How to Appear in Popular Books’ Also-Bought Sections on Amazon

My January release, Shattered Past, has been getting a little extra advertising on Amazon. By that, I mean it appeared in the first slot of the also-bought section for several other fantasy books that were selling well because they were new releases or because the author was running a Bookbub promo. I’ll pretend it was planned and that I’m smart, but in truth, I noticed the effect later and realized what had happened. (Though I have theorized that this could work before on my podcast!)

Screenshot 2016-02-03 14.33.19I’ll tell you what I did, but before I jump in, let me fully admit that I can’t prove that being in the also-boughts actually led to more book sales. I figure it can’t hurt if people are seeing your book all over Amazon, but I have no way to track sales that might have come that way. Also, in order for you to do this yourself, you’ll need to have at least a small mailing list and/or social media following already built up, so it will probably be tough to do if you’re launching your first novel.

Okay, enough of that. The nitty gritty:

The TL;DR version:

If you plug other books in your genre at the same time as you plug your new release, and if people buy both, it’s likely that you’ll appear on the first page of those other books’ also-boughts.

The longer version with more explaining:

I’m in a new permafree boxed set with 14 other authors (if you like swords & sorcery, make sure to grab it!), and it happened to launch about the same time as my novel Shattered Past. We all plugged the set, Legends, to our lists, but I also plugged Shattered Past in the same newsletter announcement.

Even though we all presumably had readers who picked up the boxed set, my book is the one that’s been in that first also-bought spot since release (I’m sure that will change eventually, as my book isn’t a sequel to the one I have in the boxed set; it’s likely that those also-boughts will eventually populate with direct sequels to the various books in the collection). I suspect this is not only because a lot of people picked up both but because they were picked up at the same time, thus making a very close link in the eyes of whatever algorithm-bot figures these things out for Amazon.

The result is that Shattered Past was in that first slot during the main push of the boxed set. The collection reached as high as 16 in the free store, so a lot of people saw my book, if only out of the corner of their eye as they were clicking the download button for the freebie.

I don’t know how many people looking to download a freebie would randomly go on to buy a $2.99 book they’d never seen before, but that’s not the only book I plugged that week. One of my writer buddies, C. Gockel, dropped her urban fantasy boxed set to 99 cents because she had a Bookbub ad coming. She mentioned on Kboards that she was hoping to hit the USA Today bestseller list (and she did!), so I shared her Facebook post on my author page. Judging by the comments, several of my readers picked up her boxed set.

Don’t bother looking for me in the also-boughts on her book page now, because I just checked, and SP has been bumped all the way to the 22nd page, but that’s because her Bookbub ad ran last week, and thousands of people bought her book after that. You’ve probably noticed that anyone who runs a Bookbub ad will share the also-boughts with a lot of other Bookbub books from the previous days’ mailings — in essence, Bookbub does exactly what we’re talking about here.

But on the day of Gockel’s Bookbub ad, and I believe even the day after, those also-boughts hadn’t been reset with Bookbub books yet. Shattered Past, even though I’d only plugged it on Facebook and not to my mailing list, occupied the #1 slot for her boxed set, so I got some more free advertising. I’m not sure how high her book made it in the Amazon store, but I know that I was #1 in her also-boughts on that day that she got thousands of extra eyes on her book page. Essentially, I’ve gotten a lot of extra views of my book cover this last couple of weeks, even though I haven’t spent a dime advertising that book yet.

Here’s another book that I finished reading last week and plugged to my people yesterday, when I was again mentioning SP (just in case my readers had missed the last newsletter!):

Screenshot 2016-02-07 15.15.21As you can see, SP is already in the first also-bought spot again.

So, what’s the message here? 

Like I said, it’s unlikely that appearing on the first page of also-boughts for a book results in piles of piles of sales, even if it’s a popular book, but I do believe it’s likely that it will result in at least some sales over time. I know that I’ve grabbed samples of a lot of books I’ve seen in the also-boughts of other books I’ve purchased, especially if they have cool covers that really draw my eye.

So, not only does it pay to plug other authors in your genre, but it might pay to scheme a bit in the way you go about it. In the very newsletter where you’re mentioning your latest release, you might mention another new release by an author, one that you maybe read and enjoyed yourself. (I think you’ll get more mileage from plugging a newer release, because the also-boughts won’t have filled in with all of the author’s other titles yet, something that usually happens with a series writer.)

