the fact that people are waiting for the next story might just do the job.

6. Get Support Directly from Readers with Patreon

I first heard about this service from Joanna Penn, AKA The Creative Penn, who is using it to help cover the time she puts into publishing her free podcast. The site is called Patreon and its exactly what it sounds like, an opportunity for someone to act as a patron to support your work. There’s a long history of well-off individuals supporting artists and writers, but this brings it into the 21st Century, allowing anyone to support, by donating as little as $1 a month.

As an example, here’s Joanna’s Patreon page, where people pay a dollar or two per podcast that she produces.

Personally, I like this more than the Kickstarter “crowd-funding” model, which is great if you genuinely need the money to make something happen, but can feel a little skeezy (yes, that’s a word) if you’re doing well financially and still trying to get people to back something.

I browsed through the writing category, and it looks like a lot of people are finding support for their web comics, but I bet someone publishing a novel to the web could find some supporters too. If the KU Apocalypse continues, maybe I’ll even give it a try!

That’s all I have for today. If you’re doing any of these things, or doing something else, we would love to hear about it. Please comment!

Posted in New Author Series, Tips and Tricks | Tagged , , , , , , , , , | 20 Comments

Writing Schedule (and what’s coming) for the Rest of the Year

I’ll get back to the self publishing and marketing related posts next week, but I wanted to share a quick what-am-I-working-on update for the readers today.

Yesterday, I finished the first draft of Patterns in the Dark, the fourth installment in the Dragon Blood series (now with an actual dragon!). It needs some tinkering, so I’m not sure yet when I’ll send it to beta readers, but I’m definitely planning to get it published before Christmas.

Today is November 1st, and after some waffling, I decided to sign up for NaNoWriMo again this year. (If you’re doing it too and need a writing buddy, I’m here.)

I’m going to work on the first Nuria novel, Warrior Mage, that stars the hero from my Swords & Salt novellas and also brings in Dak from Republic as a major character. A few other characters from the EE series might pop in for cameos too (look for Akstyr in this first one). I’m planning to do about six books in this series and have the first three sketched out. It will probably be my major project for 2015.

Somewhere in the not-too-distant future, I plan to write the last Flash Gold novella and the fifth Dragon Blood book as well to wrap up those series, at least for the time being. I’ll look at doing a third Rust & Relics novel next summer, most likely with trouble popping up in Phoenix this time. Look out Scottsdale. 😉

As if all of this weren’t enough, I’m writing books under a pen name now too. I published the first two in October and have one more in the hopper to come out in November. Right now, I’m not going public with the name, so I can talk about promotional things that are working (or not working) for new authors, since people often tell me how much it sucks if you’re just getting started today… (more later, but the pen name books, which were released in the middle of the month, have made $500 so far, not including whatever comes in for KU borrows later).

For those who might like to cross over to the new genre with me, I am planning to go public with the name around Christmas.

If you’re looking for something new to read right now, Torrent is in another 99-cent urban fantasy bundle, so you can check out a number of new novels for about 9 cents a book. Heroes: Urban Fantasy and Superheros Bundle #2.

For secondary world fantasy fans, Encrypted is also in a small bundle (also 99 cents) that was put together quickly for an Apple promotion last month. It’s also available on Amazon.

That’s all the news I have for now. Have a great November!

 

Posted in My Ebooks | Tagged , , , | 26 Comments

KDP Select & Kindle Unlimited: Why Ebooks Not Enrolled Are at a Disadvantage

Until a week and a half ago, I had never enrolled any of my books in Kindle Select. The program came out after I started self-publishing, and I already had readers on the other platforms. That doesn’t mean I’ve never been tempted! Oh, I’m not in favor of giving exclusivity to Amazon, but from the beginning there have been perks to those who are a part of the program.

As you doubtlessly know, the latest is that the ebooks enrolled in Kindle Unlimited (available only if you’re in Select) can be borrowed in addition to being bought. Since borrows currently pay around $1.50 (this amount fluctuates from month to month, depending on the number of books in the pool and the total money Amazon puts in the pot), this may or may not be a good financial deal for authors. If you have a 99-cent ebook in KU, you’ll get that 1.50 (assuming the reader reaches the 10% mark in the book) instead of the usual 35 cents for a sale. Great deal. If you have a 5.99 ebook in KU, you’ll still get that 1.50, instead of the $4 or so you would get for a sale. A less great deal, assuming borrows cannibalize  sales instead of existing in addition to sales (I’ve actually heard from many authors that such an assumption may not be true, that borrows don’t affect their total sales numbers to a large degree).

If you don’t sell enough books to make it into some Top 100 categories and appear in a number of book’s also-boughts around Amazon, you may want to be a part of the program (or not), based purely on whether you’re coming out ahead (or not) with the borrows. But there’s something else to consider here.

How KU borrows affect sales ranking (a lot)

As I’ve mentioned before, I have a pen name side project that I haven’t gone public with yet. I launched the first two books in October, one at the beginning of the month, and one a week and a half ago. Since the first one is up on Wattpad, I couldn’t put it in KDP Select, but with the second one, I decided to finally give the program a try. I didn’t have readers on other platforms waiting for it, so I figured nobody would be irked when it wasn’t available elsewhere.

Around the same time, one of my writing buddies launched a new book of her own, one in a new series in a new genre. She did not put her title in KDP Select.

Neither of us were expecting piles of sales. What was interesting (or depressing, for non-exclusivity supporters) was how different our sales rankings were right out of the gate, even though we were selling nearly the same number of books in those first few days (we compared numbers).

My KU book started its life at around a 10,000 sales ranking, even though it only got six sales that first day (and two were to other countries, so would have no affect on sales ranking in the main store) and no borrows (at least no borrows that showed up on my dashboard — more on that in a minute). My friend’s book had a similar number of sales (if memory serves, she was ahead for the first couple of days) but had a significantly higher sales ranking. At 10,000, my book squeaked into the Top 100 of its little sub-category. My friend’s book didn’t make it onto any category lists.

The next day, I had four sales and two borrows. The day after that, the book had eight sales and two borrows. It crept up to around a 5,000 sales ranking. It’s hung out between 6,000 and 4,000 for the last week now. A week and a half in, it has a grand total of 77 sales and 84 borrows in the U.S. store.

I’ve been kind of floored by the sales ranking. From my other books, I know it takes a lot more sales a day than that right now to maintain a ranking that high. Even if I counted each borrow that shows up in my dashboard as a sale, the ranking still shouldn’t have been that good. My assumption is that I’m getting credit every time the book is borrowed, even if the reader hasn’t started it or if the reader abandoned the book before reaching the 10% mark.

