Giveaway for Signed Paperback Books: The Emperor’s Edge and Dark Currents

Paperbacks Emperor's Edge and Dark CurrentsUpdate: The contest is now over, and the winners are Claire, Karen B., and Rochelle. Thanks for entering everyone! I’m sure I’ll do this again soon.

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It’s taken me a while (a loooong while) to get paperback versions of The Emperor’s Edge and Dark Currents out there, but it has officially happened. And…

I ordered some copies, and I’d like to give them away. Signed, of course. I’ve been practicing my signature, seeing if I can bring it back to 5th-grade-penmanship level (that’s the last time I remember it being legible), and I think I’m getting close.

How to enter to win:

This is a very complicated contest with many hoops that must be navigated. First get on Twitter and tweet about it a zillion times, then link to my site from your blog, then like my Facebook page, then stand on a freeway off-ramp with a sign that promotes my books to passersby….

Okay, not really. Leave a comment below and let me know you want ’em.

I’m giving away three sets (EE and DC together), and at least two sets will go to folks who are newsletter subscribers (if you’re a subscriber, use the email you signed up with when you leave your comment below). It’s not too late to subscribe — just fill out the form in the menu on the right.

The “drawing” will be held on October 7th. I’ll use an online random winner picker to select the winners (or, I’ll close my eyes, spin around three times, and point to the screen).

The giveaway is open to everybody. If you win and you live somewhere far away and exotic, I do expect you to let me crash on your couch for a night if I ever come visit your country.

Thanks for entering!

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While you’re waiting to see if you won, give The Emperor’s Edge podiobook a try. The first seven chapters are up now, and you can subscribe to get the rest automatically delivered to your iPod or other mp3 player.

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Update (Monday the 19th):

Thanks for the comments and all the kind words, folks! A couple of you asked about where to buy them (just in case you don’t win), and they’re showing up now on the regular (ebook) page at Amazon. They’re not available yet at Barnes & Noble, but here’s the Amazon link for Emperor’s Edge and for Dark Currents. They’re pricy (alas, self-publishing may be economical when it comes to ebooks, but that’s not the case with POD paperbacks), but they’re 6″ x 9″ so similar to a trade paperback. Thanks for your interest!

Posted in My Ebooks | Tagged , , , | 89 Comments

Must-Read Steampunk Books (Want to Add Yours?)

I’m always looking for new books to read, so I asked the TwitterVerse for some steampunk recommendations. I’d read several of the suggestions that came back, but I found some new ones to check out too. In case you’re a fantasy fan and looking to try more steampunk books, I’ll include the list here.

Let me know what you think. Are these “must read” titles, or is there something else you’d recommend?

Perdido Street Station

steampunk-perdido-street-stationThis recommendation comes via Lynda Young, and it was my introduction to steampunk, several years ago. While the characters didn’t stick with me, the world-building did. Total immersion steampunk, magic, and crazy made-up creatures that were refreshingly creative after all the Tolkein-inspired medieval fantasy I’d read growing up.

Mieville’s much-praised first novel of urban fantasy/horror, was just a palate-teaser for this appetizing, if extravagant, stew of genre themes. Its setting, New Crobuzon, is an audaciously imagined milieu: a city with the dimensions of a world, home to a polyglot civilization of wildly varied species and overlapping and interpenetrating cultures. Seeking to prove his unified energy theory as it relates to organic and mechanical forms, rogue scientist Isaac Dan der Grimnebulin tries to restore the power of flight to Yagharek, a member of the garuda race cruelly shorn of its wings. Isaac’s lover, Lin, unconsciously mimics his scientific pursuits when she takes on the seemingly impossible commission of sculpting a patron whose body is a riot of grotesquely mutated and spliced appendages. Their social life is one huge, postgraduate bull session with friends and associates–until a nightmare-inducing grub escapes from Isaac’s lab and transforms into a flying monster that imperils the city.

Leviathan

Leviathan

Several of my Twitter buddies recommended this series (Beth Cato, Ryan Sanders, and Kendra Highley — she’s the one who first sent me a copy of the ebook and said, “read this!”). It’s young adult, but enjoyable at any age. The setting never gets in the way of the story, but it’s full of steampunk-goodness as well as creative world-building concepts (it’s the sort of alternate Earth you would have loved to see!), and the heroes are easy to identify with as well.