I haven’t tried this method yet with a real big name in fantasy (for good or ill, I tend to prefer the quiet little books that aren’t best sellers to the heavy hitters, and I’ll usually only recommend what I’ve liked, especially to my newsletter subscribers), but if I see the opportunity someday, I certainly will.

Can you do this with a small list?

If, as I mentioned above, you’re thinking that this won’t work for you because you don’t have many mailing list subscribers yet, I wouldn’t necessarily assume that. All I did with the Gockel book was share her post on my Facebook page, so I’d guess that a maximum of 10 people (10 people who also had purchased SP) bought her boxed set. That was all it took to get me into the first slot on a book that had been out for a while — who knows how long I might have hung out there if she hadn’t wiped the slate clean with a Bookbub ad?

I think you’ll find that unless people are actually doing what I described here, most of the typical also-boughts may only be linked by a couple of shared buyers. It shouldn’t be that hard to appear on the page of the book of your choosing, assuming some of your readers pay attention to and buy your recommendations!

Posted in Amazon Kindle Sales | Tagged , , , | 8 Comments

Patterns in the Dark Audiobook Available

patterns-in-the-dark-audiobookHello, audiobook fans!

As you may already know, Podium Publishing is producing my Dragon Blood series. If you haven’t grabbed it yet, the first three books are available in one collection (a crazy good deal if you buy with Audible credits or if you already own the ebook, since you can add the audio for only $2.99 through Amazon).

Now, the fourth book in the series, Patterns in the Dark, is also available.

You can pick it up at Audible, Amazon, or iTunes.

Thanks for listening!

Posted in My Ebooks | Tagged , , | 4 Comments

5 Tips for Getting Accepted by Bookbub

I mentioned on Twitter last night that I’d snagged another Bookbub ad for one of my boxed sets, and someone asked what the trick was, since they had been trying for years to get accepted. I thought I’d do a write-up with some tips, since I’ve had 20-odd ads with them over the years, between my pen name and my regular name (there’s one tip: you can technically have two Bookbubs in a month if you have two names). I don’t apply every month, but I do it as often as it makes sense. Maybe one day I’ll have enough series out there that I can keep cycling through my Book 1s and have a different one to promo each month of the year.

For those who haven’t heard of Bookbub, it’s the one sponsorship site out there that pays off for most authors who use it, meaning you’ll often make your money back and more on Day 1 or 2 of the ad if you’re doing a 99-cent title. If you’re advertising a free book that’s the first in the series, you’ll often make the money back and more in the sales of the subsequent books, though that usually takes a little longer, as people have to work through the series. Bookbub is also the most expensive site out there, with ads in some categories costing over a thousand dollars. But right now, the size of their subscriber base is far, far larger than that of any of the other sponsorship sites.

As you can imagine, they’re popular with authors wanting to purchase ads, too, and they hand at more rejections than acceptances. So, what’s the trick to getting an ad? I’m sure most, if not all, of this is already out there, so I’ll attempt to keep my list short. I’ve also included a video of an interview with a Bookbub employee at the end, and she answers a lot of questions about what they’re looking for and why some books are chosen over others.

1. Have a professional cover

They get tons and tons of submissions and can afford to be picky. I’m a subscriber to the sci-fi and fantasy lists, and it’s super rare to see a cover that looks homemade (usually when it happens, it’s an old trad published book!). Plenty of indie books get accepted, but they all have covers that look like a pro made them.

If you have a truly awesome cover (and sometimes it’s hard to self-judge on this), your odds can only get better.

2. Make sure you’re offering a big discount

I’ve had $2.99 books that I wanted to drop to 99 cents get accepted, but they’ve stated straight out in interviews that they want to give their subscribers the best deal possible. I believe this is why the boxed sets get accepted so often–a lot of these are 6.99 and more, and the authors are discounting them to 99 cents. If you’re selling your ebook at 99 cents or 2.99 right now and planning to apply eventually, you may want to bump the price up to 3.99 or 4.99 for the three months prior.