How many sales would it take for a non-KU book to obtain a similar ranking?

It’s hard for me to answer this without guessing, since I don’t have any other non-KU books quite in that sales range, but as an example, Thorn Fall (not in KDP Select) sold an average of 63 copies a day in the same time period that the pen name book has been out, and its sales ranking has been hovering around 3200.

Just as a guess (and if someone knows of a site that actually figures this out, please let me know), I’d say a non-KU title would need to be selling 30-40 copies a day to stay in that 6,000-4,000 range. On Saturday, October 25th, my KU book sold fifteen copies and had eight borrows show up on the dashboard.

I’ve known all along that borrows count for as much as sales over at Amazon (I’ll let you guys debate on whether or not they should), but what I’m assuming is happening here, based on the fact that I don’t have enough sales or borrows to justify the sales ranking, is that you get credit (your sales ranking gets a boost) even if readers never get to the 10% point required for a borrowed book to “count” and show up on your dashboard. So even if someone just tries your book, decides “meh, not for me” and returns it, you get a sales ranking bump.

I will say that because my book is so new, it’s possible the borrows-credited to actual-borrows-made ratio will even out (as a KU customer, you can check out up to ten books at a time, so mine could be in waiting in a lot of to-read piles) and that in another couple of weeks, I’ll have a lot of borrows show up that haven’t yet. But even so, this is a huge advantage to a new release KU title, as opposed to a new release non-KU title, which can only improve its sales ranking through actual sales. (Novel concept, eh?)

So, what’s the bottom line?

It’s not all that surprising, but it appears that ebooks that are in KU have a big advantage over the ones that aren’t, because as we all know, a better sales ranking means more visibility in Amazon (once a book gets to the point where it appears in Top 100 lists). Books that aren’t in KU, that may have previously only needed 5 or 8 sales a day to appear in a category chart might now need 10 or 15 sales, because they’re competing with all of those borrows.

Anyway, I doubt this is news to most of you who have been in the program for a while, but I hadn’t previously realized that books are getting a boost for all borrows, whether a reader gets past the first page or not.

For more on Kindle Unlimited, here are a few other blog posts covering it:

 

Posted in Amazon Kindle Sales | Tagged , , , , , | 32 Comments

Texting New Releases, Series Pricing, and Succeeding in YA Fantasy with Terah Edun

Even though I know you guys love hearing me ramble every week (you do, right?), it’s nice to hear from other authors. Terah Edun has been rocking it this year with her YA fantasy novels, so I cornered her in a dark alley and interrogated her. I was particularly intrigued when I noticed she was using a text messaging system for sending out new-release information to readers who signed up for the service. The newsletter 2.0? If you read on, you’ll see how her experience trying this went at the bottom here.

Interview with YA Fantasy Author Terah Edun

Thanks for stopping by the blog (er, dark alley), Terah. Let’s jump right into the questions! 

You’re making waves and selling well with your YA fantasy novels. Do you want to tell us a little about the stories and what made you choose to self publish?

Hi Lindsay,

First, thank you for having me on your blog! This is a really cool occasion for me and you’ll see why in a minute. I’m primarily a Young Adult fantasy writer, with two High Fantasy series and one Urban Fantasy series. They all have a heroine as their protagonist and focus on coming of age in a medieval world that’s more Game of Thrones than Tolkien. Except for the magic. I go overboard on magic.

Young Adult Fantasy stories have been my passion since childhood and when I began self-publishing at the start of 2013 I really wanted to write what I loved to read. As do most authors. However, my writing journey was a rocky road of understanding what worked for the market and what worked for myself.

At the start of my selfpub journey I’d never written a fictional account of anything aside from English 203 essays in high school. I wasn’t the writer who submitted short stories to magazines at age 12 or went to conventions to get her books signed and asked ‘How do I do what you do?’. I read half a dozen books a month but I never wrote.

Now let’s fast-forward a few years to when I was a full-time development specialist working overseas. In my free time, when I had no electricity (so no tv or internet) I started writing out of boredom. Something to keep my mind occupied. Once I put pen to paper, or fingers to the keyboard as it were, nothing could stop me. I wrote my first novel in a little under a year, and it was representative of all the things that can go wrong in a first attempt. But still I loved it. So I queried three agents, got zero replies, and just about gave up.

Now, when I said it was a cool occasion for me to appear on your blog, I really meant it! And this is why. I wasn’t really pursuing traditional publishing all too enthusiastically (hello, 3 queries) but I didn’t think about self-publishing either. That is until I started to read the stories about Amanda Hocking. The expositions on Hocking’s brilliant run however didn’t quite explain how she went about it. And that’s where you (and KB) came in. A friend tipped me off to your blog and it was your posts that gave me the nuts-and-bolts on how to go about finagling an Indie career.

I figured out where to go and who to hire from your wonderful posts and then I self-published. I unpublished it a few months later, but once I figured out how to self-publish, the desire to continue stuck. So I tried again, this time with a related series and a new book.The next book stuck and that is the first book in my Courtlight series.

So thank you Lindsay! Without that start, I wouldn’t be where I am today with eight books and two manuscripts, over 50,000 sales, and a career that I couldn’t be happier with.

It looks like you’re a fan of writing in series. What are your thoughts on pricing when it comes to a series? Have you experimented much? Any strategies that work better than others?

Series is something I fell into. I can’t seem to write a first book without thinking of entanglements and back-stories and plot devices, which just expand the world and push me to question why? Why did this happen? What’s his story? What was this place like two hundred years ago? So I’ve been expanding my world further with each book I write.

My primary marketing concept for my first series was a pricing ladder. Again, something I learned from you. I currently have five books in Courtlight and the books scale up in price from Free to $0.99, $2.99, $3.99, and $3.99. This gives my readers a way to taste the series and even save on the second book before they dive in for the entire thing. For a long time, I’ve read series that are epic arcs of ten to twenty novels from the likes of Robert Jordan and Michelle Sagara I don’t intend to go that long but I do plan to push the envelope and I see no harm in giving my readers a break on price for the first couple of books.That pricing, however, only works when you have a good number of books to put on the different rungs. So by necessity, my second series is different. There are two books out and they’re currently both $2.99. That series found a broader market which seems comfortable at that price point, so I leave it. I do however do consistent promotions with Book One where I discount it to $0.99 and even Free to give more readers a chance to grab the first book.Overall the pricing ladder has worked for me and I’m contemplating trying new options as we go into the new year, primarily focusing on compiling more boxed sets, and testing those. Indies always have to be innovative after all!

