My Story, My Way–A Guest Post by David Baboulene

David BabouleneToday we’ve got a guest post from UK author David Baboulene who’s here to talk about something dear to all of us: writing.

He’s a published author of two humorous books, two children’s books and The Story Book — an academic work on story theory. He also has three film production deals, two in Hollywood and one in the UK.

He works as a story consultant with training and development organisations, aspiring and established writers and producers. He is also working at Brighton University on his Ph.D. on the critical importance of subtext to a story’s power. David writes extensively on his subject, including his monthly column in Writing Magazine and Writers’ News.

You can find him on the web at http://www.baboulene.com.

My Story, My Way

The most obvious difference I see between the successful writers I have met and the aspiring writers who fail is confidence. Confident writers are focused and productive. They say, “This is MY story. I’m writing it MY way, and I don’t care what anyone thinks.” They put their blinkers on, they get busy, do what they think is right, and deliver. The final product may sell a million, or the writer might end up having thirty copies printed for his own bookshelf, and go back to his day job. Either way, he did it right.

Well, almost…

The wrong thing to do, which I see a lot in the writers I work with, is to go on endless courses or read a pile of books on ‘How to Write’. They inevitably provide you with a set of rules that seems to apply to famous stories. As soon as you buy into this, your story becomes driven by structure. It becomes a little unnatural and it loses its spark, and you have your creative instinct damaged by someone else’s rules.

In my experience, when I get writers to sit down and think about what they are really looking for, it’s not ‘How to Write’ help. You learned how to write when you were at school. The questions they really want answering are: “How do I make the most of my story ideas? How do I tell my story to its absolute best? How do I guide my ability to tell stories without damaging my natural talent? It takes me months to find out what’s bugging me in my story. How do I understand and solve story problems quickly and effectively? What gives one story power and another one not? What are the story tools that are available to writers that make stories grip and intrigue?”

There is only one person who can tell your story the right way, and that is YOU! What you need is knowledge of the craft of story so you are empowered to tell your story your way. Then you will also have the confidence to send it off, take rejection knowing that what you’ve done is right.

Because there’s only one right way to write your story, and that’s your way. If you think about it, there simply can’t be any other way. So take responsibility. Learn about story so you can squeeze the most from your ideas. Write every day, and say to yourself every day:

“My Story. My Way. And balls to the lot of you.”

Say it now. Say it out loud and mean it. Not only will you laugh at yourself, but take responsibility for your own development and suddenly life as a writer, and your path forwards from today, becomes very clear indeed…

And if it’s not clear, contact me and I will send you a free chapter from The Story Book on the topic that is puzzling. Unless your puzzled by `How to Write`. In which case, you`d better find someone else…!

David Baboulene Story Book Cover

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Are Readers Downloading Pirate Copies of Your Ebooks? Does It Matter?

In the last couple of weeks, I’ve had indie authors mention pirated ebooks to me in various Ebook Piratesonline conversations. “How can you find out if your ebook is up on a pirate site?” “How many sales am I losing because of pirated ebooks?” “What do I do if I find my ebook listed on a pirate service?” Things of that nature.

I’m not really the right person to ask about this stuff because honestly I don’t worry about it (though I’m throwing in a couple of links at the end of the post in case you are looking for answers).

Why don’t I worry about it?

a) The people who pirate stuff probably weren’t going to buy a copy of my ebooks anyway, so it’s not like I’m losing sales.

b) I think Elizabeth Warren is right and a lot of people just can’t afford to spend much money on entertainment these days (I pirated music left and right when I was a broke private in the army — back in the late 90s, when I was stationed in South Korea, everybody in the barracks with a computer had Napster on it. I share this tidbit, not because we were in the right, but because it might change your opinion of who your stereotypical pirate is.) Don’t want your stuff pirated? Write to appeal to an older, upper class audience :D.

c) I’m a nobody author at this point, so I’d be more flattered than anything if someone went through the hassle of hunting for my ebooks on a pirate site (that said, I doubt my opinion will change even if I become a somebody author one day). I kind of wonder how much of a problem this really is for any indie author who isn’t in the Amazon Top 1oo.

Naturally, I’d rather folks bought my ebooks, but I’m not going to take it as a personal betrayal if they don’t.