3. Make sure you’re promoting Book 1

Unless you have the kind of open-ended series where someone can jump in at any point, make sure you’re applying with the first book in your series. (If it is an open-ended series, I would mention that in the comments box.) Bookbub has specifically stated that they prefer Book 1s.

4. Have a LOT of reviews

I’ve had books accepted where there are less than 100 reviews on Amazon, but it just seems to be much more likely that you’ll get a spot if it’s clear that your book is already popular and that lots of readers have liked it. The more competitive the category, the more true this appears to be.

Yes, it’s a chicken and an egg thing — how do you get that many reviews before you’ve used something like Bookbub and gotten massive exposure? If you’re struggling to get reviews, consider doing a free run and using some of the smaller and less picky sponsorship sites to get some exposure to your book at the same time. Also, in the back of the book, politely ask your readers to leave a review. Believe it or not, that does make people more inclined to do so.

I’ve heard that Bookbub looks at reviews on Goodreads as well as Amazon and some other sites in determining whether to accept a title, so if you don’t have much going on over at GR, you might consider doing some giveaways there of physical books or just asking your regular readers to leave reviews there.

5. Make sure you’re a good match for one of their categories

With the stuff I write under my regular name, it’s easy. It’s all fantasy. I request the fantasy category.

With my pen name, things get trickier. It’s science fiction (space opera) romance, and they often balk at the idea of putting those kinds of books into their sci-fi category (I wouldn’t be surprised if that’s dominated by male subscribers).

The first two times the pen name got Bookbub ads, they insisted on putting the books into paranormal romance. That’s usually vampires and werewolves and the like, and the stories are set on Earth and have magic in them (in short, they’re fantasy). I didn’t think my space adventures would be a good fit. I paid for the ads anyway, because even a bad Bookbub experience tends to pay for itself or at least get you a lot of exposure, but they definitely underperformed compared to what I was used to. I knew that even with the romance element, the pen name stuff would do better in straight up SF.

So… when it came time to submit a boxed set, I redid the cover and gave it a pure space opera look (stars, a planet, a space ship!) with no sexy shirtless guys or couples in the clinch. I also composed a blurb that mentioned that romance was included (along with adults scenes), but which played up the adventure sci-fi aspect. The boxed set got in, and it did extremely well.

Tip: it’s tougher to get a Bookbub ad with a KU title, but if you can, you’ll probably do really well running it as a Countdown Deal, since you earn 70% on that 99-cent book instead of 35%, and you’ll also get a lot of extra borrows.

Note: you may be asking if it’s worth redoing your blurb and maybe even your cover just to have a better shot at fitting into a Bookbub category. It probably is, not just because of Bookbub, but because the book might very well perform better in general if it seems more inline with a specific category’s tropes. Sadly, originality isn’t usually what sells books. An original story on the inside is fine, but in general, people seem to be more likely to buy more of what they already know they love!

If you have any other Bookbub acceptance tips, please leave them in the comments. Now, here’s that interview and a couple of links to helpful articles on the Bookbub blog too:

Posted in Book Marketing | Tagged , | 18 Comments

Shattered Past, a New Fantasy Adventure Novel (links and excerpt)

While I was debating whether to write any more novels with Ridge, Sardelle, Cas, Tolemek, etc., I decided (a beta reader may have convinced me) to write another side story, this time with Therrik getting a chance to be the hero (or maybe anti-hero?). And he’s not alone. I’ve brought in a new heroine to add to the cast.

If you’re looking for a new action-adventure fantasy novel to read, one with a little romance, then here’s the blurb and the first chapter of Shattered Past:

ShatteredPastWebAn elite forces officer with a dreadful reputation.
A bookish paleontologist with a love for mysteries.
An ancient stronghold full of secrets that will take both of them to unearth.

Professor Lilah Zirkander (yes, she’s related to the famous pilot, and no, she can’t get him to autograph your undergarments) is looking forward to a summer in the paleontology lab, researching and cataloging new fossils. But that summer takes an unexpected turn when the king sends her into the Ice Blades to a secret mine where ancient dragon bones have been discovered. Rumor has it that they’re cursed and dangerous, but Lilah is more concerned about dealing with the outpost commander, a fierce officer with the temperament of a crabby badger.

