10,000 Ebooks Sold and Encrypted Mentioned in RT Book Reviews

This morning I received a nice email from Heather Massey over at The Galaxy Express. She let me know that Encrypted had been mentioned in the latest issue of RT Book Reviews.

Oh, that’s neat, I thought. It wasn’t until I Googled the site and looked around that I realized this was a) a print magazine and b) one I’d actually seen before at the bookstore. Apparently they’ve started a new column called “What’s Hot this Month in Self-Publishing.” (How cool is that?)

There’s no way I’d be able to find a copy of the magazine down here in Australia (though they’ll probably get a subscription out of me when I get home — part of their master plan, right? 😉 ), but Heather was nice enough to type up the blurb:

Encrypted By Lindsay Buroker
Genre: Fantasy
Print or e-book: E-book

Summary: A young professor may be the only one who can decode old runes, which is why the enemy has kidnapped her from her home. Her only hope may lie with a fellow prisoner as threats to their world increase.

Why you should read it: With more than 10,000 e-books sold, Buroker is certainly making a name for herself in the world of self-publishing. Her most popular books are part of her Emperor’s Edge series, of which she just completed her third book.

I’m guessing they got the sales numbers from Amazon, because I haven’t even tallied things up yet for the year (it’s kind of a pain to separate free downloads from paid ones). I figured I’d hit that mark though, so many thanks to all of you who have tried my books! And thank you, too, to RT Book Reviews for starting a column to highlight self-published authors.

If you’ve stumbled across this post and haven’t read Encrypted yet, you can try the first couple of chapters on my site. The ebook is, of course, available at Amazon, Barnes & Noble, and Smashwords too. Paperback coming later this winter. 🙂

Also, if you like steamy science fiction romances, check out Heather’s books, Once Upon a Time in Space and Queenie’s Brigade.

Posted in Ebook News | Tagged , , , , | 15 Comments

Story Updates and Why My Ebooks Aren’t in the Amazon Prime Lending Library

Hi, folks. Just a quick “news” update today. The first half of this post is for the Kindle folks, and then there are a few story teasers at the end.

Why my ebooks aren’t in the Amazon Prime Lending Library

If you’re an Amazon Prime member, you’ve probably already heard about the new “lending library” where you can check out an ebook a month for free. I believe just about every author and publisher is getting the option to put their ebooks into the library, and, while they won’t make as much as they do on book sales, they’re supposed to get a little compensation (there’s a set pot and participating authors get to share it).

I’ve opted not to participate because Amazon requires 90 days of exclusivity for titles enlisted in the program, meaning I wouldn’t be able to continue to sell my ebooks at Barnes & Noble, Smashwords, iTunes, etc.

I also wouldn’t be able to sell them on my own site, and I’m hoping to add a little store here in the not-too-distant future. I’ll have all of the ebooks for sale, of course, and I also plan to make it so you can order signed paperbacks. I know that’s something a few folks are interested in. Since author copies are cheaper than typical copies, I should be able to offer the signed paperbacks here for the same price as if you were to buy unsigned paperbacks through Amazon or B&N.

Anyway, I’ll be keeping an eye on the Lending Library, and if Amazon gets rid of the exclusivity clause, I’ll enroll my books.

Other places to borrow a copy…

In the meantime, if you’re looking to borrow rather than buy, I know the Flash Gold stories and Emperor’s Edge books come up from time to time on BookLending.com, and I imagine they are on other lending sites too. (If anyone has one to recommend, please let us know in the comments below!)

Story updates

For those who wonder how future stories are coming along, I’m working on the rough draft of EE4 now and am about a third of the way into the novel. Some teasers?

Emperor Sespian, as you probably guessed from the way 3 ended, will be coming back in this one. Yes, he, Sicarius, and Amaranthe will get a chance to “chat” (well, you know, Amaranthe will chat and Sicarius will try not to loom as menacingly as usual), though I haven’t yet decided if all the details of certain relationships will come out in that conversation.

Sergeant Yara, from Book 2, will also have a role, and we’ll finally get to meet someone from Maldynado’s family (though his story won’t be the focus until Book 5). Akstyr is the secondary point-of-view character in this one, and he’s already scheming up trouble.

For the steampunk fans out there, I finished the fist draft of the next Flash Gold story (Peacemaker) during NaNoWriMo, and, though I’ll probably wait until I finish the rough of EE4 to start editing it, a few teasers…

There’s a murderer killing native women in Dawson, leaving Cedar worried that Kali will be targeted. To make things worse, his past is coming back to haunt him. Or, perhaps hunt him is the better word. Also…there will be airship pirates, up close and personal this time. Kali will have to build herself a new weapon to escape their clutches.

(More blog posts should end with the word clutches, don’t you think?)

Posted in Ebook News | 13 Comments

Should an Indie (Self-Published) Author Create an Imprint (i.e. their own “press”)?

