Tag Archives: book promotion

Book Promotion When Time Is Limited — What’s Most Worth Doing?

A blog reader sent me a note asking what I would do to promote a series like my Emperor’s Edge if I was starting from scratch and had an hour a day to work on the marketing side of things. … Continue reading

Posted in Book Marketing, Social Media | Tagged , , , , , | 20 Comments

The Art of the Amazon Sale: Improving Rankings, Selling More Books, and Gaining Exposure

I’m not a master marketer. I never hand someone a business card unless they ask, I rarely plug my titles on Twitter and Facebook, and if I had to sell my books face-to-face I doubt I’d have moved more than … Continue reading

Posted in Advertising, Amazon Kindle Sales, Book Marketing | Tagged , , , , , , , , , | 24 Comments

How Do You Stay Excited About Marketing and Book Promotions as the Years Pass?

This Christmas will mark my three-year anniversary in the e-publishing arena. I put out my first novel, The Emperor’s Edge, in December of 2010. I did book blog tours, submitted to review sites, started this blog, started a newsletter, built … Continue reading

Posted in E-publishing | Tagged , , , | 24 Comments

How Can You Sell More Books Through Your Blog?

A lot of authors start blogs because of a vague notion that they should, that it’s part of “building a platform” and that it can help sell more books. Is it? Can it? Sure, though, for fiction authors in particular, … Continue reading

Posted in Tips and Tricks | Tagged , , , , | 15 Comments

How Do You Establish a Fan Base *Before* You Launch Your Book?

I get a lot of variations of this question from writers who are working on their first book and are planning to self-publish (or seek an agent and a traditional deal) in a few months. Since I didn’t have much … Continue reading

Posted in Book Marketing, New Author Series | Tagged , , , , , , , , , | 32 Comments

New Author Series: How Do You Build a Fan Base, Anyway?

It’s a foregone conclusion that it’s a good thing for an author to have an established fan base, but I’ll share some numbers from my last release for those who like concrete examples. A couple of weeks ago, around May … Continue reading

Posted in New Author Series | Tagged , , , , , , , | 25 Comments

Amazon KDP Select for eBook Promotion, Yea or Nay?

I’ve avoided Amazon’s KDP Select Program since the beginning because it requires exclusivity (you can only sell your books at Amazon as long as you’re enrolled). It came out a year after I started publishing, and I already had readers … Continue reading

Posted in Guest Posts | Tagged , , , , | 27 Comments

Book Promotion Advice from Popular Indie Fantasy Author Joseph Lallo

Today I’ve got a guest post for you guys from fellow indie fantasy author Joseph Lallo. He’s had a lot of success with his fantasy series (The Book of Deacon is the first and is available for free at Amazon, … Continue reading

Posted in Guest Posts | Tagged , , , , , , | 10 Comments