You’re doing all the right things (awesome covers and blurbs) when it comes to selling books. Do you have any suggestions for other authors?

If you’re serious about trying to sell a series and want to make this work I would say: A) Have a consistent series look, B) Brand your books to your genre not what you think your genre should be, C) Stand out with quality, and D) Hire out if you can’t do it yourself.

I’ll be the first to say, that investing money into your books that you may not have or don’t want to part with can be tough. But it’s that investment which can pay dividends. At the same time, you don’t need the most expensive cover artist or the most expensive formatter to make your books shine.

My first two covers: Red Madrassa and Sworn To Raise, I paid between $120-$350 for the cover design. That was a fair price, but for someone who wanted to put out product at a fast pace as they built a fanbase, it quickly became prohibitive. So I learned to do my own cover design. Each time I design my cover I’m saving money. Not just in the initial eBook design but also for subsequent Audiobook and Print covers. In addition to the fact that I can make my own promotional graphics, social media graphics, and swag (buttons/bookmarks). As to how I became proficient, I put time and effort into studying Photoshop. I learned everything on my own with tips from lovely self-published authors like S.M. Reine and Dannika Dark who shared their knowledge and their love of Youtube tutorials. But you don’t always have to do everything yourself.For instance, formatting is another way to save money. But I personally find formatting tedious, so I hire that out to places like Polgarus Studios (really great prices!) and Streetlight Graphics (gorgeous design work).

Above all, whatever you decide to do with your own self-published books, be sure to always be flexible and willing to experiment. If one look for your series or books isn’t working, change it up. If you have an editor who books five months out for an appointment and you need one who can fit you in consistently every two months, find a new one. Flexibility is key in the way you present yourself and the way you adapt to the market.

You released a Book 1 in a new series back in March, and it’s been selling well, appearing near the top of your category lists, the whole time. Any thoughts on how you’ve done so well with that one?

The book Lindsay is referring to BLADES OF MAGIC, Book One in the Crown Service series. Blades was a risk for me. It was a story I desperately wanted to tell and I even wove in references to it in my previous series, but it wasn’t one I was sure my readers would take to. I feared that the entire concept of the series was too different from my original series. From the personalities of both characters to the design of the covers, they were just worlds apart. What if my readers loved the first series so much, that they wouldn’t take to a second at all?

In addition to the normal fears of doing something different, I was stepping out of my comfort zone in another way. I was putting a diverse protagonist front-and-center on my cover, come hell or high water, and I was making her black in the books. Not ambiguous. Black. And for me, that was a risk. I had just began to grasp the brand of who I was, a young adult author who wrote high fantasy books. To expand that brand to be a young adult author who wrote diverse high fantasy books seemed a risk. There were very few successful self-published as well as traditionally-published speculative fiction authors that I know of who wrote books with diverse characters as their protagonist and had those characters represented on their covers. That last part is very important. (You can see a list of a few of those authors here.)

I can still count a list of them off on my hand for self-pub and trad pub. It wasn’t a very comforting thought.
But I wanted to be different and I wanted a darker-skinned young woman as the main protagonist of my second series. I say want, but she didn’t appear in my mind in any other way. I had no choice about who she was, but I did have a choice about how I would present her. So when I designed the Crown Service covers I made sure that she was true to her racial background on the cover as she was within the pages.

With trepidation I published. Thinking this book would flop as my first book did. I was wrong. In the first month, the Crown Service series outsold the first six months of the Courtlight series. Part of that was due to the fact that over time I’d built a larger fanbase but part of that was just the fact that a new host of readers were connecting strongly to a character I didn’t think they would. Seven months after the release of Blades Of Magic, I released BLADES OF ILLUSION on October 18th. The reception was phenomenal. I managed to get to #440 overall in the Amazon store and get some screenshots that had me positively screaming. I honestly believe that I’m rocking the charts with this series because I’ve created something different in a genre that is well known for staying the same.

You seem to be trying quite a few things when it comes to marketing. I was particularly curious about your option where readers can text a number for updates on new releases. Can you tell us how you got signed up for that, what it costs, and if anyone is using the service yet?

The service I use to TEXT readers on their mobile phones when I have a new release is by a company called Textmarks. I first noticed it when I came across the option on Cassia Leo’s page. I thought it was an innovative way to contact customers who may prefer an option to email and have a second way to reach my fanbase if an apocalypse happened and my mailing list dissipated. I’ve had the Textmark service for 3 1/2 months now. They make it very easy to sign up with one month free and live customer service reps to answer your questions. There are multiple plans, based on the consumer’s needs. For $49.00 a month, I can assign up 5 keyword groups and send out 1,250 messages (each recipient counting as a message).That is the smallest plan they have and for that reason I think it’s overkill for a normal author but I’ll get into that later. In principle, it’s very simple. I assign each group a separate keyword, for instance I can do AUDIOFANS and EBOOKFANS. I then pass out the keyword and the text code, and have readers text the number to sign up for messages from my account. The process itself is not something customers are unfamiliar even if they don’t always realize it. For instance, I’m signed up for text messages from AMC Movie Theaters and they send me coupon codes for discounts on popcorn.

I don’t know how well the service works for AMC but for an individual author I’m not so sure it’s worth it. I was waiting until I had concrete data from my latest release before making a decision. In the twelve weeks that I’ve had the service only 49 individuals signed up for the text plan. In comparison, my mailing list (which this was supposed to be a supplement plan to at best and a fallback plan at worst) has thousands. This also means I’m paying a $1 a month for every person that’s currently signed up for my plan. In addition to that, I don’t have data on who signed up or why. It might be a case of readers only liking one of my series over the other, but my release day open rate for the texts (I used a coded URL) is only 15 out of 49. When I’m paying for a service like this, I don’t like those odds. So I’ll be signing off from the plan before my next billing cycle.

~

Thanks for checking out the interview, everyone! You can visit Terah’s website for more information or check out her books on Amazon. She’s also on Twitter and Facebook. The first novel in her Courtlight series, Sworn to Raise, is currently free.

Posted in Interviews / Success Stories | Tagged , , , , | 8 Comments

Analyzing a Mid-List Series (keys to success and room for improvement)

It’s been about six months since I published Republic, the last installment in my Emperor’s Edge series (technically, the series finished a year and a half ago with Forged in Blood II and Republic was dealing with a new story line). I’m not sure exactly how many books the series has sold (if anyone knows an easy way to calculate sales across years and platforms, I would love to hear about it), but somewhere between 100,000 and 200,000, I’m sure. (I counted up all of my Amazon book sales at some point back in 2012 and had risen over 100k).