PressIf you go surfing around Amazon, you’ll notice a lot of the books in the Kindle Store that look self-published and yet have publishers listed. Boom Stick Publishing. Harvest Moon Press. Soft Kitty Productions…

With the proliferation of small presses out there, it’s hard to know, at a glance, which ones are actual publishing houses (with a submissions process an author must go through to have a book accepted) and which ones are simply made up.

Made up, you ask?

Well, yeah. When you’re uploading an ebook into the Kindle Store, there’s a field for publisher, and if you type something in, I doubt Amazon checks whether a press with that name exists or not. In fact, given the number of indie authors with presses listed, I’m sure Amazon doesn’t check. Oh, I imagine some of those authors have actually filled out the paperwork and created a business entity with that name, but I’d guess a lot haven’t.

I was never particularly tempted to do this because I like to embrace being an indie. For me, self-publishing wasn’t a choice of last resort. It was something that appealed to me for a number of reasons, and I haven’t regretted choosing this path. I know there’s a stigma associated with self-published books, but I’m not willing to disguise my books by making up a publisher so people will think I’ve been published by a small press.

That said, someone more experienced (and more successful) than I said that indie authors should create an imprint because a) reviewers who say they won’t take self-published fiction might consider work from small presses and b) there are readers who refuse to try independent authors, so you should make your books look like they’re not self-published.

I’m all for trying to make the packaging of my books professional, but I don’t think it’s in me to make up a press in an attempt to look like something I’m not.

What are your thoughts, authors? Have you conjured up a press for your books?

Readers, are you more likely to try a book with a publisher listed? Or would you be irked if you’d found out an author had made one up?

Posted in E-publishing | Tagged , , , , , , | 71 Comments

Creating a Facebook Fan Page for Marketing — One Author’s Experience

Back in August, I finally put up an author fan page on Facebook. I say finally because it was on my to-do list for months before I actually did it. I’d never been a big fan of Facebook when it came to having a personal account, just because I never seemed to be able to find anything, and if I did find whatever elusive thing I was looking for, Facebook would have an update and hide it from me again.

But 600-odd million people are on Facebook, so it seemed like an up-and-coming author should be there, too, right?

Despite my waffling, I’ve found it to be a good experience, yes.

Has my Facebook fan page led to more book sales?

It’s hard to pinpoint where sales come from. As an independent author, you can see real-time sales numbers at Amazon and Barnes & Noble — something that can be helpful with linking promotional campaigns to results… or a lack of results — but they don’t tell you where those sales came from. Did a visitor originally click through from Facebook or Twitter, or did the visitor simply find your book by surfing through the bookstore? It’s impossible to know.

Sometimes readers will tell me how they first found my books (i.e. I tried your sample after seeing a post on Twitter or I found your free ebook at Amazon and got into the series that way), but I don’t think anyone has mentioned Facebook to me yet.

I imagine there are at least some folks who have tried the freebies I have listed there, but for now I’m thinking of the site as more of a place to keep in touch with folks who have already read the books and who enjoy interacting on Facebook. If you read last week’s post on author branding, you know I try to be out there everywhere I can.

Maybe I’ll figure out how to be more effective on it in the future (I’m not one to go running around, liking a bazillion things or participating in oodles of discussions in the hopes that some bored person will find a way back to my page), but for now I can say that the page seems like it’s worth keeping and that it plays a small role in my book-promotion efforts.

How do I get fans for my Facebook page?

I have 300-some fans (this is just when someone “likes” your page), which isn’t all that many, but I don’t believe in asking random people for likes. Not because of any moral issues with the notion, but because, from what I’ve read, your page will do better with fewer fans, fans who actually interact with it, than a lot of drive-by like-clickers who never return again.

The fans I do have on there came from…

  • a few initial posts on Twitter where I let my followers know that I’d set up shop on Facebook
  • a brief advertising campaign I tried for sharing my free ebooks (I wasn’t looking for likes when I did that, but if you’re advertising a FB page, Facebook will put the like option right on the ad.)
  • adding my Facebook page to the afterword in my recent ebook releases
  • people gradually finding my page through other means (in particular, I posted a picture of a sand-sculpture dragon that went viral and had something like 160 shares and 400 likes, and I remember I had a bunch of fan page likes during that unusual week)

What do I post on my Facebook fan page?

Despite my past difficulties with Facebook, I’ve found it to be easy to keep my author page updated. It’s the work of a couple of minutes a week. I post book updates, of course, and links to blog posts I think fantasy fans might find interesting.

I’ve also posted pictures of cool things (like that dragon I mentioned). Pictures seem to do very well on Facebook, meaning people like, comment, and share them readily (when your updates have a lot of interactions, they’ll appear on other people’s walls, so it’s a bit of viral marketing).