This is World War I as never seen before. The story begins the same: on June 28, 1914, Archduke Franz Ferdinand and his wife are assassinated, triggering a sequence of alliances that plunges the world into war. But that is where the similarity ends. This global conflict is between the Clankers, who put their faith in machines, and the Darwinists, whose technology is based on the development of new species. After the assassination of his parents, Prince Aleksandar’s people turn on him. Accompanied by a small group of loyal servants, the young Clanker flees Austria in a Cyklop Stormwalker, a war machine that walks on two legs. Meanwhile, as Deryn Sharp trains to be an airman with the British Air Service, she prays that no one will discover that she is a girl. She serves on the Leviathan, a massive biological airship that resembles an enormous flying whale and functions as a self-contained ecosystem. When it crashes in Switzerland, the two teens cross paths, and suddenly the line between enemy and ally is no longer clearly defined.

The Bookman

The BookmanThis recommendation (as well as a few others in here) comes from Ant over at SFBook (a review site you should check out, and not just because he was kind enough to review my books).

A masked terrorist has brought London to its knees — there are bombs inside books, and nobody knows which ones. On the day of the launch of the first expedition to Mars, by giant cannon, he outdoes himself with an audacious attack.

For young poet Orphan, trapped in the screaming audience, it seems his destiny is entwined with that of the shadowy terrorist, but how? His quest to uncover the truth takes him from the hidden catacombs of London on the brink of revolution, through pirate-infested seas, to the mysterious island that may hold the secret to the origin not only of the shadowy Bookman, but of Orphan himself…

Soulless (The Parasol Protectorate)

soulless-gail-carrigerThis was also a recommendation from Beth Cato, but it’s certainly a popular series, so I’m surprised more folks didn’t mention it. Perhaps because the steampunk elements are more decorative than key to the story (I’d probably call Soulless a historical fantasy). It does often get mentioned as a steampunk romance, though, and there are lots of positive reviews on Amazon, so you might want to give it a try (warning: vampires and werewolves abound).

Carriger debuts brilliantly with a blend of Victorian romance, screwball comedy of manners and alternate history. Prickly, stubborn 25-year-old bluestocking Alexia Tarabotti is patently unmarriageable, and not just because she’s large-nosed and swarthy. She’s also soulless, an oddity and a secret even in a 19th-century London that mostly accepts and integrates werewolf packs, vampire hives and ghosts. The only man who notices her is brash Lord Conall Maccon, a Scottish Alpha werewolf and government official, and (of course) they dislike each other intensely. After Alexia kills a vampire with her parasol at a party—how vulgar!—she and Conall must work together to solve a supernatural mystery that grows quite steampunkishly gruesome. Well-drawn secondary characters round out the story, most notably Lord Akeldama, Alexia’s outrageous, italic-wielding gay best vampire friend. This intoxicatingly witty parody will appeal to a wide cross-section of romance, fantasy and steampunk fans.

Steam Queen

Steam QueenIf you have an e-reader and like the idea of giving an indie author a try, this recommendation comes from Ant:

Europe is a dangerous, virtually lawless place. Armed bandits prowl the railway lines in their armed Steam Locomotive looking for easy marks, and heavily armed mercenary engines travel from town to town looking for work in a world where every day is a struggle for its civilians.

Erica, an emotionally disturbed girl from England finds herself joining one of these mercenary teams. What follows is a trek across Europe to where two mighty cities, each representing a different way of life, stand on the verge of a war which will shape the way Europe develops.

On one side are the Steam using traditionalists of St Vith, led by the charismatic and cunning General Roosje Cuvelier. On the other, stands the mighty Winterscheid Diesel Empire under the iron fist of the merciless Kaiser Sigmund Eisenburg.

Two vicious armies, treachery from her own allies and the world’s deadliest super-weapon are just a few of the dangers that Erica must face in her journey.

The Greyfriar (Vampire Empire, Book 1)

GreyfriarThis one was suggested by urban fantasy author Nicholas Olivio:

Griffith and Griffith, perhaps best known for their media tie-in work, merge vampires with steampunk in this tale of derring-do and star-crossed romance. In 1870 the vampires rose up and conquered the northern lands of Earth. The northern elites fled south to new colonies, leaving their subjects to the mercy of the predators. By 2020, the world is still divided. Princess Adele of the Equatorian Empire becomes the catalyst of the final human–vampire war when she is lost in vampire territory with only a mysterious adventurer known as the Greyfriar to help her. Set in a future that is comfortably quaint, where brass-plated technology is uninhibited by plausibility and the northern exiles may feel oppressed but the indigenous equatorial peoples never do, this melodramatic tale is fast-paced and entirely unchallenging.