Republic-300x200When you consider there are eight books in the series, that’s not exactly blockbuster status, but I’m certainly not complaining. Most of the ebooks sell for $4.95 (the first is free, the second fluctuates from 2.99 to 4.95, and the monster Republic is 5.95), and I’ve been making a full-time living from my ebook income since early in 2012 (I’ve also met some awesome fans and really cool people as a result of this series). Even though I’ve published other books since then, the EE books still account for a good chunk of that income.

So in looking back, what did I do right with that series? And what could have been done better? It’s natural to wonder. Even if fantasy isn’t exactly romance, as far as popularity goes, I’ve seen other indie authors hanging out in the fantasy Top 100 categories on Amazon for months and even years. I’ll tend to appear there when I have a new release, but then drop down and maybe sell 200 or 300 books a month of titles in the series (again, definitely not complaining — just thinking about room for improvement in the future!).

After taking a break this last year and trying some other genres/sub-genres, I’m heading back to high fantasy for NaNoWriMo, and I’m wondering if I can do better for what I hope will be the start of my next big series. Thus this analysis of The Emperor’s Edge. Whether or not it helps me reach a new level with my next series, only time will tell. Either way, I hope some of it may be useful to other authors out there.

Keys to Success (AKA what I did right)

I’ll jump into the mistakes soon, but I want to mention some of the things I did right, the things that have helped the series get to where it is (I’ll pretend these were all premeditated rather than random chance):

  • Starting out with a clear vision of a six book series (that turned into seven books) with a story arc that spanned the entire series and wasn’t resolved until the very end — When I wrote EE1, I had Amaranthe (main PoV) and the band of five guys she gathered together (Sicarius, Akstyr, Maldynado, Books, and Basilard), and it occurred to me that if I focused each novel on a different side character, while continuing to work toward the final showdown with the baddies in the end, I’d have a fairly solid path ahead of me for filling out a six-book series. Amaranthe would always be the hero, but each book would explore a side character as a secondary hero and PoV. (Frankly, the series I’ve started since EE haven’t been laid out nearly as well.)
  • Having a romance that took 7 books to resolve — There’s not any romance in the first EE book, but if you look closely, there’s a hint that it could possibly develop at some future date. As much as I’d like to believe my world-building and the overreaching story were compelling, I think a lot of what got people to read on was the relationship between the two main characters, seeing them go from enemies, to friends, to maybe something more. It’s tougher to keep things interesting between two characters that hook up in the first book.
  • Regular releases about 5-6 months apart — My daily word count has increased quite a bit over the years, and I wrote a rough draft in two weeks earlier this year, but I was still working the day job when I started on my self-publishing journey. I managed to get a new installment (each over 100,000 words) out about every five months, and I think that helped me gain momentum and keep the fans engaged (once I had some).
  • Playing with permafree and eventually having Book 1 available everywhere — I started with EE1 at 2.99, then dropped it to .99 after Book 2 came out, then finally made it free after 3 came out. I also put it out there on Wattpad and had a free “podiobooks” version made. I was never willing to go exclusive with Amazon to try the various perks of KDP Select (and, like many other authors, I’ve seen the hit since Kindle Unlimited came out), but I tried just about everything else. I still plug the first book with an ad every now and then, though right now I’m waiting until the new year, because I’m going to revamp the covers and try to relaunch the series (more on that below).
  • Fun stories — Not everyone will love my books, but many readers how told me how much they enjoy the humor and the characters. I’ve had a lot of of people tell me they’ve recommended them to friends, and that’s the best kind of marketing there is.

Okay, now for the fun part of the analysis (or the gut-clenching part… whatever).

What I wish I’d done better:

  • The covers aren’t representative of the genre — I don’t have a good eye for design and I struggled to find a cover designer early on that I liked and that I could afford. I always envisioned custom illustrations (these are common for secondary world fantasy, though you’ll also see symbol-based designs with a sword or map or staff or some such too), but I had a limited budget early on and the photo manipulation stuff was less expensive. And of course, I had to stick with the theme as the series continued on (I will say that the covers are very distinctly branded and that you could probably recognize one on a shelf from across the store :D). I broke away from the photo manipulation with Republic and have gotten a lot of compliments on that cover. It’s going to cost a small fortune to redo the whole series with custom illustrations, but I’ve decided to give it a try this winter.
  • Completely lame series title — I don’t know how much difference this makes in the grand scheme of things, but naming your series after the first book in the series… Let’s just say it’s one of those things publishers tell you not to do. I was never even that crazy about the name of the first book to start with!
  • Series not anchored firmly in any one genre — When you’re a creative, you have to write the story you want to tell, and sometimes that isn’t one that follows a formula or that fits tidily into a certain category on Amazon. Unfortunately, that can hinder you when it comes to marketing. The EE books most often get tagged as steampunk, because there happen to be trains and steam-powered machines in them, but I think of them as more sword & sorcery in style (they’re magic-light, but they are fast-paced and character-driven with lots of action). The last couple of books in the series could more arguably be placed in epic fantasy, since we’re dealing with armies and ransacking the entire capital city. I think when I rebrand the covers, I’m going to see if I can go for more of an epic fantasy/sword & sorcery feel because, quite frankly, those are far more popular categories than steampunk on Amazon. Also, Akstyr is my only punky EE character (and he has the hair to prove it).
  • Not a super compelling “hook” to take people from Book 1 to 2 — EE1 works as the start of a series and hints of more trouble to come, but it’s very much a complete novel. There are a couple of cliffhangers later in the series, but you could read the first book and walk away without a zillion questions left unanswered. As much as readers hate cliffhangers (and often leave one-star reviews to prove it!), I’ve talked to author after author who’s had a ton of success by having the first book end with a giant compelling hook (you have to read the next book to see if the hero, his mentor, or his faithful ferret lives!). Especially with a permafree Book 1, this can be what turns a serial-downloader-of-freebies into a buyer.

So based on all of this, what will I try with the new series?

I’m going to poll my existing readers (even if this is just casually asking on Facebook) to see which series title they like best. Right now, I’ve fairly certain “Redemption” will be in there somewhere (Redemption by Fire? The Redemption Saga?), since the journey is about the hero trying to redeem his family’s honor and place in society (shortly after he was born, his mother ran off to become a pirate… oops). But I want to see ahead of time what sounds cool to my target audience.