Some people do more and get very involved in the community, but I ultimately prefer to focus on other things (like writing the next book!).

What’s the point? What can a Facebook fan page do for you?

You might be thinking that it’s not worth the effort, especially since I couldn’t say, “Oh, I’ve sold XXX number of books solely because of my Facebook page.”

I believe there are some pluses to having a presence there even if it’s not immediately apparent that it can help you sell books (of course, just because Facebook hasn’t sold a lot of books for me doesn’t mean there aren’t authors out there who have had different experiences):

  • Some of your fans are there, waiting for you — With so many folks on Facebook, it’s inevitable that some of your readers (and future readers!) will hang out there. People who enjoy Facebook like to interact on there every day, not just with friends and families but with businesses and, yes, authors too. The first week I made my page, a nice reader popped in and said, “Oh good, I was waiting for you to get on Facebook!”
  • Advertising on Facebook becomes more affordable and practical once you have a fan page — I’ve only tinkered with this a little bit, and Facebook advertising should probably have its own post, but the short and sweet of it is that it’s cheaper to send people to a fan page than it is to send them off-site (i.e. to your Amazon book page or your blog). There are ways to put sample chapters and links to free ebooks right on your Facebook site.
  • Being on Facebook gives you a place to chat with your readers — While some people might come to your blog and comment, there are more who are likely to interact with you while they’re in the process of interacting with other folks, so it can be worthwhile to hang out where they hang out. (It’s the topic of another post, but this is why I have my blog syndicated on Goodreads.)
  • Facebook fans can share your links around — You may only have a hundred fans for your author page, but if a couple of them share some of your links now and then, you’ll have people that you couldn’t otherwise reach becoming aware of you and your work. If you have freebies or samples up on your Facebook page, these new folks can easily check you out when they pop in.

How do you get your own Facebook author page?

You can go here to make a Facebook fan page now.

You can use something like PageModo to make a free landing page or gate page if you want visitors to come in on something more enlightening than your wall. (A gate page is one where people are required to “like” your Facebook presence before they can get to the meaty stuff — I don’t do this, but I do have a welcome page that tells new visitors who I am and what they can do on my Facebook site.) If you don’t like the PageModo wizard, and you don’t want to do the coding yourself, you can also hire someone to design a custom Facebook page for you for around $150. (I’m having this done and hope to have the new version up in January.)

Authors, readers, what are your thoughts on Facebook?

Posted in Social Media | Tagged , | 8 Comments

Cut Scene from The Emperor’s Edge

Usually when I delete a scene from a book, it happens early on, and there’s a good reason for attacking it with scissors. This is a scene that I’d be tempted to add back if I ever did a “director’s cut” of The Emperor’s Edge.

It was originally most of Chapter 3 and took place after Hollowcrest sent Amaranthe off to “seduce” and kill Sicarius. She decided she’d better practice this seduction thing before going after our dear deadly assassin. What happens in this scene is the reason she tossed that idea out the window.

I cut it because I originally thought I’d be hunting for an agent with EE, and everybody said fantasy novels over 100,000 words were a tough sell, so I was trying to shave off as much as I could, and the scene wasn’t that crucial. Also, I’d heard that agents tended to request the first three chapters (if they were interested in your query letter), so I thought it’d be a good idea to bump up the introduction of Sicarius to fall into those introductory pages. Lastly, a couple of my male critique buddies got the impression that Amaranthe was too homely to score based on this scene. Of course, my intention was just to show that she’s better at getting people onto her side than into her bed. 😀

So, for those who enjoy such things, I present the old and unedited…

Chapter 3

Seduction.  Amaranthe found the thought almost as unappealing as assassination.  Well, if she was going to pull it off, she needed practice.

A breeze whistled through the street, causing an icicle-bedecked sign to swing.  Two Toes Slink, it read above a crude picture of a dancer holding an oversized mug of beer.  Amaranthe regarded the brick building with distaste.  She did not begrudge people their need for recreation, but all her experiences with slinks had involved going in, breaking up fights, and arresting folks.  People ought to have something more constructive to do with their time than starting barroom brawls.

Layers of shoveled snow were piled against the building’s brick walls.  Fresh powder skidded across the slick pavement and curled around Amaranthe’s exposed ankles.  She wrapped her parka tighter, partially because of the cold, partially because she felt ridiculous in the clothes she was wearing underneath.

“Give me something sexy,” she had told the shopkeeper before she could think better of it.

The sleeveless blouse was not entirely horrible, and the knee-length skirt that hugged her hips and buttocks like a sausage casing, while not practical, was wearable.  It was the cursed sandals that were insufferable.  Sandals.  In winter.  Against all logic, they were in style this season.  As a compensation for the freezing weather, the shopkeeper had found her a pair of sandals with fur-lined straps.  Amaranthe had a hard time feeling sexy with squirrel tails wrapped around her ankles.

