Tag Archives: marketing

Writing Humor, Writing Quickly, Well-Rounded Characters and Other Reader Questions Answered

I was recently interviewed on the Upgrade Your Story podcast, and the host asked if I had any reader questions that people might like answered. Several people chimed in on Facebook with questions. We didn’t end up having time to … Continue reading

Posted in News | Tagged , , , , , | 10 Comments

Ebook Marketing Strategies for 2015 — What Will Work?

Lately, there have been quite a few people blogging about how 2014 was the year of the quitter, when it comes to independent authors, or that it was, at the least, the year that things got tougher. In the last couple of years, … Continue reading

Posted in Book Marketing, E-publishing | Tagged , , , , , , , , , , | 19 Comments

Pen Name Launch: First Month Earnings $3043 (what worked and didn’t for marketing)

If you’ve been following the blog and Twitter, you may have heard me mention my pen name project. I haven’t shared the details with many people — mostly just my editor and beta readers — because I wanted to see if I … Continue reading

Posted in Amazon Kindle Sales | Tagged , , , , , , | 101 Comments

Should You Price Your Ebooks Differently in Different Countries?

I was listening to Mark Lefebvre (Director of Self Publishing/Author Relations at Kobo) chat with the gang on the Self Publishing Roundtable the other day (link: Horror Writing And Selling More Books On Kobo), and one of the things that Mark mentioned … Continue reading

Posted in Book Marketing | Tagged , , , | 22 Comments

Launching Multiple Books at Once: Pros & Cons

If you’ve hung out on the indie forums or listened to the various self-publishing podcasts, you might have heard of new authors finding success with variations of Liliana Hart’s “5 down and 1 in the hole” technique (summed up on Hugh Howey’s … Continue reading

Posted in Book Marketing | Tagged , , , | 30 Comments

Creating, Publishing, and Marketing a Multi-Author Bundle

After a three-month hiatus, I’m back with a new walking podcast. There were quite a few things I could have talked about, since I’ve published a couple of new novels this summer (and I do babble about my new pen … Continue reading

Posted in Walks with Lindsay | Tagged , , , , , , , , | 8 Comments

Are Facebook “Promoted Posts” Ever Worth It for Authors?

I’ve talked a lot about buying sponsorships on book blogs and mailing lists such as Bookbub, Ereader News Today, Pixel of Ink, and sites of that ilk, but I haven’t covered pay-per-click advertising much, not since a very early (three years old … Continue reading

Posted in Advertising | Tagged , , , , , , , | 24 Comments

Pricing Strategies for Ebooks in a Series

I’m about to release the third book in my Dragon Blood series (the opening chapters of the first book are here if anyone is curious), and I have some advertisements scheduled this week for the first. Since this is officially … Continue reading

Posted in E-publishing | Tagged , , , | 32 Comments