Forged in Blood I, Chapter 1 (Emperor’s Edge 6 Preview)

Forged in Blood I: Chapter 1

 Wind gusted across the abandoned stadium, rattling chains on flagpoles and stirring the fresh snow coating the rows of stone benches. In the chilly, predawn air, Amaranthe Lokdon stood atop the highest wall, the cold rim of a spyglass pressed to her eye. The empty arena opened to her right, while the cold black lake stretched to the left. A million-people dense, the capital of the Turgonian Empire, long ago nicknamed Stumps for its bevy of beheaded statues, spread out in front of her for miles and miles.

One might have expected dormancy at that early hour, but numerous trolleys and steam vehicles navigated the city, and a disturbing number of uniformed people marched along the sidewalks. Some of the soldiers bore flintlock rifles, but many carried the sleek, new weapons Forge had commissioned, weapons that could fire several self-contained cartridges with no need for the separate loading of powder and ball. Out on the lake, all manner of military vessels plied the frosty waters with a number of them forming a blockade across the river to the south.

A locomotive chugged past the stadium, slowing as it approached the city, sooty plumes wafting from the smokestack and blending into the gray sky. It was a black military transport, and Amaranthe had little doubt that it was full of troops, though she didn’t know if they were for General Ravido Marblecrest or one of the other potential candidates to the throne. All she knew was that none of those troops were coming to support Sespian; as far as everyone in the city knew, he was dead.

“You are silhouetted against the sky,” Sicarius said from behind her shoulder.

Amaranthe hadn’t heard him join her on the wall. Not surprising. “It’s a little early and cold to worry about snipers gamboling about, don’t you think?”

“No.”

Of course not. Neither the frosty heart of a glacier nor the molten core of a volcano would have ever kept him from his duties when he’d been Emperor Raumesys’s assassin. Nor, she reminded herself, had such ever kept him from fulfilling his duties when he’d been working for her. With her, she corrected. Though he acknowledged her right to lead the team she’d assembled, he still had a tendency to do things his own way when something truly mattered to him.

“If the people behind those snipers were smart, they’d be more interested in recruiting us than shooting us,” Amaranthe said. “We’ve proven a great aptitude for defeating soldiers through cunning, athleticism, and an uncanny knack for blowing things up at the right time.” She admitted it might be more luck than an uncanny knack, but thought her word choice might draw a semi-amused snort from him. As a whole, her men had been grim during the last few days of their overland trek, with the newly amorous Maldynado and Yara being the only exception. They’d been too busy playing swat-and-grope with each other to be bothered by the rain, snow, and hail that had pounded the team as it dodged patrols and skirted checkpoints full of soldiers. She’d struggled to keep her own grimness off her face as well, reflections of the ghastly dreams that stole her nights and sometimes, when she let her mind wander, tried to steal the days as well.

No hint of amusement came from behind her.

“With all this going on—” Amaranthe waved toward the boats, train, and troop-filled streets, “—I doubt anyone will notice us up here.” She lowered the spyglass and crunched about on the snow to face him. “Most of the officers leading troops about down there aren’t aware that we have tiles in the game, and I doubt Ravido is going to waste time looking for us until he finds out Sespian is here.” Maybe not even then if Forge published the news about Sespian’s… dubious parentage, and the Company of Lords dismissed his claim to the throne.

As always, Sicarius’s face might have been chiseled from granite for all the insight it gave into his thoughts. Though the weeks of travel and battle had wreaked havoc with everyone else’s wardrobe—Maldynado was still lamenting the loss of his most recent hat—Sicarius looked the same as always, adorned with copious daggers and throwing knives, and lean and muscular beneath his perennial black shirt and trousers. Somehow he’d even obtained a fresh pair of the soft black boots that allowed him to glide through the shadows without so much as a whisper. Once, in a fit of mischievousness, Amaranthe had absconded with those boots for long enough to try them on and find out if they held any magical silencing properties. Alas, the size difference had only granted her with magical clumsiness, and she’d tripped, rammed her hip against a table, and knocked over a chair. After recovering from the ungainly move, she’d found Sicarius watching her from behind. She’d returned the boots sheepishly, unable to come up with an explanation that he wouldn’t find utterly silly.

“Forge knows we are here,” he said.

“They’re not the types to send snipers though. I don’t think they can knock me from the wall with dastardly political or financial machinations.”

Without comment, Sicarius hopped down from the wall. The cool glance he sent back over his shoulder meant he expected her to do the same.

Amaranthe sighed and followed him down the stairs and out of the stadium. Since escaping from Pike’s torture chamber, she’d teased more conversation, and even some playfulness, out of him, but he wasn’t in the mood for it today. Rightfully so, she supposed. It was time to be serious.

“See anything good?” Akstyr asked, when she rejoined the team in the shadows of a tree between the stadium and the train tracks. Actually the team occupied the shadows of a few trees. With the addition of Sespian and Yara, her group had grown of late. Eight people, including herself. It seemed like a tremendous number of expectant eyes turned in her direction, though she feared the number would be far too low to make a difference in the city, in deciding who sat upon the throne when the snow melted in the spring.

No, she couldn’t think that way. They could make a difference. Upon many occasions, small numbers of people had been responsible for great changes in history.

“I saw a good… challenge,” Amaranthe said.

Akstyr brushed a few snowflakes out of his spiky ridge of hair—it was green this week. “A challenge? That means a whole lot of injury and death with absolutely no pay, right?”

“There may be some pay.” Amaranthe watched his face as she spoke, expecting a sullen expression and a threat to leave for the Kyatt Islands, the one place he believed he could study the mental sciences in peace.

Akstyr only said, “Ah,” with resignation hunching his shoulders as he dipped his hands into his pockets.

Books lifted his head from an open journal long enough to say, “That’s not precisely the dictionary definition,” before his gaze was inevitably dragged back downward. The book-stuffed rucksack hanging from his shoulders must have weighed close to a hundred pounds. Amaranthe wondered if he’d ever thanked Sicarius for the months of arduous training that allowed him to carry such a load. Probably not.

“Where to first, boss?” Maldynado asked. He and Yara stood a few paces away, not quite touching but standing shoulder-to-shoulder in a pose that said, “Yes, we are a we now, thank you very much.”

Amaranthe wished she could get Sicarius to stand next to her that way, when there were actual witnesses looking on, but that would probably have to wait until they were finished here and the fate of the empire had been resolved. One way or another. She glanced at Sespian, who’d been in the middle of a sign-language conversation with Basilard when she walked up. They’d stopped and waited attentively.

“Well,” Amaranthe replied, meeting everyone’s eyes before she continued, “as I’ve warned a few of you, I have a plan.”

“That’s why everyone is watching you with looks of concern,” Yara said, her voice still gruff and no-nonsense despite whatever cuddliness Maldynado might have drawn out in private.

“And here I thought they were gazes of trust and adoration.” Amaranthe supposed Yara was officially one of the team now if she’d joined with the teasing.

Sicarius, who had set himself up a few paces away, where he could see all the roads and paths an enemy might take to approach the group, gave Amaranthe a cool, get-to-business look. So much for gazes of adoration.

“Before I unveil my plan,” Amaranthe said, “we need to do some intelligence gathering.” A large part of her plan involved infiltrating Forge, and, right now, she had no clue as to where they might be.

Basilard nodded—the gesture might have had a tinge of relief to it. Did they think she’d go barreling into the city, hurling explosives, without finding out exactly what they were facing? Perhaps a couple of her schemes had been a tad extemporaneous of late.

We must learn who controls the majority of the forces, he signed, and if Forge has regrouped and arrived yet.

“Agreed,” Amaranthe said. “That’s why Maldynado and I are going to visit his old journalist friend, Deret Mancrest.”

This time Sicarius’s look had a baleful undertone.

“With his resources, he ought to know what’s going on in the city,” Amaranthe said. “Also, given that his newspaper’s been prematurely reporting Sespian’s death, among other Forge-favoring tidbits, I want to find out if he’s in the coalition’s pocket, being coerced to write their stories for them, or—”

“Is open to being wooed to our side?” Books suggested.

“Didn’t we already woo him once?” Akstyr asked.

Perhaps men only stay wooed so long as the wooing influence is present in the area. Basilard pointed to Amaranthe.

Maldynado raised a finger. “Is anybody else concerned with how many grown men are using the word ‘woo’ here?”