“Tonight, we see if this seduction tactic is feasible,” Amaranthe muttered to herself and reached for the latch.

A distant, chilling screech froze her hand.  Gooseflesh rose all over her skin.  It had sounded… Amaranthe did not know what it sounded like.  Not human.

She cocked her head, listened for it to repeat.  It did not.

The door slammed open.  Amaranthe jumped out of the way.  She landed in a pile of shoveled snow that swallowed her mostly-bare feet.

A man and woman staggered out, both too drunk and too involved with each other to notice Amaranthe.  Drumbeats escaped through the door as well, pulsing into the street. She pushed the eerie scream from her mind and hustled inside to find a warm place for her feet.

Fortunately, stoves burned in every corner of the long, low-ceilinged room.  Gas jets lined the walls and illuminated two circular stages, one with nearly nude female dancers, one with nearly nude male dancers.  They writhed around networks of vertical, horizontal, and diagonal bars with sinuous moves that gave slinks their name.  Unmarried men and women, or those pretending to be so, met and mingled in the open area between the stages, often shortened to the ‘Between.’

Amaranthe removed her hat, gloves, and parka and hung them on a peg next to the entrance.  She wandered around the men’s half of the slink.  The drooling masses in front of the stage, she avoided.  Instead she eyeballed groups at side tables more removed from the action.  A pack of young soldiers, identifiable by their short-cropped hair, did not pass inspection.  Too easy to seduce.  A table of university students received the same verdict.  If Sicarius was in his thirties, he was probably old enough to be ruled by something more than his penis.  He had to have a modicum of intelligence as well, to so efficiently evade Hollowcrest’s forces.

Near a middle-aged group of men, Amaranthe paused.  A fat tome on the table labeled Hypocaust Failings and Heating Alternatives promised brighter-than-average slink patrons.

“I admit some of your technology is impressive,” a blond man at the table said, “but you can’t deny the benefits of magic.”  His beaded buckskin clothes and long braided hair would have marked him as a foreigner even if his choice of conversation topic did not.

“I’m sure the benefits would be superb,” someone else at the table responded, “if magic existed.”

The empire denied the existence of magic and simultaneously declared its use a crime.  Though Amaranthe had noted the incongruity, she had never worried about it, nor had she arrested anyone for claiming special powers.  Like the second speaker, she had never seen proof that magic existed.  Apparently, the others at the table agreed.  They chuckled and raised mugs full of beer or hard cider to salute their comrade.

“You Turgonians.”  The foreigner shook his head.  “For a supposedly advanced people, you can be glaringly ignorant.”

“Why? Because we don’t believe in gods or mind-numbing superstitions?  Like that helpful spirit Kendorians think will come during the night and bless their homes, provided they sacrifice chickens on the doorstep?  What’s the name?”

“Yugima,” the foreigner admitted, cheeks reddening.  “Not everyone does that.”

“I should hope not.  There are some smells you just don’t want to wake up to in the morning.”

Amaranthe felt conspicuous hovering, so she eased closer.  “Pardon me for interrupting, but this sounds like a more interesting conversation than any of the others in here.  Would you mind if I joined you?”

“Please do,” a graying man said.

The nearest fellow acquired a chair from another table while others made room.  Another plucked a mug of cider from a passing waitress and positioned it front of her.

This might be easier than I thought.  Amaranthe rarely received such consideration when she dressed as an enforcer.  She supposed people saw the uniform and not the person.  Or maybe her squirrel-strap sandals were performing as promised.

The foreigner promptly included Amaranthe in the conversation.  “I’ve always thought Turgonian women brighter than their male counterparts…” The other men booed, though it was with amiable cheer.  “Tell me, would you discount the possibility of something just because your government denied its existence?”

Amaranthe scraped away a suspicious stain on the table’s surface.  “I suppose not, if I personally saw proof.  Can you, by chance, do a magic trick?”

The others leaned forward, grinning.  “Yes,” they enthused.  “Let’s see a magic trick.”  This quickly grew into a chanting of “Magic trick, magic trick.”

Amaranthe wondered if the book she had judged the group’s intelligence by had been left by previous patrons.  Or perhaps it was the number of empty glasses stacked on top of it that accounted for the men’s boisterousness.

“I’m a diplomat, not a shaman,” the foreigner said.  “Note the lack of tattoos on my face.”

“A convenient excuse,” someone said.

“If you uncouth oafs ever run into a shaman from my country, you’ll learn the truth and it could be…unpleasant.  Better yet, I hope you stumble across a Nurian wizard’s path.  Those people are incredibly powerful.”

“So…” A man belched.  “Does that mean no magic trick?”

The foreigner sneered, paid for his drinks, and left.

“Finally,” the graying man in front of the book said.  “Now we can talk about something worthwhile.”