Phoenix Rising: A Ministry of Peculiar Occurrences Novel

phoenix-rising-a-ministry-of-peculiar-occurrences-novelStarla Huchton, the lady who does Amaranthe in the Emperor’s Edge podiobook, suggested this steampunk read for us:

These are dark days indeed in Victoria’s England. Londoners are vanishing, then reappearing, washing up as corpses on the banks of the Thames, drained of blood and bone. Yet the Ministry of Peculiar Occurrences—the Crown’s clandestine organization whose bailiwick is the strange and unsettling—will not allow its agents to investigate. Fearless and exceedingly lovely Eliza D. Braun, however, with her bulletproof corset and a disturbing fondness for dynamite, refuses to let the matter rest . . . and she’s prepared to drag her timorous new partner, Wellington Books, along with her into the perilous fray.

For a malevolent brotherhood is operating in the deepening London shadows, intent upon the enslavement of all Britons. And Books and Braun—he with his encyclopedic brain and she with her remarkable devices—must get to the twisted roots of a most nefarious plot . . . or see England fall to the Phoenix!

Boneshaker

BoneshakerSeveral folks have recommended Cherie Priest to me, and this one is in my too-read pile, especially since it takes place in Seattle (my hometown).

In an alternate 1880s America, mad inventor Leviticus Blue is blamed for destroying Civil War–era Seattle. When Zeke Wilkes, Blue’s son, goes into the walled wreck of a city to clear his father’s name, Zeke’s mother, Briar Wilkes, follows him in an airship, determined to rescue her son from the toxic gas that turns people into zombies (called rotters and described in gut-churning detail). When Briar learns that Seattle still has a mad inventor, Dr. Minnericht, who eerily resembles her dead husband, a simple rescue quickly turns into a thrilling race to save Zeke from the man who may be his father. Intelligent, exceptionally well written and showcasing a phenomenal strong female protagonist who embodies the complexities inherent in motherhood, this yarn is a must-read for the discerning steampunk fan.

If you’d like to go back and try the classics, Peter Seaton from Gallant Press recommends 20,000 Leagues Under The Sea (Unabridged And Complete) and Five Weeks in a Balloon (the Kindle editions are 99 cents and free respectively).

Ant from SFBooks also suggested Infernal Devices while Maria Snell recommends The Last Block in Harlem. Another recommendation from Starla is The Strange Affair of Spring Heeled Jack (Burton & Swinburne in).

Thank you, TwitterVerse, for all the suggestions. Good readers, are there any must-read steampunk offerings you’d add to the list?

Posted in Fantasy / Science Fiction | Tagged , , , | 17 Comments

Creating Comic Book Ebooks for the Kindle with Mark Toner

Gail ScottWhile you may have purchased your e-reader so you can digitally devour your favorite books, you needn’t be limited to straight text offerings. You can subscribe to blogs and even read comic books, and some folks are taking advantage of that.

Mark Toner is the author/illustrator of Gail Scott: Space Pilot. For those thinking of uploading comics, or even children’s picture books, you’ll want to read this interview with Mark.

Why don’t you start out telling us about your road? What made you decide to publish comics for ebook readers?

Well – it all goes back to my strange childhood in 1960s west of Scotland. Due to the US submarines stationed in my part of the world and the US Navy’s use of unsold comic books as ballast, I had the opportunity to read all kinds of stimulating comic stories and soon began to write and draw my own. This became a compulsion and I was always to be found drawing whenever there was a spare moment. In my teens I drew the school comic and, instead of studying hard for my PhD at the Royal Observatory Edinburgh, I drew a regular comic for the ROE Bulletin. You can still read those 80s “Humphrey” comics on my web site www.spacepilot.co.uk.

After a spate of teaching to supplement the family income while our children grew up, I found myself with access to the web and a head still full of comics. So I decided to join the electronic self-publishing movement and get my webcomics out there. They seemed to attract a lot of interest and some nice comments. Then I discovered the Amazon Kindle Store and realised that you can actually sell your electronic publications rather than just post them for free. So I decided to collect the webcomic pages together into proper comic books and get them out into the Kindle Store. The latest, “Gail Scott: As Mars Turns” has just gone live on the Store.

What are some of the challenges you’ve faced? I’m sure formatting isn’t easy with all those images!