Amaranthe made a chopping motion to halt the tangent. “While Maldynado and I are looking for Mancrest, I’d like Basilard, Yara, and Akstyr to locate a promising hideout for us. While you three are doing that, you can mill about on the streets, listen in on conversations, and tease out what tidbits you can from the general public. I’m sure I don’t have to remind you to keep your hoods up and your faces in the shadows. Many of us are still featured on wanted posters, and Forge may have bounties out on everyone by now.”

Yara’s lips twisted into a sour expression. She might be lamenting her choice to stay with them. If so, she didn’t say anything. Those deadly rockets the team had uncovered on the steamboat ride back upriver seemed to have convinced her that, even if Sespian wasn’t the undisputed heir any more, it was worth risking her career to keep Forge from playing puppet master to the new emperor.

“Where are we all going to meet up in the meantime?” Maldynado asked. “Until we find a suitable secret hideout, and, as long as we’re on the topic, might I suggest an above-ground hideout without any vermin, scat, urine, or otherwise unsavory leavings in the area? I know the boss is handy with a broom, but she might not have time to clean things up for us for this mission.”

Yara took a step away from Maldynado. “Handy with a broom? Clean for us? Are you telling me that you need Corporal Lokdon to tidy up after you?”

Maldynado avoided her eyes. “Not me specifically, but, uhm.”

Amaranthe watched the exchange with some amusement. She was certain her fastidious streak had been brought up in front of Yara before, but perhaps her new relationship with Maldynado inspired her to want to… hammer him into the mold, as the marines liked to say of their young recruits.

“I’m positive that Basilard, Akstyr, and Yara will find a suitable hideout,” Amaranthe said to keep Maldynado from getting himself into trouble. More trouble.

“Hot water and indoor plumbing would be appreciated,” Books said with a weary sigh, one that spoke of being ready for a year’s worth of hardship to come to an end.

Amaranthe could understand that; she wouldn’t mind easy access to hot baths either.

“I notice you haven’t assigned Sespian, Sicarius, or myself to tasks yet,” Books went on. “Is that because you know it’s important to leave me to my current project?” He tapped the open tome in his hands. “I’m close to having a preliminary constitution fleshed out.”

“That’s good news, but no,” Amaranthe said. “I’d like you to go with Sespian and Sicarius.”

Books blinked a few times. Meanwhile, Sespian eyed Sicarius warily out of the corners of his eyes. He’d grown less vocal about his distaste, but he hadn’t noticeably warmed up to the idea of having an assassin for a father.

“Go where? And to what end?” Books asked.

“As soon as people from that Forge meeting get up here, if they haven’t already, we can expect a newspaper announcement that shares the truth of Sespian’s heritage. Maybe they won’t bother as long as they believe he’s dead, but as soon as we present him as the rightful heir to the throne, they’ll seek to discredit him.”

“Correctly so,” Books said. “If his father is of lowborn origins, his claim to imperial rule comes only through his mother’s side.”

Sicarius’s flat expression turned toward Books. He probably didn’t care if he was “lowborn” or not, but Books squirmed and lifted an apologetic hand beneath the stare.

“True, but his mother’s line gives him as good a claim as many of the other potential candidates,” Amaranthe said, “with the possible exception of Ravido, thanks to the Marblecrests’ not-so-distant history with the throne, but what if Sicarius isn’t of lowborn origins?”

“What do you mean? We don’t know who his parents were, do we?” Books pointed at Sicarius.

“No,” Amaranthe said, “but we can surmise that Hollowcrest chose based on intelligence and physical prowess, hoping the offspring would receive the traits of the parents. If some notable Crest man were involved, the populace—and the Company of Lords—might find Sespian’s pedigree more appealing.”

“A Crest?” Maldynado sounded affronted as he regarded Sicarius with new eyes.

“For all we know, Fleet Admiral Starcrest could have been his father,” Amaranthe said.

A wistful expression flashed into Sicarius’s eyes; it was gone so quickly she doubted anyone else noticed it.

Books scoffed. “Starcrest wasn’t blond.”

“Not many Turgonian men are,” Amaranthe said. “Maybe Hollowcrest picked a Kyattese, Mangdorian, or Kendorian woman to birth him, in hopes that his features would be less classical empire, and that he’d be able to blend in when visiting other countries.”

Visiting,” Sespian muttered.

Amaranthe ignored the grousing. She couldn’t blame him for that one. Visiting was an innocuous word for what Sicarius had really been doing when he entered other nations.

“This is baseless speculation,” Books said.

“At this point, yes. That’s why you’re going to research his heritage.”

Amaranthe met Sicarius’s eyes, wondering how he’d feel about having other team members prying into his past. She could send him alone—his records were probably in the Imperial Barracks somewhere, if they existed at all—but thought Books might have some useful insight into genealogy studies, should Hollowcrest’s notes prove difficult to decipher. Sicarius didn’t avoid her gaze, but he was being inscrutable, as usual.

“Is it necessary that I go?” Sespian asked, then rushed to add, “Someone should check on Fort Urgot and see what’s going on there.” It sounded like an excuse.

“Fort Urgot can wait,” Amaranthe said. “Aren’t you curious who your grandparents might be on your father’s side? What if they’re still alive?”

Sespian opened his mouth, but shut it again without saying anything. Sicarius’s eyebrow twitched ever so slightly. Surely he’d wondered before if his parents were still alive. Or maybe that twitch meant he already knew they weren’t.

“Whatever records remain of my training and inception would be in Hollowcrest’s office,” Sicarius said. “If his office hasn’t been disturbed.”

“It hasn’t been moved,” Sespian said, “but Forge owns a number of my… the intelligence officers who work in the Barracks. I’m sure it’s been searched.”

“But Forge didn’t have any knowledge of your true heritage until…” Amaranthe winced, reminded that she’d been the one to release the hounds, however inadvertently.

“Hollowcrest was secretive in matters related to my upbringing,” Sicarius said. “The documents would have been hidden.”

“Good,” Amaranthe said. “Maybe they’re undisturbed then. If you three can find something favorable to counteract the questionable nature of, ah…” She extended an apologetic hand toward Sicarius. The empire might be full of war-loving soldiers, but it favored those who won battles bravely and openly, not by sticking daggers in people’s backs. “It’ll be easier to put Sespian forward as the most promising scion if we acknowledge the truth. It’ll come out anyway, but maybe we can put a palatable sauce on it.”

Sicarius’s grunt had a skeptical undertone.

“At the very least,” Amaranthe said, “we’ll need to know who currently holds the Imperial Barracks.”

“The last time I attempted to enter them, they were warded.” Sicarius eyed Akstyr.

Without hesitation, Akstyr raised his hand. “I’ll go and check them out.”

Eager, eh? Amaranthe wondered if it was the chance to study another practitioner’s work that interested him or if he was concerned about being seen on the streets. She didn’t know how many thugs would be searching for him—his bounty wasn’t as high as hers, and nowhere near Sicarius’s, but the gangs had more eyes on the street than the enforcers, so they might represent more of a threat. Things were also more… personal with them. She’d have to do her best to keep Akstyr out of sight until they could deal with the bounty or he could escape the empire. Though he hadn’t always been her most earnest worker, he didn’t deserve to have his loyalty rewarded with a crossbow bolt in the chest.

“So, this leaves only Yara and Basilard to locate our new hideout?” Maldynado shook his head. “We’re going to get something sparse, I know it.”

“Are you whining?” Yara asked.

“No, that was observing.”

“What’s the difference?”

Maldynado snapped his fingers. “Professor Booksie? Would you care to explain?”

“How a grown man can justify constant complaining to his lady?” Books tapped his bulging rucksack. “None of my texts has an answer to that.”

“Let’s get started,” Amaranthe said before Maldynado’s sputtered protest could evolve into fighting words. The gray plumes of smoke from the locomotive had faded, and fresh troops were already piling into the city. “We’ll meet in the alley behind Curi’s Bakery at midnight.”

 

* * *

 

A faint breeze stirred the darkness in the underground passages, bringing the scents of fresh snow and damp fir needles from the Emperor’s Preserve. They’d entered the tunnel system through a hidden and booby-trapped gate in the park a half a mile back, one Sicarius had used often in the past. Hollowcrest hadn’t wanted anyone to know an assassin in the emperor’s employment came and went in the Imperial Barracks. The mundane booby traps were not a problem. The newly added Science-based ones were a different matter.

Sicarius followed his nose back to the spot where he’d left the others. The air also carried mold and mildew spores, along with the sharp tang of pine tree resin mixed with bear grease. Akstyr’s hair concoction. The smell of ink verified Books’s presence. Sespian’s scent was more subtle, and Sicarius heard his soft, steady breathing before identifying him in an olfactory manner.