As punishment for irking the king, Colonel Vann Therrik is overseeing the hardened criminals working in the remote Magroth Crystal Mines. He would like a chance to redeem himself—and escape the loathsome duty station—but nothing is going his way. Cursed fossils have delayed production, miners are trying to escape, and now a scientist has shown up, making demands on his time. Worse, she’s the cousin of his nemesis General Zirkander. As if one Zirkander in his world wasn’t bad enough.

Investigating the fossils leads Lilah and Vann into the depths of Magroth Mountain where centuries-old secrets lurk, and a long-forgotten threat stalks the passages. To have any chance at survival, they’ll have to work together and perhaps learn that neither is what the other expected.

Available at: Amazon, Barnes & Noble, Kobo, iBooks, Google Play, and Smashwords.

Chapter 1

Professor Lilah Zirkander walked down the aisles between the desks, setting exams facedown in front of students who alternated between looking warily at her and gazing longingly at the clock. She stood between them and their summer vacation. Well, they stood between her and an exciting summer project too.

“For those of you who need to pad your academic résumés—or need extra coursework to complete your degree—Professor Haytar has informed me that we’ll need a couple of assistants for our summer project,” Lilah said.

“Are you going out to the field again, Professor?” Natashi, a third-year student, asked. She was one of the few students who had seemed to enjoy the class, taking it because of an interest in the subject matter, rather than because it satisfied a math requirement, without actually requiring much math. As if math was something to shy away from. Hmmph.

“No, the project will take place in the science lab.”

Lilah handed out the last exam to the sandal-wearing boy in swimming trunks who had drawn his answer to the last essay question. Had it been an anatomically correct drawing, she might have awarded a small amount of credit, but his dragon skeleton looked more like a lizard skeleton, and it included genitalia completely inappropriate to either.

“Most of our government funding was siphoned off for military use this year,” Lilah added when Natashi’s face fell with disappointment, “so we can’t afford any projects that involve travel.”

Lilah also found the news disappointing, since she enjoyed her annual escapes from the campus, but a quiet summer without any students to teach would be appealing too. She secretly hoped that nobody took her up on the offer for extra credit. It wasn’t that she didn’t like the kids, but teaching left her feeling fraught. Research was so much more appealing than dealing with people, especially young people. They were so… recent. And mouthy. Who could fathom them and enjoy their company? She much preferred fossils.

“We will be undertaking an intensive cataloging project in the lab. All those fossils that were unearthed in the Sundaran Ice Field last summer are waiting to be studied and labeled for a museum exhibit this fall.”

“Dragon fossils?” the student with the propensity for drawing asked, his gaze jerking from the window to Lilah’s face for a rare moment of eye contact.

“It’s an amazingly complete collection of Glophopteris rugoniana specimens.”

“Gloph-what?”

The student behind him slapped him on the back. “Plants, you idiot. It was on the test.”

“Ferns, to be exact,” Lilah said. “Giant ferns from more than three million years ago. Iskandoth used to be quite the tropical haven.”

Several sets of shoulders slumped. Lilah admitted that fern fossils didn’t pack the museum the way that dragon bones did, but there was so much to learn from studying them. And dragons were frustrating. She had given ten years of her life to trying to identify their ancestors so someone could complete their phylogenetic tree in a manner that made sense. Alas, she had never found the missing link. Plants had proven less of a mystery, thanks to the fact that their fossils were so much more easily found.

Shouts and cheers and the stamping of feet came from the hallway, some lenient professor letting his or her class out early. Typically, Lilah would not be disposed to do the same thing, but when two-dozen hopeful sets of eyes turned in her direction, she sighed and relented—it wasn’t as if those distracted brains would process anything else she said today.

“You can come see me after class if you’re interested in the summer work or in my paleobotany class in the fall,” Lilah said and waved toward the door. “Go. Enjoy your—”

The rest of her words were buried in the slamming of books, rustling of clothing, and overall noise of a mass exodus. Lilah dropped her arm and headed to her desk. Let them enjoy their youth. She planned to enjoy the solitude of a campus largely free of noisy students.

“Professor Zirkander?” Natashi asked. She was the lone student left in the room, and she looked oddly nervous as she clutched her books to her chest and smiled tentatively.