Formatting is a problem. A lot of people are just scanning print comics and uploading them to the store. However these are only readable on a Kindle application on a large screen device. They are illegible on a Kindle eReader or a smart phone. I was very impressed by the ideas of Canby Samson in his Kindle book “Kindle Comics: The Coming Digital Comics Revolution” which lays out just how graphics have to be sized and shaded to make them readable on a Kindle. So I started reformatting my comics so that they’d look good on small devices. In fact the latest was drawn from scratch as a Kindle comic and published in enlarged form as the webcomic. Once you know the dimensions of the screen, you can make the graphics the correct size and get the text big enough. Then it’s actually just a web page that you put the pages into and send to Amazon for Kindling.

It looks like you’re doing an ongoing series. How long do you make each ebook episode?

Yes, the Gail Scott stories are going to be an epic. I’ve just completed volume 1, although I have to redo issue 1 for the Kindle. It’s currently an illustrated book rather than a comic. The Kindle sized pages that I draw for the Gail Scott comics take a couple of days to make, with pencilling, inking, scanning and lettering, before formatting them for the webpage and the Kindle. Then there are nearly thirty of these per issue. So it takes a couple of months for each Kindle book and that doesn’t include the writing stage, which takes a few days in itself.

Do you have any thoughts on pricing when it comes to comics?

Print comics have become too expensive. DC are relaunching their entire comics line which is 52 separate titles at $3.99 each. So they’re hoping that comic fans will each spend $207.48 every month on their product! Now I know that the quality of the artwork and finishing is very high on a print comic these days but I think they’d sell a lot more if they reduced the paper quality a little and adopted a simpler, quicker to produce, style of art. Then the price per comic could come down and we could all read more of them. Alternatively they could go back to black and white ink and put them out on the Kindle Store. Due to the way Amazon stages the royalties, my books cost $2.80 there. Once they start moving in volume I may be able to reduce that.

What are your plans for the future? More in the same series? Something new?

There is going to be a little break between volumes of Gail Scott while I start a companion series called “Meanwhile Back On Earth.” This is going to cover the period when Gail and her crew are travelling out to the stars. Due to relativity, Gail’s ten year space mission will be more like 70 years back here on Earth and I’m going to make something like a newspaper strip (three or four panels in a row) to cover a series of adventures that happen here over that 70 year period. It’ll probably start with a Highland police adventure involving UFOs. Eventually both series will converge with the surviving characters from “Meanwhile Back On Earth” meeting Gail and her friends when they return to Earth for volume 3.

I’m also touting for business as an illustrator and have a number of projects that I’ve poked my nose into, some or none of which might result in something. An example is that I’m putting what I have learned with the Kindle comics into practice with a bespoke Kindle book cover service. Look out for a series of Kindle books entitled “Curious About…” issued by the New Curiosity Shop (www.newcurioshop.com) which will feature my cover illustrations.

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Note from Lindsay: It looks like the Canby Samson ebook on formatting comics has since been taken down. Perhaps Niki Smith’s Formatting Comics for the Kindle and Nook: A Step-By-Step Guide to Images and Ebooks would also be a good starting point for folks.

Posted in Interviews / Success Stories | Tagged , , , | 5 Comments

New Direction for This Blog + Starting an “Official” Author Website

I’m blogging from Long Beach at the Washington Coast this week, a destination that probably sounds more exciting than it is. Our beaches out here are great if you like remote, cloudy, and windy, but don’t expect to work on your tan or have anyone bring you a tropical beverage with a pineapple wedge perched on the rim. The wifi at the coffee shop here is going in and out (mostly out), so I’ll keep this post short.

If you’ve been following this blog for a while, you know I’ve been writing about my adventures in e-publishing and book promotion with rare entries to let folks know about my new releases. Now that I’m getting more and more people visiting the site because they’re interested in my books (as opposed to self-publishing and marketing), I’ve decided to shift the focus and make this more of a personal/author blog. I’m not quite sure what that’ll cover yet (aside from the obvious book stuff), but I’ll try to keep it interesting (no discussions of the funny things the dogs, cats, or relatives have done).

I’ll still be chatting about my “ebook endeavors,” because I enjoy sharing what I’ve learned, but I’ll be doing it over at Savvy Self-Publishing. I just got that site up and running this weekend, and there’s not much there yet, but you can check out the first two articles over there:

If you’re interested in self-publishing, I hope you’ll follow me over there and subscribe via email or news reader. In the meantime, I’ve got another guest post and an interview coming up here this week (if I can find some decent wifi while I’m out here, which has been a questionable proposition so far!), so it’ll be a gradual transition.

Thanks for reading!