Before speaking and betraying his presence, Sicarius listened, smelled, and touched his fingers to the damp, coarse stone of the tunnel floor, testing for vibrations that would indicate footfalls nearby.

“Maybe he’s going to leave us here all night,” Akstyr muttered.

“If so, I’ll be most put out,” Books said.

“Because you didn’t bring your work with you?”

“Precisely. He said I couldn’t bring my books because they’d slow me down.” Books sniffed. He carried only a lightweight satchel with matches and lanterns.

“The man is truly a tyrant,” Sespian said, his tone dry.

“No argument there,” Akstyr muttered.

Having determined that nobody else approached—despite the distracting babbling of his own colleagues—Sicarius lifted his hand from the stone floor. “I have verified the existence of a ward guarding the Barracks entrance.”

Surprised scuffles sounded, along with the thud of flesh bumping against stone. Books cursed beneath his breath. Sespian stirred—uneasily?

Sicarius knew that his soundless approaches startled others, though he did not know why they so often showed signs of discomfort when they realized he’d heard them talking about him. He did not care if they spoke of him during moments of inane chatter, so long as they were not plotting harm toward him.

“I do not believe it has been disturbed since I came this way last summer,” Sicarius continued. “Akstyr, come.”

Akstyr sighed but did not otherwise object to the command.

Books took a step and banged his knee against the wall.

“If nothing except magic is down here, can we risk a light?” Sespian asked, the material of his sleeve rustling, followed by a pat, suggesting he’d offered Books a hand.

“The Science,” Akstyr corrected.

Sicarius would have preferred to continue in darkness, but knew the other men’s senses were not honed appropriately. “It is unlikely we will encounter another until we enter the basement. Or trigger the ward.”

“Good.” Akstyr snapped his fingers, and a soft ball of blue light burned into existence.

Sicarius put his back to it to preserve what he could of his night vision and led the way deeper into the tunnel system. Few people knew about the passages. If the curious way Sespian regarded the damp, rough walls was an indication, their existence was new to him too. Raumesys had prepared him poorly. Perhaps because, from what little Sicarius had witnessed of the boy’s upbringing, the old emperor had never been impressed with his successor. Even before Sespian had come of age, Hollowcrest had been speaking of arranging a marriage for him so he’d produce an heir early on. So they had an alternative should Sespian one day disappear?

A strident twang plucked at Sicarius’s senses, and he slowed down, extending a hand to stop the others. He hadn’t heard or smelled anything, nor had he felt the mental sciences being used, but something was amiss.

Behind him, the men halted without saying a word. In his peripheral vision, he spotted hands dropping to swords sheathed on belts.

Ahead, Akstyr’s light illuminated a dead end, one that appeared to be of natural origins. It wasn’t. There was a stone door, one designed to only allow an exit, not an entrance, but Sicarius knew a way around the locking mechanism. They hadn’t reached the secret door yet, though. He’d stopped a dozen meters from it. He’d sensed…

No, that was the problem. He didn’t sense anything. The ward. It’d been right here. His training had included enough exposure to the mental sciences and practitioner-crafted devices that he knew when he was in their presence. Five minutes earlier, a chunk of the stone wall had been emitting a telltale aura. Now, he felt nothing.

The faintest hint of an odor touched his nostrils. Smoke. Pipe smoke, though the particular tobacco blend wasn’t anything imperial men favored. It had a resiny underpinning, one that teased his memory. Nurian rek rek. One of his old tutors had smoked it.

He sniffed the air again, trying to verify that identification, but the faint scent proved elusive. Nobody had been smoking in the tunnel, he decided, but someone might have passed through wearing clothing that had been near a smoker.

“Akstyr,” Sicarius whispered. “Do you sense anything?”

“No. Should I?”

“There is a ward here.” Sicarius pointed to the spot on the wall. Even before, there hadn’t been anything tangible to touch or visible to the human eye, but he was certain that it’d been located there. “Now it is gone. Or it has been triggered.” He was reluctant to admit that he could have failed to notice another person in the tunnels, but had to inform them of the possibility. “Someone else may be down here.”

“I don’t sense anything.” Akstyr shuffled over to the spot. “Are you sure you didn’t imagine it in the first place?”

“I am certain.”

“Really? Because you’re not a practitioner.”

Books sucked in a breath, as if he feared Sicarius would lash out at Akstyr for daring to question. Were Sicarius going to punish the youth for impertinence, he would have done it the day they met. He did let his tone chill when he repeated, “I am certain,” thus to discourage further argument.

Akstyr closed his eyes and ducked his head, his upswept ridge of hair bobbing. He placed a hand on the wall.

“If someone triggered the trap, so to speak,” Books said, “should we abandon this mission? At least for tonight?”

“Hoping to get back to your work?” Sespian murmured.

“Partially. Partially I’m concerned for our safety if someone was skilled enough to sneak past Sicarius without his noticing. Or any of us noticing,” he rushed to add, perhaps feeling he’d offered an insult.

Sicarius ignored the slight. He, too, would find cause for concern if someone had bypassed him without a whisper. Perhaps the person had been there first and had been waiting to deal with the ward until Sicarius left. That idea didn’t grate at him any less, for it would have meant he hadn’t been paying as much attention to his surroundings as he should have been, but he’d find that more plausible than the notion that someone had sneaked past him in the dark.

“I found it,” Akstyr said. “The ward. It wasn’t tripped.”

“That’s a relief,” Books said.

Was it? What had happened then? Sicarius waited for a further explanation.

Akstyr tapped the stone wall. “It’s been disarmed.”

“Disarmed?” Sicarius asked, his tone sharper than he’d intended. Long ago, Hollowcrest and various tutors had drilled into him the importance of maintaining a neutral facade and giving away nothing through expression—or timbre of voice. He wondered, sometimes, if so much time spent amongst men—and women, he added to himself, thinking of Amaranthe—was affecting his ability to distance himself from humanity, from his own frail human side. “Disarmed how?” he asked, making his tone calm and emotionless again.

“It’s like… if this were a mine… someone had left the casing and detonator and stuff in place, but removed the charge,” Akstyr said. “It’s something only a practitioner would know how to do.”

“This could be done swiftly?” Sicarius was certain he’d been gone for no more than five minutes.

“If someone had practiced enough, I guess.”

“Are you telling me that a wizard sneaked into the Barracks just ahead of us?” Sespian whispered.

“Practitioner,” Akstyr corrected.

Ignoring him, Sespian focused on Sicarius. “To what end? Are they trying to beat us to your records? How would they even know we sought them?”

“I doubt this person’s presence has anything to do with me,” Sicarius said.

The others exchanged dubious looks.

Sicarius refused to doubt his statement. Until Amaranthe had voiced her new interest in digging into his past, nobody had been contemplating such matters. Nor had anybody been around spying on their conversation earlier in the day. “It is more likely that another assassin has entered the Barracks.”

Such an occupation would explain the person’s stealth.

“A wizard assassin?” Sespian asked. “Who’s the target?” He didn’t point to himself, but he didn’t need to. After being a target for so long, he must have learned to worry about his life. Good. Paranoia kept one alive.

“Perhaps Ravido or whomever has taken over the Barracks,” Sicarius said.

“Hm, yes.” Books stroked his jaw. “If the newspapers speak the truth, the competition is going to be noticeable—and bloody—over the next few weeks. There’s an entire empire at stake here.”

“We will enter and attempt to avoid the other intruder,” Sicarius said, though their errand to Hollowcrest’s office would take them to the same floor and hallway that housed the imperial suites. If Ravido had taken the Barracks for his own, he may have decided to set himself up in Raumesys’s old rooms, something an assassin clever enough to disarm magical traps would soon deduce.

“What if we’re not able to do that?” Books asked quietly. “An assassin with a practitioner’s skills sounds formidable.”

“We too are formidable.” Sicarius headed for the secret door, though a niggling thought followed him, one that suggested someone who had evaded his notice in the tunnel might be more than formidable.

* * *

The novel is now available at Amazon, Smashwords, Barnes & Noble, Apple, and Kobo.

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Amazon KDP Select for eBook Promotion, Yea or Nay?