“Yes? Are you interested in the cataloging project?” Lilah liked Natashi more than her other students. She studied hard, earned good marks on her papers, and showed a genuine interest in the field. She also dressed appropriately for a place of learning, eschewing the swimming trunks and sandals fashion that had cropped up of late.

“Maybe, ma’am, but I was also wondering… uhm, you’re related to General Zirkander, the pilot, aren’t you?”

“He’s my cousin,” Lilah said warily, having a hunch as to where the conversation was going. She endured such inquiries at least once a month. Multiple times a week after a newspaper article highlighted the actions of Wolf Squadron in driving off some Cofah attack farther up the coast. “I don’t know him well,” she added, waving vaguely toward the north. The capital where the flier pilots were based was more than two hundred miles up the coast.

“You don’t visit him?”

“Why would I do that? I don’t need anything from the capital. I don’t even have a horse for traveling that far.”

“But he’s General Zirkander!” Natashi said with the dreamy look that suggested she probably kept a few newspaper clippings of him in her notebook, ones that highlighted his face with hearts drawn around it.

“I can’t imagine what we would talk about.”

Lilah distinctly remembered Ridge—Ridgewalker, thanks to his parents’ fondness for quirky names—teasing her for reading books instead of playing with the other kids at one of those dreaded family get-togethers they had endured as children. He was an only child and had been delighted to run around with age mates, hurling balls like a fool. Lilah, with three older brothers, hadn’t been nearly as enamored with the idea of siblings and playmates.

“Oh.” Natashi bit her lip. “Well, uhm, just in case, would you be able to get his autograph for me if you happen to see him?”

Lilah forced herself not to roll her eyes. She was thirty-seven now. Entirely too mature for eye rolling. “If you haven’t graduated by the time I see him next, I’ll keep it in mind.” Along with the fifty-odd similar requests she’d had in the last year. At least Natashi didn’t pull out a bra and brazenly suggest that Ridge might like to sign it.

A throat cleared in the doorway. A short-haired, clean-shaven man in an army uniform leaned in, looking at the student and then at Lilah.

“Professor Zirkander?” he asked.

“Yes?” Lilah waved the man in, though she couldn’t imagine what would have brought him to the science and history college. Classes? There was a small navy outpost a couple of miles outside of town, where soldiers visited to practice sea-based exercises, but they did not usually have the time or interest to enroll. “You’re not looking for General Zirkander’s signature, too, are you?”

“Uh, no, ma’am. I already have that.” He lifted a beige folder as he walked down an aisle toward her desk. He stopped a few paces away, clasped his hands and his folder behind his back, and looked at Natashi. “I can wait, but I need to speak with you in private when you’re done, ma’am.”

He nodded at Natashi, giving her a slight smile. He wasn’t much older than she was, and he was handsome in his tidy, pressed uniform and his polished boots. Natashi would do much better to stare dreamily at him, rather than at pictures of someone who had crossed forty already.

“I’ll send you a message about the summer project, Natashi.”

Lilah dismissed her student with a nod, curious as to what was in this soldier’s folder. She was inclined to think uncharitably of the military, especially since they had been getting so much of what should have been the college’s funding of late, but she was sure this youngster hadn’t had anything to do with it. Besides, he had a sweet face and reminded her of Lieutenant Bakstonis from the Time Trek series. She wondered if her visitor had read the popular books and would understand the reference.

As soon as Natashi disappeared, shutting the door on her way out, the soldier opened the folder. “My name is Lieutenant Sleepy, ma’am. I’m from Tiger Squadron, and I’m here to fly you to the capital.”

“Pardon?”

“Sorry, it’s a nickname. You can call me Lieutenant Derkonith, if you like. Or Jhav.” He smiled and glanced at her neck, where she still wore the promise necklace her late husband had given her. At least, she thought that was where he was looking. Breasts weren’t far from necks, after all, and a lot of male gazes got hung up on her chest, no matter how demurely she dressed. At least the young men—students, as well as soldiers—weren’t usually impertinent enough to grab, bump, or make assumptions that her chest was available for handling. She’d had to snap at a couple of the distinguished professors over the years and had earned a reputation for being… difficult. As long as they let her keep researching and publishing papers, they could call her whatever they wished.

