Category Archives: Advertising

Discussing advertising options for ebooks

Putting Short Stories into Multi-Author Anthologies for More Exposure (and more money)

Posted on March 22, 2016 by Lindsay

Anthologies have been around for a long time, and it’s no surprise that indie authors are editing and publishing them, along with all other types of fiction. We’ve talked before about how it’s tough to do well with short stories, … Continue reading →

Posted in Advertising, Tips and Tricks | Tagged , , , , , , | 15 Comments

Another Look at Amazon Advertising (with someone who is having success)

Posted on February 23, 2016 by Lindsay

Last year, I did a blog post on Amazon’s then-new advertising program and whether it’s working for me. It wasn’t, and it still isn’t (I tried again recently with a couple of my pen name books, since they’re in KDP … Continue reading →

Posted in Advertising, Amazon Kindle Sales | Tagged , , , , , | 13 Comments

Increasing Sales on an Old or Flagging Series

Posted on May 15, 2015 by Lindsay

Do you have a series that isn’t selling as well as you wish it would? Do you have a series that once sold well but has dropped into obscurity? Do you have a series that’s never made it out of … Continue reading →

Posted in Advertising, Amazon Kindle Sales | Tagged , , , , , , , , , | 16 Comments

Marketing Your Series: a Plan for a Solid Launch and Sales for Years to Come

Posted on March 12, 2015 by Lindsay

Let’s talk about publishing and marketing a series today. It’s generally what you’ll hear authors recommend doing, since it can be tough to gain traction with readers when you’re doing unrelated stand-alone novels. A series has the potential to be … Continue reading →

Posted in Advertising, Book Marketing | Tagged , , , , , , , , | 56 Comments

Amazon Advertising Services for Indie Authors, Yea or Nay?

Posted on March 2, 2015 by Lindsay

If you’re in KDP Select (i.e. exclusive with Amazon), you now have the opportunity to sign your Select titles up for pay-per-click advertising campaigns. As you can see in the screenshot below, your book will appear on other books’ sales … Continue reading →

Posted in Advertising, Amazon Kindle Sales | Tagged , , , | 50 Comments

Are Facebook “Promoted Posts” Ever Worth It for Authors?

Posted on August 4, 2014 by Lindsay

I’ve talked a lot about buying sponsorships on book blogs and mailing lists such as Bookbub, Ereader News Today, Pixel of Ink, and sites of that ilk, but I haven’t covered pay-per-click advertising much, not since a very early (three years old … Continue reading →

Posted in Advertising | Tagged , , , , , , , | 24 Comments

My Experience Advertising My Ebook on Twitter

Posted on March 10, 2014 by Lindsay

Every now and then Twitter sends me an email to let me know about their advertising options. I ignored these for a while because the original site they directed me to didn’t seem very intuitive (I have the patience of … Continue reading →

Posted in Advertising | Tagged , , , , | 10 Comments

Book Blog Tours That Accept Self-Published Authors

Posted on January 22, 2014 by Lindsay

A book blog tour is when you “appear” on a number of blogs over a week or two (some authors go bananas and schedule a different blog each day for a month) to promote your book. This usually involves being … Continue reading →

Posted in Advertising, Blogging | Tagged , , , , , | 29 Comments