Posted in Writing | Tagged , , , | 19 Comments

Ebook Formatting Tips with Jacquelyn Smith

Today we have a guest post from indie fantasy author, Jacquelyn Smith, who lives on the outskirts of Toronto, Ontario, in the frigid expanse that is Canada. You can check out her blog for self-publishing, how-to posts: http://www.WaywardScribe.com. Her debut, epic fantasy novel, SOUL SEEKER, is due for release in Fall 2011.

 Ebook Formatting Tips

Ebook formatting can be a total pain, especially if you’ve never done it before. Here are a few tips that can make the process a little easier:

1.  Use OpenOffice.org

It’s free, it’s user-friendly, and it works on both PC and Mac. Plus, you can use it to save your file in HTML format for Amazon and as an MS Word doc for Smashwords. I use it for all my ebook formatting.

2.  Keep your formatting simple

I cannot stress this enough. Making your book look fancy on your computer will most likely end in disaster after Amazon and Smashwords run their file conversion processes. Remember that readers have the ability to select their own font size and style on their device anyway, so you don’t have total control over the final product. Take a deep breath and let go. 🙂

Simple formatting may seem boring, but it’s better than customers having to read something that looks like a pieced-together ransom note. My rule of thumb is Times New Roman 12 point font, left aligned with 1.5 line spacing. Use bold or underlining for headings, and italics for emphasis.

3.  Keep your formatting clean

If you use the Tab key or multiple spaces at the start of a new paragraph, or pound the Enter key into submission to create multiple paragraph breaks before the start of each chapter, I’m looking at you.

These spacing methods don’t translate well to ebook format. Instead, you need to set up rules for indents and line spacing using Paragraph Styles. To reveal all those little manual spacing gremlins, click on the backwards P button in the toolbar of MS Word or OpenOffice to view all non-printing characters in your manuscript.

ebook-formatting-1

4.  Make navigation easy

Insert bookmarks at the beginning of each chapter and section, and link them to your table of contents so readers can easily browse your content instead of having to scroll all the way through to find something. Bookmark names should always be in lower case (no CAPS), and should not contain spaces. Some important bookmark names to include for Kindle navigation are:

toc = Table of Contents

cover = cover page of your ebook

start = where the body of your ebook begins

These names will be referenced automatically in Kindle’s ‘Go to…’ menu.

5.  Anchor your images for Smashwords

If you are using OpenOffice and uploading to Smashwords, you must anchor your images as characters within your ebook file. Otherwise, you will get ePub errors and your book will not be functional for many devices (Nook, Sony, Apple, Kobo, etc.). To anchor, right-click your image and select Anchor, As Character.

6.  Remove first line indents

This tip is for fiction authors. To remove first line indents in your Amazon file, select the paragraph containing the line where you want to remove the indent (usually the first line of a new scene or chapter), and apply a custom paragraph style or format where the indent is 0.01 inches/cm. By including an indent value in the paragraph style, you are overriding Kindle’s default first-line paragraph indent protocol, even though the indent value is next to nothing.

For Smashwords, select the paragraph containing the line where you want to remove the indent and click the upper slider on the ruler at the top of your screen, dragging it until it is just barely to the right of the lower slider and not quite flush with it. This gives the illusion of no first line indent, while still creating a manual indent value that is greater than 0, so your indent removal will also carry over to the Kindle version of your ebook that Smashwords creates.

ebook-formatting-2

7.  Don’t forget the end content!

If someone has downloaded your book and made it all the way to the end, this is your chance to try to maintain their interest. Here are just a few suggestions of what you can include at the end of your ebook to keep the writer/reader connection going:

  • an excerpt from an upcoming work
  • an author bio
  • links to your online network
  • links to your other books, including short blurbs for each
  • links to where the reader can post a review of the book they just read

8.  Always test your output

If you want to be confident in your formatting, you need to test the output files of your ebook after Amazon and Smashwords work their conversion magic. It’s always best to perform your testing on the actual device the reader will be using if possible, but you can also test many of the output files right on your computer. (My blog has several posts that cover this topic for the various output file types if you look under Publishing.)

For further reading, I recommend the Smashwords Style Guide (available for free). It’s written for MS Word users, but I’ve found it can still be puzzled out for OpenOffice users as well. 😉

Posted in Guest Posts | Tagged , , | 9 Comments

Book Promotion Tips for Hardcore Introverts

A lot of writers are introverts. If we weren’t, we’d probably be too busy doing extrovert things to get any writing done, right? For many of us, it’s against our nature to put ourselves out there and sell our work. But we’re told that being an author is a business (if you want to make money, anyway), and that we have to learn the marketing side of things. So, what’s an introvert to do?