Oh, and incidentally, I ended up buying tons of CDs back when I was in Korea (and you could find anything on Napster for free). I discovered a lot of good music, stuff that wasn’t played on the radio, stuff I never would have tried if I’d had to take a chance on a $12-$15 CD (this was before Pandora and iTunes existed). Just saying. I agree with Neil Gaiman on this.

Okay, now that I’ve had my little say, here are some links if you’re concerned about this stuff:

Posted in Ebook News | Tagged , , , , | 5 Comments

The Indie Journey by Successful Author Scott Nicholson

Scott Nicholson's Indie JourneyA couple of months ago, I interviewed full-time indie author, Scott Nicholson, and we talked about advertising, pricing concerns, and other topics pertinent to ebook authors. If you liked that short piece with him, you may be interested in his new ebook:

The Indie Journey: Secrets to Writing Success

Scott was nice enough to give me a review copy, and I just started reading this morning, but I’ve already highlighted quite a few passages on my Kindle. It looks like a good resource for anyone getting into e-publishing. Years ago, Scott started out going the traditional route, which never did make him a living — something he was able to do within 14 months of turning to e-publishing his work as an indie.

It’s clear from the opening, this isn’t how-to-get-rich-as-an-indie-author ebook, and that’s good because that’s not going to happen for many of us. Scott’s book is a straightforward look into e-publishing, and I’m sure you’ll find some inspiration and some tips you can use within the pages.

Here’s the blurb:

The e-book era has launched thousands of writing careers and holds tremendous promise for future growth. Here’s how one author went from publishing his first e-book to becoming a full-time author in a little more than a year. While offering general tips on business, craft, product development, and marketing, its primary goal is to inspire you to embrace your creative entrepreneurship and success. Bonus essays by successful indie authors J.A. Konrath, Zoe Winters, Vincent Zandri, and Vicki Tyley.

Scott Nicholson is author of more than 20 books, including the indie bestsellers Liquid Fear, Disintegration, and The Red Church. He also edited the charity writing manual Write Good or Die.

If you’re buying this book to sell a million copies, you probably won’t be happy. If you are buying this book to be happy, you probably have a better chance of selling a million books.

You can buy The Indie Journey (or download a sample) at Smashwords, Amazon, or Barnes & Noble.

Posted in E-publishing | Tagged , , , | 4 Comments

How Well Does Short Fiction Sell in Ebook Form?

A couple of months ago, I did a post called Novellas and Short Stories–Ebooks Not Just for Novels. It turned out to be pretty popular with authors, and why not? It takes a long time to write a novel, so there’s a definite appeal to writing and publishing short works…if they sell.

Do they?

I hope other authors will chime in below, but based on my experience I’m going to say…

Yes. Not as well as full-length novels, but you can find plenty of examples of shorter works doing well in the Kindle Store (and other places as well).

I haven’t tried selling a short story (less than 10,000 words) yet, though my Ice Cracker II is available for free at Barnes & Noble and Smashwords. The minimum price you can list an ebook for is $0.99, and that always seemed a little steep to me for such a short piece of fiction.

However, I did release Flash Gold, an 18,000-word steampunk novella (if you want to be picky, you might call it a novelette) at the beginning of April. It’s my third best seller, after The Emperor’s Edge and Encrypted, and it’s already covered its production costs, thanks to a good deal on cover art and the fact that editors charge by the word (it costs a lot less to have someone proofread a 20,000-word story than a 100,000-word one). That said, some of the reviews do say they wish it was longer (demanding folks, hah!).

In addition to turning novellas and short stories into ebooks, you can also do collections of short stories. I have two of those, and they’re my weakest sellers (especially the children’s one). Of course, I haven’t marketed that one in months, and I haven’t marketed the three-story fantasy collection at all, so that may affect sales.

I think, though, that short story collections or anthologies just aren’t that popular. I have to admit I’m unlikely to buy them. The exception would be if I already knew and liked the characters from a book series and the same characters were in the short stories. (That’s how my fantasy short story bundle works–it features the heroes from The Emperor’s Edge.)

That said, if you have a bunch of short stories collecting dust on your hard drive (maybe you wrote them to submit to magazines and anthologies at one point), you can certainly put them together and turn them into an ebook. I do make some sales with my short story bundles, even if it’s not a lot, and 25 or 50 sales a month can certainly add up over the life an ebook.