I’ve avoided Amazon’s KDP Select Program since the beginning because it requires exclusivity (you can only sell your books at Amazon as long as you’re enrolled). It came out a year after I started publishing, and I already had readers following my work through Barnes & Noble, Smashwords, Apple, etc, so I wasn’t willing to take my books out of those stores. The program does offer some promotional opportunities, though, and other indie authors often ask me if it’s worth it for those starting out. I cringe a little at the idea of giving any one store exclusivity, but some authors like to try KDP Select for the required ninety days, then move their books out of the program and into other stores once they build up some momentum.

I invited Joe Turkot here to talk about this, because he has the experience with the program that I lack. He’s been using KDP Select to help market his Black Hull books and recently had his best sales month after taking advantage of the free days. But I’ll let him tell you more about it…

Using Amazon KDP Select for Book Promotion

The main reason that all but one of my ebooks are in the KDP select program is the free book promotion tool. Sure, there are two other benefits to going exclusive with Amazon: %70 royalties in Brazil, Japan, and India (not important to me because I sell no books there), and entrance into the Kindle Owners’ Lending Library (KOLL), which helps authors find readers in the growing number of Amazon Prime members. The KOLL is neat, and the affirmative power of seeing people lend your books to other readers is awesome. I don’t average a lot of lends per month (maybe 10-15), but each time someone borrows one of my books, I actually earn more than if they’d bought it. I charge .99 cents for all but one of my books, which amounts to a whopping .35 cents royalty per sale. Each borrow, on the other hand, racks up about $1.50 in royalties (the exact amount fluctuates depending on Amazon’s current allocation of KOLL funds). It’s pretty nice to see Amazon deposit two checks into your bank account—one for sales, and the other for total borrows.

Black-Hull-COverThe real exciting part of KDP, however, is the free book promotion tool. It can be vitally important to the burgeoning author who has absolutely no quick way to reach a wide audience of readers (I humbly place myself in the burgeoning author category). There is another reason this promotion is great: it is non-restrictive—you’re only stuck in it for 90 days at a time. If you feel you are getting a big enough fan base to spread your wings, or simply want to see the results you’d have going the multiple vender route (B&N, Kobo, and the many other venders where Smashwords distributes your ebook), you can simply remove your book from the Kindle Direct Program.

The free book tool lets you schedule 5 free days for each 90 day block of Amazon exclusivity. You pick the days—they can be back to back, two at once, or one day at a time spaced out over the three months. The bottom line is that the free book tool gets your book into readers’ Kindles, but one sad truth must be stated: the free book tool is not what it once was. It used to be, so the legends of indies before me tell, that a book’s free days transferred into huge sales once the free days expired. This had to do with the Amazon ranking system, where a book’s rise up the free charts translated into a rise on the paid charts afterwards. This so-called KDP “gold rush” is over. To make matters worse, the way Amazon promotes the KDP free days does not amount to many downloads anymore. Depending on the popularity of your genre, you may only see thirty or forty downloads in a free day. In the past month, I tested a free day for various episodes in my Black Hull series. Without additional promotion on my part, the books received about forty downloads. Bummer. But there are still ways to maximize this tool, bringing you new readers, fans, borrows, and hopefully, some good word of mouth.

The first tool that I used to promote my KDP free days was Kindle Nation Daily’s Facebook promotion. This is a good way to get one to two hundred downloads in a low-interest category such as fantasy or science-fiction. As a rule with any giveaway, if you have a polished product, your numbers will be better. Whatever your success with KND sponsorship, your free book promotion tool is no longer free—KND sponsorship, at its cheapest, is about $35.00. Here’s what I stumbled upon to maximize my free days: Author Marketing Club’s Free Kindle Book Submission Tool. The concept is simple: they’ve gathered logo links to all the sites you want to submit your free book to in one place. Here’s what I did for promoting my most recent Black Hull: Episode 1 KDP giveaway days:

I started at the top-left link, Pixel of Ink, and submitted my book. Then, I kept the main window open and methodically went through each link on the Free Kindle Book Submission Tool. Occasionally, the site I submitted to would tempt me to purchase a featured spot for about $10.00 or $15.00. I rationalized that it would be cheaper than using KND, so I bought a couple of the featured spots when they prompted me. Keep in mind, you don’t have to spend anything using this tool if you don’t want to or can’t: each site listed takes your submission for free. But given the small amount of money I paid, relatively equal to what I’d spend on a KND Facebook sponsorship, I received a massive amount of downloads. For the two days I had Black Hull: Episode 1 available free, I garnered over one thousand downloads. For a military sci-fi episodic novel that received forty downloads with Amazon’s promotion alone, there is no comparison: Using the Free Kindle Book Marketing Tool is a must. Black Hull skyrocketed to number one on the Military Sci-fi free book charts, and number two on its other category, High Tech Sci-fi.

Given that Black Hull is my first attempt at publishing a serial novel, I wasn’t sure what to expect. The free promotion worked much as I’d hoped though, for once readers read Episode 1, some of them went on to purchase the rest in the series right away. The free promotion pushed me to my first month with over 300 sales.

The idea of publishing your novel serially isn’t new, but the idea that you can promote a single episode on this scale, leading to readers purchasing each successive episode, is very similar to the concept of keeping the first book in a series free. The only difference is the pricing really—you can charge $2.99 or up in most cases for a full-length sequel in a series, whereas the serial novel, in my opinion, should be 0.99 cents per episode to be competitive.

The most annoying thing about the KDP free book promotion is that, ironically, you actually have to do the promoting yourself. Gone are the days where the system was good enough to do wonders on its own. If you couple the Author Marketing Tool with sites like Konrath’s recommended ebookbooster.com and your social media presence, you can probably achieve results far better than mine.

I’m a learner in the indie publishing scene—I’ve been absorbing from those who have been doing this before me (a la Lindsay Buroker) for about six months now—but I have learned that Amazon’s KDP, and specifically free book promotions, is a wonderful place to start your indie writing career. Beyond the number one spot on the free chart, I went from one review on Black Hull: Episode 1 to seven. Before you run your free book promotion, be sure you have a nice afterward that politely asks readers who enjoyed your book to review it. Now, I wish I had learned sooner about wasting those precious five days—never give the book away for five days in a row. I learned that law of conversion too late from the blogs of more experienced authors. Schedule one or two days in a row, and give yourself ample time to promote the heck out of those days. And yes, you can promote without spending any money, and keep that KDP free book promotion free. Start with the Author Marketing Club’s Free Kindle Book Submission Tool, and then go promote somewhere else if you’re willing to put in extra effort. The process can seem very repetitive and time consuming, but it works. The more time you put in, the better your results will be.

If you want to hear more from Joe, or you’re interested in his books, check him out at his blog, on Twitter, or on Facebook.

Posted in Guest Posts | Tagged , , , , | 27 Comments

How Do You Keep Your Book Sales Momentum Going Over the Months and Years?

When you first release your book, you’re excited to share it with the world, and you’re ready to devote tons of energy to marketing. Blog tours, forum posts, interviews, guest posts, tweets, Facebook updates, advertising campaigns… if you can do it, you will. And, if you’re lucky, you’ll have a great launch, jumping to the top of the Amazon sales rankings. (Don’t worry — we’re not all that lucky, especially with first books, but it’s possible to “win” the slow-and-steady way too, especially if you’re committed to making a career of writing and publishing.)

Inevitably, your time and enthusiasm for marketing wanes, or maybe you feel you’ve exhausted your options (as awesome as Bookbub is right now, they’re only going to promote the same book so many times). Other authors come along with fresh new releases and fresh enthusiasm for marketing. You scowl as your awesome book gradually drops in sales ranking, falling out of the Top 100 lists, and daily sales drop as well. You remember some pundit saying how awesome ebooks are because, unlike with paperbacks, they can stay on the shelves forever, putting money in your pockets year after year. That’s only true, though, if people continue to find and buy your books.

So, how do you keep your sales rolling in, month after month, year after year?

It’s been almost two and a half years since I released my first Emperor’s Edge book, a negligible amount of time to those authors who have been in the biz for decades, but a small eternity in our new e-publishing era, one in which independent authors are making full-time incomes solely on their ebook sales. The Amazon sales charts are particularly volatile, with their rules changing and algorithms being tweaked all the time. Top sellers come and go. Some of the authors I interviewed last year or the year before who had hot new break out books have fallen off the radar in the 12-24 months since.

I haven’t been doing this long enough to swear that I know the answer, but I’ll tell you what I’m doing to keep my Emperor’s Edge series selling and to keep the monthly paychecks high enough that I’m able to continue to pay the bills (and buy chocolate bars and lattes — we all know how important those are for a writer).

First off, I’m continuing to write and publish.