I’ve got the NaNoWriMo novel plotted out, but I want to sit down before November and sketch out the larger story arc. Right now, I have a vague notion of what happens in the end, but I’m not sure whether that’ll take three books or eight for the hero to get to that place. I want to have more of a handle on that before I get started.

Even though this series is set in the same world as the EE books, it’s on a continent where magic is more the norm than technology, so I think it’ll naturally fit more easily into the epic fantasy/swords & sorcery genre.

I don’t have a romance planned at this point (and I’m worried about this honestly, since it seems to be a big part of what my regular readers enjoyed about the first series), but there is (I hope) an interesting relationship (a bromance or father-son type of thing) that has all kinds of potential for fun and conflict. Why yes, I’d like you to be my mentor and help me on my quest, but wait, you’re a spy for the other nation? When did that happen?

The main character is an 18-year-old boy. This is a first for me. I didn’t mention this up above, because I don’t think a female heroine is any kind of flaw, but I do think the young-man-coming-of-age story has a huge traditional in high fantasy, and I’ll be curious if having a guy flinging magic on the cover will do a better job of attracting the male audience. (I’d say that right now my readership tends to be 80% female.) I wish I had the link to the study, because it’s stuck in my mind for years and years, but there was one done that found that female readers were far more willing to put themselves into the shoes of male leads than the other way around, so basically you had a better chance of appealing to both audiences with a male protagonist. (Ultimately, I write the heroes and heroines that I want to write about, age and sex regardless, but like I said, it’ll be interesting to see if this makes a difference this time around.)

Lastly, I’ve been watching the Top 100 epic fantasy for a while, and I’ve been taking note of the types of titles and blurbs that do well (dragons, magic, knights, mages, and wizards, yes, please). I haven’t written the blurb yet, but the title for Book 1 will be the rather blunt Warrior Mage. (Alas, dragons haven’t made an appearance in this world — the closest I could get would be a giant lizard…)

Anyway, as you can see I’m putting more thought into this than I have for the other books I’ve written in the last year (many of those have basically been pilots to try out new subgenres), and I’m hoping it’ll be the start of a series that will do as well as the EE books (if not a touch better).

If you would like to share your own experiences (or comment on mine), I’d love to hear from you below. Please leave a comment!

Posted in Book Marketing | Tagged , , | 39 Comments

Using Pubslush to Fund Your Next Book

There are quite a few crowd-funding sites out there now, if you’re looking for help financing your first book (editing, cover art, etc. can easily run you a thousand dollars or more). I did Kickstarter early on in my self-publishing career to help pay for the production of the first Emperor’s Edge audiobooks. It’s not for everyone (and it’s hard to get enough backers if you don’t already have at least a small fan base), but it can be a viable solution in some situations.

I haven’t used Pubslush, a crowd-funding site specifically for authors, so I invited fellow author Ilana Waters to talk about it today.

Using Pubslush to Fund Your Book

Hello there! First, let me just thank you Lindsay—so much—for having me on your blog. I eagerly follow your adventures in self-publishing, and think you are an all-around very cool person. No lie—it really is an honor to be here.

Anyway, for those who don’t know me, my name is Ilana Waters, and I’m also an indie writer. If you’re into fantasy books for kids and teens, you can check out a few of mine at Amazon, Barnes and Noble, Kobo, Smashwords, and I-tunes (and two of the short stories are FREE!). Since I’m looking to branch out into books that are more for the teen/adult market, I thought I’d try Pubslush, which is what I’m here to talk to you about.

What is Pubslush?

If you’ve never heard of Pubslush, you’re not alone. I hadn’t heard of it either until I started looking into crowdfunding options for my book. Basically, it’s like Kickstarter, but for literary projects. Kickstarter is a crowdfunding platform where people ask for help financing various endeavors. If enough awesome people donate, the project moves forward. All the donators have to do is select their rewards along with their pledge amount. Folks may remember the incredibly successful Kickstarter campaign Lindsay did for the Emperor’s Edge audiobooks.

How does Pubslush work?

Pubslush isn’t all that difficult to set up. You log onto the site, make an account, and it walks you through the process of entering information about your book, your campaign goals, etc. The campaign itself is where the hard work comes in. You have to get people excited about it, the same way you would with any fundraising effort. On the plus side, it’s a great way to gauge potential interest (i.e., readership) in your project, say, before you write Book XXI of your Games of Thrones fanfic anthology. 😉

Tips for a successful campaign

–Set a reasonable goal. Donations to pay for editing, formatting, print-runs, etc. are reasonable. Funds to pay a personal masseuse to rub your shoulders while you write . . . not so much.

–Create (and promote) cool rewards. I’ve seen authors come up with out-of-the-box ideas, like letting readers give input on future books (Lindsay did this with her Kickstarter).

–Keep supporters updated and thank everyone. A lot. 🙂

–Have a book trailer to go with the campaign (I went ahead and had a mock cover done too). Studies show your campaign is more likely to be successful with some type of video. Ditto for having your manuscript complete, so if you’ve been looking for extra motivation to go with the upcoming NaNoWriMo, now you have it!

My personal Pubslush

My own Pubslush campaign has just gotten underway, but I hope to post a quick update in the future about how it went. Until then, go here to support The Age of Mages, my urban fantasy, and earn cool rewards!

In addition to getting a copy of The Age of Mages if the campaign is successful, my reward levels contain goodies like a mention in the dedication, social media promotion for your book or business, and newsletter sign up. But best of all are the heavily-discounted manuscript critiques. If you have a writing project, and would like a professional set of eyes to look over things like plot, characterization, structure, etc., I’m your gal.

I’m even running a special deal—the next three people who donate at the $25 level will get the $50 reward, and the next three who donate at the $50 level will get the $100 reward.

If you have any questions or comments, shoot me an e-mail me at ilanabethwaters[at]yahoo[dot]com. Here’s where I am around the web if you feel like trailing after me:

Website | Twitter | Facebook | Goodreads | Wattpad

Thanks to everyone for reading. Double thanks if you check out the campaign and donate. TRIPLE thanks to Lindsay for having me on her blog, and for continuing to be awesome.

Blurb:

I know a mage should be able to handle anything, but really, the circumstances are getting quite ridiculous.

What do you get when you cross a vampire with a witch? The vulgar might call it a half-breed or misfit. But the result is actually a magical creature with untold powers and numerous enemies.

In other words, a mage.