I thought I’d poke through Amazon and find a few examples of shorter fiction that’s selling well at the time of this post. To the best of my knowledge, I only picked indie and non-free stories. Check them out for ideas or if you’re just curious to see what’s selling:

There you go: some folks doing well with short fiction!

What are your thoughts on short story, novelette, or novella ebooks? If you’re a reader, do you like buying these shorter works? If you’re an author, are they selling well for you?

Posted in E-publishing | Tagged , , , , | 52 Comments

Preview of Dark Currents (Emperor’s Edge 2) and Other News

Here’s a quick Sunday to post to let you know I’ve uploaded the first chapter of Dark Currents as well as the cover art. The manuscript is off to the editor for proofreading, and I hope to publish it in three weeks or so.

If you haven’t tried the first book, The Emperor’s Edge, yet, I’ve dropped the price to $0.99 to celebrate the release of the second. (Grab it at this price at Amazon, Barnes & Noble, or Smashwords.)

If you already purchased it at $2.99 (thank you!), I invite you to sign up for my newsletter (form in the menu on the right) where I’ll be giving away a Smashwords coupon so you can grab Book 2 for free for the first week it’s out.

I’m also planning to do some kind of contest or giveaway, so stick around for that as well (and if you have any ideas for prizes you’d like to see, let me know, though keep in mind trips to Hawaii and iPads are a little out of my budget).

Posted in My Ebooks | Tagged , , | 4 Comments

How to Get Your Ebook Listed for Free at Amazon (maybe)

It’s no secret that Amazon is currently the biggest marketplace for ebooks. If you can sell well there, you’ve got it made.

As we’ve talked about before, one strategy authors employ is to give away a free or a 99-cent ebook since this can entice readers into trying an unknown author. With luck, they’ll enjoy the first one and go on to purchase your other (regularly priced) ebooks.

But how do you get an ebook listed for free at Amazon? When you list your book through the Kindle Direct Publishing Platform, the lowest price you can input is $0.99.

The following trick has worked for many ebook authors, but not everybody, so be prepared to wait for a while if you give it a try:

How to Get Your Ebook Listed for Free at Amazon

You have to use a backdoor (and there are no guarantees, but Amazon has started making things easier):

  1. List your ebook for free at Smashwords.
  2. Go to the Distribution Channel Manager at Smashwords and opt in to having your ebook distributed to Barnes & Noble (you can tick the Amazon check box, too, but that doesn’t seem to do anything currently).
  3. Upload your ebook to Amazon as normal (via the KDP page) and set whatever price you want.
  4. Sit back and wait for a few weeks. Eventually your ebook will be listed at B&N as a freebie. Sometime after that, Amazon’s bots will notice your work has a lower price elsewhere and price match, thus making your ebook free in the Kindle Store.

If Amazon doesn’t favor you by listing your ebook for free, you can also try putting it on sale.

How to Get Your Ebook Discounted at Amazon

This is a similar process, though with fewer steps.

Ebook listed for sale on Amazon

Right now, if you go to Amazon, The Emperor’s Edge is on sale for $0.99 though its “Digital List Price” is displayed as $2.99 while telling folks “You save $2.00.” Going by the psychology behind coupons, this may appear to be a better deal than if I simply listed it for 99 cents. Will it result in more sales? Who knows? But I’m releasing the second book in the series in a few weeks, and I figured it wouldn’t hurt to try and draw in more readers (by the way, if you bought the novel at $2.99, I urge you to sign up for my newsletter, as I’ll be giving away a Smashwords coupon so subscribers can grab Book 2 for free).

But I digress. You’re more interested in getting your work listed for sale.

Just head over to Barnes & Noble and list your ebook for a lower price there than it’s selling for at Amazon. Again, it may not happen overnight, but Amazon should price match eventually and show your ebook as being discounted.

That’s all there is to it. Good luck!

 

Posted in Amazon Kindle Sales | Tagged , , , , , | 12 Comments

Is Your Website Hurting Your Book Sales?

bad website designWhether you sell ebooks or print books, chances are most sales will come as a result of people finding your work on Amazon, Barnes & Noble, Goodreads, etc., but you can sell quite a few as a result of having a blog and/or author website too.