I know this sounds obvious, but some folks get so hung up in the marketing side that they put the writing on the back burner. I’m averaging about three book releases a year right now, and I usually sneak in a short story or novella or two in there as well. My writing schedule isn’t that grueling, and I’ve come across authors who spew out a lot more words a day than I do. If you’re trying to figure out how to get more done each day, you can check out one of the books like, 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love. 10k sounds a little insane to me, but even if you manage 1,000 words a day, you could get two novels out in a year fairly easily. That was my word-count goal when I was still working the day job.

Continuing to release new books in my flagship series is the most important thing I do to keep my name out there where people can stumble across it. Because I’ve gotten to the point where many current readers automatically buy the next book when it’s published, a new release will rise up into the Top 20 of my genre category at Amazon, at least for a while, and this is one way new readers find me. They spot the series for the first time via the new release, and, if they think it sounds interesting, they can go back and try the first book. If they like that, they can go on to buy all of the titles.

I’m planning to publish the last book in my series’ current story arc at the end of the summer, but I won’t do something crazy like killing off the main characters until I’ve written another series that has proven itself capable of being the bill-payer. Fortunately, I still enjoy writing about those characters, so this isn’t any sort of hardship for me. The point is, though, to think like a business person as much as like an artist. Once you figure out what’s popular, it’s probably worth making that your focus.

Note: as I’ve stated before, it’s important to get your readers to sign up for your newsletter, and/or follow you on Facebook/Twitter/your blog so that you can get in touch with them when you have a new release. Don’t assume people will just know that you have a new book out and buy it without any input from you.

Second, I continue to engage in high-result/low-time-investment marketing tactics

I’ve never had a lot of luck with blog tours and interviews and such. They’re a lot of work (time that could be spent writing the next book), and unless you can get onto a very popular blog, they’re unlikely to result in many sales.

On the flip side, advertising can deliver small to huge results (depending on the popularity of the venue) and it only takes five minutes to fill out a form and send money to a site. It’s a struggle to find those popular sites that actually deliver sales, but they are out there. Right now, Bookbub is moving a lot of books for folks, and I’m still hearing good things about Ereader News Today, though I haven’t used them for a while. Pixel of Ink is another big site, though they’re not taking new sponsors at this time (I did, however, have them pick up EE1 a few months ago when it jumped into the Top 100 free at Amazon, thanks to a Bookbub ad).

Watch the Writers’ Cafe on the Kindleboards to see how people’s ads with various venues are going. It’s a good site for keeping up with what’s working and what’s not this month. (Note: I don’t actually have an account there; I just watch. Forums can be a huge time sink without much of a return, insofar as selling books go. If you join, do it because it’s fun and something you’ll do in your free time.)

I also post on Facebook and Twitter (and keep meaning to get more serious about Google+). This is less about selling books and more about keeping in touch with my readers between releases. If you follow me on Twitter or peep at my author page on Facebook, you’ll notice that I don’t plug my books very often (typically only if I’m running a rare sale or releasing a new book), but I believe there are a lot of intangible benefits to connecting with readers this way. Social media sites can be the beginning steps to building a community that has a life even when you’re not around, and there’s no limit to the ways a community can help you, should you ever need it. Also, it’s really fun to hang out with people who share your sense of humor (and they must if they enjoy your books, right?)!

Neither Twitter nor Facebook need to take a lot of time each day. If you grab the apps for your phone, you can check in while you’re waiting in line at the grocery store or watching the kids’ soccer practice.

Lastly, I don’t worry about sales ranking — I just pay attention to the bottom line

I know that if I can sell 400 ebooks a month for each of my Emperor’s Edge titles, I’m making a nice monthly income. Your requirements will vary, of course, depending on how many books you have out and what their sales prices are (most of my EE books are $4.95 so I take home $3+ from each sale), but once you know how many you need to be selling and what you have to do to achieve that, it becomes a numbers game rather than a cross-your-fingers-and-hope game. If you’re crossing anything, you’re not ready to rely solely on this income.

For me, giving away a lot of Book 1s in my series (often via an ad) will result in a very good sales month, one that’ll carry over into the next month. Not everyone who tries Book 1 will go on to buy the rest of the series, but lots of people do. This month, April, is a slower sales month for me. It’s been a couple of months since I released anything (and that was my sequel to Encrypted, a novel with some fans but one that never sold as well as my core series), and it’s also been a couple of months since I had a big boost from running an ad on a popular site. I did run an add on a small site earlier this month, but it only resulted in a few hundred extra downloads of my free book. That said, I’ll still sell 400+ ebooks a month across my EE titles this month.

If people enjoy your books and if you keep the publish-and-plug cycle going, you’ll continue to have readers in different parts of your series, and sales will continue to trickle in. The longer you’ve been publishing and the more fans you have who spread the word, the more of those steady trickle-in sales you’ll get. As long as your book continues to sell, Amazon and the other sites will continue to help you, too, with your books appearing in other authors’ also-boughts and in personalized email recommendations.

I expect May to be a good sales month for me, because I’ll have a new EE book out. As I already pointed out, nothing helps more than releasing a new book, especially in a series that’s already proven itself. The great thing about independent e-publishing is that you can find out quickly which of your books/series are most popular and have the most potential to bring home the bacon each month. Those are the ones you probably want to focus most of your energy on. This doesn’t mean you can never branch out and try new things (it may be the next adventure that really takes off, after all), but I believe that having a series like that is key to getting to a point where you can rely on your book-publishing income month after month.

Do you have any thoughts on this topic (some extra tips for people?) or questions? Let us know in the comments!

Posted in Book Marketing, E-publishing | Tagged , , , , | 27 Comments

Attorney Laura Kirwan on Contracts, Copyright, Foreign Rights, and Other Author Issues

Of all the questions I get in regard to writing, marketing, and publishing, the ones on law and taxes are the ones I’m least likely to have a clue about. I still can’t help you with taxes, but I have someone here today to answer common questions on copyright, contracts, and other legal topics related to books and publishing.

Attorney Laura Kirwan, who specializes in literary and publishing law, practices here in the Phoenix area and maintains a blog that should be helpful for authors all over the U.S.

Hey Laura, thanks for stopping by! Let’s start with this one… What are some of the pitfalls self-publishing authors should look out for?

The biggest mistake I see self-published authors make is not taking their work seriously enough, particularly with e-books.  Just because you’re self-published, the reader is not going to give you a pass on typos and misspellings and sloppy editing.  And they likely aren’t going to give you a second chance to convince them to buy another book.

As a self-published author, you’re not just an author.  You’re also a publisher.  So you need to understand the business side of things and act like a business owner.  Successful business owners understand the industry in which they operate and take good care of their customers.  They honor their obligations.  They hire help when they need it.  They sweat the details.

At a bare minimum, you need to pay for a good line editor. If you start making money, you need an accountant not just for tax prep, but for financial and tax planning.  And if you don’t understand any agreements you run across, hire a lawyer.  It’s not a divorce, it won’t cost $30,000.  An experienced lawyer can review a contract, tell you where the problems are and help you negotiate a better deal and it generally won’t cost you more than a few hundred bucks.

I’m an author, too.  I know what goes into writing.  There’s that Ernest Hemmingway quote about sitting at the typewriter and opening a vein.  You’ve put energy and love and tears and untold hours into your work.  You’ve built a world.  Don’t cheap out and starve it to death on the publication side.

Do you need to file a copyright in order to protect your work?

You hold the copyright to your work as soon as you create it.  Copyright registration isn’t required to create or maintain your copyright, but it’s a good practice.  It creates a public record of your ownership of the work and it provides some specific benefits in the event you have to sue someone for copyright infringement.  I have more detailed information on copyright registration, as well as how copyrights are created and how to use a copyright notice on my website.

What about ISBNs? Most e-bookstores (Amazon, Barnes & Noble, Apple, etc.) don’t require them for ebooks, and Smashwords provides a free one. Createspace also provides one for paperbacks. Are these okay to use or should you buy your own?

Legally, it won’t affect your copyright to get your own ISBN or use one provided by book production companies like Smashwords or Createspace.  There’s no legal significance to an ISBN.  It’s an inventory management tool.  So, despite the more hysterical claims I’ve run across on the internet, using a book printing company’s free ISBN by itself does not grant that company any rights in your work.  But that doesn’t mean you can’t sign your rights away in a contract you enter with them.  So, again read and understand every contract before you sign it.  That includes the one you click through on the company’s website when you sign up with them.