Well, I’m not going to tell you to change who you are. In fact, I particularly loathe books that try to teach introverts how to be more extroverted. I subscribe the George Bernard Shaw philosophy: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” Thanks to the rich and widespread online world that exists today, I think you can succeed as an author without forcing yourself into uncomfortable public venues like conventions and book signings (situations that don’t historically sell many books anyway).

For example, if my sales remain steady (and I get a couple more novels out there, which is the plan), I’m about six to twelve months away from being able to quit the day job and write fantasy as a full time gig. I’m already making what would be considered a full time income in less expensive parts of the country (or world). Granted, I’m an indie ebook author, which means I earn more per book than my traditionally published peers, but I did just get started in December 2010, so I think there’s hope for anybody!

In that time, I’ve never done a book reading, gone to a convention, handed out a business card, or (shudder) pitched myself to anyone. If you like doing those things, then by all means do so. It can only help. But this post is for my hardcore introvert colleagues who cringe at such notions. Here’s the good news: you don’t have to do any of that any more.

So, how do you get the word out about your books?

Here are a few random, scattered thoughts tips:

Use social media sites intelligently

Believe it or not, introverts can get a lot of mileage out of “social” media.

Ignore the people who try to be everywhere (Facebook, Twitter, LinkedIn, every forum, etc.), using these platforms as billboards for their stuff, sending out grating sales pitches all the time. If they’re selling books, it’s in spite of what they’re doing there rather than because of it.

So, what do you do?

1. Start a blog (if you’re like me, you’ll be most comfortable sharing your thoughts, and maybe throwing in a post or two about your books, on your own site because it’s a place people have voluntarily chosen to visit — you’re not bugging anyone in a “public” venue).

2. Pick one or two social media sites to get involved on (I’ve been on Twitter for ages — I like it since you’re forced to keep messages short so it’s not a big time sink — and I’ve recently started doing more with Facebook, since much of my target audience hangs out there).

3. Use those sites to get to know your fans (or people who, based on their profiles, might become your fans!), and also use them to promote interesting posts on your blog. People are a lot more likely to click on a link to a possibly-useful-to-them blog post than they are to click on a buy-my-book link. Then, through your blog, people can get to know your writing style and what you’re all about. (I use affiliate links to track sales that originate from my blog, and I sell more than I’d expect, given that I write about e-publishing instead of fantasy or something specifically for my target audience.)

Be generous

This isn’t necessarily an introvert or an extrovert thing, but it’s a way to promote your books without ever having to “sell” anything.

As I’ve mentioned many times, one of my first early breaks came because I turned a short story into an ebook and made it free on Smashwords, Barnes & Nobe, iTunes, etc.. I’ve also done lots of little promotions where I’ve given away 100%-off Smashwords coupons. This has resulted in lots of people going on to try my non-free ebooks.

Note, giving away freebies works especially well when they’re linked to your other books (i.e. Book 1 in a series or maybe a short story featuring characters from your first book). It’s also more useful if you have a non-free book already out and ready for people to buy. If you don’t, at least try to steer fans toward your website (and maybe an email newsletter they can sign up for, eh?). Don’t count on folks to remember your name and check back on you later. Readers read a lot, and unless they’ve read a whole series by you, it’s unlikely they’ll remember you from the dozen other authors they tried that month.

In the vein of being generous, you may want to think about pricing too. I often see new authors calculating what they have to charge and how many books they have to sell to make minimum wage or some such. (They seem to forget that most authors who make a living writing have a large body of work out there, not one or two ebooks.) Likewise, there are a lot of people fiddling with price every week, trying to figure out how much they can get away with charging without hurting sales.

I’m not going to say that’s wrong (one can argue it’s just being a good business person), but one of the benefits of the e-reader revolution is that you can make a living doing this while providing a great value to your readers too. Because of the royalty structures, it’s tough to make it selling 99-cent ebooks, but anything from $2.99 to $4.99 is still a good deal (for a full-length novel) and earns you $2+ per sale. Sell a couple of thousand books a month, and you’re making a full-time income (that sounded like a lot when I started, but the more titles you get out there, the more achievable it seems). Want to make more than that? Work on selling more.

Start a newsletter

I did a post on why authors should have newsletters, so you can check that out for more details, but essentially this is a way for you to keep in touch with your fans (especially important when you’re not the speediest writer and it can be a year or more between books) and keep your name in their minds.