When I mention my ebooks here, I use affiliate links so I know how many sales originate on my site. You can also URL shortening tools, such as Bitly to see how many people click a certain link on your site (i.e. one going to your book at Amazon).

If you’re not selling many, or any, books through your website, then it may be worth asking if something can be improved. I’m not going to talk about big drastic changes that would require hiring a programmer (heck, I have a long list of those types of changes for my own site), but little things we can do to make things easier on readers and possibly increase our conversion rates, aka, how many books we sell through our sites!

Without further ado…a short checklist:

Are book covers and purchase links prominently displayed?

I usually check out author blogs when new writers follow me on Twitter, and I’m often surprised how much clicking and scrolling I have to do to find a link that’ll take me to a book’s Amazon sales page. (Sometimes I never find that link and give up.)

I may be in the minority here, but I don’t want to mess around with widgets to read sample chapters. I own a kindle, therefore I want to go right to the Amazon page (where I can see all the reviews and get an inkling of whether this is worth my time to even try) where I’ll download a sample (I bought an e-reader specifically so I wouldn’t have to read ebooks on my computer).

You don’t have to list links to every bookstore where your ebook can be found, but at least consider Amazon and Barnes & Noble (I do Smashwords, too, since they have ebook formats for everybody under the sun). And remember, the more clicks people have to make to find those sales pages, the more likely they’re going to give up.

Is it clear what genre you write in?

If someone is checking out your site because of a comment you made on Facebook or Twitter, they might not come in with any prior knowledge of you and your work. Consider making it clear right off the bat what genre you write in so people know if they’ve found something they might be interested in. Don’t make them guess by looking at your book covers.

Is your site organized and laid out well?

I know…. Writers are creative, not necessarily organized (I don’t have to look past my own desk to be reminded of that), but a tidy and clutter-free site (no piles of awards, no poorly integrated ads, no menus full of crazy widgets, etc.) is more user-friendly when it comes to navigation.

Also, think twice about doing something horrible to folks without 20/20 eyesight (i.e. white font on a black background). I have to really love you to stick around if the text is making my eyes cross!

Do you have a newsletter?

I’ll be the first to admit I haven’t done much with my own yet (we all have more things on our to-do lists than we have time, don’t we?), but adding a newsletter to your site can be a powerful sales tool. It’s easy for readers to forget about you in the six or twelve months that pass between your last book and the next one you publish. If you encourage fans to sign up for your newsletter, you can shoot them a note when you have a new book out.

You can also send occasional notes about freebies, contests, etc. to keep your name alive in their minds.

Examples Sites

Since my blog isn’t the best example of a good author website (I find myself more interested in writing about e-publishing right now than my work and my genre), I thought I’d find a couple of examples of indie authors doing a good job.They might not do everything I brought up, but overall their sites are clean and easy to navigate (and it’s clear how to buy their books!):

These are just a few things to look at when it comes to site design. Can you think of others? Or do you want to point out any authors doing a good job with their sites? Please, comment below!

Posted in Book Marketing | Tagged , , , , | 14 Comments

7 Reasons You’re Not Selling Many Ebooks

improve ebook salesLet’s do a troubleshooting post today. I’ve had a few emails from new e-publishers wondering how they can sell more ebooks.

If you follow this blog, you know I’m not a huge seller, but my earnings have certainly improved a lot since I got started in December (if I lived somewhere with more affordable housing than Seattle, I might even be making my house payment by now *g*), so I’ll take a shot at offering some advice here. I like lists, so let’s call it…

7 Reasons You’re Not Selling Many Ebooks

1. Nobody knows your ebook exists.

Obscurity. This is what we all struggle with when we’re getting started, especially if we’re coming into this without an established fan base.

I know there are a lot of you out there like me, who feel the story should sell itself, but the truth is we have to work to be found, especially in the beginning. People can’t buy your ebooks if they don’t know they exist. We have to figure out what marketing tactics we’re comfortable with and pursue them, not just for the first couple of weeks our ebook is out but for the months that follow as well.

Some things I’ve had luck with so far:

2. The writing needs work

With ebooks, people can download samples before buying, so if your writing is turning the reader off in the opening chapters, that’s going to be an automatic no for folks.