Joshua’s witch mother has been missing and presumed dead since he was a teen. Years later, when he learns she might still be alive, the only thing he can think of is finding her. His antagonistic vampire father agrees to help, but Joshua fears he may have ulterior motives. The situation becomes even more complicated when they discover the reason for her disappearance: she possesses a mysterious crystal whose powers remain a secret.

Unfortunately, Joshua and his father aren’t the only ones interested in the crystal. As their search leads them from New York to Las Vegas to Rome, they’re pursued by the Paranormal Investigation Agency, the High Council of Witches, and yet more vampires. In the process, they uncover a plot to wake the deadliest vampire who ever lived.

If Joshua can find the crystal, he might find his mother — and stop a massacring blood-seeker from rising. But that involves not fighting with his father long enough to hold off adversaries both human and supernatural.

It might just be more than one mage can handle.

Posted in Guest Posts | Tagged , , | 13 Comments

Rust & Relics Continues with Thorn Fall

Last year, I published Torrent, the first novel in my Rust & Relics contemporary fantasy series, and now the second book is ready to go. Thorn Fall is available at Amazon, Barnes & Noble, Kobo, and Smashwords (Apple coming soon).

Thorn-Fall Cover Rust and Relics Book 2Blurb: 

Delia never thought her love of adventure and artifact hunting would lead her to discover such oddities as man-slaying monsters, magical swords, and elves on motorcycles. Oh, and there’s also the Ancient Spartan warrior who’s been stranded in the present—he’s offering to work as her bodyguard in exchange for English lessons. 

She’s barely wrapped her mind around these strange new developments when another monster arrives, this time in Sedona, Arizona. The tourist town is known for its majestic rock formations, “healing vortexes,” and ruins left by the Sinagua, a native people who mysteriously disappeared hundreds of years ago. Monsters are a more recent development. This one is leaving death and destruction in its wake, and Delia and her friends are the only ones who know what’s going on. They’re also the only ones with a weapon that can harm the creature—if they can find it. 

To add to their problems, a centuries-old evil has been reawakened, one that threatens to deliver the people of Sedona to the same fate as the Sinagua. And Delia and her friends along with them.

First Chapter Preview:

Apparently, the insurance commercials were wrong. I had parked under a streetlight and hadn’t left any valuables out in plain sight, but there were still six suspicious guys leaning on the car when I walked out of the grocery store. True, Temi’s sleek silver Jaguar did invite one to touch it, but there was a little too much admiration in the group’s eyes as they chatted, pointed, and fondled the car.

I shouldn’t have left the top down, but I had only been running in for five minutes. One guy leaned in, eyeing the steering column, while a second one kept stroking the door. He looked like he wanted to hop in and make love to the car.

I paused at the edge of the sidewalk in front of the store entrance, canvas grocery bags dangling from my wrists. It was after nine on a Sunday night, so of course, there was nobody else around in the parking lot. Should I risk going over there or head back inside to see if someone would walk out with me? Not that the pimply-faced checkout kid with glasses would scare these guys away…

I checked the key fob for an alarm button. Yes, it had one. I slipped my phone into the pocket of my jeans, too, in case I needed to call someone in a hurry. They looked like college kids rather than hardened car thieves, and this was the tourist town of Prescott, not South Phoenix. Besides, I had helped kill a man-slaying monster less than two weeks ago. I could handle some punks in a parking lot, right?

“This never happens when I drive Zelda,” I muttered, naming Simon’s decades old VW Vanagon as I headed for the car. I wished I had my bullwhip, but I reserved that for off-road adventures to dig sites and old mining tunnels, where it was feasible that I might need to wrap a stalactite and swing myself across a chasm. Granted that didn’t happen often, but it happened even less in the Safeway. I did have a collapsible multitool in a sheath on my belt. Maybe they would be alarmed by the way it clacked as I flicked my wrist and extended the pliers.

One of the kids noticed me. He elbowed his buddies, and they quieted down. Unfortunately, they didn’t leave. They lounged against the side of the car as if it were theirs. One sat on the trunk. I wondered if that happened often and if Temi had to polish off butt prints.

“What’s up, guys?” I asked, staying casual. No need to be sarcastic and get their hackles up. Cool and friendly, that was me. I moved around the one making the butt prints and tossed the groceries into the back seat, in part so my hands would be free, and in part so they would know it was my car, or at least the car I was taking care of while Temi was off learning sword fighting techniques from elves—yes, my life had grown strange of late.

“This your ride?” one asked as he scratched his balls. Three inches of his tightie whities were on display. He gave me a long look over while he was adjusting himself.

I didn’t know if he was getting excited or trying to decide if I looked like someone who could afford a Jag. Given the ripped knee in my jeans, the frayed hem of my hoodie, and the toe hole in my sneakers, it was probably the latter. Most of these kids were dressed better than I was. They probably had parents paying for their tuition and board.

“I’m taking care of it for a friend.” I veered toward the driver seat, the key fob in hand, my thumb on the red alarm button.

One of the kids slipped around the front of the car and got there first, leaning his hip against the door. “How about you take us for a ride?”

“I don’t think you’d fit.” Technically, the Jag had a back seat, but I had ridden in it and would be the first to point out that anyone over four feet tall would find it a tight ride.

“Oh, we can fit.” The guy held out a hand. He had a scruffy goatee with beads tied into it. Not the scariest look, but the number of kids was making me nervous. “Why don’t you give me the keys, and I’ll show you?”

“Sorry, my friend specifically said no picking up boys and going joyriding.” Actually Temi had been too worried about going off with Jakatra and Eleriss to say much about the car, but I figured she would agree with the sentiment.

Two of the guys climbed over the side and into the back, and a third went for the passenger seat. I sighed. I should have called the police from the door to the store. I backed away, figuring I’d have to do that.

“Going somewhere?” Bead Beard pushed away from the door, his eyes on the keys in my hand.

“Yeah, I forgot the avocados for my guac. I’ll be back in a minute.” With the police…

He lunged for my hand. I jumped to the side, grabbing his wrist. With one hand, I twisted his arm into a chicken wing behind his back at the same time as I clamped onto his opposite shoulder from behind, so he couldn’t reach me to try anything else. With his fingers almost scratching the back of his neck, he gasped in pain, giving no sign of fighting back. I jammed my heel into the back of his knee to drop him to the ground and keep his shaggy head from blocking my view of the others. Not surprisingly, they were rising out of their seats and getting ready to help their buddy.

“What the hell is that?” one asked, pausing with his foot on the top of the car door. He pointed, not at me, but at something behind me.

I almost looked back, but figured they were trying to distract me so they could jump me more easily. Not that they needed to resort to tricks when they outnumbered me six to one.