So, it’s really more about the appearance of it. One of the reasons I want to self-publish is I want to maintain control over my work.  I don’t want someone else to pick my cover or my title or tell me to change the names of my characters, etc.  (A lawyer and a control freak.  Go figure.)  I want to self-publish.  Which makes me the publisher.

ISBNs get dramatically cheaper the more you buy, you can hold onto them and use them as you need them, and you can write them off as a business expense.  To, me it’s worth the expense and a sign to the rest of the industry that I take myself seriously as a business owner and an author.

If we get popular as authors, we’ll be approached by agents and publishers. Can you talk about when or why we might want to hire a lawyer instead of an agent?

It’s not an either/or decision.  Lawyers and agents serve different roles and can help you in different ways.  The one time when you absolutely need a lawyer instead of an agent is when you’re reviewing a proposed agency agreement.  I heard an agent say at a writing conference that his agreement was on his website and if he decided to represent you he’d be happy to sit down with you before you sign it and explain what it means.

And my lawyer bells started ringing. His duty of care to you does not begin until the agreement is signed.  Which makes it a conflict of interest for him to advise you on it. What an agent should tell you is that you should review the agreement with an attorney before signing it. (That agent I mentioned? His agreement basically lets him, and his heirs, collect a commission on any deals you make even remotely related to the original book for the life of the copyright.  Ouch.)

Agents get paid on commission.  So they have strong incentive to fight hard to get you the best deal they can.  The good ones, and most are, represent you because they believe, often passionately, in your work and your talent. Lawyers, at least the kind that you’d want to hire for this sort of work, generally get paid by the hour. They may not fall in love with or even read your book and they get paid about the same regardless of the deal you reach.  They’re going to take a dispassionate and skeptical look at the proposed deal.  They’re going to ask questions you and your agent never even considered. Lawyers are trained to spot potential problems and legal potholes. A good lawyer is skilled at imagining the myriad and spectacular ways your deal can go sideways, and help you avoid them.

And there’s more to a publishing contract than just the publishing stuff.  An agent can guide you on the intricacies of subsidiary rights and royalties.  But your agent is probably not going to be quite as adept at explaining what the term “indemnify, defend and hold harmless” means.  Think of the agent as the substantive editor and the lawyer as the line editor.  They bring different eyes to the project and will help you in different ways.

What if approached by publishers in other countries who want to negotiate for foreign rights on our books? Agent? Lawyer? Do it ourselves?

Well, I’m kind of biased but I think you should always have a lawyer involved when you’re entering into a deal to sell any of your rights whether you have an agent or not.  Not necessarily for the negotiation stage but to review the contract.

If you want to seek out buyers for your foreign rights, then an agent experienced in that area can be a big help.  If you already have an agent, you need to look at your agent agreement and see what it says about negotiating foreign rights.   Have your lawyer review whatever contract the purchaser provides or have your lawyer draft the contract if the purchaser doesn’t provide one.

If you don’t have an agent and you receive a foreign rights offer, or know how to shop for one yourself, then you don’t need to go out and find an agent.  A knowledgeable copyright attorney can help you negotiate the terms of the deal and prepare or review the paperwork.

Thanks, Laura!

If you guys have any more lawyer-esque questions, please leave them below, and I’ll try to get Laura to pop in and respond.

Posted in Interviews / Success Stories, Tips and Tricks | Tagged , , , , , | 9 Comments

How Leeland Artra Is Rocking the Amazon Sales Charts with His First Book

If you asked me how many sales you could expect to get on your first book, I’d probably say something like, “Well, if you want to make money, it’s more important to think about a career and to plan to write a lot of books… It takes time to build up an audience and start selling well.” Probably not bad advice per se, but every now and then an author starts rocking it right out of the starting blocks.

Leeland Artra published his first book, Thread Slivers, in January, and, it’s spending a lot of time on various Top 100 fantasy lists on Amazon. I’m not sure how many books he’s sold, but I know from his sales ranking that it’s in the thousands, maybe even ten thousand already. I hunted him down (not hard since we chat on Twitter from time to time) and pumped him for answers to questions I’m sure you’re all wondering about.

Hi, Leeland! Do you want to tell us a bit about your book and what made you decide to self-publish?

LeelandArtraFirst, I just need to side step a bit and get a picture, smile! Seriously, I’m getting interviewed by Lindsay Buroker! How cool is that? I am so totally a fan boy. Thank you for inviting me to do this.

To answer your question impatience and dreams are what made me an indie author. I put in the time to learn about the industry. I read how-to books, I read blogs, and I read trade magazine articles. Most importantly I sought out successful authors and analyzed what they were doing.

I was not happy with traditional author stories of sending manuscripts to black hole submission addresses, waiting six months for any reply; and doing it again and again. When they were accepted the best a debut author could expect was next to nothing. The idea of spending years trying to find a publisher who would do something a little different was too much. But, I also found you (Lindsay Buroker), Elle Casey, Melissa Foster, and Michael Hicks. I had no idea what an indie author was, I knew what a vanity published book was; but, here were examples of successful authors who were doing it all without a traditional publisher. I read the articles and dug into the process and decided this was really the only option for me to start.

Yes, I said only option. Dreams, that was the second motivator. My books were not going to be traditional books. I like complex stories and not knowing everything. I’m a Firefly and Babylon 5 fan. I don’t care if the story isn’t completed at the end of the episode or season or book. All I care about is there are clues, some things come out, the world moves, the universe follows solid rules, and the good guys don’t always live just because they are popular. My world is the same. Anyone could tell you my books would never get accepted by a mainstream publisher until I had a solid fan base.

A key item that makes my books different is they are all POV. This means if the current POV character wouldn’t notice or know something you’re not going to get that information. For example Ticca barely cares about what people look like, she sees people based on her assessment of their abilities. When I write a chapter from Ticca’s POV there are very little descriptions of other people and what she notices of the surroundings is more tactical than tactile. Lebuin on the other hand notices clothes first, and can tell you the precise details of every outfit he saw and who wore it. Lebuin starts as very ignorant, that gives an excellent way to explain things to him and the reader as the story moves. The basic rule is no long winded explanations unless directly applicable to the current situation.

A reviewer mentioned that it wasn’t until second half of the book before you actually met the protagonist. This is all on purpose because at the beginning of this series none of the main characters had any clue what was really happening.

Chapter-03-thread-slivers-sketch-artraThe clincher was I had an unnatural desire to have sketches in my book of the events. Not just any sketches, I wanted them to be good but not over the top good, making them look like something Ticca or Lebuin might have drawn into their journals. It has been a long time since I have seen a paperback book with illustrations. As a debut indie author I could do this. The results are the first book, even as an eBook has sixteen custom art sketches, two fabulous maps, and feels very different than other books. The first book ended up being far beyond my expectations. The second book is shaping up to be just as good if not better.

And now for the good stuff… it’s been less than three months since you published Thread Slivers, your first book, and its sales are rocking at Amazon. As I write this, it has a #2700 sales ranking, 30 positive reviews, and appears in numerous fantasy charts. What’s your secret?

Yes, the sales since the second week after Thread Slivers came out have been steady at an overall ranking between 1100 and 2800 on all of paid Amazon, as well as hanging out at around #11 in urban fantasies, and #25-50 for contemporary and epic fantasies. I am just as shocked at the results as everyone else is. I really wasn’t expecting to have even the possibility of this type of sales until the third book (Thread Skein) was published.

The biggest driving item is I believe Thread Slivers is the very best I can make it. I decided if I was going to do this I was going to do it right. It has been professionally edited (4 full passes with rewrites.) It has a top artist (Steve Doty of Streetlight Graphics) doing all the sketches (we went round and round on these, most of the 16 sketches went through three revisions before being called done.) It has a cover design that is every bit as good as one by the very best publisher house done by another industry professional (Glendon Haddix of Streetlight Graphics, there were 11 revisions.) I hired a second editor outside of the fantasy genre to give it a final pass (Kitten Jackson.) I also had a top notch promotional video made with professional sound mixing and voice acting (Slow Cooked Pixel.) This is as good as it can get. Every book I put out will have the same level of care behind it.

Another item was I practiced selling the book by first selling its Facebook page. So the last half of 2012 I advertised, tweeted and tried to get some preliminary interest in the book and build up followers on Facebook. For the book’s release I wanted to do something huge, so I did a massive giveaway (which by the way I made a number of mistakes on like not realizing how much real money I was handing out, but it was fun and a learning experience).