We writers tend to fall into two camps: we’re either tough critics who are never satisfied with our own work, or we’re perhaps more satisfied than we should be, and it’s a shock when we get bad reviews. I’m firmly in the former camp, so I’m not sure what goes through the minds of folks in the latter, but either way we’re not the best judges of our own writing.

For a litmus test, can you answer yes to the following questions?

  • If you have multiple ebooks out, does your other work occupy the top slots in Amazon’s “Customers Who Bought This Item Also Bought” section? (Granted, if you write in different genres, this test may not be fair, but if people aren’t going on to purchase your other stories, that can be telling.)
  • Are the majority of the reviews positive? (Only those from people you don’t know count.)
  • Do readers write to you to say they enjoyed your work? (Bonus points if they ask about sequels.)

If these things aren’t happening, or occurrences are infrequent at best, it may be a sign that the writing isn’t there yet. E-publishing is easy, and it’s thrilling to see all the success stories out there, but rushing to publish isn’t always a good idea.

In Outliers: The Story of Success, Malcolm Gladwell pointed out people usually need 10,000 hours to become a true expert at something, and I’ve seen other writers say your first million words are “practice.” It’s not enough just to write a lot either — we have to seek opportunities to learn and improve. Participating in writers’ workshops, where strangers are critiquing your work (and you’re critiquing their work), is a fantastic educational opportunity. Your fellow writers are probably going to be your toughest critics, so when they start telling you your stuff is ready for publication, that’s a good sign.

3. Your cover art and blurb need work

I’m still waiting for the day when I love all my covers and my blurbs are all scintillating, but I’ll get there eventually! If you’re not sure if you’re there yet, ask for feedback from others. At the least, the blurb is easy to change.

If you don’t have a lot of funds to spend on a cover designer right now, save your pennies. I’m not sure this element is quite as important as some people suggest, but it is the potential buyer’s first impression, and you can often tell a self-published book right away based on the cover alone. If it amateurish, people might assume the writing is too.

4. Your work isn’t easily categorized

My two novels fall into this camp, and it’s a bit of a bummer. They’re fantasy, but they don’t qualify as “epic fantasy” or “steampunk” or “historical fantasy” or any other sub-category people search for. This translates to less visibility, because your ebook isn’t appearing in any Top 100 lists, and it’s not coming up when people type their favorite categories into the Amazon search box.

I don’t have an answer to help you with this one, except to suggest picking the “as close as it’s going to get” categories when you’re going through the publication wizard and then tagging your novel with popular sub-categories that maybe sort of kind of apply.

5. Too much front matter before the story starts

As I mentioned, people can and do download samples before buying ebooks. On Amazon, the sample isn’t always that long, especially on a shorter work. If you have a long dedication, a list of other works, a note to the reader, a long license statement, etc., then you may not be giving your readers enough time to get into the story.

6. Your ebook is priced too high

If you have an established fan base, you can get away with charging more for your work, but if nobody has heard of you, you’re asking the reader to take a risk. The higher the price, the most risk.

You probably don’t have to price your ebook at $0.99 (though we’ve discussed some advantages of the 99-cent price point), but many consider $2.99 fair for an unknown novelist. That lets you take advantage of the 70% royalty at Amazon and make $2 per ebook (more than most traditionally published authors will get per book or ebook).

7. You just published your first ebook.

Patience isn’t one of my personal qualities, so I can understand wanting fast results. You hope you’ll be the exception, and your books will take off right out of the gate. It doesn’t usually happen that way though. With most of the success stories we’ve looked at, the authors didn’t sell many ebooks their first six to twelve months until they reached a tipping point (there’s another Gladwell book you can look up) and sales took off.

Many of the successful ebook authors have a large body of work out there too. The more ebooks you have on the virtual shelf, the more ways there are for folks to find you.

All right, that’s seven! Thanks for reading, and I hope this posts helps those who are new to e-publishing. I still have a lot to learn myself and am crossing my fingers for future success for us all.

Update: JA Konrath (bazillionaire traditionally published author turned indie) wrote up What Works: Promo for Ebooks last week, and it’s the most useful post I’ve seen on his blog. It also makes me feel terribly unoriginal for mentioning Outliers. Ah, well. The post is definitely worth a read!

Posted in Book Marketing | Tagged , , | 46 Comments