A shadow moved at the corner of my vision. I jumped back, letting the first guy go, afraid I had a new problem to worry about. But the man who stepped up beside me was familiar. Well, actually he was quite strange, but I had seen him before. Alektryon. The Spartan I had met and exchanged words with back in that cave. The dark eyes, shoulder-length wavy brown hair, and handsome face weren’t all that strange, but the crimson cloak and tunic weren’t what the tourists here usually wore, especially since that tunic was just shy of revealing his utter lack of tightie whities. But maybe his bare, muscular arms and legs would convince the would-be car thieves to take a hike. Or, if not the muscles, then the short sword belted at his waist. He’d also had a spear and a shield the last time I had seen him, but he must have left them wherever he was camping. I couldn’t imagine someone stolen from 480 BCE navigating a hotel check-in, so assumed he was staying out in the woods somewhere.

“Hello, Alektryon,” I said. Too bad he couldn’t understand a word of English; at least he hadn’t two weeks ago when last I had seen him.

He tilted his chin at the guys around the car, guys who hadn’t stopped gaping at him yet, and said a single word. Too bad I didn’t know what it was. Our earlier communication had all been done via a drawing app on Simon’s tablet, where I’d done my best to remember how to read and write Ancient Greek. If I spent some time with him, I was sure my brain would put the dots together and I’d learn to understand the spoken language, too, but I wasn’t there yet.

“If you’re offering to remove these thugs from my car, I accept,” I said, speaking in modern Greek. Maybe his brain would connect the dots more quickly than mine. I also didn’t particularly want said thugs to understand what I was saying.

“Hey, man,” the guy with his foot on the door said, “Halloween was last week.”

The others sniggered, apparently over their surprise. Unfortunately, they didn’t appear inclined to scamper away. The one I had chicken-winged was standing back and shaking his arm, but the others had hopped out of the car to face us.

Alektryon strode toward them, his face cold and hard.

He touched his sword, and a surge of panic went through me. Outside of war, people hadn’t killed each other willy nilly in Ancient Greece, but for all I knew, he would regard these guys as conquering Persians, intent on pillaging the countryside and raping the helots.

“Don’t kill anyone,” I blurted.

One of the bigger guys strode out to meet Alektryon, grinning and throwing a fist. The boys on either side of him rushed in to help. I debated between jumping in to distract some of them and jumping back and calling the cops. I had already spent time in the Prescott police station and, thanks to Simon’s notorious blog coverage of the monster attacks, wasn’t sure how fondly the local authorities would regard me. I also had no idea how to explain a Spartan warrior in the Safeway parking lot.

Alektryon blocked the first guy’s punch, lunged in, and caught him by the shirt. He hurled the big kid over his shoulder with enough momentum to send him rolling across the pavement to land in front of my feet. The second man fell to an elbow to the solar plexus, curling up in a wheezing, gasping ball in front of the car. The third managed to grab that waving crimson cloak, but he should have been grabbing for a more vital target. Alektryon lowered his head and smashed into him, gripping his shirt and leg and hoisting him into the air, the muscles bunching in his powerful thighs. He flung this opponent away, too, and whirled, fingers curled, clearly ready for more attackers.

By this time, the car thieves were done. Those who hadn’t jumped into the fight ran for the street, and those who had attacked scrambled to their feet as soon as they were able. The one who had taken the blow to the solar plexus was clutching his chest and looking like he needed an inhaler. He stumbled toward the store entrance instead of after the others. I had a feeling the cops might show up even though I hadn’t called them, and someone running around with a sword might be hard to explain, even if he hadn’t drawn it. He must have known good old-fashioned wrestling moves would be sufficient for these non-Persians.

“Thanks for the help,” I said after the brutes had all disappeared, still speaking in Greek. I jerked a thumb at the car. “Need a ride somewhere?”

Alektryon gazed at me. There wasn’t a speck of pride or triumph in his eyes over the fight. He wore the same forlorn, almost haunted expression that he’d had in the cave. He said something succinct, and I probably would have guessed the gist even if I hadn’t recognized the verb for talk.

“You want to talk? I do too. Just not here.” I jangled the keys, realized that probably wouldn’t mean anything to him, and pointed to the car again.

He considered the vehicle for a moment, then climbed over the door and onto the passenger seat. His first time getting in a car, apparently. I was glad he didn’t have the spear with him; I’d hate to explain punctured leather to Temi when she got back. Whenever that would be. It had been a week since she had disappeared with our strange elves.

I slid in and started the car. Alektryon watched me, his face so bleak that it tugged at my heart. Now that I had more time to look him over, I noticed the smudges of dirt and pitch on his cloak, the weary look in his eyes, and the beard stubble on his jaw. He had been clean-shaven before. Yes, he must have been living in the woods, probably hunting for his meals too. And trying to figure out what to make of the bizarre new world he found himself in.

“Simon has the tablet—the thing we were using to talk last time,” I said as I drove through the touristy downtown area. “I need to pick him up, but then we can go back to our campsite and figure out how to communicate again.”

Back in that cave, Alektryon hadn’t been surprised when he had seen Jakatra’s pointed ears, and I wanted to know why. He had also warned me not to trust the elves, something that had been in my mind often, especially since Temi had gone off with them and hadn’t been heard from since.

There was zero traffic in town, so it was only a couple of minutes before I was pulling into the community college driveway. I steered to the back, to the parking lot in front of the machine shop, where I had dropped off Simon earlier. While I had been picking out the necessities—hamburger meat, hot dogs, and peanut butter—I had been trying not to worry too much about how much trouble Simon might be getting himself into. He had promised me that he had made friends with a teacher and that the chemicals and who knew what else he was picking up were being lawfully given to him by someone who was a fan of his website and wanted to help him fight monsters. For some odd reason, I had struggled to believe him.

“Wait here, please.” I held up a hand to Alektryon and hopped out, hoping there weren’t more would-be Jag thieves hiding behind the metal sculptures in the grass beside the lot. The machine shop lacked windows, so I couldn’t tell if anyone was still inside; at least a light was on over the door. A nearby sign proclaimed the college had the best gun-smithing program in the nation. Too bad guns didn’t work on the monsters, at least not the one we had dealt with.

I knocked, then pulled out my phone to text Simon.

The door opened first, and a cloud of sweet smoke wafted out, wreathing the light. I gawked into the hazy, poorly lit gloom inside, surprised at the scent, in part because I had never known Simon to consume anything more toxic than Mountain Dew, and in part because a giant shop filled with machinery that could cut off digits—or limbs—seemed a particularly stupid place to get high. At least I didn’t hear any saws or see any welding torches.