Once the book was published I have kept a steady low key advertising campaign running. I am not dumping very much into advertising. Mostly I am using some twitter groups, a few Facebook ads and the occasional book list sale. So far I haven’t found what I could do to get it much better. I keep experimenting. It has only been cooking for a couple of months. I don’t plan on stopping anything I am doing. I will just keep experimenting with other channels. So far no magic bullet has been found.

Chapter-13-thread-slivers-leeland-artraI love the reviews because most are from people I didn’t ask. I laugh at that, because the articles I read said you’d be lucky if you got one review for every twenty you asked for. That was right on the nose. I sent out a little over 50 “reviewer” free copies of the book and got only a couple of reviews in exchange. However, I have gotten a lot of spontaneous reviews which is wonderful. I’m also very happy that all of the reviews are that the book is good to great. The overall star ratings are more a personal call than anything else even so I have gotten mostly 5-stars, a few 4-stars and only a couple 3-stars.

You chose a $5.99 price tag instead of the $2.99 or even $0.99 that many indies start out with. Why the higher price and do you think it’s had an impact on sales?

It was a hard choice to set the price. I talked to a lot of people about this. I got the gambit of opinions all strongly argued from give it away free to charge at least $8. I decided on this price for a few reasons.

First this book is different, it isn’t just a reasonable indie book it is a high quality book with qualified professional editors, artists, cover designer, and formatters. Further it has lots of bonus materials like the 16 custom high resolution sketches, maps, and glossary. On the Kindle Fire you get full color maps plus you can expand the pictures.

Second I don’t agree that the 99-cent or free first book is the best way to get an audience. It is unquestionably a great way to get a lot of downloads. But, the goal isn’t to have the most downloads. The goal is to have happy fans that read the books and buy the new books allowing me to be a full time author. Further, it has been demonstrated most of the books downloaded for free are not likely to be read. I know I have added dozens of free books to my kindle which I never had time to get around to reading. But, every book I paid more than a dollar for I have read. The last bit here is that Amazon lets people return the book for a full refund, so try before you buy is supported.

All the above meant my price was already going to be at least 2.99. I chose to go for the 5.99 price because that still left the book in the impulse purchase range, but it also represented a significant investment as well. Hence I believe almost every copy I have sold has been read, or is being read. This could explain the spontaneous reviews a little too.

I have done a couple one day sales at 99-cents or $2.99 due to advertising with mailing lists like BookBub.com. But, that has pushed the rank up a little higher for a day. But, the rank pops right back to its normal band the next day. Still I’ll continue to do this because it does get the book seen by a wide audience.

You’ve got a cool cover that says “epic fantasy” nicely. How much impact do you think covers and blurbs have in getting people to try a book by an unknown author?

thread-slivers-cover“Don’t judge a book by its cover.” That is not true. Everyone I know is attracted or repulsed by the book cover. Even more so my cover had to work well the smaller sizes for Facebook ads, and Amazon also bought lists. I knew I needed this to be extremely good, eye catching, and compelling.

How did I solve this? I asked YOU (Lindsay) and Elle Casey for advice, at the time you two had already been chatting with other would-be-indie authors such as me. We had already chatted on other writing topics at the time because I had spent the prior six months reading all the writer blogs I could find and asking questions.

Both of you said to not skimp, and both of you gave me some references. I didn’t just blindly follow your advice (and I highly recommend any soon-to-be-indie author reading this to do your homework too.) I looked on my own for other cover art designers, I checked out dozens of example works (and how well they were selling) and in the end I just loved some of the work done by Streetlight Graphics. They had made a number of covers that resonated with me so I chatted with them and finally hired them. It has been a wild and fun ride ever since.

I see you tweeting book quotations and other such teasers often on Twitter. Can you talk about how social media has played a role in your sales success?

I believe social media has been a primary factor in my book’s jump in sales. Before I decided to become an author I had decided I didn’t like Twitter and only played with Facebook to keep up with a few friends. However, the moment I decided to be an author I knew I needed to be “socially visible.” Again I read articles, I looked at other authors (indie and traditional) and I lurked on their Facebook and Twitter feeds carefully monitoring what they did. Over six months I came to some conclusions on how to use these well without being annoying. First and foremost I always want to be able to connect with any fans directly. Naturally I wanted to advertise too.

I followed the advice of some savvy social media folks and have been slowly building a following ever since. One of the things I try to do is to promote other authors’ works. Especially authors I admire and think others should know about. Many people I speak with think this is crazy because they think I am just handing sales to some other author. But I don’t think I am in a competition. I think there will always be thousands of new fantasy readers who would love to know about other authors. There is no reason to hide the fact that I admire one author. In fact there is every reason to broadcast it. This means my readers will find authors I like, and I hope those authors will also point their readers at me. It takes a few months to produce a great fantasy, but only a few hours to read one. Thousands of like-minded authors could easily share fans without any loss of sales.

What are you planning next, and where can people find out more?

Right now I am working hard to make the deadlines to get the entire Golden Threads Trilogy out without slipping dates. Thread Slivers (book one) is of course out now. Thread Strands (book two) is just about complete and scheduled to head out to the editors in a couple of weeks. Thread Skein (book three) is already half done and pretty solidly figured out.

After getting Golden Threads Trilogy out I am not sure. I have gotten a number of requests for prequels. The Golden Threads Trilogy is based in a universe that spans over 15,000 years of known history as the blended world as well as 5,000 years of sci-fi level times within our current universe. There are hundreds of characters that would be fun to write about. But, I haven’t got anything firmly in mind yet.

The best place to find me is the standard three Twitter (https://twitter.com/LArtra), Facebook (https://www.facebook.com/LArtraAuthor), and Goodreads (http://www.goodreads.com/LArtra).

I have an author blog at (http://lartra.com)

Of course you can find Thread Slivers at Amazon.com. It will be available on Apple, Kobo and B&N in May 2013.

Posted in Interviews / Success Stories | Tagged , , , , | 41 Comments

New Author Series: How Do You Find Beta Readers?

I’ve received quite a few questions (more than two, I’m certain of it) from folks finishing up their first books and wondering about self-publishing. A year or two ago, the main one was “should I self-publish or seek an agent/publisher?” but there seem to be more authors these days who know they’re going to jump straight into the independent route. Given some of the impressive success stories out there (here’s a new one by an author who was losing money traditionally publishing, but who may hit seven figures in 2013 after two years of self-publishing) it’s not surprising.

So, I’m doing a series of blog posts answering basic questions for those just getting started. I hope these will be of some use to the writers in the crowd.

First up, a question I’ve  been asked to blog about by a couple of different people, where do you find beta readers?

If nobody except a couple of friends and family members have read your work, it’s a good idea to get outside feedback before assuming you’re ready to find an editor and publish that bad boy. This is especially true if we’re talking about the first novel you’ve ever written and you don’t have a track record of short story sales or any other sort of outside validation to suggest, “You’re ready, kid.”

Technically anybody can be a beta reader, but it’s wise to solicit other writers/editors who are very familiar with your genre/niche (i.e. they can spot a clunky sentence a mile away, and they’ve seen all the been-there-done-that plots, character archetypes, and cliches). Peers like these are going to be hard people to please, which is, believe it or not, a good thing. If you can get them to give your novel a thumb’s up, it might just be ready for the masses.

And where do you find these elusive souls?

If you take classes or join writing workshops, you’re going to have an opportunity to meet a lot of other writers, some of whom will specialize in your genre. Some will be serious about writing and some will already be published, independently or otherwise.

Classes and workshops will not only give you a chance to get your work critiqued, but you’ll have a chance to do the same for other people. Yes, that’s work, but it can be amazingly educational work. I’m sure I’ve learned as much from analyzing what works and what doesn’t in other people’s fiction as I have from having my stuff brutalized, erm, critiqued by others.

I have a fondness for online writing workshops myself (not only do you tend to get more honest feedback when people aren’t gazing into your hopeful eyes, but you’ll have a larger variety of folks from which to choose long-term beta readers). As a fantasy author, I’ve belonged to Critters and the Online Writing Workshop for SF, F, and H. I’m sure there are similar types of online workshops for other genres.

I’ve seen some authors pooh pooh peer-based writing workshops (blind leading the blind, grammar and sentence structure get focused on to the detriment of character/story, writing “rules” are emphasized too much, etc.), but they are, if nothing else, a good place to meet other writers. You won’t click with everybody, but you only need a couple of good beta readers to help you grow as an author and publish better stories, stories that are ready for broader audiences. I also think that if you can survive the workshop experience, you’ll feel more confident about the work you’re producing and less likely to make radical (perhaps unfounded) changes at the first sign of a negative review.

