Tag Archives: branding

What the Heck is Author Branding and How Do You Do It Anyway?

Posted on December 1, 2011 by Lindsay

A few years ago, I watched a YouTube video from an internet marketing guru (yes, he did try to sell me something at the end) that talked about why Coca-Cola was such a good brand name. Among other things, it … Continue reading →

Posted in Book Marketing | Tagged , , | 10 Comments

A Podcast as a Brand Builder with W. Brondt Kamffer

Posted on July 27, 2011 by Lindsay

We have a guest post today from up-and-coming indie fantasy author, W. Brondt Kamffer, someone I’ve come to know through Twitter and his blog. He posts a mix of book reviews and podcast episodes, all geared toward his target audience: … Continue reading →

Posted in Guest Posts | Tagged , , , , | 7 Comments