Category Archives: Book Marketing

5 Reasons to Consider Giving Away a Free Ebook

Okay, before some random Twitter person pops in and tears into me for suggesting something as blasphemous as giving away work for free, let me start out saying I’m not necessarily advocating giving away novels (short stories can work just … Continue reading

Posted in Book Marketing | 15 Comments

Trading Excerpts with Other Authors in the Back Matter of Your Ebook

I’m seeing more and more ebook authors trading excerpts with other authors, and it came up on JA Konrath’s blog today as well, so I thought I’d write a few words on it too. What does “trading excerpts” mean exactly? … Continue reading

Posted in Book Marketing | Tagged , , , , , | 15 Comments

Is Your Website Hurting Your Book Sales?

Whether you sell ebooks or print books, chances are most sales will come as a result of people finding your work on Amazon, Barnes & Noble, Goodreads, etc., but you can sell quite a few as a result of having … Continue reading

Posted in Book Marketing | Tagged , , , , | 14 Comments

7 Reasons You’re Not Selling Many Ebooks

Let’s do a troubleshooting post today. I’ve had a few emails from new e-publishers wondering how they can sell more ebooks. If you follow this blog, you know I’m not a huge seller, but my earnings have certainly improved a … Continue reading

Posted in Book Marketing | Tagged , , | 46 Comments

How to Use Smashwords Coupons to Promote Your Ebook

A few days ago, I argued that it was worth publishing your ebook through Smashwords, even if you’re using PubIt (Barnes & Noble) and Kindle Direct Publishing (Amazon) to handle distribution to those stores on your own. One of the … Continue reading

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New Promotion Opportunity for Children’s Ebook Authors

Since my first ebook was a collection of short stories for middle grade readers, I like to keep up with the children’s ebook market. While you’re still a lot more likely to find e-readers in the hands of adults than … Continue reading

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What if You Don’t Have Time to Blog?

A couple weeks ago, I posted a tongue-in-cheek video on YouTube that talks about Blogging for Book Promotion. Near the end, the heroine noticesĀ  she’s being instructed to spend more time blogging than working on her novels and as much … Continue reading

Posted in Blogging, Book Marketing | Tagged , , , , | 6 Comments

Offering a Free Ebook for Marketing — My Results

About six weeks ago, I e-published my first novel, The Emperor’s Edge, and, at the same time, I uploaded a free ebook (okay, it’s just a short story) to Smashwords. I hoped people would try the free ebook, like the … Continue reading

Posted in Book Marketing | Tagged , | 12 Comments