Category Archives: Book Marketing

Can Publishing a Podiobook Help You Sell More Books?

When this blog was only about three months old (and my self-publishing career was even younger), I interviewed science-fiction author Nathan Lowell, a man now making a living off of his ebook income, and a man who got his start … Continue reading

Posted in Book Marketing, Videos & Podcasts | Tagged , , , , | 14 Comments

Setting up a Blog Tour for Your Book

When I first released Encrypted and The Emperor’s Edge at the end of last winter (yes, I’ve been doing this almost a year now!), I signed up for a couple of blog tours. This is where you guest post or … Continue reading

Posted in Book Marketing | Tagged , , | 4 Comments

Book Promotion Tips for Hardcore Introverts

A lot of writers are introverts. If we weren’t, we’d probably be too busy doing extrovert things to get any writing done, right? For many of us, it’s against our nature to put ourselves out there and sell our work. … Continue reading

Posted in Book Marketing | Tagged , , | 17 Comments

Authors, Why You Should Start a Newsletter

Your books are published, you’re building a social media presence, and you’ve got an official author website and/or blog. You’re rocking it! But…do you have a newsletter? I know what you’re thinking: What? More book promotion I have to do? … Continue reading

Posted in Book Marketing | Tagged , , | 17 Comments

Should Authors Comment on Reviews of Their Books?

A couple of weeks ago, we wondered, “Should Authors Be Amazon Reviewers?” and that spurred some interesting discussion in the comments section. Another question authors may be curious about is whether or not they should respond to reviews of their … Continue reading

Posted in Book Marketing | Tagged , , | 19 Comments

How to Sell More Ebooks at Smashwords

If you’re like many indie authors, you’d like to sell ebooks through Smashwords since there are quite a few perks: They pay a higher royalty than Amazon, Barnes & Noble, and the others (85% and there’s no dip in your … Continue reading

Posted in Book Marketing | Tagged , , , | 10 Comments

Should Authors Be Amazon Reviewers?

If you’re an author, you may be aware of a couple of small promotional opportunities you can make use of by leaving reviews on Amazon. First off, your reviewer profile can include information about you so you can sneak in … Continue reading

Posted in Amazon Kindle Sales, Book Marketing | Tagged , , , , | 24 Comments

High Level vs Low Level Book Promotion Techniques

I’ve been contemplating a post on time management for authors (I know, scintillating summer reading), but I thought I’d define a couple of book-promotion ideas first so I can reference them in the later post. The ideas are high and … Continue reading

Posted in Book Marketing | Tagged , , | 11 Comments