“He’s not a bad fellow,” another said, jerking a thumb toward the departing man.

“No, but you know the law.  We can’t discuss technology with foreigners.  Diplomat is code for spy.”  He cleared the glasses off the book and fished out notes and sketches.

“What are you working on?” Amaranthe asked.

The graying man leaned forward.  “My team–” he nodded to include his comrades “–has won a contract from an industrious businesswoman who’s refurbishing the city’s old buildings with modern heating systems.”

“Interesting,” Amaranthe said.  “Are you replacing fireplaces with stoves or is it more complex than that?”

“Far beyond that.  Most of the older buildings have basement or ground-level exterior furnaces where the hot air is directed under the floors and up through clay flues in the walls.  It’s ancient technology that came with our ancestors from Nuria, along with bronze swords, wooden sailing ships, and other archaic things.  Fireplaces were actually a step back.”

Another man nodded.  “The empire’s always been so concerned with war and making us all into stoic soldiers who are too good for comforts–” he rolled his eyes and tilted his head back so dramatically he almost fell out of his chair, “–that the only advances we were making for a long time were related to food production, troop transportation, and weapons smithing.”

“I wasn’t aware that mentality had changed,” Amaranthe said dryly.  “If I remember my history correctly, a lot of our more ubiquitous inventions like eyeglass and wood-pulp paper were, ahem, acquired from supposedly less advanced cultures.”

“Yes,” another man at the table said, “but now that we have these women starting businesses, there’s suddenly a market for non-military inventions.”

Their enthusiasm for their work appealed to Amaranthe, and she found herself asking more questions.

You’re supposed to be seducing them, came a niggling thought from the back of her mind.  Right.  She took a deep breath, steeling herself.  Thwarting armed bandits she could handle.  This was a challenge.

When no one was watching, Amaranthe slid her chair closer to the fellow next to her.  She unfastened the top two buttons on her blouse and tried not to feel like a floozy.  This is for the empire, she reminded herself.

“Are you hot?” her intended target asked.  “It is warm in here.”  He waved a hand.  “Waitress, bring us some ice.”

Amaranthe forced a smile.  That was not the reaction she had expected.  She caught the man’s gaze and winked.  He did not seem to notice so she did it a few more times.

“Do you have something in your eye?” he asked solicitously.

“I… no.  I mean yes, but it’s gone now.”

“Good.”  He smiled and returned to the group conversation.

Hm.  Maybe he preferred men.  Amaranthe adjusted her chair again, this time closer to the fellow on her other side.

The waitress returned and plopped a bowl of ice in the center of the table.  Flecks of sawdust, the stuff used to pack and preserve ice through the warm seasons, stuck to the jagged shards.

One of the men across the table whistled as the waitress departed.  She waved back at him and twitched her rump.  An interested smile launched across the man’s face.

There, what is she doing that I’m not?

Amaranthe turned to her new target.  His arm rested on the table.  She casually lifted her hand, intending to rest it on his.  He reached for the ice at the same time, and their arms collided.

“I’m sorry,” he said.  “I didn’t mean to bump you.”

Amaranthe tried her wink again.  “I don’t mind.”

“You’re very kind.”  He turned back to the conversation.

Someone asked her a question, and Amaranthe found herself drawn in again.

What in the name of the emperor am I doing wrong?

 You’re being too subtle.  Just press your breasts against one and say let’s go somewhere alone. 

I can’t do that. 

You’ve seen women do it a hundred times. 

Amaranthe shook her head, annoyed at the arguing voices, afraid they might be some indicator of impending insanity.

At the next lull, she turned again to the man whose arm she had bumped.  She leaned close.

“Do you…” she started.

He cocked his head with interest.  Friendly interest, not lascivious interest.

“…know I have to use the water closet?” she blurted.

Amaranthe rose and strode toward the Between.

“What’s wrong with me?” she muttered.  “When did men become more interested in chatting than sex?”

“You offering?”

Amaranthe was almost relieved when the broad man swathed in alcohol vapors planted himself in her path and leered at her chest.  There was little point in practicing seduction on someone who was trying to do the same thing though–if one could call his approach seductive.

“Not at the moment, thank you,” Amaranthe said.

He grabbed her wrist.  “Why don’t you come outside with me?  I’ve got something I want to show you.”

“If I wanted to see that, I’d ask one of those pretty male dancers up there.”

He tried to tug her toward the door.  Amaranthe twisted her wrist so the edge rested against the weak spot in his grip, where the thumb and fingers met.  With an efficient yank, she pulled her arm free.  She was debating on the amount of force required to convince him to forgo further advances when a voice came from behind her.

“Leave her be, you odious thug.”

“Beat it,” the drunk said, “this one’s mine.”

Amaranthe turned part way to find the entire group from the table lined up behind her.

“She doesn’t want to go with you.”