“My confusion wasn’t derived from your name, Lieutenant, but rather from your belief that you’re flying me somewhere.”

“Oh. Well, that’s in the orders, ma’am. I’m to allow you time to pack clothing and to collect whatever tools and equipment you need.”

“How generous of you. What happens if I refuse to go with you?” Lilah accepted the paper, so she could see for herself what this was about.

“He said you wouldn’t, ma’am, especially on account of your classes being finished today.”

“He? General Zirkander?” She bristled at the idea of a cousin she hadn’t spoken to in nearly five years making assumptions about her.

“Uhm, King Angulus, ma’am.”

She blinked and stared down at the paper, glancing at the signature on the bottom. General Zirkander’s messy scrawl was on there, yes, but King Angulus Masonwood III had also signed the page. Nerves twisted in her belly. What could the king want with her? She’d never met the man or even been in the capital for one of his public speeches.

Reading the entire document might help. She started at the top, mumbling to herself as she skimmed it. “…your presence humbly requested… possible dragon fossils unearthed… top-secret facility… determine if the bones are legitimate, and if so, if they should be removed for study or if demolitions can continue.” She gaped up at the pilot. “Demolitions?

“I don’t know anything about the facility or the demolitions, ma’am. I’m just here to give you a ride to the capital.”

“Is that where the bones were discovered?”

“No, ma’am. But we’ll pick up General Zirkander there. Oh, I was told to tell you to pack warmly.”

Lilah looked toward the courtyard, which was lined by lavender bushes that had been blooming for weeks already. “Somewhere in the mountains?” she guessed.

The pilot shrugged. “I’m just a lieutenant, ma’am. They don’t tell us much. I assume the general will give you more details. But I do know enough to recommend that if you have any weapons, you may want to pack them too.”

Weapons?” That was almost as alarming as the idea of demolitions in an area of scientific importance. Were they going somewhere that wild animals would be a problem? She did have a collection of hunting rifles, though she hadn’t been out on safari since Taryn had passed away, so she hadn’t practiced with them in years. It was rare for rhinos and wildebeests to rampage through the streets of Port Yenrem.

“Do you have any, ma’am? The general said he’d send a bodyguard along, but it might not be a bad idea if you take a pistol or at least a dagger. In case, uhm. Well, I’m not supposed to know this, but I heard the general growl something about Colonel Therrik being in charge of where you’re going.”

The way the pilot said the name made Lilah think she should be familiar with it. She knew of a few historically significant Therriks, but hadn’t run into a modern person with the name. Was it some other soldier who was mentioned often in the newspapers? If so, she wouldn’t know about it, since she much preferred historical texts to current events.

“I’m sure you’ll be fine, ma’am. I shouldn’t have said anything to alarm you. Besides, the king said he’ll give you some orders to take with you, orders that will ensure Therrik is polite to you.”

The man had to be forced to be polite to a woman? That didn’t sound promising.

“Is this Colonel Therrik not someone known to cooperate with visitors from academia?”

The lieutenant rubbed his jaw, as if in memory of a painful punch. “I think he’s more likely to eat visitors from academia.”

~

If you want to keep reading, please grab Shattered Past from Amazon, Barnes & Noble, Kobo, iBooks, Google Play, or Smashwords.

Posted in My Ebooks | Tagged , , , | 13 Comments

Dragon Blood Bonus Scene #4: A Fowl Proposal

The final bonus scene in the series is here! Also, for those who were wondering if Soulblade would be the last Dragon Blood, I’m almost positive that I’m going to write one more with all of the main characters before letting them retire. Also, look for Shattered Past, a side novel with Therrik and a new heroine, which will be out after January 22nd.

Read first:

Dragon Blood Bonus Scene #4: A Fowl Proposal

General Ridgewalker Zirkander did not usually pilot his flier over the capital and land in the street in front of his house, but this was a special occasion. He made sure his picnic basket was still secure, then hopped out of the craft, pleased that a couple hours of daylight remained. Once on the ground, he touched his breast pocket–again. The bulge nestled inside reassured him. He had left work early to visit Azerta’s Fine Jewelry and pick up the custom-made promise necklace for Sardelle. Continue reading

Posted in Cut Scenes and Fun Extras | Tagged | 52 Comments

Dragon Blood Bonus Scene #3: Fowl Revelations

This is the third in the series of Dragon Blood bonus scenes set between Soulblade and Shattered Past. You can read the first one here and the second one here.

