Category Archives: Book Marketing

Book Trailers for Promotion, Yay or Nay?

Posted on February 4, 2011 by Lindsay

If you haven’t heard of book trailers, they’re just what they sound like: short videos, similar to movie trailers, that are designed to generate interest in your book. If there’s a film producer inside you, waiting to get out, you … Continue reading →

Posted in Book Marketing, Videos & Podcasts | Tagged , , , , | 13 Comments

Goodreads Advertising Results and Tips on Creating Campaigns

Posted on January 31, 2011 by Lindsay

Warning: this post is long and rambling. Read at your own discretion. There are a lot of challenges as an indie ebook author, but perhaps the biggest is being found. As I’ve mentioned before, nobody is going to stumble across … Continue reading →

Posted in Advertising, Book Marketing | Tagged , , , | 58 Comments

Take Your Ebook on a Blog Tour

Posted on January 29, 2011 by Lindsay

You’ve heard of book tours, right? Where you travel all over the country, promoting your book in various  locales? Well, book tours are expensive, and it’s especially hard to do a signing if you’re an ebook author. Fortunately, the book … Continue reading →

Posted in Blogging, Book Marketing | Tagged , , , | 5 Comments

Promote More, Work Less: Repurposing Your Content

Posted on January 18, 2011 by Lindsay

I don’t know about you, but I’ve felt awfully busy since I published my first ebook. I’m trying to maintain two new blogs (this one and Kindle Geeks), guest post to promote my books, write articles to syndicate for back … Continue reading →

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Should You Buy Advertising on Book Review Blogs?

Posted on December 6, 2010 by Lindsay

Last week, we looked at a few online advertising options for our ebooks. For the most part, I talked about large, established sites that receive a lot of visitors every day. If you think the rates are on the high … Continue reading →

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Ebook Reviews: Are They Vital to Sales?

Posted on November 30, 2010 by Lindsay

A new ebook author on the Kindleboards asked if reviews are vital to ebook sales. To me, the answer seems obvious (yes), since I doubt I’d buy an ebook from an indie author without several reviews posted on Amazon. Heck, … Continue reading →

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Online Advertising Options for Your Ebook

Posted on November 24, 2010 by Lindsay

You’ve got your ebook up at Amazon, Barnes & Noble and the other major online bookstores, and maybe you’ve even had a few people review it (thanks Mom and crit group!), but you’re still waiting for the sales to start … Continue reading →

Posted in Book Marketing | Tagged , , , , | 8 Comments

Make Money Selling Other People’s Ebooks with the SmashWords Affiliate Program

Posted on November 17, 2010 by Lindsay

If you’ve ever tried to make money online, you’ve doubtlessly heard of affiliate programs. For those who haven’t, it’s the internet version of working on commission. If you’ve got a blog, book review site, etc., you could make a few … Continue reading →

Posted in Book Marketing | Tagged , , , , , , , | 3 Comments