“Gentlemen,” Amaranthe said, “I appreciate your help, but this isn’t–”

The drunk swung his fist.  Amaranthe’s earnest allies swarmed over him like ants on a dropped scrap from Curi’s Bakery.

Amaranthe jumped back to avoid being knocked from her feet.  She dodged two tottering fellows who looked like they might be allies of the man who had accosted her.  They piled onto the writhing heap.  Someone’s chair was kicked out from under him, and another table of men joined the fray.

“Gentlemen,” Amaranthe shouted this time.  “Stop this, it isn’t–”

A flying mug whizzed at her.  She ducked out of its path.  It crashed into the temple of a male dancer on the women’s side of the room.  He bellowed in anger, then launched off the stage onto the pile of brawlers.  Other dancers streamed after him.

Chaos.  Amaranthe could not stop it.  She backed toward the door.  Hollowcrest had forbidden her from speaking to her colleagues, so she dared not wait around for the enforcers to show up.  After grabbing her parka, she hustled outside, barely noticing the cold.

She strode away, trying not to feel like a suspect fleeing a crime scene–or a soldier abandoning comrades to the enemy.  Those men had engaged in a brawl on her behalf.  How did she let that happen?  Here I was condemning the kind of people who started fights in slinks…

When Amaranthe found a sign for a trolley stop, she slowed.  She leaned against its steel support pole and shook her head.  Maybe she should not have talked to them first.  Maybe she should have worn more revealing clothes.  She grimaced at the thought.  The cold from the pole seeped through her parka.  Maybe the seduction scenario was simply too far outside her range of skills.

The grind of wheels on rail announced the trolley’s approach.  Amaranthe straightened.  She was not ready to give up.

“I’ll get your assassin for you, Hollowcrest, but I’m going to do it my way.”

* * *

For anyone who might have stumbled across this without having read the novel first, The Emperor’s Edge is currently free at Smashwords and Amazon. Give it a try!

 

 

 

Posted in Cut Scenes and Fun Extras | 8 Comments

What the Heck is Author Branding and How Do You Do It Anyway?

BrandingA few years ago, I watched a YouTube video from an internet marketing guru (yes, he did try to sell me something at the end) that talked about why Coca-Cola was such a good brand name. Among other things, it had alliteration and rhyme, two elements that help people remember things.

I guess my parents didn’t know that I’d one day be working to brand myself as an author, because they didn’t use alliteration or rhyme when choosing my name. Heck, my first and last names aren’t even easy to spell (as attested by the tons of variations people type into Google to find my site). If I were smart, I might have chosen a pen name that would be easy for people to remember, but I’m stubborn and I like to do things my way.

If you hadn’t already guessed, the topic for today’s post is branding, specifically author branding, because we’re more interested in selling books than syrupy soda beverages, right?

What is a branding anyway?

Wikipedia tells us the American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (emphasis mine)

So, basically, it’s about setting yourself up to stand out in a crowded field, right?

As an author, you can brand your name (Stephen King) or your books (The Twilight Series). You might even brand your main character (maybe your parents didn’t give you an easy-to-spell and memorable name, but that’s no reason why you can’t think things through a little better when it comes to your heroes!).

I’ll admit it: I wasn’t thinking of branding or any type of marketing stuff when I wrote my first novels, so you won’t find good examples in my book titles or character names. It is something I’ll think about with the next series.

This is honestly the sort of thing the publisher usually thinks about (did you know authors don’t necessarily get to keep their chosen book titles?), but as indies it’s up to us to do it all.

If you can choose a catchy pen name, series title, or hero name, it might help with branding, but mostly becoming a recognized name in the field seems to be a matter of…

  • selling a lot of books
  • being around and publishing for a while
  • popping up every time your audience turns around

The first two things are tough to influence when you’re starting out, but you can work on number 3.

The secret?

Be everywhere.

Okay, okay, I don’t mean everywhere. We’re not going to run ads on the sides of buses or pay for billboards in the city, but you want to be in as many places as you can where your potential readers hang out.

That sounds time-consuming, but it might be less so than you’d think at first blush. A lot of people equate being everywhere with spending hours on Twitter and Facebook and forums. It is worth it to build a Facebook Fan page and hop on Twitter to interact with folks for a few minutes a day (I’m less enamored with forums, because you’re one little tree amongst a forest there, and threads where you participate quickly get pushed off of the front page), but both sites will probably only be a small part of your branding strategy.