Dragon Blood Bonus Scene #3: Fowl Revelations

General Ridgewalker Zirkander flopped down in his comfortable-if-hideous chair in the duck blind, groaning as he draped a leg over the armrest and settled in. He had been working non-stop for the last two weeks, and it hadn’t been the enjoyable kind of work, such as patrolling the shoreline, hunting down and shooting enemy aircraft. No, he had been lecturing at the academy, choosing graduating officers for the squadrons, training everyone on the new models of fliers that were rolling out, and traveling all over Iskandia for inspections. He’d hated inspections when he had been the one being inspected, and he found the rigmarole even more tedious as a general. Instead of enduring one inspection, he had to endure one at every base he visited. Continue reading

Posted in Cut Scenes and Fun Extras | Tagged , , , | 15 Comments

Dragon Blood Bonus Scene #2: Fowl Friends

When I wrote the first Dragon Blood bonus scene, I wasn’t thinking about making a series of them, but when I was working on my Colonel Therrik side project (yes, he and a new heroine are getting their own book), I mentioned that a certain thing had already happened, and one of my beta readers pointed out that some readers might not appreciate it if they didn’t get to see that certain thing on the page (don’t you love it when authors are mysterious and vague?). So… I’m planning a couple more of these bonus scenes. At the end, the certain thing will happen.

Thanks to Rue Silver for the inspiration for this one (she wanted to see some more of Cas and Tolemek).

Dragon Blood Bonus Scene #2: Fowl Friends

Cas clasped Tolemek’s hand as they turned off the main street and onto the dead-end road where Ridge and Sardelle lived with a passel of houseguests who ranged from occasional to constant. Tylie, whose birthday it was today, should be excited to see her brother. Even though Cas and Tolemek had leased a cozy house between his lab and the army fort, Tylie still spent most of her time here, wandering around the woods and the pond to collect animal friends when she wasn’t busy studying magic. Tolemek kept hinting to her that she could move in with him now that he had a suitable house, but she seemed to prefer this quasi-rural living to the city life. Cas could understand that. She had grown up with room to roam and explore, at least when her father hadn’t been stifling her with mandatory athletic endeavors and shooting practices.

“I hope Zirkander doesn’t ask me to make him anything,” Tolemek grumbled. “The pharmacy isn’t open today.”

“I’m sure he won’t,” Cas said.

“I don’t know how he ever accomplished missions before he had me to rely on.”

“It is a mystery.”

Tolemek gave her the squinty eye. Continue reading

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Are There Really “Secrets” to Self-Publishing Success?

If you visit the Writers’ Cafe on Kboards in any given week, you can find authors plotting ways to engineer a bestseller or asking if there’s a way to work the system in order to “stick” on Amazon. Everybody wants success — of course! So, what’s the real secret to getting it?

Well, not surprisingly I’m going to tell you that for the vast majority of us, it involves thinking of this as a career, writing a lot of books, and accumulating more and more readers along the way.

The good news is that you don’t need to be anywhere within sniffing distance of the Top 100 on Amazon to make good money. Really good money.

If you find an indie author who has several full-priced ebooks (not 99 cents) in a series under a 10,000 sales ranking on Amazon, and they’re there consistently from month to month, that author is probably going to clear six figures this year. The more books you have out (that are selling at least moderately well), the easier it is to make that kind of money.

So what are my tips for making things sell moderately well?

I’m going to assume you’ve already read blogs and forums or have listened to podcasts and know the basics: write in a series, have awesome cover art, have a blurb that appeals to the target audience, have entertaining and well-edited stories, and pay attention to what’s working right now in the marketing world (we talk a lot about this on our Science Fiction & Fantasy Marketing Podcast, and most of the stuff applies to all genre fiction).

Beyond that? Here are my three suggestions:

Develop your own unique voice

I don’t think this gets emphasized enough in self-publishing circles. It’s what turns your books from a commodity into something that readers must have because no other author can deliver the same experience. It’s what gets people to not only read the book they chanced across on Amazon but to continue on and read your other books and your other series, as well. If you’ve had one series that sold well but then launched a second one to the sound of crickets, not having a compelling voice may be part of the problem (especially if those series are in the same genre).