It’s also something you’ll probably be comfortable doing, even if you’re an introvert. Why? As with the blog, you’re talking to people who volunteered for your newsletter (you’ll put a sign-up form on your site, and presumably it’ll be your fans who fill in the blanks), so it’s a lot easier to talk to them than random people you might meet at conventions or somewhere in the real world (again, shudder). They share your passion (your stories!), and they want to know about your books and the funny things your characters are doing.

Promote without being blatant about it

I know, I know, if you read any books about marketing, you’ll learn that you have to include a “call to action” in any newsletter or blog post you do, otherwise people won’t buy your product. Well, I don’t think that’s particularly true when it comes to fiction (do make your book covers and book sales links prominent on your site/blog), but even if it is, it’s not something we’re particularly comfortable doing as introverts. We don’t want to be pushy and bother anyone, right? I get it. Trust me.

Fortunately, you can do well with more subtle promotional techniques. If you cruise through the various posts on this blog, you’ll find a lot of articles about how to do certain things related to e-publishing and book promotion and you’ll find others about my experiences and what’s worked well for me. In the latter types of posts, I’ll always mention my own books (often with a link to the sample chapters). It makes sense because I’m using my own books and my own experiences as an example, but it’s also a sort of promotion. If someone stumbled onto my site because they wanted to know whether short stories sell better than bundled short story collections, they’ll just happen to come across a link to my novella, Flash Gold.

Sell from within your ebooks themselves

Do your ebooks stop at THE END? If so, you’re missing out on more sales. The perfect time to recommend your next book to people is…right after they finish the last one. It doesn’t need to be a hard sell either (‘cuz we introverts aren’t into that). You’re just saying, hey, if you liked this book, you might want to try my others. This reader already bought the first one, so they’re going to be much easier to “pitch” than some random reader off the street (or Twitter-o-sphere).

Here are things you can add in your afterword material:

  • A list of your other books (some high-speed e-book authors even put live links to the appropriate store’s sales page — i.e. Amazon links for Kindle ebooks)
  • An excerpt from the book that follows the one the reader just finished.
  • Your website and/or email.
  • Your social media links (Facebook, Twitter, etc.)
  • The link to your newsletter sign-up page (and a quick note on why it would benefit readers to sign up). I just started doing this with the release of Hunted, and I’ve had as many signups in the last month as in the previous four. Kind of a “duh” moment, I know.
  • A polite request for reviews. Most people aren’t into reviewing, but if you ask, some folks who wouldn’t otherwise bother will take the time to leave one. I’ve done this since the beginning, and I know it works because I have lots of reviews from readers who hardly review anything on Amazon, but they were kind enough to leave a write-up for me.

All right, this post has moved into novella-length territory, so I’ll turn the rest over to you all…

Do you have any promotion tips for introverts?

Posted in Book Marketing | Tagged , , | 17 Comments

How to Add a Newsletter to Your Blog or Website

NewsletterLast week, I argued that authors should maintain newsletters, so they can email their fans when they have new books out or have other fun news they want to share. A couple of folks said, “Ok. How?”

So, here’s a little more of the how-to on starting a newsletter and including a signup form on your site. It’ll be different depending on who you go with and where you host your blog (if you want to install it on a blog), so I’ll keep things basic.

Sign up with a newsletter service

There are free ones out there that are perfectly fine if you’re just getting started (they can get you pretty darned far, actually!), though the tradeoff is that you’ll usually have advertising or something like inserted at the end of your newsletters. For an indie on a budget, that’s probably not going to be a problem.

I’ll mention the provider I use first and then another one I’ve heard authors recommend (mine costs money, but the other one has a free option that’s available for those with less than 1,000 subscribers).

The service I use is Aweber, and the main reason was that I already had an account there because of the day job. They’re the gold standard when it comes to mailing list providers, but they’re pricy at $15 a month and offer more services than we generally need as authors (Examples include click tracking, the option to host multiple newsletters, and the ability to create series of scheduled “broadcasts” that can go out automatically to a new subscriber at intervals. They also have a huge selection of video webinars to educate you on marketing with newsletters).

If you know right away that you’ll quickly reach 1,000 subscribers, or if you have multiple pen names and want to easily manage newsletter lists for each under one account, you might check into Aweber.

If not, here’s another option:

YMLP (Your Mailing List Provider) has a free level that might very well do everything you need. As I said, you can have up to 1,000 subscribers and send up to 25 emails a month. For many authors, that may be plenty. (I’m not anywhere near 1,000 subscribers yet myself, though I hope to be by this time next year!).