I suggest we put a large portion of our marketing effort into things that we only have to do once, but that can continue to provide benefits (i.e. help with our author brand) down the road. Here are some of the things I’ve done:

  • Giving away free ebooks (short stories or novels — something in a series seems to work best) and putting them everywhere you can upload free stuff — For starters, Smashwords, Scribd, Feedbooks, etc. And it’s possible to get free ebooks listed at Barnes & Noble and Amazon too. I did this with my Ice Cracker II short story way back in February, and it was one of the first things that made a real impact on my (at the time laughable) sales.
  • Being active on Goodreads — This is a huge reader community, and your future fans are there waiting for you. Yes, you can join the discussion boards and be active that way, but that’s a lot of work. I prefer to do book giveaways (you need to have a paperback copy) and let my ads run there. I first set up an ad campaign for EE and Encrypted back in January (if you read the post, please keep in mind it’s almost a year old — everything from my book covers to my sales numbers have changed a lot since then), and it’s never cost me more than a couple of dollars a day since I made the ads highly targeted. The campaign runs day after day, month after month, without me having to do anything. For giveaways, you get a lot of eyeballs on your book for the price of one paperback plus shipping. I had close to a thousand people sign up for my first giveaway, and I intend to do more soon.
  • Being on iTunes with a podiobook (a series is even better) — I’ve written about my adventures in turning The Emperor’s Edge into a Podiobook before, and I know it’s already helped with sales (lots of cool folks have told me they first found my books through iTunes or Podiobooks.com). I’m positive it’ll continue to help into the future, long after all the episodes have been published. Why? Audiobook lovers are readers too, and there’s less competition in the podiobook sphere (because it’s a lot of work to record an audio of your book!). It’s easier to stand out on iTunes and Podiobooks.com than with an ebook on Amazon. If you want to give the first chapter of my book a try (for demonstration purposes, of course), you can listen at Podiobooks or on iTunes.
  • Being on Facebook — I already linked to my post about building a fan page, and that’s all I think you need to do here (though you can put time into interacting with others if you enjoy the platform). Why bother? 600 million+ people are on Facebook. Lots of them are readers. Once you have fans, some of them will look for you there. And some of them will “like” you and share your links, thus helping others find you. It doesn’t take long to put up a Facebook page either. Basically, follow their wizard, add some excerpts or links to freebies, and post fun stuff to your wall now and then. Here’s mine for example purposes. Someone’s actually in the process of doing a custom logo and design for me over there, so look for that in the new year.
  • Being on Twitter — Twitter is one of those places where your “tweets” will quickly fall off of people’s radars, but it is one more place where you can have a little bio with links to your site and your book page at Amazon. If you network with others, you can build traffic to your blog with Twitter too (through people’s retweets), and it’s a good place to mention your freebies (it’s less good for trying to straight out sell things to folks).
  • Guest blogging — A post you write for someone else’s blog can continue to bring traffic to your site for months and years to come, and it exposes you (your brand!) to the readers of that blog. Writing for a high-traffic blog can be particularly helpful. Make sure the post informs (maybe even entertains) and, for the purpose of search engine optimization, contains links back to your site and your freebies. If you don’t have freebies, link to your book pages on Amazon, B&N, Smashwords, etc. (I really like to send people to my freebies, because there’s no monetary obstacle to keep them from trying me, and, if they enjoy the stories, they can always go onto the non-free books.)
  • Being out in the real world — Yeah, I’m a hardcore introvert, and this isn’t my strength, but you can get a lot of mileage out of going to conventions and get-togethers with readers and writers in your genre. It’s on my to-do list. In the meantime, I’m having business cards made, so I can at least hand them out to people I meet in my travels. Robin Sullivan over at Write2Publish has a good  post on how she made up her husband’s (the author) awesome business cards.

There are more places where you can be, but I’ve listed some of the biggies here. One I didn’t mention is YouTube, in part because it’s less of a reader hangout than a people-who-prefer-videos-for-entertainment hangout, but I’ve heard of authors connecting with their fans through regular vblogs (video blogs) posted there. It is possible to reach your target audience and build up a fan base there. Book trailers aren’t the way, but if you can answer questions or otherwise inform people through that medium, you can do well. Maybe I’ll give it a try in the future (because my to-do list isn’t long enough now!).

Remember, it’s best to do things today that can continue to pull in readers down the road, whether you ever touch those projects again or not. If your idea of marketing is spending 15 minutes contributing here, here, here, and over there every day, you’ll get burned out quickly.

If you have any thoughts or suggestions for more places to work on branding, let us know below.

 

Posted in Book Marketing | Tagged , , | 10 Comments

The Emperor’s Edge in Africa, the Author in Australia

Emperors Edge Goes on SafariBack in October, when I did a paperback giveaway for the first two Emperor’s Edge books, two of the winners ended up being in Africa. After I cried a little over the cost of postage, I decided it was pretty cool that my books would end up on the other side of the world.

One of the winners (*waves Claire*) was even kind of enough to have them photographed out in the wilds of Africa (okay, I think it’s on a street, but that’s still cool).

It’s fun to know the stories are being read in various places around the world.