So, how do you develop a unique and compelling voice?

Honestly, this mostly comes from writing a lot and from not being afraid to put your personality above the prettiness of the words. When you get started, your voice will often sound a lot like the voices of whoever your favorite authors are. That’s okay. It’s probably somewhere after your first 500,000 or million words that you stop emulating others and find your own style. Eventually, you internalize all of the writing rules and learn to stop worrying so much about whether your sentences have too many “to be” verbs. You just write, with the story flowing straight from the creative part of your brain to the keyboard, and it comes out in your voice.

Your voice has your sense of humor, it has your prejudices and passions, and it has your unique way of looking at the world. Essentially, it’s you on the page.

Will everybody love your voice? Of course not. But for those who have similar tastes, it will be an amazing match. Some of those readers will become lifelong true fans. You get enough true fans, and you won’t need to worry about paying the bills again (so long as you keep writing).

Publish consistently

I don’t think this gets emphasized enough either. For the most part, your six-figure (and more) indie authors of today are people who have been publishing the kinds of books their readers want regularly for years.

Not everybody can publish 10 books a year (few can!), but if you can publish one or two or three a year, and keep doing it regularly, you’ve got a much better shot at lasting success than someone who goes on a tear and publishes six books in six months and then disappears for three years.

Why?

With every new book that you put out, it’s like a doorway, a chance that someone can find a way into your world. And readers who have already found you will get used to thinking, ah, it’s November… I wonder if so-and-so has a new book out, since she usually publishes something in the fall. You’ll become a part of their regular schedule, something they look for at certain times of the year.

Time is on your side, too. Fans are accumulated over months and years. You’ll promote your books again and again, each time finding a few more readers. Even people who didn’t grab your stuff instantly will see your name again and again in the genre lists that they browse, and maybe it’ll be Series #3 that finally draws them in.

Also, the more books you publish, the more likely it is you’ll have something hit. Yes, you can write to genre tropes and try to engineer a bestseller, but that’s more likely to fail than succeed, unless you already have a big audience built up. The truth is that even the big publishers, corporations that have piles of money to throw behind advertising, don’t know ahead of time what’s going to hit.

In my own experience, it’s usually the book you don’t expect to be a hit that ends up sticking at the top of your category on Amazon for months. And the book you thought would push all the right buttons and become a big seller just does okay. Fortunately, for indie authors making 70% on each ebook we sell, steady earners are just fine. You can quit your day job once you have a stable of steady earners.

Consistently market your books

There’s that word consistency again. People really do underestimate the power of sticking around after so many others have dropped to the wayside.

I’m not one of those people who says you have to spend %X of your time marketing or that you have to do something every day, but I do try to do something every month that will result in a few hundred more readers trying one of my Book 1s. If I’m lucky and score a Bookbub ad, maybe that will be a few thousand. But that doesn’t always happen.

What are the things you can reliably do each month?

  • Play around with running sales on your Book 1 and buying a few ads.
  • Join (or create) a multi-author boxed set with your series starter in it, or do an anthology with all-new fiction that leads into your series.
  • Join (or start) a mailing list campaign with other authors in your genre, where you put together a list of everyone’s free or 99-cent books and then each agree to share the list with your subscribers.
  • If you’re in KDP Select, try rolling Countdown Deals where each month (or even week), you have something that’s on sale for 99 cents.

I’m a big fan of doing things that have lasting impact when it comes to marketing. Back in 2011, I had audiobooks made of the first three books in my Emperor’s Edge series, and I put them out there for free via Podiobooks. I still have people emailing me to tell me that they first found my books that way. Ditto for Wattpad. I don’t do anything to promote stuff there, but I have the first three books in that series up there, too, and people still find the posts and read the books that way, some going on to buy the rest of the series.

Try different things. Keep track of what moves the needle. Avoid wasting time and money on the things that don’t. Month after month, if you keep getting new people to try your work, you should be able to increase the number of fans you have, and you’ll get to the point where you always have people moving through your various series and buying your books. Income becomes steady and reliable. And voila: you become a successful author.

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