Add a form to your site/blog

Both of the services I mentioned have form-creation wizards. You can pick out a background and what fields you want people to enter (name and email should be sufficient), and it’ll give you a snippet of code to place on your site.

How to insert that code will vary, depending on your blog platform, but for WordPress, I created a new “text” widget, pasted the code into it, and added it to my sidebar (I’ve done this on Blogger and Typepad, too, so I imagine it’s possible everywhere).

How do you get people to sign up for your newsletter?

The cool thing about being an author is that people searching for your website are probably already fans. They’ve read your books, and they’re interested in learning more about you or perhaps when the next book comes out. You shouldn’t have to sell them too hard on your newsletter.

That said, you can do the tried-and-true internet marketer’s method of acquiring newsletter subscribers: give something away for free to folks who sign up. Perhaps a short story or some kind of special fans-only extra? It’s up to you.

I ran a contest when I first started up my newsletter, though I’ve had more success just by making the form prominent on the “book news” page of my site as well as including it in the side bar (whenever I get around to having a pro design this site, I’ll definitely make sure the newsletter form ends up “above the fold” on all the pages). I also added a signup to the Facebook fan page I built a couple of weeks ago, and I’ve had a couple of new subscribers come in from there.

That’s all there is to starting a newsletter. It’s much easier than formatting an ebook or editing your manuscript or any of the other things you’ve done as an author!

Posted in Tips and Tricks | Tagged , | 9 Comments

To ePublish or not to ePublish – eBooks vs Traditional Print

I’ve got a lot going on this week, so I’m glad to welcome a couple of guest posters. Today, Daniel Brent Ruyter is going to chat about e-publishing versus the traditional model. If you get a chance, check out his sites or leave a comment below. Thanks!

Daniel Ruyter is single dad, author, blogger, cupcake addict and pseudo techno nerd. He writes for Memoirs of a Single Dad and Man Made Reviews about dating, parenting, technology and reviews — all from a guy’s perspective.

To ePublish or not to ePublish – eBooks vs Traditional Print

Authors and aspiring authors are experiencing a bit of a renaissance of sorts. There aren’t necessarily more of them around – I’m not sure a count would even be possible. There are more opportunities for authors and potential authors, though, at least in part because of the explosion of eBooks and electronic publishing. But there are a number of factors that are involved in determining which publishing method is right for each author.

First and Foremost – Consider the Cost

There are costs associated to both publishing methods and with each, you can publish on a budget or you can just about throw as much money as you’d like to into the publication. Electronic publishing tends to be less expensive than traditional publishing because there isn’t as much overhead cost involved as there is in traditional publishing. At a very high level, the costs associated to ePublishing are limited to book layout, book cover and marketing. A savvy computer user may be able to design the layout of the book with a little assistance from a few online resources. Book cover designs can be done for a few dollars up to a few thousand – again, depending on the desired budget. Marketing and promotion is in the same boat. You can self-promote and spend primarily your time or you can hire outside help in the form of a publicist or PR firm to assist.

Traditional publishing has ‘sunken’ costs involved that just aren’t present in electronic publishing. Books actually need to be made, therefore physical materials and printing costs must be included no matter if one copy or a million copies are sold. Depending on the publisher, costs can be shared or deferred in lieu of sales, but this is rare in most cases. Base costs in publishing a physical book can easily start in the thousands with the sky being the limit to design, cover and marketing costs.

Consider the Audience

Old school – a word that means different things to different people. For some, it can bring back thoughts of nostalgia and days gone by. For others, old school means antiquated and outdated. Traditional publishing has gone the way of the old-school moniker, but that doesn’t mean that old can’t be ‘in’. The proliferation of eBooks isn’t necessarily entirely positive. There’s a certain level of prestige to having a book in actual print and not just available for download. Some people would be more inclined to purchase an eBook while others will always prefer to hold the printed book in their hands. Your audience should definitely be a consideration before you choose your publishing method.

Consider the Topic’s Shelf Life

The subject of the book should be another primary consideration when choosing a publication method for your book. What is the shelf life of your subject matter? For example, fictional works often have a longer shelf life than non-fiction works like technology publications and trendy topics that are hot in the moment but may lose popularity over time.

What are your experiences in publishing a book? Have you published or are you an aspiring author? What advice do you have for budding writers as they venture down the unknown road of publication?

 

Posted in Guest Posts | Tagged , , | 9 Comments