As for myself, I arrived in Sydney, Australia today. If anyone has recommendations for fun (or geeky) things to do here, let me know. Don’t worry. I won’t let myself get too distracted from working on the next book!

Posted in News | 8 Comments

How Do You Find *Good* Self-Published Authors to Read?

So, you’ve got a new Kindle, Ipad, or Nook, and you hear that it’s all the rage to support self-published or “indie” authors (it doesn’t hurt that their ebooks are usually cheaper, sometimes a lot cheaper, than those put out by traditional publishers). But without any…ahem, quality control, how can you be sure you’re not wasting your time? After all, didn’t these poor slobs self-publish because they weren’t good enough to get an agent?

Well, maybe. Maybe not.

Lots of writers are choosing to go straight to self-publishing (especially e-publishing) these days, because, if you don’t mind all the DIY stuff and the marketing aspect, the money’s better (70% earnings per book sale instead of 8-25%). Also, some see it as an alternative route to a traditional publishing deal. (As we were discussing last week, quite a number of self-publishers have been picked up by Big 6 publishers after establishing a fan-base and proving they can sell books).

In short, though there are a lot of amateurish self-published works out there, there are also some that are as entertaining as anything you’d see coming out of New York.

But how do you find these promising up-and-comers?

Here are some suggestions:

Sample, sample, sample

One of the perks of e-readers is that you can download samples for ebooks. The first few pages might not tell you if you’ll like how the story develops and is resolved, but they’ll tell you heaps about the quality of the writing (and editing).

If you’re not impressed with what you see, don’t expect the book to get better. Most authors spend a lot of time polishing those opening pages, especially on first novels. Those might very well be the best pages in the book.

Find Bloggers Who Review Indie Books

Book blogging has become tremendously popular, and readers are starting review sites for every genre you can imagine. It used to be hard for indies to get reviewed, but quite a few indie-friendly bloggers have popped up of late (thank you, good bloggers).

If you find a couple of bloggers whose tastes match yours, subscribe to their news feeds and come back often to see what they’re recommending.

I’ll be adding a list of indie-friendly SF/F bloggers soon, but in the meantime you can check this list of over 100 bloggers who review indie books.

Pay Attention to Amazon’s Recommendations and “Customers Who Bought…” Areas

If you’re an Amazon fan, visit the books of some of your favorite authors, and click through the “Customers Who Bought This Item Also Bought…” section (other stores are starting to have these features too). There are a dozen-odd pages you can skim through, each with three books, so chances are there’ll be some indies in the mix.

Books that show up in the “Customers Who Bought…” section have typically sold hundreds or thousands of copies, so you know somebody’s reading them.

If an indie book shows up on your recommendations page on Amazon, it’s likely sold even more copies.

It’s true that just because a book sells a lot of copies doesn’t necessarily mean it’s a hit, but it’s pretty hard to get the ball rolling as an indie, so there’s a good chance that a book that does that well is being enjoyed by quite a few folks.

But, when you’re browsing these sections, how can you be sure you’re looking at indie books?

You can often, but not always, tell indie books by the 99-cent or 2.99/3.99 price. Don’t assume a book sucks because it’s inexpensive. A low price usually means the author is a) trying to build a fan-base by offering his or her first book inexpensively or b) happy with his or her earnings at said price — at 2.99 an independent author is making $2 per book, which is as much, if not more than, her traditionally published counterparts, folks that have to cut the pie a lot more ways.

Another clue is if, on the book page, there’s no publisher listed (though some self-published authors do make up publishing houses for themselves to sound more official).

Choose books with numerous reviews (not all glowing!)

There’s nothing wrong with downloading a sample from a book with no reviews, especially if the book was just published (hey, you never know), but reviews tend to be even more crucial with independent authors. With traditionally published books, you have some guarantees as to editing and story cohesion. With self-published works, you can save yourself time and frustration by going with those that have more favorable reviews than not.

But beware of all glowing reviews (especially if they all came in as the book was released and nobody else has reviewed it in months). It’s typical for early reviews to come from people who are loosely connected to the author (even if the only connection was a quick exchange on Twitter, those folks might feel compelled to write something supportive). It’s an inevitable fact of being published that books that are out there for a while and selling a decent number of copies have bad reviews as well as good ones, not to mention the 3-star “meh” reviews.

Anything else?

With all this being said about a degree of safety in reviews and Amazon recommendations, I would like to point out that your purchase will mean a lot to an independent author who doesn’t have many reviews or a good sales ranking. If a book sounds good, the sample is promising, and the price is agreeable to you, give it a try!

Also, if you liked the book, you will seriously make the author’s day if you send a quick note to let him or her know it. (Smart authors make this easy on readers by including contact information and/or websites and social media links at the end of the ebook.)

That’s it from me, though I welcome folks to add their own tricks for finding good independent authors.

Posted in Tips and Tricks | Tagged , , | 17 Comments