Thanks for reading, and let us know if you have any suggestions for places to find beta readers in the comments. If there are other “new author” topics you’d like to see discussed, feel free to mention those too.

 

Posted in New Author Series | 19 Comments

New Emperor’s Edge Contest: From the Mouths of… Maldynados (and Akstyrs)

I wrote the last line in the last scene of EE6 yesterday. There’s lots of editing to be done (and a Ch. 1 except of EE7 — or perhaps EE6pt2 — to write), but it seems like the time to celebrate… by posting a new contest. Last year’s “Design a Hat for Maldynado” event was well-received, so let’s see what else we can do here…

From the Mouths of Maldynados (and Akstyrs)

The task:

Come up with a Maldynado-appropriate (or inappropriate, as the case may be) euphemism (i.e. getting one’s snake greased)

OR

Come up with an Akstyr-appropriate curse or idiom (i.e. that licks donkey balls)

You’re welcome to enter both halves of the contest. Please post your entries as a comment below, and make sure to leave an email address you check, so I can get in touch with you if you’re the winner.

The prize:

A winner will be selected from each category (Maldynado and Akstyr), possibly with the help of your peers. The winning snippets of dialogue will be used somewhere in EE6. Also, you’ll have your choice of two of the Emperor’s Edge books in paperback versions, signed of course (possibly by Maldynado or Akstyr as well as myself).

Any questions? Let me know. Otherwise… let’s see what you’ve got! 😉

Update April 8th: Thanks for the entries, everyone! I’ll pick winners soon and announce them this week.

 

Posted in Cut Scenes and Fun Extras | Tagged , , | 108 Comments

Common Mistakes Writers Make by Editor Claudette Cruz

As always, I’m busy writing (two or three more chapters to go to finish the draft of EE6!), and I’ve been neglecting the blog a little bit. Next week, look for a new book giveaway contest with a chance to put some words into our heroes’ mouths. In the meantime, please enjoy this guest post from editor Claudette Cruz. She has some helpful advice for writers, new and old (I suspect my now infamous “the breast’s maw” typo is covered in there somewhere…).

Common Mistakes Writers Make

Hello, dear readers! My name’s Claudette Cruz, and I’m an independent editor and an avid reader. Today I’d like to mention a few of the more common mistakes I often come across in my line of work. I know there are many indie authors out there who are forced to go through the self-publishing route as traditional publishing houses become more and more selective. I hope my article helps you catch those small, common mistakes that translate to bad reviews and cranky, unsatisfied readers. This, in turn, will hopefully lead to better sales and reviews.

The first thing I have to mention is that you should get your book looked at by as many friends, family members, or beta readers as you possibly can. Try to have some of them focus more on the fluidity of the reading experience than on the content itself. Sure, all of them may concur that the story’s great, but are they overlooking the fact that your manuscript is riddled with grammatical errors? When asking them for their opinion, specifically ask these people to point out any errors they might come across.

If you can afford to do so, hire an editor next. They’re more experienced in catching tiny mistakes other people might miss, such as omitted letters or punctuation, misspellings, or words used out of context. Speaking of errors, I’ll now go into more detail regarding mistakes I’ve seen in every single manuscript I’ve worked on.

Omitted letters or words:

This is THE most common issue I deal with when editing or proofreading. You need a fresh pair of eyes to look at your manuscript. Many authors tell me it’s amazing how many missing words or letters I caught, considering they had gone through the manuscript a bazillion times. I believe that’s exactly the reason they can’t see the mistakes themselves—they’ve gone through the same text so many times, their brains just fill in the missing letters and words automatically. If you can’t afford to hire an editor, or have no friends or family who’ll go through your manuscript for you, set the document aside for a week or more, and then read it again after having given your brain a vacation from looking at the same chunk of text every day.

I want oyu to read an study this sentence carefuly. Then look it again. Now focus on the two sentences before this one. Maybe you were looking for mistakes in the first one and didn’t notice the second sentence was missing a word. Sure, I was trying to trick you, but keep in mind that a manuscript is way longer and probably far messier than this. You may have caught all the mistakes this time, but try doing it in a manuscript that’s over 60,000 words long. Most likely you’ll miss at least one thing, and while a single error isn’t bad at all, it’s far more likely that you’ll miss way more than one error. Readers run the gamut from picky to indifferent. Many won’t care if there’s a few editing blunders, but others will complain about too many mistakes and leave you bad reviews, scaring away potential new readers. If you want to increase your fan base, start by having a manuscript that’s as clean, neat, and error-free as possible.

Missing or incorrect punctuation:

I see this a lot, especially in manuscripts that are more dialogue-heavy. Sometimes you forget to add a quotation mark here or there, effectively confusing the heck out of your reader when a character replies to something the other just said. Other times, a missing comma can affect the fluidity of the whole sentence. Your reader has to stop and backtrack to try to make sense of what you just wrote. You don’t want that. You want your manuscript to read fluidly. A missing period can equally affect the reading experience. Also, remember that a single apostrophe can completely change the meaning of a word. “It’s” and “its” are used in different situations, and replacing one with the other is not advisable if you want your sentence to make any sense at all.

Words used out of context:

Similarly, editors will fix any instances in which you used a word out of context. Homophones, or words that sound the same but are spelled differently, are some writers’ bane. The writers will confuse “their” with “they’re,” “rain” with “reign” or “rein,” “whose” with “who’s,” and the list goes on. They’ll also fix up errors in which you happened to use an adjective instead of a noun, like in “I was paralyzed with frightful.” That doesn’t exactly make sense, does it? You meant to use “fright.” “The sheriff padded her down.” Huh? Didn’t you mean, “The sheriff patted her down”? “The article was trying.” That can have two completely different meanings. It might mean that the article tested your patience, in which case “trying” is used as an adjective, or that it was making an attempt or effort to do something, in which case “trying” is a verb. To be fair, that last example is a stretch, as “the article was trying” seems like it’s missing words to effectively place it in the context I meant, but hopefully you get my drift.

Repetition:

Okay, so your characters are particularly inquisitive and ask a lot of questions. That doesn’t mean that you have to use the word “asked” every single time you write that your character inquires about something. This is when a thesaurus comes in handy. If I notice a manuscript is overusing a particular word, I highlight the offending word throughout the document and provide my client with a list of acceptable replacements they should consider using now and then. They then have the option of replacing a few of the highlighted words with some of the ones I provided for them, thus dealing with the repetitiveness issue. You can easily do this yourself, though. Look up any word you find yourself using way too often. An online dictionary will usually provide synonyms as well as the definition of the word. Coincidentally, this also helps you tackle the issue of words used out of context. Look up “rein” and “reign” in a dictionary, and you’ll easily find out which word you meant to use.

There are a lot of other things editors can help you out with. They’ll make sure your manuscript is consistent, for one. They’ll make sure you spell the name “Lindsay” consistently, and not “Lindsey” by mistake. They’ll also help out if you want your manuscript to use British English instead of American English, and vice versa. If they have the specific skill, they can make sure that your Spanish-speaking character is saying things correctly in Spanish and not just uttering what a website offering free translations managed to cough out for you. They will deal with cumbersome run-on sentences and with sentences that seem disjointed.

I hope my article has been of use to you. Several of my clients have raved about seeing an increase in sales and good reviews after I worked on their manuscripts. I don’t believe that’s a coincidence. In my opinion, a neat, clean, error-free book is more likely to get better reviews and be recommended to other readers. Go ahead and put my advice to use. I wish you all many sales and worldwide fame. Thank you, Lindsay Buroker, for allowing me to contribute this guest post, and thanks to all of you guys for reading my article!

Bio:

Claudette Cruz is a pet lover, a crafting supplies hoarder, and a fan of all her clients. Fluent in English and Spanish, she’s been an independent editor since September of last year, when author Joseph Lallo helped launch her career by giving her a chance to prove herself. After posting on publishing forums based on author Jeff Gunzel’s advice, she got her first paying client, author M.K. Baxley, a total sweetheart who provided encouragement and her first referrals.

When she’s not working, Claudette is either making cards or enjoying long walks with her dogs. Every now and then she plays Zumba on her Wii U because she happens to have a chocolate addiction. Email her at claudettecruz@ymail.com for rates and to request a sample edit.

Posted in Editing, Guest Posts | Tagged , , , | 15 Comments