Simon walked out, carrying a pressurized oxygen tank under one arm and a crate full of metal scraps in his hands. A couple of sealed tubs and tubes balanced on top of the crate. He didn’t look stoned—his brown eyes were bright, and he smiled cogently at me when he said, “Hi, Delia.” But I wasn’t sure that meant much.

“Exactly what kind of teacher is this who’s supplying you with…” I waved at his booty. It looked more like junk than anything that could be turned into monster-fighting gear.

Someone inside coughed, then came to the door, carrying a gallon jug drowning in Mr. Yuk stickers. “You forgot your benzene, bro,” the guy said, elongating the last word to epic proportions.

Benzene? I hadn’t looked at the college catalogue, but they had to be offering more than gun-smithing in there.

“Thanks, Simon,” Simon said.

I squinted suspiciously—maybe he was stoned—until Simon caught my look and said, “We have the same name. He’s a T.A. Can you get that jug? Oh, and the iron bar leaning against the wall there. I’ll put all this stuff in the front and sit in the back.”

“You can put it in the trunk.” If I had known our grocery-shopping trip would include picking up poisonous and possibly caustic liquids, I would have made him bring the van. I gingerly grasped the jug from the T.A., a twenty-year-old kid with dreads Bob Marley would have approved of, gave him a nod, and wondered when I had started thinking of college-age people as kids. It had been less than a year since I graduated. “The front seat is taken.”

Simon stopped and stared at Alektryon, who was gazing at the scene blandly. He couldn’t possibly know what was going on, but I felt sheepish, and a little guilty, anyway. I didn’t know why; it wasn’t as if I had done something wrong. Maybe it was just that he was a few years older than I was, and he had an authoritative military aura about him, like he might have been someone used to giving orders once. And enforcing the rules. Not that marijuana had been illegal in Ancient Greece—I was pretty sure it had been used to dress wounds or something like that.

“I thought you were just picking up burgers and hot dogs,” Simon said.

“Burgers, hot dogs, ancient Spartan warriors, you know how hard it is to stick to the list.” I glanced at the T.A., realizing Alektryon would be hard to explain in that outfit, but the door was already thudding shut. Doubtlessly, the kid had papers, or maybe metal-smithing projects, to get back to grading.

Simon headed for the trunk while keeping a wary eye on Alektryon. “Is he coming back with us?”

“I think so. He wants to talk. I thought you’d have your tablet handy.”

“It’s back at camp. You can talk while I start working on my projects.” Simon rubbed his hands together like an evil overlord contemplating world domination.

“Am I going to approve of any of these projects?” I wedged the jug between the crate and a bag of tire chains, hoping there was no way it could slip free and roll around in the trunk.

“You might like the upgraded version of a Maglite laser I’m going to make. And the thermic lance is going to rock. Oh, did you get the polystyrene cups I asked for?”

“Yes.”

“Are you sure they’re polystyrene?”

“Yes, and you can thank the dollar store for that. It’s hard to find that stuff anymore.” I eyed the benzene, and a few memories from chemistry class came together in my mind. “Simon… you’re not planning to make napalm, are you?”

He grinned at me, his shaggy black hair flopping into his eyes.

“Are you serious? Arizona is in the middle of a twenty-year drought, you know. The rangers don’t even like people building fires at the campsites.”

“I’m not going to burn the trees, just any monsters that show up.”

“When you fling fire around, other things tend to burn. How do you know fire will even work? Bullets and arrows didn’t, and our buddies said human weapons wouldn’t hurt the monsters.” The jibtab, that was what the elves had called the creature, and they had promised more were on the way. “Hence the whole adventure to find the glowing sword.” I glanced at the door again, making sure nobody had opened it again. Even a stoned guy might remember this kind of craziness.

“Yeah, but you can’t trust them. We don’t know anything about them or what their agenda is. I refuse to believe that Temi’s the only one who will be able to fight them until I personally see one walk away after a nuke lands on its head.”

I stared at the trunk, his words birthing a new horror within me. “You’re not making plans to build nuclear weapons are you?”

“Don’t be silly; you can’t get uranium from the community college. Or the dollar store. I’m just planning to try some non-projectile methods of fighting.”

I glanced at Alektryon. He was gazing toward the woods behind the metal sculptures this time. That made me twitchier than if he had been frowning at us. There hadn’t been anything in the news about monster-related deaths in the last two weeks—we were actually following the Internet feeds this time around—but that didn’t mean a new creature couldn’t have appeared.

My phone blasted Pour Some Sugar on Me, and I jumped. Temi’s name flashed on the screen.

“Temi,” I blurted into the phone. “You’re alive!” Either that, or someone had found her phone lying in the forest and was randomly calling her contacts. My gut clenched at the thought, especially when nobody answered right away.

“Yeah,” her voice finally came over the phone. “My battery’s almost dead, and I’m up on Senator Highway past Goldwater Lake. Can you pick me up?” She sounded wearier than an ER doctor after a twenty-four-hour shift.

“Yes, of course.” I eyed the small car, again wishing we had opted for the van. “I hope you have lots of stories to share.”

“Some, yeah. But all I want now is something to drink and a bed.”

The line died before I could answer. I didn’t know if it was a reflection of how she felt about the conversation or if her battery had died.

“Is she all right?” Simon asked, genuine concern in his eyes. I wondered if he would be that concerned if I had been missing for a week. I kept telling him Temi was out of his league, but he refused to believe it.

“I think so. But she wants a ride. And a bed. Maybe we should upgrade to a hotel for the night.” I grimaced at the expense—November’s student loan payment had been sucked out of my account at the beginning of the month, leaving me barely treading water, as usual.

“A hotel?” Simon whipped out his own phone. “If my lady wants a hotel, I shall arrange fine accommodations for her.”

I watched in some bemusement as he arranged “fine accommodations” at the Motel 6. Thanks to his frugal streak, he didn’t have my pile of debt, but getting him to spring for something extravagant was next to impossible. “You don’t think your lady—” I made air quotes around the words, “—would like something classier than the Motel 6?”

He frowned at me. “Like what? The Econo Lodge?”

“Never mind. I—”

My phone bleeped, and a text message from Temi popped up. The reception is too spotty for calls. But needed to let you know. They said there’s another jibtab here.

“What is it?” Simon asked.

“You better start on your napalm right away.”

~

Grab the rest of the story at AmazonBarnes & NobleKobo, and Smashwords (Apple coming soon).

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